Culture and Change Management

Company Analysis Report: Requirements and Structure

1. Table of Contents

2. Introduction to your company

3. Company's history and changes to its organizational structure

Ex: Apple was founded in 1976 by Steve Jobs and Steve Wozniak, two young
men sharing a passion for computer building. It can be said that Apple Inc.
first started as a tiny business in Jobs' bedroom…etc etc etc.

Determine the factors and types of change that occurred throughout the
company's history using the theories discussed in the lectures.

1985 – Power struggle between co-founder Steve Jobs and then-CEO John Sculley.
Jobs resigns. One-fifth of company's workforce is laid off
Ansoff & McDonnell Strebel Stacey

Moderately predictable Strong Change Quite close to certainty

Tushmann et al. Dunphy & Stace Stacey

Converging (incremental) Incremental adjustment Contained Changes

(1991 – 1993) – Customers confused and dissatisfied with software bundles. Apple
tries (and fails) manufacturing other digital products. CEO Sculley replaced by
Michael Spindler.
Ansoff & McDonnell Strebel Stacey

Moderately predictable Strong Change Quite close to certainty

Tushmann et al. Dunphy & Stace Stacey

Frame-breaking (because Corporate transformation Contained Changes

of the changes in product
lines)
…etc etc etc.

…The financial crisis was only partially predictable by the masses (but
predictable by economists for years) (Ansoff & McDonell, 1990). Its effect

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 was strong and sometimes destructive worldwide, with people uncertain of
how or when it will end (Strebel, Sacey, 1996). Countries and corporations
around the world were affected differently by the crisis. While some countries
and businesses were not very affected, the change was frame-breaking and
expensive for others. For Apple, however, the change was fine-tuned and
closed (Dunphy & Stace, 1993; Stacey, 1996).

etc etc etc.

4. Formal Organizational Structure

Ex:… However, Apple is not run by an autocratic management. Using Chandler's

classification of organizational structure based on its product-market strategy, the
current organizational structure of Apple cannot be given a specific structure
name. It is a hybrid combination between horizontal, vertical and matrix
structures…etc etc etc.

5. Informal Organizational Structure

Ex:…To better envision and understand Apple's informal organizational structure,

Hofstede's Onion model is used here to structure the company's way of operation
and its underlying culture. When it comes to symbols, Apple is envisioned - and
remembered - as the innovative company with a bitten apple for a logo, and its
sleekly designed, silvery technological products…etc etc etc

The informal structure also includes the Cultural Web, organizational politics,
management and leadership, etc. Use the theories present in the lecture notes.

6. SWOT Analysis
7. PEST Factors
8. Sources and Articles