Case Study: Hotel Tonight Advises, “Visit, Don’t Stay”

1. Hotel Tonight has a high rate of growth, and it is approaching its profit margin but not
exceeding it. Depending on the info, it is clear that Hotel Tonight is not well-known in
the market, so they have devised a campaign strategy in which they will be capable of
promoting their app in all possible ways, crossing their profit margin.
2. The target audience for Hotel Tonight is obtaining more trusting clients.
3. The goal of the hotel's marketing tonight was to get more clients and offer the best rates
so that they would build goodwill in the market. This campaign aids in spreading
awareness of the company's presence in the market.
4. The company created a contest as a vital aspect of the marketing in order to develop trust
and attract more customers' attention.
5. This ad has nailed it when it comes to getting internet attention. Many people who come
for vacations are uncomfortable staying with one's families, but they can't afford last-
minute high hotel prices, so they stay with their family members. Mercifully, many
people have discovered this app, and they can now check for last-minute hotel
reservations at affordable prices, thanks to online advertising and the 'Visit, Don't Stay'
campaign.