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The Entrepreneurial Slum: Civil Society, Mobility and the Co-production of Urban
Development
Colin McFarlane
Urban Stud 2012 49: 2795
DOI: 10.1177/0042098012452460

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49(13) 2795–2816, October 2012

The Entrepreneurial Slum: Civil Society,


Mobility and the Co-production of Urban
Development
Colin McFarlane

[Paper first received, December 2010; in final form, May 2012]

Abstract
This paper explores the co-production of urban entrepreneurialism by examining
the work of civil society groups in producing mobile models of slum entrepreneuri-
alism. While slums and slum activists have been largely absent from accounts of
urban entrepreneurialism, they increasingly play important roles in co-constituting
mobile entrepreneurial models and in producing and valuing particular forms of
entrepreneurial subjectivity. A focus on the co-production of entrepreneurialism
requires attention to both the mobile models that constitute relations between differ-
ent groups, from states and donors to activists and residents, and the local contexts
and histories that shape, translate and differently enact entrepreneurialism. The
paper concludes by highlighting three implications for research on urban
entrepreneurialism.

Introduction
There is a wide-ranging debate on how by states and international institutions. The
ideologies of urban entrepreneurialism have informal settlement emerges not simply as a
led to critical shifts in how cities are man- space excluded from or resistant to entrepre-
aged. However, there has been little consid- neurial strategies, but as a key frontier in the
eration of the place of slums and slum production of contemporary urban entre-
activists in the co-production of urban preneurialism. I argue for greater attention
entrepreneurialism. While much of the to the co-production of entrepreneurialism
debate on urban entrepreneurialism remains and discuss two key characteristics.
focused on policy élites, I examine how civil First, the bringing together of ostensibly
society groups produce particular models of distinct actors—ranging, for example, from
entrepreneurialism that are shaped and used the World Bank and policy consultants, to

Colin McFarlane is in the Department of Geography, Durham University, Science Laboratories,


South Road, Durham, DH1 3LE, UK. E-mail: colin.mcfarlane@durham.ac.uk.

0042-0980 Print/1360-063X Online


Ó 2012 Urban Studies Journal Limited
DOI: 10.1177/0042098012452460
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2796 COLIN MCFARLANE

companies, local states and civil society which celebrate the few over the many. It is
activists—in the shared production of this shared ideological resonance that holds
entrepreneurialism. While there are impor- common across multiple expressions of
tant differences in power and resource urban entrepreneurialism, whether eco-
between these actors, civil society groups nomic (for example, financially disciplined
can be crucial here, and not just in enacting and business savvy residents), social (for
mainstream agendas but in actively produc- example, the privileging of a few ‘active’ and
ing models of entrepreneurialism that can ‘do-it-yourself’ residents over the, so the
be made mobile. A focus on co-produced implication goes, unorganised and passive
entrepreneurialism requires attending to neighbourhood/city at large), or political (for
the mobile models that enter into relations example, self-managed forms of local devel-
between civil society groups, states and opment that enact shifts in responsibility
international institutions. Secondly, entre- from the state to community-based groups).
preneurialism is co-produced by actors that In the first section, I review debates on
share a broad focus on market inclusion urban entrepreneurialism and consider the
but which nonetheless often exceed the place of informal settlements and civil soci-
confines of entrepreneurialism—for exam- ety organisations in relation to them. I then
ple, in the solidarities of civil society examine the production of a mobile civil
groups. This requires attention to the local society model of urban entrepreneurialism
contexts and histories that help to shape, in relation to an unlikely site, that of slum
translate and spill beyond different forms toilets. The final section examines a model
of entrepreneurialism. of microfinance within a set of civil society
A focus on co-produced entrepreneurial- organisations. Here, I highlight collectivist
ism does not mean shifting attention away practices that exceed the borders of entre-
from key actors like policy-makers and con- preneurial models, even while they are
sultants, but it does entail greater attention dependent on them. These two empirical
to more ‘ordinary’ spaces and groups in the contexts—sanitation and microfinance—
city. Although informal settlements and are connected not just by a particular group
cities in the global South more generally of Indian civil society organisations, but by
have rarely been the focus of debates on a conception of poverty as socioeconomic
urban entrepreneurialism, consideration of potential and the poor as entrepreneurial
the place of these ordinary spaces demands a subjects. As models, they function as co-
rethinking of the techniques and scope of constitutive infrastructures of entrepre-
contemporary urban entrepreneurialism. It neurial urbanism.
is often the case that policy and civil society The paper is informed by fieldwork con-
forms of travelling urbanism are located on ducted over a decade in urban India and
a shared terrain of urban entrepreneurial especially in Mumbai. This extended tem-
development, to the point that any division poral perspective allows reflection on the
between élite and ordinary urbanism is in travelling and translation of particular
many cases untenable. This is not simply a models of civil society entrepreneurialism
shared discursive terrain, but a shared ideol- over time. The empirical material discussed
ogy: market inclusion and active, thrifty sub- emerges from fieldwork conducted in three
jects are installed as the most effective means phases: October 2009 and May 2010, which
of urban development, as truth-claims that provided interview data used in the discus-
disavow other perspectives such as radical sion of toilet block models;1 November
political economic transformation, and 2005 and May 2006 on sanitation in

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THE ENTREPRENEURIAL SLUM 2797

various informal settlements and which Yet if strategies of entrepreneurial urban-


