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FILE='/Users/ridarizvi/Desktop/Desktop - Rida’s MacBook Air/IBM.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
QUICK CLUSTER Q4 Q5 Q6 Q7
/MISSING=LISTWISE
/CRITERIA=CLUSTER(5) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL CLUSTER DISTAN.

Quick Cluster
Notes
Output Created 19-SEP-2021 21:16:50
Comments
Input Data /Users/ridarizvi/Deskto
p/Desktop - Rida’s
MacBook Air/IBM.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 1000
Data File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on
cases with no missing
values for any clustering
variable used.

Syntax QUICK CLUSTER Q4 Q5

Q6 Q7
/MISSING=LISTWISE
/CRITERIA=CLUSTER
(5) MXITER(10)
CONVERGE(0)
/METHOD=KMEANS
(NOUPDATE)
/PRINT INITIAL
CLUSTER DISTAN.

Resources Processor Time 00:00:00.38

Elapsed Time 00:00:00.00
Workspace Required 1224 bytes

[DataSet1] /Users/ridarizvi/Desktop/Desktop - Rida’s MacBook Air/IBM.sav

Page 1
 Initial Cluster Centers
Cluster
1 2 3 4 5
Overall satisfaction 5 1 4 2 1
Overall quality 5 1 4 1 5
Total cost of ownership 1 5 5 1 3
Value offered 4 1 2 1 4

Iteration History a
Change in Cluster Centers
Iteration 1 2 3 4 5
1 2.047 1.260 1.732 1.755 1.561
2 .450 .765 .236 .535 .702
3 .179 .120 .148 .243 .788
4 .103 .120 .111 .110 .519
5 .266 .035 .127 .271 .440
6 .057 .000 .220 .000 .196
7 .000 .035 .101 .000 .074
8 .000 .029 .007 .000 .000
9 .000 .000 .000 .000 .000
a. Convergence achieved due to no or small change in cluster centers. The maximum absolute
coordinate change for any center is .000. The current iteration is 9. The minimum distance
between initial centers is 4.123.

Page 2
 Cluster Membership
Case Number Cluster Distance
1 . .
2 5 .704
3 3 1.878
4 5 .801
5 3 .492
6 3 .735
7 1 2.767
8 . .
9 2 .705
10 3 1.352
11 5 1.220
12 5 .704
13 5 1.220
14 1 .677
15 . .
16 3 .811
17 1 1.435
18 1 1.173
19 2 1.909
20 1 .677
21 2 1.112
22 . .
23 3 1.086
24 5 .704
25 1 .926
26 3 1.086
27 1 1.026
28 3 .492
29 5 2.067
30 . .
31 3 .811
32 3 1.264
33 3 1.086
34 3 .492
35 3 1.138
36 1 .988
1 .926

Page 3
 Cluster Membership
Case Number Cluster Distance
37 1 .926
38 . .
39 3 1.264
40 1 1.173
41 5 .704
42 5 1.572
43 . .
44 . .
45 5 .987
46 5 1.070
47 3 .492
48 1 1.026
49 1 .577
50 3 .492
51 5 1.070
52 . .
53 5 1.953
54 . .
55 1 .577
56 4 .639
57 1 1.490
58 . .
59 5 .901
60 1 .856
61 5 .704
62 3 .492
63 . .
64 5 .570
65 5 1.220
66 3 .735
67 5 .704
68 2 .705
69 5 1.468
70 5 1.220
71 5 1.220
72 5 .801
1 .677

Page 4
 Cluster Membership
Case Number Cluster Distance
73 1 .677
74 1 2.767
75 5 1.070
76 1 .577
77 1 1.391
78 2 .870
79 1 .926
80 5 .704
81 3 .492
82 5 .704
83 3 1.262
84 1 1.349
85 5 .704
86 1 .988
87 5 1.216
88 1 1.256
89 3 .735
90 5 .704
91 5 2.034
92 1 1.085
93 1 1.085
94 1 1.391
95 5 .704
96 1 .577
97 5 1.462
98 1 .577
99 5 1.082
100 3 2.042
101 3 1.086
102 . .
103 5 1.070
104 . .
105 5 .704
106 2 2.189
107 . .
108 3 .735
3 .811

Page 5
 Cluster Membership
Case Number Cluster Distance
109 3 .811
110 5 .801
111 5 .987
112 1 1.435
113 . .
114 1 .926
115 . .
116 1 1.173
117 5 .704
118 . .
119 1 .926
120 1 .577
121 1 1.049
122 . .
123 . .
124 . .
125 5 1.720
126 . .
127 1 1.435
128 1 1.805
129 1 .577
130 5 .570
131 5 1.468
132 1 1.435
133 . .
134 5 .801
135 . .
136 1 2.767
137 1 .677
138 3 1.352
139 1 .577
140 . .
141 5 .570
142 1 1.349
143 3 1.141
144 5 1.516
3 .939

Page 6
 Cluster Membership
Case Number Cluster Distance
145 3 .939
146 1 .926
147 5 .704
148 1 .577
149 5 .704
150 2 1.129
151 1 1.435
152 . .
153 1 1.391
154 3 .735
155 . .
156 . .
157 5 1.070
158 . .
159 5 1.220
160 1 1.225
161 . .
162 1 .577
163 3 .735
164 . .
165 5 .704
166 5 .801
167 2 1.545
168 1 1.205
169 3 .939
170 5 .801
171 3 .735
172 2 1.061
173 5 .704
174 1 1.173
175 5 .801
176 5 .704
177 5 .704
178 1 .926
179 5 .901
180 1 .926
3 .735

