Professional Documents
Culture Documents
1.
Alternate Hypothesis (Ha): The monthly income of car owners in the survey varies according
to their level of Education.
Null Hypothesis (H0): The monthly income of car owners do not depend on level of
education.
The Pearson Chi-Square significance is 0.024. Since, it is less than the significance level of
0.05, the alternate hypothesis is accepted.
Outcome:
From the above done cross tabulation we can infer that monthly income rises with
level of education.
93 people, who have higher education such as college grad and post grad out of 143
people, have monthly income of more than 65k
56 people out of 60 who are college grad earns more than 65k monthly
30 people out of 33 people ho have done post graduation have a income of more
than 65k non a monthly basis
Only one people earns a higher income who have not finished high school
Majority of High school diploma holders also earn more than 65k per month, 12 out
of 13 people
Out of a total of 35 people who started college, 3 people earns between 35k-50k, 5
earn between 50k-65k and 27 people earn more than 65k per month
As in whole out of 143 people, 9 earn between 35k-50k, 8 earn between 50k-65k and
126 people earn more than 65k per month.
2.
Alternate Hypothesis (Ha) : The importance of non-polluting engine of car is different for the
owners having different level of education.
Null Hypothesis (H0) : There is no difference in importance given to non-polluting engine by
the owners depending on their level of education.
The significance level is 0.022 which is less than 0.05. So, the alternate hypothesis is
accepted
Outcome:
3.
The significance level of all the 7 variables is less than 0.05. This means that all the 7
variables are significant in forming the clusters.
Outcome:
The no. of cases is maximum in cluster 2 so it is the most important cluster for
analysis
In cluster 1, highest value is of warm relationship with brand and lowest is of fun and
excitement giving car
In cluster 2, the value of fun and excitement is on the top with lowest value of
owning give self-respect
In cluster 3, the value of owning gives sense of belongingness is highest and owning
gives self respect is at the lowest
The attribute of fun and excitement giving car has almost a neutral importance level in
all the three clusters.
In cluster 1 and 3, the value of owning gives sense of belongingness is higher than
value of fun and excitement giving car and value of owning creates fulfilment
In cluster 2 all the values are different by slight and very less differences, whereas
the difference is much greater in that of cluster 1 and 3.
The value of owning give self-respect is lowest in all the 3 clusters.
In cluster 1 all the values are above the level of 4, except the value of fun and
excitement giving car
In cluster 3, the only value above the level of value 4 is the value of owning gives
sense of belongingness
In all 3 clusters, the value of warm relationship with brand is greater than the value
of feeling safe in the car.