2nd ENGLISH BUSINESS

ASSIGNMENTS REPORT
For 2n semester midtest

Segmenting, Targeting, Positioning

Samsung

by:
Name : 1 ………………….nim ……………..
2. ………….
Class 1 Ak B 1

Management Department

“WIDYA GAMA” ECONOMY COLLEGE

October 2018
 1st ENGLISH BUSINESS
ASSIGNMENTS REPORT
For 1st semester midtest

THE ANALYZES ON

“SAMSUNG S 9”

by:
Name ………………….

Accountancy Department

“WIDYA GAMA” ECONOMY COLLEGE

October 2018
 FOREWARD

By the grace of Allah, The Almighty, we say praise to the presence of God Almighty,
because His gifts we can finish the 1st English Business assignment Kertowono Tea ”Cap
Gajah” as the example of modern product

This Assignment is done by doing field study toward business unit that exists in the
area where this worksheet writer of the assigment lives near by. Then after the business unit
being overviewed, the product analysis will be applied. The 1st English Business assignment
of ”modern bussiness example” is the Assignment Report arranged in order to complete and
is intended to fulfill the task of 1st English Business lecture of Accountancy Department in
2014.

I hope this report is a very valuable and can gives any benefit to the readers in
particular and in general.

Finally we would like to thanks to all those who have helped in the preparation of
this task, mainly to Drs. Agus Salim, SH.MM., the English Business Lecturer for Accountancy
Department, Widya Gama Economy College, and to all students in Class 1A.3 The
2014/2015 generation.

We welcome any suggestions, improvements of all parties for the perfection of

existing lectures.

Lumajang, October 2016

writers

Moh. Rahman Fadli, et als.

 Assignment Report

Table Of Content

1. Forward .........................................................................................…... iii

2. Table of content ............................................................................…… .iv
3. Motto…………………………………………………………………… v
4. Dedicated to …………………………………………………….……. vi
5. Chapter 1: Introduction ……………………………………………… 1
6. Chapter 2: Analysis on “Tea Cap Gajah”
6.1. The activaties of tea “Cap Gajah” production 3
6.2. The activaties of tea “Cap Gajah” distribution……………… 4
6.3. The activaties of tea “Cap Gajah” sale……………………… 5

7. Chapter 3: Conclusion ……………………………………………

8. Refferences …………………………………………………………….
9. Attachment …………………………………………………………..
Motto :

“utlubul ilma minal mahdi ilal lahdi”

“jadikan hari ini lebih baik dari hari kemarin”

"Resep sukses: Belajar ketika orang lain tidur,

bekerja ketika orang lain bermalasan, dan
bermimpi ketika orang lain berharap."
William A. Ward
(max 2 motto)
 Dedicated to :

 Both my beloved parents

 My beloved brothers and sisters

Chapter 1
 Introduction

1.1. Company/product Profile

Name of product : Tea “ Cap Gajah “

Company’s name : PTP XII Pabrik Teh Kertowono.

Company’s Address : Kertowono, Gucialit sub district

Year of Establishment : 1807

Owner/Director/Manager : Directions

Kinds of Product : Tea Kertowono

Other informations (if available) ;

PLC Status : Maturity

Market place : Export to Bremen, Germany

Domestic markets : supermarket,

merchandise, stall, etc

1.2 Kertowono Tea Factory at a glance / history of Kertowono

Factory/Drilling Process

Kertowono Tea Factory was founded by Dutch colonial in 1709. It was

firt only tea plantation with the area stretched 2000 km square in the
elevation from 700 m asl to 1.500m asl. Etc…………………………….

Chapter 2
 STP Analysis on Samsung S 9

2.1 Segmentation of Samsung S 9

a. Geography

b. Demography

c. Psychography

d. Buyer Readiness

2.2. Targeting

a. Mass marketing

b. Segmented marketing

c.

d.

2.3. Positioning-Product Deffrentiation

a. Feature

b. Conformance

c. Durability
2.2.Success Breads Imitation
2.3. Sale Analysis on “Tea Cap Gajah”

5
 Chapter III

Conclusion

Kesimpulan berisi tentang penelusuran ulang secara singkat bab 1 dan bab 2.
 6

References

1.
2.
3.
4.
Attachment: (lampiran tidak boleh lebih tebal dari bab 2)

Mungkin: Struktur organisasi perusahaan

 Photo

Gambar2

Data2 bila ada.

dll

Ditulis dengan menggunakan:

o font Times New Roman,

o size 12 – judul/sub judul size 14 bold

o spasi 1.5

o Margin; atas dan kiri 3cm, kanan dan bawah 2.5cm

o Alenia baru : 2 tab

o pada kertas A4, 70 gram.

o Halaman ditulis pada pojok kanan atas, halaman chapter ditengah bawah.

o Sampul depan ; Buffalo/ linen warna Kuning (kelas A)/ Biru (Kelas B), dilapis
mika putih.

Belakang; Buffalo/ linen warna Kuning (kelas A)/ Biru (Kelas B), tidak dilapis
mika.

Submission will be at your day of midexam, or at your

presentation moment.