Page 7
 Cluster Membership
Case Number Cluster Distance
181 3 .735
182 1 .677
183 2 1.693
184 1 .856
185 5 .704
186 1 .577
187 . .
188 1 1.435
189 3 1.536
190 3 .735
191 1 .856
192 1 1.805
193 5 2.575
194 5 .570
195 3 .811
196 5 .801
197 1 1.435
198 1 1.026
199 3 .735
200 3 .735
201 4 1.284
202 . .
203 5 .801
204 3 .492
205 . .
206 5 .570
207 5 1.216
208 1 .577
209 5 .704
210 1 .856
211 3 1.141
212 1 .926
213 . .
214 1 1.205
215 5 .570
216 5 .704
3 .492

Page 8
 Cluster Membership
Case Number Cluster Distance
217 3 .492
218 3 .735
219 . .
220 4 2.051
221 1 .577
222 2 1.660
223 5 .704
224 1 1.391
225 5 .704
226 3 .492
227 . .
228 3 .811
229 1 .856
230 5 .704
231 2 2.189
232 3 1.377
233 3 .735
234 5 .704
235 1 .926
236 . .
237 3 .811
238 3 .735
239 . .
240 3 2.142
241 1 1.205
242 1 .988
243 5 .570
244 1 .856
245 2 .870
246 3 .939
247 . .
248 1 1.173
249 . .
250 2 .870
251 . .
252 1 .577
3 1.536

Page 9
 Cluster Membership
Case Number Cluster Distance
253 3 1.536
254 . .
255 3 .977
256 3 .492
257 1 1.085
258 3 .735
259 5 1.220
260 . .
261 5 .801
262 3 .811
263 3 1.264
264 5 .704
265 1 .926
266 1 .577
267 1 1.486
268 1 .926
269 1 1.349
270 . .
271 . .
272 5 1.220
273 3 .492
274 . .
275 3 .811
276 . .
277 5 .570
278 3 1.086
279 5 1.821
280 3 .811
281 3 .492
282 5 .570
283 1 1.391
284 3 .492
285 . .
286 4 .639
287 1 .988
288 . .
. .

Page 10
 Cluster Membership
Case Number Cluster Distance
289 . .
290 5 1.572
291 5 1.572
292 1 1.435
293 . .
294 . .
295 5 .704
296 1 .856
297 . .
298 4 1.345
299 . .
300 1 1.615
301 3 .492
302 . .
303 3 .492
304 3 1.607
305 1 .856
306 1 .988
307 2 1.496
308 1 1.435
309 . .
310 . .
311 5 .570
312 . .
313 5 .704
314 3 .735
315 . .
316 3 1.352
317 . .
318 3 .735
319 3 .735
320 5 .901
321 5 1.516
322 5 .570
323 3 .811
324 . .
5 .704

Page 11
 Cluster Membership
Case Number Cluster Distance
325 5 .704
326 1 .856
327 . .
328 1 .988
329 5 .570
330 5 .570
331 2 1.870
332 5 1.417
333 . .
334 3 .735
335 5 .570
336 2 1.061
337 5 .570
338 1 .926
339 5 .901
340 5 .704
341 3 .492
342 3 .811
343 1 .856
344 1 .856
345 1 1.391
346 5 1.216
347 3 .492
348 . .
349 1 1.615
350 5 .704
351 . .
352 1 .856
353 . .
354 . .
355 3 .735
356 . .
357 2 1.177
358 3 1.086
359 1 .577
360 1 1.435
3 .977

Page 12
 Cluster Membership
Case Number Cluster Distance
361 3 .977
362 1 1.486
363 . .
364 1 .926
365 5 .801
366 2 1.129
367 . .
368 5 .801
369 1 1.173
370 . .
371 3 .735
372 3 .492
373 5 .704
374 5 .570
375 . .
376 1 1.615
377 1 1.490
378 . .
379 3 .492
380 5 1.082
381 . .
382 2 1.112
383 5 .704
384 3 .735
385 5 1.220
386 3 .735
387 5 1.209
388 3 .492
389 4 .639
390 . .
391 . .
392 1 1.435
393 1 .988
394 . .
395 3 .492
396 1 1.770
5 .704

Page 13
 Cluster Membership
Case Number Cluster Distance
397 5 .704
398 . .
399 5 .570
400 . .
401 5 1.417
402 3 .735
403 1 .577
404 . .
405 5 1.220
406 3 .492
407 . .
408 3 .811
409 1 .577
410 . .
411 1 1.435
412 . .
413 5 1.220
414 . .
415 . .
416 . .
417 1 .577
418 . .
419 . .
420 3 .492
421 5 .570
422 1 .856
423 1 1.173
424 1 .926
425 . .
426 5 1.720
427 5 .570
428 1 .988
429 . .
430 3 .492
431 5 1.720
432 1 .577
2 1.458

Page 14
 Cluster Membership
Case Number Cluster Distance
433 2 1.458
434 1 1.615
435 . .
436 5 .704
437 1 .677
438 . .
439 5 1.468
440 1 1.173
441 3 .735
442 . .
443 1 1.391
444 . .
445 5 .801
446 3 .977
447 1 .856
448 1 1.085
449 5 .704
450 3 2.142
451 2 .705
452 3 .492
453 2 1.496
454 . .
455 . .
456 1 1.435
457 3 1.086
458 2 .870
459 3 .735
460 5 2.507
461 3 .977
462 . .
463 3 1.753
464 2 1.325
465 1 1.349
466 5 1.944
467 3 .735
468 . .
1 1.205