also feeds into the discussion of toilet block ism have often cast the urban poor as out-
models; and between September 2001 and casts who need to be removed from
March 2002 on civil society organisations particular city spaces, there has also been
in India and which provides interview and an important focus in entrepreneurial
participant observation data used in the approaches to reform and include the poor
discussion of microfinance. under particular conditions. This is a strand
of entrepreneurial urbanism that fore-
Entrepreneurial Urbanism grounds the ‘potential’ of the poor as entre-
preneurial subjects and the symbolic
As MacLeod and Jones (2011, p. 2444) recasting of poverty as social and economic
have recently written in this journal, entre- capital. There have been important discus-
preneurialism has been a central part of a sions of the sorts of subjectivities that strate-
‘new urban politics’ that has dominated gies of entrepreneurialism seek to engender,
North American and western European but the reference point tends to be the
urban policy since the 1980s, characterised middle class rather than the poor. Writing
by three key processes: first, seemingly about the popularity of the ‘creative city’
‘‘immobilised cities’’ aggressively competing thesis, Peck notes how cities across the globe
to attract increasingly mobile sources of capi-
tal investment; secondly, the growing influ- have paid handsomely to hear about the new
ence of the private sector in urban policy; credo of creativity, to learn how to attract and
and, thirdly, a shift from a distributional pol- nurture creative workers, and to evaluate the
itics of taxation aimed at collective consump- latest ‘hipsterization strategies’ of established
tion and public-sector investment ‘‘in favour creative capitals like Austin, TX or wannabes
of commitments to lower the taxes of busi- like Tampa Bay (Peck, 2005, p. 740).
ness and wealthy entrepreneurs and to gener-
ate growth per se’’ (see Harvey, 1989; Hall Writing about the Malaysian Multimedia
and Hubbard, 1998; Jessop, 1997; Ward, Supercorridor, Bunnell and Coe (2005: 837)
2011). MacLeod and Jones (2011, p. 2456) argue that the demand for high-skilled
show that the continuance of entrepreneuri- labour ‘‘appeared to necessitate citizen-
alism has not been secured by privatism subjects who were enterprising, entrepre-
alone, or by city marketing and high-profile neurial, creative and, above all perhaps,
art, architecture and sports events, or by its innovative’’. Entrepreneurial forms of urban
important morphing into new travelling governance tend to promote particular
models such as the ‘creative class’ thesis kinds of ‘acceptable’ subjectivities. For
(Florida, 2005; Peck, 2005) or business example, Binnie and Skeggs (2004) have
improvement districts (Ward, 2006). Its sus- shown how only narrow forms of gay life-
tenance has also often relied on a violent pol- style are promoted in entrepreneurial gen-
itics of displacement in which the poor, trification projects in Manchester’s Gay
‘‘classified as ‘undeserving’, ‘detritus’ or Village. Part of the success of entrepreneur-
‘quality-of-life offenders’’’, have been subject ial strategies lies in their capacity to capture
to the defensive or downright vengeful sei- not just economic trajectories but highly
zure of urban space in the proliferation of selective interpretations of the active social.
gated enclaves, gentrification and revanchism There have also been important attempts
(Smith, 2002; Swanson, 2007; MacLeod, to stretch the literature on urban entrepre-
2002; Lees et al., 2010; Wacquant, 2007). neurialism by showing its production

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2798 COLIN MCFARLANE

through the politics of ethno-cultural iden- techniques and models of entrepreneurial-


tities. For example, Chatterjee’s (2011) ism extend to all manner of groups and
account of contemporary urban governance spaces, including NGOs, activists, workers’
in Ahmedabad demonstrates the confluence organisations and aesthetic/cultural produc-
of a sometimes violent Hindutva ethno- tion, many of which are co-opted because
religiosity and growing private power in the they fit with the technologies of a broadly
increasingly élite redevelopment of the entrepreneurial script for the future.
city. ‘New urban politics’ in Ahmedabad, Civil society groups are often key, both
argues Chatterjee (2011, p. 2587), is ‘‘an to the framing of an urban poor that per-
interplay of ethnocentrism, entrepreneurial- forms a marketised subjectivity and to a
ism and technocracy dialectically embedded representation of poverty as potential new
through performance and [planning and markets. In this context, the slum of the
policy] documentation’’. For Desai (2011), global South emerges as a key frontier in
Hindu nationalism, identity, the promotion the articulation of contemporary urban
of regional Gujarati and civic pride are entrepreneurialism. Slums, as the World
folded together in the politico-corporate Bank would have it, are ‘growth areas’ for
production of an ideal of entrepreneurial new markets, from mobile phones and
Ahmedabad. This is an identification predi- food sachets to community health insur-
cated on violence against Muslims, which is ance and water entrepreneurs. One impor-
of course denied in the inverted portrayal tant development in recent years has been
of Ahmedabad as ‘‘historical, vibrant, scin- the attempted extension of entrepreneurial-
tillating, multicultural, and lively’’ (Desai, ism to the domain of urban informality, a
2011, p. 44). shift that has entailed an increasing focus
As these different accounts indicate, it is on the financial disciplining and marketisa-
virtually impossible, as Hall and Hubbard tion of the urban informal poor.
(1998) argued, to suggest a narrow defini-
tion of the entrepreneurial city. This is a The Informal Entrepreneur
product of the multiple and often simulta-
neously economic, social, cultural and polit- One in three urbanites now live within some
ical ways in which entrepreneurialism kind of informal housing settlement (UN
operates, travels and is translated across Habitat, 2003; Davis, 2006). While informal
cities. Yet the targeting of poverty, especially settlements remain predominantly and stub-
informal poverty, as part of entrepreneurial bornly understood by states and international
urbanism, is largely absent from these institutions as outcast spaces of the modern
accounts. The focus has tended to be on capitalist city, or as simply a cheap labour
policy and corporate élites, including policy force, they are also increasingly viewed as an
discourses, city management strategies, immense set of untapped markets and poten-
forms and imaginaries of place-marketing, tial capitalist subjects. In part, this builds on
or the work of influential travelling consul- the long history of romanticising the entre-
tants. While there are important reasons for preneurial flair of slum residents, a history
this focus given that these are spaces and that has existed in parallel with how slums
actors where a great deal of the ideological are more often understood through Victorian
production of entrepreneurialism emerges, motifs of despair, crime, dirt and collapse. As
there are important sites and actors that Jeremy Seabrook (1996), amongst others, has
actively co-produce and make these ideolo- argued, against the backdrop of despair there
gies work. As Aiwha Ong (2011) has argued, has always been an alternative view that

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THE ENTREPRENEURIAL SLUM 2799

