1st ENGLISH BUSINESS

ASSIGNMENTS REPORT
For 1st semester midtest

Segmenting, Targeting, Positioning

“INDOMIE”

by:
Name : 1 Salman Alfarisi nim : 218133190

Class : 1 AkA 2

Management Department

“WIDYA GAMA” ECONOMY COLLEGE

Juli 2020
 1st ENGLISH BUSINESS
ASSIGNMENTS REPORT
For 1st semester midtest

THE ANALYZES ON

“INDOMIE”

by:
Name : 1 Salman Alfarisi nim : 218133190

Class : 1 AkA 2

Accountancy Department

“WIDYA GAMA” ECONOMY COLLEGE

Juli 2020
 FOREWARD

By the grace of Allah, The Almighty, we say praise to the presence of God Almighty,
because His gifts we can finish the 1st English Business assignment “INDOMIE” as the
example of modern product
This Assignment is done by doing field study toward business unit that exists in the
area where this worksheet writer of the assigment lives near by. Then after the business unit
being overviewed, the product analysis will be applied. The 1st English Business assignment
of ”modern bussiness example” is the Assignment Report arranged in order to complete and
is intended to fulfill the task of 1st English Business lecture of Accountancy Department in
2018.

I hope this report is a very valuable and can gives any benefit to the readers in
particular and in general.

Finally we would like to thanks to all those who have helped in the preparation of
this task, mainly to Drs. Agus Salim, SH.MM., the English Business Lecturer for
Accountancy Department, Widya Gama Economy College, and to all students in Class
1AKA2 The 2018/2019 generation.

We welcome any suggestions, improvements of all parties for the perfection of

existing lectures.

Lumajang,12 Juli 2021

writers

Salman Alfarisi
 Assignment Report

Table Of Content

1. Forward .........................................................................................…... iii

2. Table of content ............................................................................…… .iv
3. Motto…………………………………………………………………… v
4. Dedicated to …………………………………………………….……. vi
5. Chapter 1: Introduction ……………………………………………… 1
6. Chapter 2: Analysis on “Tea Cap Gajah”
6.1. The activaties of tea “Cap Gajah” production 3
6.2. The activaties of tea “Cap Gajah” distribution……………… 4
6.3. The activaties of tea “Cap Gajah” sale……………………… 5

7. Chapter 3: Conclusion ……………………………………………

8. Refferences …………………………………………………………….
9. Attachment …………………………………………………………..
Motto :
"Ubah pikiranmu dan kau dapat mengubah
duniamu."”
 Dedicated to :
 Both my beloved parents
 My beloved brothers and sisters

Chapter 1
 Introduction
1.1. Company/product Profile
Name of product : Noodles “INDOMIE”
Company’s name : PT. Indofood Sukses Makmur Tbk
Company’s Address : Jl. HR Rasuna Said Block X-2 Kav. 5,
Kuningan Jakarta Selatan 12950,
Indonesia
Year of Establishment : 1972
Owner/Director/Manager : Directions
Kinds of Product : Kind of taste each Indonesian culture
has to offer
Other informations (if available) ;
PLC Status : Maturity
Market place : Export to Bremen, Germany
Domestic markets : supermarket,
merchandise, stall, etc
1.2 Kertowono Tea Factory at a glance / history of Kertowono Factory/Drilling
Process
Kertowono Tea Factory was founded by Dutch colonial in 1709. It was firt only tea
plantation with the area stretched 2000 km square in the elevation from 700 m asl to
1.500m asl. Etc…………………………….

Chapter 2
STP Analysis on Samsung S 9
2.1 Segmentation of Samsung S 9
a. Geography

b. Demography

c. Psychography

d. Buyer Readiness
2.2. Targeting
a. Mass marketing
b. Segmented marketing
c.
d.
2.3. Positioning-Product Deffrentiation
a. Feature
b. Conformance
c. Durability

2.2.Success Breads Imitation

2.3. Sale Analysis on “Tea Cap Gajah”
5
 Chapter III
Conclusion
Kesimpulan berisi tentang penelusuran ulang secara singkat bab 1 dan bab 2.

References

1.
2.
3.
4.

Attachment: (lampiran tidak boleh lebih tebal dari bab 2)

Mungkin: Struktur organisasi perusahaan
Photo
Gambar2
Data2 bila ada.
dll
Ditulis dengan menggunakan:
o font Times New Roman,
o size 12 – judul/sub judul size 14 bold
o spasi 1.5
o Margin; atas dan kiri 3cm, kanan dan bawah 2.5cm
o Alenia baru : 2 tab
o pada kertas A4, 70 gram.
o Halaman ditulis pada pojok kanan atas, halaman chapter ditengah bawah.
o Sampul depan ; Buffalo/ linen warna Kuning (kelas A)/ Biru (Kelas B), dilapis
mika putih.
Belakang; Buffalo/ linen warna Kuning (kelas A)/ Biru (Kelas B), tidak dilapis
mika.
Submission will be at your day of midexam, or at your presentation moment.