Page 15
 Cluster Membership
Case Number Cluster Distance
469 1 1.205
470 4 .921
471 3 .492
472 3 1.395
473 1 1.974
474 1 .926
475 5 .704
476 1 1.435
477 5 1.070
478 1 .926
479 1 .926
480 . .
481 3 .811
482 . .
483 . .
484 3 1.496
485 . .
486 1 1.173
487 5 .704
488 . .
489 1 .926
490 5 .801
491 . .
492 5 1.727
493 . .
494 . .
495 3 .977
496 . .
497 5 1.819
498 . .
499 2 .621
500 1 .988
501 5 .570
502 5 .801
503 3 .735
504 1 .577
1 1.435

Page 16
 Cluster Membership
Case Number Cluster Distance
505 1 1.435
506 1 .577
507 1 .856
508 . .
509 . .
510 . .
511 1 1.049
512 . .
513 5 1.220
514 1 1.435
515 . .
516 4 1.252
517 1 .926
518 5 .801
519 1 .577
520 5 .801
521 1 .677
522 3 .735
523 1 1.486
524 3 1.138
525 5 .704
526 1 .926
527 . .
528 3 .492
529 5 .704
530 1 .926
531 1 1.435
532 3 .811
533 . .
534 . .
535 1 1.225
536 3 .492
537 3 .811
538 . .
539 1 1.173
540 3 1.088
3 1.086

Page 17
 Cluster Membership
Case Number Cluster Distance
541 3 1.086
542 2 1.112
543 3 .492
544 1 1.667
545 3 .811
546 5 1.082
547 5 .704
548 . .
549 5 .570
550 5 .570
551 . .
552 5 .801
553 . .
554 2 1.177
555 . .
556 1 .856
557 . .
558 3 .735
559 3 1.264
560 3 .977
561 . .
562 3 .811
563 5 .901
564 1 1.805
565 . .
566 3 .492
567 1 1.026
568 4 1.252
569 3 1.141
570 . .
571 . .
572 1 .926
573 3 .735
574 4 1.513
575 1 .988
576 . .
3 1.138

Page 18
 Cluster Membership
Case Number Cluster Distance
577 3 1.138
578 5 .570
579 . .
580 5 .570
581 . .
582 3 .977
583 1 1.225
584 4 .727
585 1 1.026
586 5 .704
587 5 .570
588 . .
589 1 1.173
590 3 1.878
591 5 .570
592 5 .801
593 3 .735
594 5 1.216
595 . .
596 5 .704
597 2 1.592
598 1 .677
599 1 1.435
600 5 1.070
601 3 .735
602 . .
603 1 .926
604 5 .570
605 4 1.757
606 3 .735
607 . .
608 1 .856
609 . .
610 5 .570
611 3 .735
612 4 .984
5 .801

Page 19
 Cluster Membership
Case Number Cluster Distance
613 5 .801
614 . .
615 2 2.181
616 5 1.159
617 1 1.435
618 5 2.575
619 . .
620 1 1.435
621 5 1.519
622 . .
623 . .
624 3 .735
625 1 1.770
626 . .
627 5 1.216
628 . .
629 1 1.435
630 1 .677
631 5 .704
632 1 1.391
633 . .
634 2 .705
635 3 .811
636 5 .570
637 . .
638 3 .811
639 4 .899
640 3 .492
641 1 1.435
642 5 1.631
643 . .
644 1 1.435
645 5 .570
646 1 .926
647 5 1.519
648 . .
1 1.173

Page 20
 Cluster Membership
Case Number Cluster Distance
649 1 1.173
650 1 .677
651 2 2.215
652 1 1.486
653 . .
654 5 1.516
655 1 1.205
656 4 1.345
657 5 .987
658 1 .677
659 . .
660 . .
661 5 .570
662 3 .811
663 3 .735
664 4 .639
665 2 1.496
666 . .
667 1 .856
668 5 1.070
669 1 1.435
670 3 .811
671 1 .677
672 1 1.173
673 . .
674 3 1.086
675 5 .570
676 1 1.629
677 1 1.435
678 2 1.325
679 . .
680 1 .856
681 1 .926
682 1 .677
683 5 1.220
684 1 1.173
5 1.070

Page 21
 Cluster Membership
Case Number Cluster Distance
685 5 1.070
686 5 .901
687 5 .704
688 1 1.391
689 1 .926
690 3 .977
691 3 .492
692 . .
693 5 1.462
694 2 .621
695 . .
696 . .
697 5 1.220
698 5 .704
699 5 1.468
700 3 .735
701 5 .570
702 5 .704
703 3 .735
704 3 .492
705 3 1.350
706 . .
707 5 1.821
708 1 1.435
709 1 1.629
710 1 .988
711 1 1.615
712 4 2.090
713 3 .811
714 3 .735
715 3 1.141
716 1 1.026
717 1 1.644
718 1 .926
719 1 .677
720 5 1.904
. .

Page 22
 Cluster Membership
Case Number Cluster Distance
721 . .
722 2 1.112
723 . .
724 . .
725 . .
726 4 .727
727 1 .926
728 5 1.082
729 3 .735
730 3 1.607
731 3 .492
732 5 1.402
733 3 .735
734 5 .704
735 1 .577
736 1 .926
737 5 .801
738 5 .704
739 5 1.720
740 3 .811
741 2 1.592
742 5 1.220
743 . .
744 . .
745 3 2.286
746 1 .926
747 5 2.257
748 5 1.070
749 5 .570
750 3 .735
751 1 1.435
752 5 .801
753 . .
754 3 1.138
755 1 1.391
756 5 .704
. .