conceives the slum as inventive, entrepre- ‘poor’’’. The idea that the poor lack eco-
neurial and as a space of courage and endur- nomic know-how or creative capacities is
ance. This notably includes John Turner’s itself an extraordinary blind spot in these
(1966, 1976) highly influential work on narratives—we only need to consider how
squatter housing which had such influence at different kinds of informal urban econo-
the World Bank and elsewhere. Turner’s mies, publics and modes of improvisation
cost-effective self-managed urbanism, sug- operate to refute such a claim (e.g. Simone,
gests Mike Davis (2006, p. 71), emerged from 2008; Pieterse, 2008). However, what is
his being ‘‘mesmerized’’ by the squatters’ important here is how this particular formu-
‘‘creative genius’’. This tradition of emphasis- lation of entrepreneurialism functions. For
ing the creative capacities of self-managed Goldman (2011), writing about the Indian
community slum housing continues (for state in particular, rather than ‘unleashing’
example, see Mitlin and Satterthwaite’s excel- the market capacities of the poor, the result
lent 2004 collection, Empowering Squatter has been a new way of organising urban life
Citizen), but in the past decade a distorted based on speculation and liquidation. In his
and more narrowly economist version of this account, entrepreneurialism takes the form
view has been shaped in significant part by of a dominant logic of speculative urbanism
the influential arguments of Hernando de that is not restricted to business and policy
Soto (for example, 2001). De Soto’s argu- élites, but that extends to informal residents,
ment is that informal housing represents a land brokers and international financial
deep pool of ‘dead capital’ in the form of institutions, and where everyone becomes
economic and legal security, housing markets
and surplus generation, potential future speculators of one sort or another, taking
exchange and investment (including in new extreme risks and gambling on when govern-
businesses) and the social capital associated ment agents or land brokers (or violent nati-
with formalised status. These arguments have vist organizations) will tag their possessions
had significant influence on the World Bank next for acquisition (Goldman, 2011, p. 570).
in particular, despite the risks of certain
forms of formalisation, especially around In the context of informality, urban entre-
individual tenure, pricing out the poor (for preneurialism takes as its focus a reconsti-
example, Neuwirth, 2006; Briggs, 2011). The tuted urban subject and a re-imaging of
argument here is an old one cast in a new poverty-as-potential. This is most visibly
terrain: if only everything else (states, legal illustrated in the case of microfinance.
frameworks and regulations, local élites) got Microfinance, even though it does not rep-
out of the way, slums and their inhabitants resent a proportionately large amount of
would be able to realise their market—and, global ‘development’ spending and invest-
by extension, so the argument implies, their ment, has come to be understood as a global
social and cultural—potential. solution to urban (and rural) poverty.
As Goldman (2011, p. 560) has argued, Again, the World Bank has played an
the World Bank/de Soto approach holds the important communicative role here. As
state responsible for economic stagnation Ananya Roy (2010) has shown, the main-
because of its supposed inability to ‘‘nurture streaming of microfinance has taken place
freedom of investment and the entrepre- in large part through the work of the World
neurial spirit amongst the whole population, Bank’s Consultative Group to Assist
right down to the ready-to-be-unleashed the Poor (CGAP), founded in 1995.

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2800 COLIN MCFARLANE

CGAP centralises technologies of financial determinant of particular forms of poverty


engineering, notably in managing risk itself. For instance, in Lall et al.’s research
through connecting microfinance funds and on savings and informality in Bhopal,
financial institutions globally, or through entrepreneurial thrift is perplexingly attrib-
infrastructures that allow the biometric uted to migrants over non-migrants
scanning and monitoring of microfinance
entrepreneurs to facilitate financial transac- A possible reason why migrants do better is
tions. For Roy (2010), CGAP is central to a that they may be more entrepreneurial than
global apparatus that extends finance into native slum-dwellers, as reflected by their
new domains through the production of decision to move between cities or regions in
what she calls ‘poverty capital’, both a search of better opportunities (Lall et al.,
market and a space of constructed visibility 2006, p. 1034).
that make legible new technofinancial sub-
jects. This is a subjectivity of monitoring Indeed, it may be this very ontological
and managing debt and financial discipline, association of slum resident with entrepre-
and an apparatus espousing regimes of neurial energy that connects these two
truth that require constant work and techniques—on housing capital and on
defence through a disparate set of profes- microfinance—as ideological efforts to
sionals, discourses, financial and technolo- transform spaces of poverty from an
gical mechanisms that manage and monitor exploited proletariat to emerging markets
poverty in the production of new markets. that will be embraced by financially disci-
It also entails, in Roy’s terms, a ‘neo-liberal plined subjects. They are techniques grow-
populism’ that celebrates poor people’s ing in popularity across informal
agency, seeks to inculcate marketised beha- settlements in the global South and they
viour and extends beyond organisations like indicate the need to rethink our concep-
CGAP to include non-governmental and tion of urban entrepreneurialism in at
non-profit organisations. least two ways. First, and most obviously,
Katharine Rankin (2001) shows how we need to give consideration to the role
microcredit has come to be vigorously pro- of the ever-expanding realm of urban
moted in Nepal by agencies like the World informality, understood in entrepreneurial
Bank as a model aimed at women and efforts as a new frontier for markets. This
embodying a neo-liberal social citizenship, does more than extend the geographical
pointing in particular to how women scope of entrepreneurialism—it demands
undergo a training in financial discipline, critical examination of a range of often
review one another’s proposed enterprises neglected techniques, including microfi-
and savings, and collectively guarantee one nance or marketisation via individual
another’s loans. Financial discipline is squatter tenure, through which entrepre-
introduced through peer pressure rooted in neurialism is produced globally. Secondly,
‘solidarity’ (or ‘borrower’) groups, as well we need an appreciation of the ways in
as through differentials such as caste, ethni- which different actors—including commu-
city and class. Yet not all accounts attribute nity peer support groups and non-
this discipline to particular forms of formal governmental organisations (NGOs)—
organisation. In some accounts of the role come together to produce and value entre-
of microfinance in urban informality, this preneurial subjects. Key elements here are
discipline is instead seen to be a the techniques (approaches and practices)

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THE ENTREPRENEURIAL SLUM 2801

and models (representations and formal Celebrating Slum


arrangements) that are developed and put Entrepreneurialism: Toilets on the
into circulation by civil society groups, Move
whether of microfinance or housing and
infrastructure redevelopment, and which In 2007, the toilet block in Figure 1 was
are historically and spatially entangled awarded the prestigious Deutsche Bank
with policy and donor agendas. Urban Age (DBUA) Award. The toilet block
In what follows, I will first discuss the is based in Khotwadi, a well-established
production of a particular model of social informal settlement in west Mumbai. The
and economic entrepreneurialism in the DBUA award is designed to encourage citi-
context of urban informality by highlighting zens to take initiatives to improve their
perhaps the most unlikely informal frontier: cities and runs alongside the Urban Age
slum toilets. Secondly, I examine the role of project, a joint initiative of the London
civil society activists by considering the School of Economics and Deutsche Bank’s
question of microfinance. I argue that the Alfred Herrhausen Society. Describing why
models civil society organisations develop the award was given for this toilet block,
play important roles in the co-constitution Deutsche Bank wrote that the project
of particular regimes of urban entrepre-
neurialism. These two instances are con- is a striking example of the poor helping
nected not just by the sorts of actors themselves, and gives the lie to the stereoty-
involved—a set of connected civil society pical depiction of slum dwellers as helpless
groups operating in urban India—but by or indolent victims (Deutsche Bank, 2007,
their occupation of a shared ideological ter- no pagination).
rain of urban development: the privileging
of partnership, participation, empower-
ment and cost-recovery in a trajectory of
urban entrepreneurialism that promotes
the thrift of the few over the implied
passivity of the many, generates new forms
of marketisation and values particular
forms of the financially disciplined subject.
However, I also seek to show that, in
attending to the work of civil society
groups, there is often an important excess
to the confines of entrepreneurialism: a set
of solidarities, commitments to collective
improvement and forms of mutual support
that cannot be subsumed into market and
financial processes. While it would be too
far-reaching and hopeful to call this excess
post-capitalist (Gibson and Graham,
2006), it is a material and affective realm
that holds out the possibility of more Figure 1. The Triratana Prerana Mandal
mutual and collective forms of urban toilet block, Khotwadi, Mumbai. Photo:
development. author.

