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A211 (SEM 1 2021/2022)

ENTREPRENEURSHIP ENCULTURATION /
BUDAYA KEUSAHAWANAN
ASSESSMENT DETAILS/ BUTIRAN PENILAIAN

Coursework/ Kerja Kursus

No./ Details/ Perincian

Bil. LO Percentage/
Peratusan

1 Test/Ujian LO1 15
Group Assignment 1/ Tugasan Kumpuan 1:
2
Business Plan Framework (BMC)/ LO2 20
Kerangka Rancangan Perniagaan (BMC)

Group Assignment 2/ Tugasan Kumpulan 2 :

3
Social Media Marketing Portfolio for New Ventures / 40
Portfolio Pemasaran Sosial Media Perniagaan Baharu LO2

4 Group Assignment 3/ Tugasan Kumpulan 3:

Students Social Responsibility (SSR) Project/ Projek LO3 25
SSR

Total / Jumlah 100

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ASSIGNMENT DETAILS/ PERINCIAN TUGASAN

Individual Assignment/ Tugasan Individu

1. Test/Ujian (15%)

 The test will be administered Online or Offline on week 6 (to be

confirmed) / Ujian akan ditadbir secara online atau offline pada minggu
ke 6 (akan dimaklumkan)
 Questions constitute of Chapter 1 to Chapter 3 / Soalan-soalan
merangkumi topik yang dipelajari daripada Bab 1 hingga Bab 3 .

Group Assignment 1 / Tugasan Kumpulan 1 (20%):

Business Plan Framework- BMC/ Kerangka Rancangan Perniagaan - BMC

 In a group of 5 to 10, plan and develop a Business
Model Canvas (BMC) for the business idea that has been generated /
Secara berkumpulan 5 hingga 10 orang, rancang dan bina BMC untuk
idea perniagaan yang telah dijana.
 BMC can be made using apps, flipped chart paper,
colored paper, etc. / BMC tersebut boleh dibuat menggunakan apps,
kertas sebak, kertas warna dan lain-lain.
 The completed BMC must be submitted and
uploaded via MyGuru on Week 5 (depends on the lecturer) / BMC yang
telah siap sempurna, perlu dihantar dalam tapak Assignment, MyGuru
pada minggu ke 5 (bergantung kepada pensyarah).
 Please find Appendix 1 for the assessment
rubrics./ Sila rujuk Lampiran 1 untuk rubrik penilaian.

Group Assignment 2 / Tugasan Kumpulan 2 (40%):

Social Media Marketing Portfolio for New Ventures /

Portfolio Pemasaran Sosial Media bagi Perniagaan Baharu

 In a group of 5 to 10, students have to carry out business activities that have
been planned starts from Week 2 to Week 10. The business activities should
not be prohibited and violate the University and College Rules and
Regulations, and also any rules and regulation under Malaysia law. Typhoid
vaccine is compulsory for those selling food, and provide evidence in your
report. / Secara berkumpulan (5 hingga 10 orang ahli satu kumpulan),
pelajar perlu menjalankan aktiviti perniagaan yang telah dirancang bermula
Minggu 2 hingga 10. Aktiviti perniagaan yang dijalankan mestilah tidak
menyalahi dan melanggar Undang-undang Universiti dan Kolej, serta
peraturan dan undang-undang di bawah Perundangan Malaysia. Sekiranya
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berniaga makanan, pelajar perlu mengambil suntikan Typhoid dan sertakan