Page 23
 Cluster Membership
Case Number Cluster Distance
757 . .
758 1 1.805
759 5 .704
760 . .
761 5 .801
762 3 .735
763 3 1.536
764 1 .988
765 . .
766 5 .570
767 3 1.138
768 1 1.391
769 . .
770 3 .977
771 3 1.264
772 2 .621
773 5 .704
774 5 1.220
775 2 2.189
776 1 .856
777 5 1.417
778 1 .856
779 1 1.435
780 2 1.129
781 5 1.727
782 5 .704
783 5 .801
784 3 .735
785 4 1.252
786 1 1.435
787 2 2.189
788 . .
789 . .
790 3 1.086
791 3 .735
792 2 1.061
1 1.994

Page 24
 Cluster Membership
Case Number Cluster Distance
793 1 1.994
794 5 .570
795 5 .801
796 5 .570
797 1 1.173
798 . .
799 3 1.534
800 1 1.615
801 . .
802 1 .926
803 5 .704
804 2 1.693
805 4 2.547
806 5 1.220
807 1 .577
808 5 .704
809 3 .977
810 . .
811 . .
812 3 1.086
813 . .
814 . .
815 . .
816 . .
817 5 .801
818 . .
819 . .
820 1 1.435
821 1 .856
822 . .
823 3 .492
824 3 .492
825 . .
826 4 .921
827 . .
828 1 .926
3 .735

Page 25
 Cluster Membership
Case Number Cluster Distance
829 3 .735
830 1 .677
831 3 1.753
832 2 .621
833 3 .492
834 5 1.220
835 5 .704
836 2 1.366
837 5 .704
838 3 2.199
839 1 1.435
840 1 1.085
841 1 1.225
842 5 .801
843 1 1.026
844 3 .735
845 1 .926
846 4 1.403
847 1 1.085
848 1 .856
849 3 1.138
850 5 1.220
851 3 1.141
852 1 1.026
853 4 .639
854 . .
855 5 1.220
856 5 2.575
857 5 .570
858 . .
859 5 1.572
860 1 1.435
861 3 1.264
862 2 1.458
863 5 .801
864 . .
1 .856

Page 26
 Cluster Membership
Case Number Cluster Distance
865 1 .856
866 5 .801
867 . .
868 5 .704
869 2 1.660
870 3 1.395
871 3 1.264
872 5 .570
873 2 1.496
874 . .
875 1 .856
876 . .
877 1 1.435
878 1 .926
879 4 1.513
880 . .
881 2 1.693
882 1 1.435
883 . .
884 . .
885 . .
886 1 1.805
887 3 .811
888 . .
889 5 .704
890 1 .577
891 3 1.086
892 1 .926
893 . .
894 5 1.220
895 1 1.490
896 1 .677
897 3 .735
898 . .
899 3 .735
900 . .
1 .677

Page 27
 Cluster Membership
Case Number Cluster Distance
901 1 .677
902 5 1.070
903 . .
904 5 .570
905 5 1.572
906 1 1.026
907 3 .811
908 5 .704
909 2 1.008
910 1 1.173
911 5 .570
912 1 .577
913 3 .735
914 1 .988
915 1 1.805
916 5 .570
917 1 1.391
918 . .
919 5 .801
920 3 1.086
921 3 1.138
922 . .
923 . .
924 . .
925 1 .577
926 1 1.435
927 . .
928 5 .901
929 1 1.486
930 1 1.435
931 . .
932 3 1.138
933 2 .621
934 1 1.490
935 3 .735
936 3 .735
3 .735

Page 28
 Cluster Membership
Case Number Cluster Distance
937 3 .735
938 2 1.061
939 5 3.274
940 . .
941 3 .492
942 . .
943 1 .988
944 5 1.402
945 1 .577
946 2 1.223
947 . .
948 1 1.085
949 5 .704
950 1 .926
951 3 .735
952 . .
953 1 1.435
954 3 .735
955 1 1.770
956 . .
957 3 1.264
958 1 .856
959 3 1.138
960 5 1.220
961 3 .811
962 . .
963 . .
964 1 1.615
965 3 .735
966 . .
967 5 1.070
968 . .
969 . .
970 3 1.607
971 3 .735
972 2 1.592
3 1.264

Page 29
 Cluster Membership
Case Number Cluster Distance
973 3 1.264
974 1 1.205
975 . .
976 5 1.220
977 . .
978 1 1.435
979 3 .735
980 . .
981 3 .811
982 1 .856
983 . .
984 1 .988
985 1 .856
986 1 1.486
987 1 .856
988 5 .704
989 1 1.173
990 4 1.252
991 . .
992 3 .735
993 . .
994 1 1.435
995 . .
996 3 .492
997 5 1.220
998 3 1.395
999 3 1.138
1000 3 .492

Final Cluster Centers

Cluster
1 2 3 4 5
Overall satisfaction 5 3 4 3 4
Overall quality 5 2 4 2 4
Total cost of ownership 4 5 4 3 3
Value offered 4 2 3 2 3

Page 30
 Distances between Final Cluster Centers
Cluster 1 2 3 4 5
1 4.453 1.855 4.713 2.010
2 4.453 2.606 1.931 3.093
3 1.855 2.606 3.197 1.359
4 4.713 1.931 3.197 2.790
5 2.010 3.093 1.359 2.790

Number of Cases in
each Cluster
Cluster 1 263.000
2 54.000
3 205.000
4 25.000
5 234.000
Valid 781.000
Missing 219.000

QUICK CLUSTER Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17
/MISSING=LISTWISE
/CRITERIA=CLUSTER(5) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL CLUSTER DISTAN.