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2802 COLIN MCFARLANE

Rs750 for a three-month class. More


recently, the block has attained solar hot
water, set up a biogas plant, started rain-
water harvesting and ground water through
boring—all through new city and state
environmental funding schemes. The prac-
tice of the sustainable eco-city becomes
embodied in a slum toilet block and tied to
generating capital through waste—a strik-
ing contrast to the pervasive representation
of slums-as-waste amongst not just élites,
Figure 2. Sports centre built using DBUA
funding. Photo: author. but more generally in India: ‘‘our aim is 0
per cent garbage’’, one TPM activist said.
‘‘We are making money [from user charges]
The award is far more than just prestige—
and reinvesting it’’, he went on, in every-
US$100 000 was given to the community-
thing from a gymnasium and computer or
based organisation that runs the block,
dance classes, to a plant nursery behind the
Triratana Prerana Mandal (TPM, ‘triratana’
toilet and of course the running of the toilet
means three jewels, and for the activists
itself. They have gained international funds
refers to education, sports and culture),
for equipment, women’s empowerment and
that have subsequently used the award to
sustainable development. Indeed, one pro-
help fund the construction of a large com-
minent Mumbai activist claimed that TPM
munity sports centre along the road from
were running the block like a ‘big business’.
the toilet block (Figure 2).
The success of the block is a reminder of
This is an award for citizen entrepre-
the sorts of narratives and politics élite
neurialism that refuses to wait for the state
groups want to hear about sanitation—not
but instead takes matters –the most funda-
the messy, dirty politics of the daily grind,
mental of matters—into its own manage-
but the shining and seemingly harmless suc-
ment. Suketu Mehta, author of the
cess stories that fit with élite aspirations to
celebrated 2004 book on Mumbai,
build more entrepreneurial cities. The
Maximum City, and one of the Urban Age
granting of the award is, of course, a laud-
judges, described the toilet project as
able effort to support a remarkable local
success story and to highlight the astonish-
an ingenious as well as indigenous solution
ingly neglected and vital issues around slum
that needed very little investment and could
sanitation. No one could or should dispute
be replicated in slum colonies around the
this. Yet it is also important to reflect criti-
world (Mehta, 2011, p. 155).
cally on the logic and ideological contexts
The award was given not just because TPM and consequences of celebrating success
has built a well-maintained, clean block in stories based on ingenious examples of the
the neighbourhood, but because the toilet poor helping themselves.
block has become an unlikely focal point Such celebrations of ordinary entrepre-
for a range of social activities. For example, neurial urbanism in India connect with
200 students from around the local area more pervasive attempts to code Indian
attend basic computer classes at the block urban culture. For example, Ananya Roy
(upstairs from the toilets), paying around points to how the conservative Mumbai

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THE ENTREPRENEURIAL SLUM 2803

NGO Bombay First celebrates elements of waste to slum-waste as a symbol of achieve-


Indian urban life as entrepreneurial ment and potential (see Appadurai, 2002).
This was particularly pronounced in the
Bombay First celebrates Mumbai as a centre opening of the toilet block, which accompa-
of global finance. But it also celebrates another nied an inaugural festival, with music and
type of entrepreneurialism: Mumbai’s taxi dancing and the attendance of politicians,
drivers: ‘The taxi driver: You don’t need GPS including then Municipal Commissioner
with him around. He knows every nook and Ratnakar Gaikwad. The activists who were
cranny of the city’. Here, then, is a narrative of in part responsible for the construction of
Asian creativity, resilience, and ultimately this toilet block—a group based largely in
success (Roy, 2011, p. 265).2 Mumbai called ‘the Alliance’—were also
involved in the early stages of the TPM
What holds in common across these differ- award-wining toilet project. The Alliance is
ent depictions of entrepreneurialism is an an influential civil society tripartite consist-
emphasis on risk-taking initiative that cele- ing of the Society for the Promotion of
brates the few over the many and that fore- Area Resource Centres (SPARC, a small
grounds a market-delivered success. What’s group of Mumbai-based professionals), the
missing in these portrayals, of course, is National Slum Dwellers Federation (NSDF,
critical reflection on the politics and histor- a national Indian network of slum activists,
ical contexts of these forms of entrepre- historically predominantly male) and
neurialism. Romanticising the self-taught Mahila Milan (‘Women Together’, a predo-
Mumbai taxi driver, for instance, ignores minantly savings and loans collective).
how this indulgence can only take place If we go back a few years further still, to
when the stigmatising and targeting of the mid 1990s, we find other similar exam-
especially north Indian taxi drivers in the ples. For example, the Alliance became
city is ignored, especially by the exclusive linked at that time with a group of activists
ethno-chauvinist and regionalist right-wing in Hyderabad known as Integrated Rural
Hindu party, the Shiv Sena. Development Services (IRDS) around a
The TPM block emerges in part from a project of toilet construction in slums.
form of activist urbanism that seeks to sub- Following the initial contact around street
vert depictions of the poor as wasteful and children in the early 1990s, the links were
instead embrace the knowledgeable poten- developed in earnest with a project of toilet
tial of the urban poor. Consider the open- construction in 1996. The Alliance described
ing of a similar, large toilet block called this process at the time
Prasadsan Palace in the nearby city of Pune.
At the time of construction in the early As usual, the [NSDF] federation was looking
2000s, this was an unusually large toilet for a community willing to become path bea-
block for the city’s slums, with 66 toilets, ters. The Jagjeevan Ram Co-operative (known
two caretakers living upstairs, four com- as the tyre slum) volunteered. 70 families
modes for the elderly and the sick, a wash- chipped in money and labour, NSDF helped
ing area in the male and female sections, plan and the city’s first community-built
and a children’s area decorated with toilet block began. City officials watched and
Western cartoon characters. Here, there was discussions are now on to find other areas for
a deliberate effort in the very naming of the toilet building. The exchanges, training and
toilet block—tongue-in-cheek to be sure— other learning strategies are why this hap-
to invert the idea of the slum as a site of pened. Now, 28 toilets have been built in

