CHAPTER 1

INTRODUCTION
 CHAPTER 2
REVIEW OF LITERATURE
 CHAPTER 3
RESEARCH METHODOLOGY
 CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
 CHAPTER 5
FINDINGS, SUGGESTIONS AND CONCLUSION
 CHAPTER 6
BIBLIOGRAPHY AND ANNEXURE
 LIST OF CONTENTS

TITLE
CHAPTER PAGE No:
.NO
1. INTRODUCTION 1-4

1.1 INTRODUCTION 1
1.2 REVELANCE OF THE TOPIC 2
1.3 SIGNIFICACE OF THE STUDY 2
1.4 OBJECTIVES OF THE STUDY 3
1.5 HYPOTHESIS 3
1.6 LIMITATIONS OF THE STUDY 4
1.7 STRUCTURE OF THE REPORT 4
2. REVIEW OF LITERATURE 5-14

2.1 LITERATURE REVIEW 5-7

2.2 THEORETICAL CONCEPTS 8-14
3. RESEARCH 15-17
METHODOLOGY

3.1 RESEARCH METHODOLOGY 15

3.2 RESEARCH DESIGN 15
3.3 POPULATION OF THE STUDY 15
3.4 SAMPLE SIZE 16
3.5 TOOLS OF ANALYSIS 16
3.6 VARIABLES UNDER STUDY 16
3.7 DATA COLLECTION 16
3.8 DURATION OF THE STUDY 17
4. DATA ANALYSIS AND 18-38
INTERPRETATION

5. FINDINGS, SUGGESTIONS 39-42

AND CONCLUSION

6. BIBLIOGRAPHY AND 43-47

APPENDIX
 LIST OF TABLES

TABLE TABLES PAGE

No. NO
4.1 Gender wise classification 18
4.2 Age wise classification 19
4.3 Purchasing of Lenovo Mobile products 20
4.4 monthly income 21
4.5 Category of Lenovo Mobile products you prefer. 22
4.6 23
Lenovo Mobile products make any change in saving habit.

4.7 Position of income 24

4.8 Medium of purchasing of Lenovo Mobile products. 25
4.9 Usage of Lenovo Mobile products affect the youngsters now-a-days. 26
4.10 Branded items that prefer mostly. 27
4.11 28
Selecting branded items only.

4.12 factors that influence to make final purchase. 29

4.13 Lenovo Mobile products purchased are in good quality. 30
4.14 31
when do you prefer the most to buy Lenovo Mobile model products.

4.15 Lenovo Mobile products consumers may choose to buy. 32

4.16 33
How frequently you are purchasing Lenovo Mobile products.

4.17 The tax rate charged to the Lenovo Mobile products. 34

4.18 On which aspect place more emphasis when purchasing a brand. 35
4.19 Have Regretted after purchasing Lenovo Mobile products. 36
4.20 37
Compared to Lenovo Mobile products to necessity products

4.21 38
Do you have other source of income.
 LIST OF GRAPHS

GRAPH GRAPHS PAGE

No. NO
4.1 Gender wise classification 18
4.2 Age wise classification 19
4.3 Purchasing of Lenovo Mobile products 20
4.4 monthly income 21
4.5 Category of Lenovo Mobile products you prefer. 22
4.6 Lenovo Mobile products make any change in saving habit. 23
4.7 Position of income 24
4.8 Medium of purchasing of Lenovo Mobile products. 25
4.9 Usage of Lenovo Mobile products affect the youngsters now-a-days. 26
4.10 Branded items that prefer mostly. 27
4.11 28
Selecting branded items only.
4.12 factors that influence to make final purchase. 29
4.13 Lenovo Mobile products purchased are in good quality. 30
4.14 when do you prefer the most to buy Lenovo Mobile model products. 31
4.15 Lenovo Mobile products consumers may choose to buy. 32
4.16 How frequently you are purchasing Lenovo Mobile products. 33
4.17 The tax rate charged to the Lenovo Mobile products. 34
4.18 On which aspect place more emphasis when purchasing a brand. 35
4.19 Have Regretted after purchasing Lenovo Mobile products. 36
4.20 Compared to Lenovo Mobile products to necessity products 37
4.21 Do you have other source of income. 38