Quick Cluster

Page 31
 Notes
Output Created 19-SEP-2021 21:18:45
Comments
Input Data /Users/ridarizvi/Deskto
p/Desktop - Rida’s
MacBook Air/IBM.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 1000
Data File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on
cases with no missing
values for any clustering
variable used.

Syntax QUICK CLUSTER Q8 Q9

Q10 Q11 Q12 Q13 Q14
Q15 Q16 Q17
/MISSING=LISTWISE
/CRITERIA=CLUSTER
(5) MXITER(10)
CONVERGE(0)
/METHOD=KMEANS
(NOUPDATE)
/PRINT INITIAL
CLUSTER DISTAN.

Resources Processor Time 00:00:00.34

Elapsed Time 00:00:01.00
Workspace Required 2664 bytes

Page 32
 Initial Cluster Centers
Cluster
1 2 3 4 5
Company cares about the 3 1 5 1 3
society
Highly ethical company 4 1 5 1 2
Leader in the IT industry 2 1 5 5 5
Innovative company 1 1 4 2 5
Company has strong 3 1 5 1 5
capable senior leaders
Financially sound 2 1 5 5 4
company
Company I can trust 2 1 5 1 4
Company has advertising 3 1 5 2 3
I really like
Known for treating its 3 1 5 2 1
employees well
Company does its fair 4 1 5 1 3
share to help society

Iteration History a
Change in Cluster Centers
Iteration 1 2 3 4 5
1 3.193 1.700 2.158 2.339 2.879
2 .235 .000 .172 .315 .153
3 .114 .000 .095 .000 .115
4 .090 .000 .106 .000 .117
5 .071 .000 .053 .000 .076
6 .069 .000 .025 .000 .054
7 .056 .000 .050 .251 .054
8 .060 .000 .030 .190 .042
9 .033 .000 .018 .000 .027
10 .020 .000 .028 .000 .031
a. Iterations stopped because the maximum number of iterations was performed. Iterations failed
to converge. The maximum absolute coordinate change for any center is .024. The current
iteration is 10. The minimum distance between initial centers is 5.916.

Page 33
 Cluster Membership
Case Number Cluster Distance
1 . .
2 1 2.216
3 . .
4 . .
5 1 1.567
6 . .
7 3 1.707
8 . .
9 1 2.455
10 . .
11 . .
12 . .
13 1 1.060
14 . .
15 . .
16 . .
17 3 2.052
18 . .
19 2 1.700
20 5 1.214
21 . .
22 . .
23 1 1.549
24 1 2.359
25 . .
26 . .
27 . .
28 1 1.285
29 . .
30 . .
31 5 2.169
32 5 2.076
33 . .
34 5 1.226
35 1 1.822
36 3 1.707
. .

Page 34
 Cluster Membership
Case Number Cluster Distance
37 . .
38 . .
39 . .
40 . .
41 . .
42 . .
43 3 1.707
44 . .
45 . .
46 . .
47 . .
48 5 2.215
49 . .
50 5 2.260
51 5 1.428
52 5 1.344
53 1 1.412
54 . .
55 5 2.698
56 1 2.066
57 . .
58 . .
59 5 .931
60 . .
61 5 2.441
62 . .
63 . .
64 1 2.486
65 . .
66 . .
67 3 1.250
68 . .
69 3 1.837
70 5 1.470
71 . .
72 1 3.002
. .

Page 35
 Cluster Membership
Case Number Cluster Distance
73 . .
74 . .
75 . .
76 3 1.530
77 3 1.767
78 1 3.951
79 3 1.146
80 . .
81 . .
82 5 1.654
83 5 2.240
84 . .
85 . .
86 5 1.053
87 . .
88 3 1.845
89 5 1.907
90 5 1.660
91 3 1.934
92 3 1.182
93 . .
94 . .
95 3 1.817
96 . .
97 5 3.101
98 5 1.654
99 . .
100 . .
101 5 1.251
102 . .
103 . .
104 1 .889
105 . .
106 4 2.126
107 . .
108 5 1.660
1 2.737

Page 36
 Cluster Membership
Case Number Cluster Distance
109 1 2.737
110 1 .889
111 1 1.210
112 3 1.803
113 . .
114 3 1.941
115 . .
116 . .
117 5 .984
118 . .
119 3 1.707
120 5 1.726
121 5 1.687
122 . .
123 . .
124 . .
125 1 1.341
126 . .
127 3 1.707
128 3 1.594
129 . .
130 5 1.669
131 . .
132 . .
133 . .
134 . .
135 . .
136 . .
137 3 1.941
138 5 3.917
139 3 2.556
140 3 1.676
141 5 2.238
142 5 2.346
143 1 2.711
144 . .
3 3.220