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2804 COLIN MCFARLANE

Hyderabad: two 5-seaters and one 10-seater at Secondly, in contrast to the narrative of
Ambedkar Nagar, and an 8-seater at Yousuf slum dwellers acting on their own, there was
Bazaar (NSDF/MM/SPARC 1997: 26). in practice significant involvement from
the state in at least three ways. First, there
The early success with toilet block construc- was the involvement of more progressively
tion led to a plan to extend the scheme to minded officials at the BrihanMumbai
constructing 100 toilet blocks across Municipal Corporation (BMC) working on
Andhra Pradesh using this model of self- solid waste management, who helped to get
managed learning, where the state shifts to TPM organised around sanitation and sup-
the background and civil society groups ported them through advice on design,
contribute designs, labour, maintenance raising local awareness and maintenance.
and construction/running costs. Now, these Secondly, there was the involvement of the
three moments of toilet construction and controversial Slum Sanitation Programme
celebration—TPM in Mumbai, Prasadsan (SSP), a joint World Bank–state pro-
Palace in Pune in the early 2000s and the gramme that funds toilet construction
projects in Hyderabad starting in the mid through the municipal state in collabora-
1990s—are selective to be sure, but they tion with civil society groups using the
highlight the existence of a loosely con- principle of cost-recovery, whereby users
nected field of urban interreferencing (Roy contribute to the costs of production and
and Ong, 2011) through mobile entrepre- maintenance. The Alliance has become the
neurial activism. Yet this kind of self- key NGO partner in the SSP, building in
managed urbanism is not constituted by part on the reputation it developed
activists alone. amongst states and the World Bank
The Urban Age award may choose to through its work in toilet construction in
celebrate the work of slum entrepreneurs Pune and elsewhere in India (McFarlane,
managing their own development, but 2008).
there is a far more entangled story of how In Mumbai, the institutionally pluralist
these projects reach completion. In relation (Sanyal and Mukhija, 2001) approach to
to the TPM block, at least three issues are sanitation delivery that emerged in earnest
important. First, in contrast to the claim through the SSP from the late 1990s not only
that the block requires little investment, it scales back the role of the state to create
is a very expensive affair. Not only was each space for NGOs—who are supposed to help
family required to pay Rs500 upfront for organise community-based organisations
the toilet block (a not insubstantial Rs50 (CBOs)—and private contractors who work
per family for 10 months), users continue on construction, more importantly it shifts
to pay for the privilege of using the block responsibility from the state to NGOs and,
(around Rs150–200 per year) and the TPM especially, CBOs who are charged with
has until recently struggled to pay the elec- maintenance. One senior municipal corpo-
tricity and water bills and to ensure an ration engineer argued that, while in the SSP
adequate water supply. Nor was the block the relationship between NGOs and building
designed by the community-at-large. contractors has often been slow to develop,
In practice, the committee (nine people, partly due to the lack of experience these
almost all men despite the acute gender groups have in working together, the princi-
sensitivity of sanitation in informal settle- ple of switching from a prior supply-based
ments) discussed designs, chose one and approach to sanitation to the SSP’s demand-
then informed the community. based approach

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THE ENTREPRENEURIAL SLUM 2805

is the crux of everything. Because changing in the identity politics of sanitation around
from our old system by providing the facilities Khotwadi’s toilet blocks, where TPM is
and maintaining by us, facilities to be used by based. In Khotwadi, political relations
them—changing this to demand-based and respond to residents’ needs and demands
CBO-oriented operation and maintenance, on an on-going basis through local political
that is done because of these non-government representatives who seek to nurture and
organisations and software [social] activities consolidate patron–client relations and
of it. No doubt about that. That is the back- vote banks. A key site in the daily mainte-
bone of the whole programme. nance of sanitation in Khotwadi is the
shakha (office) of the Shiv Sena Hindu-
However, the same engineer acknowledged fundamentalist and ethnically chauvinistic
that the shift of responsibility to commu- party, which operates as a ‘complaint space’
nity organisations inevitably rewards more for sanitation-related issues, from blocked
active, self-managed CBOs over neighbour- drains to faults within blocks. Here, the
hoods where this is less the case Shiv Sena municipal councillor runs a
system of written complaint-making and
Where CBO is strong and really working, they has organised a supervisor to meet these.
use this place [the toilet block] for doing some The TPM block is, to be sure, quite
social work. Out of that, they get something. removed from the Shiv Sena itself. Indeed,
They use that money for maintenance. But the links between TPM and the Shiv Sena are
there are some CBOs that are not so active, not necessarily smooth, partly because TPM
they are now facing problem. comprises of a number of Dalits (lower-caste
groups often stigmatised as ‘untouchables’)
The shift to institutional pluralism not only and the Shiv Sena is not seen to be empa-
scales back the responsibilities of the state thetic to Dalits. In addition, the instances of
and reallocates it to communities (and see exclusion for the shakka due to religion or
Sharma and Bhide, 2005), it endorses a place of origin and based on links to the
model of unequal geographical distribution wider party and identity politics of Mumbai
of sanitation based on active, thrifty CBOs were very rare in the research. One exception
like TPM and, at the same time, supports a was an interview in 2010 with one resident,
culture of blame directed at ‘unorganised’ Farida,3 and her 13-year-old daughter, about
slum residents who—as this ideology would the TPM toilet block, during which the
posit—lack the entrepreneurial energy to daughter interrupted to complain that water
do it themselves. Rather than emerging sep- from the block is not given to people deemed
arately through undoubtedly energetic, not ‘native’ to Maharashtra: ‘‘They give water
committed and talented self-managed acti- for free to Marathis. They won’t give to
vists, the TPM toilet project model has to people from UP (Uttar Pradesh)’’. It is,
be understood as co-produced through the though, highly unlikely that the male care-
interaction between travelling activist taker would deny water to people from UP
models and the shift to demand-based given that he was Muslim. The TPM activists
‘partnership’ forms of slum toilet provision pride themselves on inclusiveness and there is
in the SSP promoted by the state and the no evidence of people being excluded from
World Bank as a means for transferring TPM’s toilet on the basis of identity, but the
responsibility and costs to motivated CBOs. daughter’s remark reflects the live and una-
The final form of state involvement is voidable association of regional identity and
the lower key influence of political parties access to sanitation in Khotwadi.

