Companies have an important role in the development of a society and environment

because there is high demand in the marketing of products that companies offer product
and service quality to their customers. However, companies have the obligations to do
practice corporate social responsibility (CSR). CSR is entering a new era where
suppliers from developing countries have significantly increased in importance. It is
almost becoming an obligation and responsibly many companies.

Nowadays, corporate social responsibility (CSR) is an important part of many business

organizations. It is concerned with how a company tries to be beneficial to all its
stakeholder groups. Many companies today run businesses with CSR especially big
companies. They try to involve in activities that will keep both the business and social
environment sound. The effects of CSR cannot be overemphasized; they range from
companies running business well to environmental improvements. CSR can also go a
long way to improve on product quality and service to customers. We wonder how
companies run businesses with CSR in an adverse competitive business world. Today,
competitors of some businesses already practicing CSR and beginning to embrace this
new philosophy of business.

It is obvious that Starbucks and their CEO Howard Shultz are aware of the importance
of corporate social responsibility. Every company has problems they can work on and
improve in and so does Starbucks. As of recent, Starbucks has done a great job
showing their employees how important they are to the company. Along with committing
to every employee, they have gone to great lengths to improve the environment for
everyone. Ethical and unethical behavior is always a hot topic for the media, and
Starbucks has to be careful with the decisions they make and how they affect their
public persona.

The corporate social responsibility of the Starbucks Corporation address the following
issues: Starbucks commitment to the environment, Starbucks commitment to the
employees, Starbucks commitment to consumers, discussions of ethical and unethical
business behavior, and Starbucks commitment and response to shareholders.

December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its
very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the
hearts of the Filipinos. The opening of the 6750 Ayala store marked an important
milestone in our history – the Philippines became the third market to open outside North
America. The tradition of warm hospitality, constant need for connection, and love for
coffee – these are the qualities that make Starbucks Coffee and the Filipino people a
great culture fit.