Page 37
 Cluster Membership
Case Number Cluster Distance
145 3 3.220
146 3 1.401
147 . .
148 . .
149 . .
150 4 2.493
151 5 1.836
152 . .
153 5 1.660
154 3 1.707
155 1 1.619
156 . .
157 . .
158 3 1.959
159 . .
160 1 1.905
161 . .
162 . .
163 1 1.837
164 . .
165 5 2.146
166 . .
167 4 2.300
168 5 1.961
169 . .
170 1 1.197
171 . .
172 5 4.760
173 3 2.079
174 5 2.395
175 . .
176 1 1.598
177 1 1.412
178 . .
179 1 1.813
180 3 2.594
1 .750

Page 38
 Cluster Membership
Case Number Cluster Distance
181 1 .750
182 3 1.605
183 1 1.326
184 5 1.842
185 . .
186 . .
187 . .
188 3 1.707
189 1 1.668
190 . .
191 1 1.523
192 . .
193 . .
194 5 1.214
195 1 1.699
196 5 1.381
197 5 1.553
198 5 2.504
199 . .
200 . .
201 . .
202 . .
203 5 2.382
204 3 2.366
205 . .
206 5 1.310
207 5 1.396
208 5 1.845
209 5 1.836
210 . .
211 5 1.473
212 5 1.660
213 . .
214 . .
215 . .
216 . .
1 1.406

Page 39
 Cluster Membership
Case Number Cluster Distance
217 1 1.406
218 . .
219 5 2.698
220 1 3.746
221 3 1.941
222 . .
223 5 2.120
224 3 1.361
225 . .
226 1 1.603
227 . .
228 1 1.374
229 3 1.391
230 . .
231 . .
232 5 1.961
233 5 2.372
234 5 2.005
235 . .
236 . .
237 5 1.553
238 5 1.302
239 . .
240 1 2.059
241 . .
242 . .
243 1 1.930
244 3 1.801
245 1 2.456
246 5 2.103
247 5 .931
248 . .
249 . .
250 . .
251 . .
252 . .
. .

Page 40
 Cluster Membership
Case Number Cluster Distance
253 . .
254 . .
255 . .
256 . .
257 5 2.213
258 5 1.636
259 . .
260 . .
261 5 1.626
262 . .
263 5 1.251
264 5 1.553
265 . .
266 . .
267 . .
268 3 1.660
269 . .
270 1 .889
271 . .
272 . .
273 5 2.923
274 . .
275 . .
276 . .
277 5 1.629
278 1 1.148
279 . .
280 5 1.585
281 5 1.449
282 1 1.109
283 3 1.782
284 1 1.307
285 . .
286 . .
287 . .
288 . .
5 2.498

Page 41
 Cluster Membership
Case Number Cluster Distance
289 5 2.498
290 1 2.343
291 . .
292 3 2.264
293 . .
294 . .
295 . .
296 3 1.739
297 . .
298 . .
299 . .
300 . .
301 . .
302 . .
303 . .
304 5 1.463
305 . .
306 . .
307 1 2.698
308 3 1.707
309 . .
310 . .
311 5 1.749
312 . .
313 . .
314 1 1.409
315 . .
316 . .
317 . .
318 5 1.660
319 . .
320 5 1.836
321 5 .984
322 1 1.350
323 . .
324 . .
5 1.184

Page 42
 Cluster Membership
Case Number Cluster Distance
325 5 1.184
326 . .
327 . .
328 . .
329 5 2.628
330 5 1.845
331 . .
332 . .
333 . .
334 1 1.468
335 . .
336 5 1.251
337 5 1.214
338 5 1.663
339 . .
340 5 1.466
341 1 2.552
342 5 1.660
343 . .
344 5 1.786
345 . .
346 5 1.100
347 1 1.301
348 . .
349 . .
350 5 2.069
351 . .
352 . .
353 1 1.685
354 . .
355 5 1.553
356 . .
357 . .
358 3 2.405
359 1 3.275
360 3 1.707
. .

Page 43
 Cluster Membership
Case Number Cluster Distance
361 . .
362 3 2.100
363 . .
364 5 2.599
365 . .
366 4 1.976
367 . .
368 . .
369 3 2.098
370 . .
371 . .
372 . .
373 1 2.194
374 . .
375 . .
376 1 1.955
377 5 1.449
378 . .
379 5 2.172
380 . .
381 . .
382 1 2.136
383 . .
384 . .
385 1 .889
386 5 1.251
387 5 2.122
388 5 3.055
389 . .
390 . .
391 . .
392 5 1.290
393 . .
394 1 1.885
395 . .
396 . .
5 2.624

Page 44
 Cluster Membership
Case Number Cluster Distance
397 5 2.624
398 . .
399 3 1.233
400 . .
401 . .
402 5 1.251
403 3 2.020
404 . .
405 . .
406 . .
407 . .
408 . .
409 3 2.907
410 . .
411 3 1.707
412 . .
413 1 .894
414 . .
415 . .
416 . .
417 . .
418 . .
419 . .
420 . .
421 4 2.852
422 3 3.726
423 . .
424 3 1.325
425 1 1.148
426 5 1.831
427 5 2.476
428 . .
429 . .
430 . .
431 . .
432 . .
1 3.933

Page 45
 Cluster Membership
Case Number Cluster Distance
433 1 3.933
434 1 1.813
435 . .
436 . .
437 . .
438 . .
439 . .
440 3 1.852
441 5 1.660
442 . .
443 . .
444 . .
445 . .
446 5 1.681
447 5 1.428
448 . .
449 5 1.348
450 3 2.345
451 4 2.584
452 . .
453 . .
454 5 1.732
455 . .
456 . .
457 1 2.142
458 . .
459 5 1.184
460 1 1.797
461 5 1.737
462 . .
463 . .
464 1 3.099
465 . .
466 . .
467 5 1.660
468 . .
5 1.553