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2806 COLIN MCFARLANE

Given that basic infrastructures like toi- socioeconomic entrepreneurialism. My


lets and drainage are produced through dif- argument here is not with the award to
ferent kinds of links to the state, celebrating TPM, but with the ideological context that
the entrepreneurialism of activists runs the dictates that awards must be given to partic-
risk not only of marginalising these kinds ular kinds of groups and spaces—successful,
of important political contexts and the con- well-organised, active, flourishing—rather
sequences for different social groups, but of than to other social groups that may in fact
lending them unwitting support. As with a be in more need.
great deal of the romanticising of the entre- Celebrating entrepreneurialism fits com-
preneurial thrift of Mumbai slum fortably with an ideology that shifts atten-
residents—a process that reaches its zenith tion from the responsibilities of the state to
in discourses around Dharavi, the soon to provide decent sanitary conditions to the
be controversially ‘developed’ (demolished expectation that communities should
and gentrified) slum in the heart of the manage and pay for basic services them-
city, a major manufacturing area for leather selves, or be blamed—sometimes in the
goods, pottery, food and a vast array of most derisory terms—for not doing so.
other commodities—the political and ideo- One sub-engineer at the Maintenance
logical contexts through which entrepre- Department of the BMC in H-west ward
neurialism emerges are too often ignored. put this familiar view in interview in 2010
Thirdly, a celebration of activist entrepre- in this way
neurialism can manifest as a neglect of the
seemingly ‘non-entrepreneurial’. By defini- You know how people living in slums are.
tion, rewarding slum entrepreneurialism They are illiterate. They have no civic sense.
involves valuing particular interventions So solid waste is put down the toilets and
and supporting them—in the case of TPM, they get blocked. Doors and A.C. roofs get
with US$100 000—while others languish. destroyed because children throw stones.
For example, one resident referred to one People do mischief and don’t maintain prop-
block not linked to either the Shiv Sena or erly. They don’t maintain gently. There is
to active community groups like TPM as rough handling. People throw bottles into
‘‘anaath’’ (‘orphan’), pointing out that the the toilet after drinking. They pay tax they
municipal cleaner tends to it only infre- say, so BMC has to maintain. Inspection
quently, that residents themselves were not chamber covers are damaged or stolen. In
prepared to improve it and that the local slum colony, what do you expect?
councillor was non-responsive to requests
to maintain the block. Others were referred A focus on instances of self-managed entre-
to as lawaris (‘abandoned’), including those preneurialism such as that by the DBUA can
where unsuccessful attempts had been made help to tackle this kind of image of despair,
by local residents to raise money for mainte- but it does not tackle its ideological basis:
nance. While the DBUA surely has to be that slums, with some exceptions, can be
welcomed for distinguishing and supporting understood through ideas of absence around
the TPM group and local residents, it also ‘civic sense’, ‘proper’ behaviour, literacy and
serves to entrench this unequal emphasis on respect for property. In contrast, it can be
some blocks and residents over others. It is used to reinforce that ideological basis.
in this sense that an activist model and an The history of slum activist entrepre-
international group of experts co-produce a neurialism is an entangled history that
particular form of symbolic and material connects civil society models of toilet

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THE ENTREPRENEURIAL SLUM 2807

construction (such as the Alliance’s work in information’’. We are witnessing the early
Mumbai, Pune and Hyderabad), state agen- stages of a shift from toilets as fundamental
das and prejudices, and international dis- citizen rights to gradually marketised com-
courses that reward self-management, modities whose success depends on the
celebrate success and neglect the rest. This entrepreneurial capacities of civil society
is an entrepreneurial terrain where state, groups and small companies: even bodily
World Bank and civil society groups coa- waste is not a limit-point to capital.
lesce around buzzwords like ‘partnership’, What emerges are ideological articula-
‘participation’ and ‘empowerment’. There tions of development discourses, urban gov-
has been a growing emphasis by interna- ernance strategies, civil society models and
tional and national development agencies local political contexts and histories that co-
on ‘community-driven’ sanitation initia- constitute a multifaceted entrepreneurial
tives (UN Habitat, 2003) that centres on urbanism. They are co-constituted because
‘‘community mobilization’’ to ‘‘create sup- these models of toilet management, based
port and ownership’’ within settlements on discourses of active self-management and
(UN Millennium Project, 2005, pp. 1–2), cost recovery, enrol a range of sites and
with a concomitant focus on charging users actors through which they travel: civil soci-
in order to reduce subsidies. As Mike Davis ety activists, toilet block architectures and
(2006, p. 141) puts it in his discussion of forms of management, international donors,
toilets as ‘‘cash-points’’, ‘‘pay toilets are a the state and others. A set of important
growth industry throughout Third World mobilities cross-cut and become intertwined
slums’’. with one another, from the models of toilet
In this context, urban informality is seen block construction favoured by the Alliance
as a kind of social and economic capital and its partners, to the mobility of capital
and both the poor and sanitation as poten- and discourses of self-management that
tially entrepreneurial. There has been an travel and are translated between the World
intensifying emphasis amongst interna- Bank and the Indian state through, for
tional élites not just on social entrepre- example, the Slum Sanitation Programme
neurialism, but on the potential links (SSP) that laid a foundation for the con-
between social and economic entrepre- struction of the TPM toilet block. Given this
neurialism. For example, Tova Solo, an confluence, a key challenge here is to exam-
urban specialist with the World Bank’s ine how politics in the Indian city is pro-
Water and Sanitation Division, argued that duced, in part, through, as Roy (2011b, p.
a loosely regulated market of small-business 327) has put it, ‘‘world-wide networks of
entrepreneurs in the water and sanitation social movements, development finance,
sector in lower-income cities could meet and poverty entrepreneurship’’. This
sanitation needs more effectively, flexibly involves unpacking the politics of what Roy
and inclusively than monopolistic state-run (2009) elsewhere calls modes of ‘civic gov-
subsidised systems. Drawing on a range of ernmentality’, or through what James
examples, such as private providers of toi- Ferguson and Akhil Gupta, tracing interna-
lets blocks in Bangladesh running a ‘‘brisk tional forms of conduct that not only consti-
business’’, Solo (1999, pp. 121, 129) argued tute contemporary development strategies,
for a ‘‘new paradigm’’ in water and sanita- but which can blur the lines between sectors
tion that shifted the focus from ‘‘price caps, and networks to the extent that it can be dif-
subsidy issues and quality control to one of ficult to see in a development initiative like
encouraging competition and sharing the SSP where, for instance, the World Bank