bukti di dalam laporan.
 Each group is compulsory to register their business with Suruhanjaya
Syarikat Malaysia (SSM) as sole proprietorship or partnership. Students are
responsible to any risk due to reluctancy of registering the business. The
business must be ended and closed on Week 11. / Setiap kumpulan wajib
mendaftar dengan Suruhanjaya Syarikat Malaysia (SSM) sebagai milikan
tunggal atau perkongsian. Sebarang risiko kerana tidak mendaftar
perniagaan adalah atas tanggungjawab pelajar sepenuhnya. Perniagaan
perlu diberhentikan dan dibubarkan pada Minggu 11.
 Within group, each student is required to promote the product(s)/service(s) in
the social media platform such as Facebook, Instagram, WeChat and
WhatsApp. / Setiap pelajar dalam kumpulan perlu mempromosi
produk/perkhidmatan menggunakan platform media sosial sepeti Facebook,
Instagram, WeChat dan WhatsApp.
 Social media marketing portfolio is a groupwork. However, each student is
required to contribute in promoting the product via teasers, hardsell and
softsell copywriting. Each group is also required to generate sale as stated in
the rubric. Supporting evidences are required. / Portfolio pemasaran media
sosial adalah kerja kumpulan. Namun, setiap pelajar perlu menyumbang
dalam pemasaran produk menerusi teaser, hardsell dan softsell
copywriting.Setiap kumpulan juga perlu menghasilkan jualan seperti yang
dinyatakan dalam rubrik.
 Each group is required to prepare a social media marketing portfolio
(template will be provided) for the business formed./ Setiap kumpulan perlu
menyediakan portfolio pemasaran media sosial (template akan diberikan)
untuk perniagaan berkenaan.
 Each group member has to complete Peer Review Form to evaluate
everyone in the group. / Setiap ahli kumpulan perlu melengkapkan Peer
Review Form untuk menilai semua ahli kumpulan.
 A complete social media marketing portfolio must be submitted on Week 11.
The report will be completed as a group. The report must be submiitted to the
Assignment in MyGuru./ Portfolio pemasaran media sosial perlu dihantar
pada Minggu ke-11. Laporan adalah secara berkumpulan. Laporan perlu
dihantar ke Assignment di MyGuru.
 Please find Appendix 2 for the assessment rubrics./ Sila rujuk
Lampiran 2 untuk rubrik penilaian.

Group Assignment 3 / Tugasan Kumpulan 3 (25%):

SSR Project/ Projek SSR

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 In the same group of 5 to 10, students have to plan and carry out a SSR
activity. / Dalam kumpulan yang sama, pelajar dikehendaki merancang satu
aktiviti tanggung jawab sosial pelajar.
 Students are required to create a video of social campaign on chosen issue
(e.g., campaign stay at home, coughing and sneezing etiquette, online
marketing etc). The video duration must be within 3 to 6 minutes. The video
must be published in YouTube. Provide the video and YouTube link on the
Assignment, MyGuru. / Pelajar perlu menghasilkan satu video berkaitan
kempen sosial terhadap sesuatu isu yang dipilih (contoh., kempen duduk di
rumah, etika batuk dan bersin, pemasaran online dan sebagainya). Durasi
video adalah 3 hingga 6 minit. Video tersebut perlu diterbitkan di dalam
YouTube. Hantar video dan pautan YouTube di tapak Assignment, MyGuru.
 The SSR video must comply with the following components: / Video SSR
perlu merangkumi maklumat berikut:
a. Title of the social campaign video / tajuk video kempen sosial
b. Students’ information / maklumat pelajar
- Current semester
- Group name
- Group members’ name
- Lecture group
- Lecturer’s name
c. Introduction to SSR project background / Pengenalan latar
belakang projek SSR:
- Community / Target audience
- Project / campaign name
- Project / campaign justification or issues
- Project / campaign objective
d. Students’ reflection / refleksi pelajar
e. Must be viewed minimum 20 viewers / Video perlu ditonton
minimum 20 penonton.

 SSR activity will be carried out on Week 8 to 12 (subject to change, depends

on students’ planning and lecturer’s approval). / Aktiviti SSR akan diadakan
pada Minggu 8-12 (tertakhluk kepada perubahan, bergantung kepada
perancangan pelajar dan kelulusan pensyarah).
 Please find Appendix 3 for the assessment rubrics./ Sila rujuk Lampiran 3
untuk rubrik penilaian.

** this form must be attached after cover page at every submission of the assignments

LIST OF NAMES/ SENARAI NAMA AHLI

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No. Name Matrics Contact No.

1

10

11

Group Assignment Marks

Skema Markah Markah

1. Business Plan Framework (BMC) 20
2. Social Media Marketing Portfolio for New
40
Ventures
3. SSR Project 25