Page 46
 Cluster Membership
Case Number Cluster Distance
469 5 1.553
470 . .
471 5 1.527
472 . .
473 3 2.657
474 . .
475 . .
476 5 2.435
477 . .
478 3 1.670
479 3 1.444
480 . .
481 1 3.203
482 . .
483 . .
484 1 1.837
485 5 1.470
486 5 2.105
487 . .
488 . .
489 . .
490 1 .947
491 . .
492 5 2.132
493 . .
494 1 1.217
495 . .
496 . .
497 5 2.942
498 . .
499 4 2.333
500 3 1.489
501 5 1.251
502 . .
503 . .
504 5 2.089
3 2.257

Page 47
 Cluster Membership
Case Number Cluster Distance
505 3 2.257
506 . .
507 5 2.393
508 . .
509 . .
510 . .
511 3 1.801
512 3 2.640
513 5 1.310
514 . .
515 . .
516 1 1.214
517 . .
518 5 2.269
519 3 2.373
520 . .
521 3 1.609
522 5 2.139
523 3 2.125
524 1 2.386
525 1 2.301
526 3 1.264
527 1 1.406
528 5 1.809
529 3 1.309
530 . .
531 3 1.601
532 5 1.145
533 3 1.739
534 . .
535 1 2.092
536 1 1.638
537 . .
538 . .
539 5 2.462
540 . .
. .

Page 48
 Cluster Membership
Case Number Cluster Distance
541 . .
542 . .
543 . .
544 3 2.905
545 . .
546 . .
547 3 1.843
548 . .
549 . .
550 . .
551 . .
552 . .
553 . .
554 . .
555 . .
556 5 1.310
557 5 1.381
558 1 1.641
559 . .
560 . .
561 . .
562 . .
563 . .
564 3 1.707
565 . .
566 5 .931
567 5 1.359
568 1 1.802
569 1 2.655
570 . .
571 . .
572 3 2.198
573 5 1.585
574 4 2.232
575 . .
576 5 2.213
. .

Page 49
 Cluster Membership
Case Number Cluster Distance
577 . .
578 5 2.590
579 . .
580 3 2.126
581 . .
582 5 3.089
583 . .
584 . .
585 3 1.233
586 5 1.660
587 . .
588 . .
589 3 1.475
590 3 1.927
591 . .
592 1 1.947
593 . .
594 . .
595 . .
596 . .
597 4 2.671
598 3 1.440
599 . .
600 . .
601 . .
602 . .
603 5 2.067
604 5 1.645
605 . .
606 5 1.385
607 . .
608 5 2.265
609 . .
610 5 2.127
611 5 1.651
612 . .
. .

Page 50
 Cluster Membership
Case Number Cluster Distance
613 . .
614 . .
615 . .
616 5 2.292
617 3 1.530
618 . .
619 1 .889
620 3 1.707
621 . .
622 . .
623 . .
624 . .
625 . .
626 . .
627 1 1.263
628 . .
629 3 1.707
630 5 1.553
631 . .
632 3 2.084
633 . .
634 5 2.799
635 1 2.035
636 . .
637 . .
638 5 1.964
639 2 1.886
640 . .
641 . .
642 . .
643 . .
644 3 1.761
645 . .
646 3 1.824
647 . .
648 . .
3 1.530

Page 51
 Cluster Membership
Case Number Cluster Distance
649 3 1.530
650 3 1.668
651 . .
652 3 1.707
653 . .
654 1 1.112
655 5 1.663
656 . .
657 5 2.076
658 3 1.544
659 . .
660 . .
661 1 1.641
662 5 2.715
663 5 1.880
664 1 .889
665 . .
666 . .
667 . .
668 1 1.974
669 3 1.391
670 . .
671 3 1.798
672 5 1.758
673 . .
674 3 1.398
675 . .
676 5 2.340
677 3 1.707
678 5 2.451
679 . .
680 5 1.825
681 . .
682 3 1.707
683 5 1.507
684 3 1.707
1 1.282

Page 52
 Cluster Membership
Case Number Cluster Distance
685 1 1.282
686 1 2.080
687 . .
688 3 1.996
689 3 1.230
690 1 1.846
691 5 1.786
692 . .
693 . .
694 4 1.323
695 5 2.724
696 . .
697 5 3.241
698 . .
699 1 1.217
700 . .
701 . .
702 . .
703 . .
704 5 1.938
705 1 1.670
706 . .
707 . .
708 . .
709 . .
710 . .
711 5 2.830
712 . .
713 . .
714 . .
715 3 1.437
716 5 2.020
717 3 1.577
718 . .
719 . .
720 . .
. .

Page 53
 Cluster Membership
Case Number Cluster Distance
721 . .
722 . .
723 1 2.749
724 . .
725 . .
726 . .
727 3 1.647
728 1 2.146
729 5 1.381
730 . .
731 3 1.845
732 5 2.516
733 . .
734 . .
735 3 1.945
736 . .
737 . .
738 5 1.470
739 . .
740 1 1.591
741 2 1.700
742 5 1.775
743 3 2.484
744 . .
745 . .
746 . .
747 . .
748 5 1.933
749 . .
750 5 1.690
751 3 1.707
752 1 2.465
753 5 2.045
754 . .
755 5 2.480
756 3 2.237
. .