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2808 COLIN MCFARLANE

‘stops’ and the state or NGO ‘starts’, call driven by the urban poor: daily savings
‘transnational governmentality’ schemes, exhibitions of model house and
toilet blocks, the enumeration of poor peo-
These include not only new strategies of dis- ple’s settlements, training programmes of
cipline and regulation, exemplified by the peer exchanges and a variety of others. Yet
WTO and the structural adjustment pro- the success of these models and techniques
grams implemented by the IMF, but also lies not just in their undoubted creativity,
transnational alliances forged by activists and but in their chiming with mainstream devel-
grassroots organizations and the prolifera- opment approaches.
tion of voluntary organizations supported by SDI has become remarkably popular
complex networks of international and trans- with international donors. The Gates
national funding and personnel (Ferguson Foundation, for instance, allocated US$10
and Gupta, 2002, p. 990). million to SDI in 2007. A Gates Foundation
Program Officer, Melanie Walker, remarked
These forms of co-production need not, how- at the time on the parallels between the Bill
ever, by tightly controlled and delimited— Gates and SDI stories. Indeed, the invest-
they can also operate through what Aiwha ment itself was portrayed as an entrepre-
Ong describes as a looser neurial act—as a ‘bet’ that would generate
many further funds through state–SDI
symbiosis of neoliberal calculations and social partnerships
activism [which] engenders a complex urban
scene of multiple motivations, coalitions and We’re basically betting on their track record
borrowings that both destabilize and form and integrity . We expect our $10 million
new configurations of urban society (Ong, to be matched several times over by govern-
2011, p. 21). ments and previously unhelpful municipali-
ties (Peirce, 2007, no pagination).
The model of the large travelling toilet
block, with its symbolic opening exhibi- SDI leaders reflected this entrepreneurial
tions, community-centred rhetoric and spirit. Joel Bolnick, an SDI director from
cost-recovery only becomes successful as a Cape Town, suggested that the money
mobile entrepreneurial urbanism through would transform the poor ‘‘from being
these entangled geographies. For example, beneficiaries into partners’’ (Peirce, 2007),
the Alliance is part of a larger constellation while Rose Molokoane, an SDI board
of civil society organisations known as member, said that the grant would give
Slum/Shack Dwellers International (SDI), a slum dwellers ‘‘the opportunity to do
translocal assemblage of NGOs and CBOs things themselves’’ (SDI, n.d.). This dis-
working on sanitation and housing in slums course resonates with a wide range of orga-
in over 20 countries. Indeed, the Alliance is nisations. For instance, Anil Kumar, Head
the core group of this organisation, a key of Microfinance at Barclays Bank, worked
site in the propagation of models of urban with the Alliance in Mumbai on toilet
intervention that have travelled translocally. blocks and draws on that experience and
The movement espouses a range of models other civil society models to argue for the
and techniques that its leaders describe as need for a combination of free market and
indispensable to a development process subsidy-based urban solutions to poverty

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THE ENTREPRENEURIAL SLUM 2809

where the poor make cost contributions leader to a local leader, and had been on
(Kumar, 2008). many national and international exchanges
As important as the work of policy and through the work of SDI. Leaving her home
corporate élites in propagating co-produced at around 7.30 a.m. with the aim of catch-
urban entrepreneurialism is, the models ing people before they left for work, she
that civil society activists propose and put covered around 50 homes and clearly had a
into circulation play a crucial constitutive good rapport with the people she visited.
role. The next section will briefly explore a Most collections were deposits (of around
key underpinning model of SDI’s work that Rs10); around a quarter contributed to
helps to enable the funding of, amongst loans for household repairs and business
other things, toilet block projects. This is contributions (from cookery to carpentry
SDI’s own brand of microfinance, or what to textiles). There were some repayments
it more typically refers to as ‘daily savings’. for crisis loans, including one for a stomach
Importantly, however, it would be a mis- operation. The payments were stored in a
take straightforwardly to conflate the work polyester bag and recorded in a small A5
of SDI and more mainstream organisations book. Later, when Lackshmi delivered the
like the World Bank. Despite their co- money to the Byculla NSDF centre, this
presence within and production of a mobile information was copied into a manual
ideological terrain of relational entrepre- ledger and then onto computer by two
neurialism, as the TPM example shows young girls operating the savings and loans
there is always an excess—i.e. a deviation section.
from logics of entrepreneurialism—that Variants of this process are daily repeated
accompanies the work of these and many across the Alliance’s partner groups in India
other civil society activists that enables and in SDI cities, and form the basis of a
important forms of solidarity, sociality, range of other activities in those cities. For
support and security that cannot be cap- example, Jula, a Mahila Milan activist in
tured by social or economic entrepreneuri- Bangalore, described how the group’s work
alism alone. over time developed to include the training
of women in activities like manufacturing
candles or envelope covers. When daily
In and beyond Entrepreneurial savings—alongside self-managed toilet block
Subjects: Microfinance models—were picked up in Hyderabad
amongst a group of activists from the
Microfinance is a key technique of contem- Integrated Rural Development Services
porary urban entrepreneurialism and SDI is (IRDS) in the late 1990s, the impetus came
an important actor in how that is taken for- from, in the words of then Executive
ward in relation to urban informality. Director David Sukamar, ‘‘SPARCs learning’’
While the Alliance and SDI attribute signif- (where ‘SPARC’ is often used to refer to the
icant weight to savings in their work, it is a ‘Alliance’). While there was some disagree-
relatively straightforward activity, as I saw ment about where the emphasis on savings
when I first encountered it during doctoral came from—another IRDS activist argued
research in 2002 through a popular Mahila that savings had been in place prior to meet-
Milan leader at the time, Lackshmi Naidu, ing the Alliance, and contact only catalysed
a resident of Byculla in central Mumbai it—the exchange had the effect of generating
where much of the Alliance’s early work a set of Mahila Milan groups organised
began. Lackshmi went from being a street around daily savings for emergencies,

