1.What is the meaning of social corporate responsibility?

In business, the primary responsibility of the companies had objectively been to make

money and increase shareholder value. In other words, the financial responsibility of the
business is the sole driving force behind this outcome. However, over the past decade
, a movement has identified a broader responsibility of business - (1)to the environment,
(2)to local communities, (3)to working conditions and (4) to ethical practices - has
emerged and  applied. This new dynamic is known as corporate social responsibility
(CSR). CSR is also often described as of a company's "triple bottom line"  - the sum
total of the company's financial, social and environmental performance over the course
of its business.

Many definitions of CSR are of academic origin, but recent contributions have
been made by organizations such as the Commission of the European
Communities. According to the definition adopted by the European Commission
(2011), corporate social responsibility (CSR) can be defined as “a guiding
business policy in which companies integrate the concerns of society and the
environment into their own mission, business strategy and operations and
into their interactions with stakeholders on a voluntary basis.
2. Why tourism and hospitality organizations engage in corporate social responsibility?

The idea of CSR has become well known in the tourism and hospitality
industry. Many hospitality businesses have engaged and are developing CSR
programs and strategies to increase customer loyalty, preserve the environment,
reduce social issues and contribute to community development.

3. Why corporate social responsibility is a challenge for tourism and hospitality

organization?

Despite the tremendous growth in interest, knowledge and investment, CSR has
mostly focused on large industrial corporations. While the conceptual
underpinnings of CSR permeate all industry
sectors regardless of size, the focus on adoption by tourism enterprises has been
limited. Generally, there has been a misconception that may not have enough
financial resources and/or technological abilities implement long-term CSR
activities.
4. What are the roles of tourism and hospitality organization in developing corporate social
responsibility?

 CSR is when a company takes the initiative to improve society by implementing

socially responsible practices into their business model.
CSR is especially important in hospitality because most organizations work in the
heart of a culture giving tours, providing accommodation, and showing guests
sacred and historical sights. In addition, the organizations in hospitality can have
a major impact on various aspects of society. From food waste to imposing
themselves on local communities, the hospitality industry can either be a great
benefit to society or incredibility devastating.
There are  three main areas of CSR- (1) environment, (2) philanthropy, and (3)
ethical labor practices. This means that organizations can make an effort to
improve society by ensuring that they are treating the environment well,
participating in philanthropic activities, and implementing fair and ethical labor
practices into their business model.

5. What are the benefits of having corporate social responsibility?

According to Singal and Rhou, (2017), while CSR initiatives are

voluntary and discretionary, the benefits of ‘doing good’ outweigh
the costs even if a firm is not looking for specific financial return on
its activities. The nature and characteristics of the services industries
and especially the hotel sector render social initiatives salient to
several desirable outcomes. For example, a hotel’s involvement in
CSR practices can improve its brand awareness and loyalty for
customers.  As services are intangible, and evaluated based on
perception of quality, rather than tangible product attributes, the
goodwill created by social initiatives taken by the firm, transfers to
the brand image, creating differentiation, which can in turn create an
advantage in a highly competitive industry that provides
substitutable services like hotel rooms.