Page 54
 Cluster Membership
Case Number Cluster Distance
757 . .
758 5 1.795
759 5 1.869
760 . .
761 5 1.660
762 5 2.035
763 3 2.258
764 5 2.830
765 . .
766 5 1.845
767 . .
768 3 2.545
769 . .
770 5 1.283
771 . .
772 . .
773 . .
774 . .
775 4 1.563
776 5 1.809
777 . .
778 . .
779 . .
780 . .
781 . .
782 . .
783 . .
784 5 1.214
785 . .
786 3 1.936
787 1 4.005
788 . .
789 . .
790 3 1.616
791 5 1.251
792 . .
. .

Page 55
 Cluster Membership
Case Number Cluster Distance
793 . .
794 1 1.490
795 . .
796 . .
797 5 1.740
798 . .
799 5 1.344
800 . .
801 . .
802 . .
803 1 1.468
804 . .
805 4 2.742
806 1 .889
807 3 2.395
808 1 .894
809 . .
810 . .
811 . .
812 . .
813 1 1.214
814 . .
815 . .
816 . .
817 . .
818 . .
819 5 1.839
820 5 1.639
821 . .
822 . .
823 . .
824 . .
825 . .
826 . .
827 . .
828 . .
3 1.317

Page 56
 Cluster Membership
Case Number Cluster Distance
829 3 1.317
830 3 1.884
831 . .
832 5 3.918
833 3 2.070
834 5 1.964
835 3 1.707
836 5 2.642
837 5 1.566
838 5 2.433
839 . .
840 3 2.189
841 1 2.525
842 1 1.687
843 . .
844 5 1.660
845 3 1.557
846 5 1.520
847 . .
848 3 1.707
849 . .
850 1 .889
851 5 2.005
852 5 1.452
853 . .
854 . .
855 . .
856 3 1.528
857 1 1.699
858 . .
859 1 .745
860 3 1.920
861 1 1.285
862 . .
863 5 2.079
864 1 1.362
. .

Page 57
 Cluster Membership
Case Number Cluster Distance
865 . .
866 . .
867 1 1.562
868 . .
869 3 3.670
870 . .
871 1 2.191
872 1 .889
873 1 2.728
874 . .
875 . .
876 . .
877 3 1.936
878 . .
879 1 2.869
880 . .
881 . .
882 3 1.707
883 5 2.851
884 . .
885 . .
886 . .
887 5 2.079
888 . .
889 3 1.406
890 3 1.774
891 . .
892 . .
893 5 1.446
894 . .
895 5 1.977
896 . .
897 5 1.184
898 . .
899 1 1.112
900 3 1.373
5 1.717

Page 58
 Cluster Membership
Case Number Cluster Distance
901 5 1.717
902 5 1.792
903 3 1.707
904 . .
905 5 1.582
906 3 1.596
907 . .
908 5 2.110
909 1 1.368
910 . .
911 1 2.149
912 . .
913 5 1.629
914 5 2.605
915 . .
916 1 .947
917 3 1.815
918 . .
919 . .
920 1 1.747
921 3 2.311
922 . .
923 . .
924 . .
925 5 2.584
926 3 1.707
927 3 1.616
928 1 1.520
929 . .
930 5 1.684
931 . .
932 1 .750
933 . .
934 3 2.171
935 5 1.660
936 . .
. .

Page 59
 Cluster Membership
Case Number Cluster Distance
937 . .
938 1 .745
939 . .
940 . .
941 5 1.226
942 . .
943 5 2.591
944 . .
945 5 1.941
946 . .
947 . .
948 . .
949 1 2.680
950 3 1.564
951 . .
952 . .
953 . .
954 5 1.891
955 . .
956 . .
957 . .
958 3 2.173
959 1 2.533
960 1 1.326
961 4 2.283
962 . .
963 . .
964 . .
965 5 3.887
966 . .
967 3 1.743
968 . .
969 . .
970 . .
971 5 2.702
972 1 3.783
1 1.112

Page 60
 Cluster Membership
Case Number Cluster Distance
973 1 1.112
974 . .
975 . .
976 . .
977 . .
978 1 2.850
979 3 1.579
980 . .
981 . .
982 5 2.787
983 . .
984 . .
985 . .
986 . .
987 5 1.984
988 . .
989 5 1.520
990 . .
991 . .
992 1 1.282
993 . .
994 . .
995 . .
996 5 2.256
997 . .
998 5 2.710
999 5 2.951
1000 . .

Page 61
 Final Cluster Centers
Cluster
1 2 3 4 5
Company cares about the 3 1 4 1 3
society
Highly ethical company 3 1 4 1 3
Leader in the IT industry 4 2 5 4 4
Innovative company 4 2 5 2 4
Company has strong 3 1 5 2 4
capable senior leaders
Financially sound 3 1 5 4 4
company
Company I can trust 3 1 5 2 4
Company has advertising 3 1 4 3 3
I really like
Known for treating its 3 1 4 2 3
employees well
Company does its fair 3 1 4 2 3
share to help society

Distances between Final Cluster Centers

Cluster 1 2 3 4 5
1 5.420 4.342 3.813 1.925
2 5.420 9.751 3.419 7.264
3 4.342 9.751 7.771 2.644
4 3.813 3.419 7.771 5.278
5 1.925 7.264 2.644 5.278

Number of Cases in
each Cluster
Cluster 1 126.000
2 3.000
3 131.000
4 13.000
5 209.000
Valid 482.000
Missing 518.000

Page 62