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2810 COLIN MCFARLANE

children’s education and health, and housing Another SDI leader similarly described sav-
and infrastructure improvements. Some of ings as an ‘‘immediate lending facility that is
the women spoke of how they were hoping knowledgeable about each family’s needs and
to use savings to contribute to starting small capacities’’ (Boonyabancha, 2001, p. 14).
businesses from home such as selling food or Daily savings is a system of social moni-
clothes. This is not to say, however, that the toring that seeks to inculcate financial and
movement of the Alliance’s model was some- social discipline, frugality and new pros-
how without hesitance. For instance, one pects of market inclusion—for instance, in
IRDS activist said that in JJ Nagar people ini- providing funds for existing and new busi-
tially did not want to donate their own per- nesses. However, it would be a mistake to
sonal funds towards housing and residualise the subjectivity of ‘savers’ or
infrastructure beyond that which they reduce this particular form of civic govern-
already pay. ‘‘People expect to get things pro- mentality as an entrepreneurial casting of
vided’’, he said, reflecting the ideological poverty-as-capital alone. Daily savings also
emphasis in the Alliance and amongst its reflect an ethic of collective commitment to
network in India for a culture of self-organis- social development through improvements
ing. There was also suspicion amongst some in welfare. Savings co-operatives are often
of the activists from Mumbai due to the col- sites of peer support for women, including
loquial reputation of Mumbai as the ‘big sensitive issues like violence in the home. In
business’ city and of Mumbaikers as canny, Yarad Nagar, East Bangalore, Mahila Milan
fast dealing and even unscrupulous. women spoke of the benefit savings had
Describing the significance of daily sav- brought to funding their children’s educa-
ings, SDI president Jockin Arputham said tion. In Hyderabad, after some initial diffi-
culties with accountability—in the early
It’s not individual savings, it’s a collective days, the Mahila Milan leader was removed
saving, it’s a communication system . I can because funds were going missing—the col-
ask the leader ‘who is pregnant, who is expect- lectives led to the fostering of strong friend-
ing?’. They know what is happening, who is ships amongst groups of women that had
being beaten by their husband, who has alco- proved important in times of difficulty or in
hol problems and so on . so I don’t have to negotiations with authorities. Some added
go to the computer to see who is having prob- that the police and other authorities are
lems with repayments. more likely to listen to them because they
are organised and have backing. The ID
He went on to describe this system as one of cards they had recently acquired through
‘‘social control’’ their collective work were also proving help-
ful in these negotiations. One woman spoke
If one woman [in a savings group] has a prob- of the benefit gained from an eye camera
lem, there will be a meeting of one hundred that resulted from the collective lobbying of
women . The whole system is social net- local health services. In Bangalore, Jula said
working . it is complete trust and social con- that savings had helped to engender trust,
trol. . If one woman takes a Rs100 loan, pointing out, for instance, that occasionally
everyone else will know about it and what it is someone would leave their donation with a
for, like if it is a business loan. If the following neighbour if they leave for work before the
day she has a blouse, everyone will know. Mahila Milan collector arrives.

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THE ENTREPRENEURIAL SLUM 2811

Arjun Appadurai (2002, p. 33) argues ideological terrain. These excesses are, of
that ‘‘in the life of the Alliance, savings has course, themselves limited. For example,
a profound ideological, even salvational, there is a reticence to adopt oppositional
status’’. He goes on to say that and radical political strategies that SDI con-
siders failures of the Left’s past, a position
The architect of the Alliance philosophy of that explains in part the staggering success
savings is the NSDF’s Jockin, who has used of SDI and the Alliance in attracting fund-
savings as a principal tool for mobilization in ing from states and international institu-
India and as an entry point to relationship tions. Yet if these excesses do not go as far
building in South Africa, Cambodia, and as constituting post-capitalist urbanisms,
Thailand. He sees daily savings as the bedrock they do enact practices of urban develop-
of all federation activities; indeed, it is not an ment based not just on the ‘active’ few over
exaggeration to say that in Jockin’s organiza- the ‘passive’ many, but of a mutually sup-
tional exhortations, wherever he goes, federa- portive repertoire of collectivised urbanism.
tion equals savings . [It is] something far
deeper than a simple mechanism for meeting
daily monetary needs and sharing resources Conclusions
among the poor. Seen by them as something
akin to a spiritual practice, daily savings— Urban entrepreneurialism as we have come
and its spread—is conceived as the key to the to know it, is a far-reaching ideology for
local and global success of the federation urban management characterised by three
model (Appadurai, 2002, p. 33). central elements: competition between cities
to attract increasingly mobile sources of
Saving, he continues, operates not just as a capital investment; the powerful influence
financial discipline but as a ‘‘moral disci- of market ideologies over the trajectory and
pline’’ that ‘‘builds a certain kind of political substance of urban development; and a
fortitude and commitment to the collective side-lining of distributional politics in
good’’ (Appadurai, 2002, p. 34). While this favour of growth and wealth generation. Yet
activist variant of daily savings entails strong it is also more than this. It is the attempted
elements of financial discipline and the market production of a particular kind of city and
teleology of mainstream microfinance—save urban poor that conform to a risk-taking,
to buy housing, build infrastructure or start self-managed and non-oppositional practice
businesses—it nonetheless exceeds the con- and that work towards market inclusion and
fines of entrepreneurial poverty capital alone financial discipline. We see it in the influen-
to promote important collective solidarities tial pronouncement of de Soto’s ‘dead capi-
and support. tal’ in relation to the housing of the urban
The two processes—financial disciplin- informal poor, in the global consensus in
ing and marketisation on the one hand and urban development around microfinance as
socially progressive collective support on a technique of neo-liberal populism that
the other—are mutually constitutive. Yet casts poverty as capital, in the celebration
they are nonetheless distinct, indicating the and circulation of particular models of
need for a conception of co-produced self-managed slum toilet blocks and in the
entrepreneurialism attuned both to the activism of high-profile savings-based
ideologies and practices that produce its movements. The fact that these models and
different manifestations, and to the agen- techniques operate, often simultaneously, in
cies and characteristics that exceed that economic, social and political domains is in

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2812 COLIN MCFARLANE

part what makes this ideology as strong as it In closing, I want to highlight three
is. The stories of risk-taking self-managed implications for researching urban entrepre-
minorities—cast implicitly against inactive neurialism. First, there is a need to attend
recipient majorities—have become central to the specific relationalities of variants
to narratives of successful social, economic of entrepreneurialism, which means both
and political development. A key challenge the relations themselves—the connections
for research on contemporary entrepre- between groups—and the differences that
neurialism lies in identifying these and other exceed those relations but which are none-
techniques and models through which it is theless connected to them. These relations
differently co-produced; at stake here is not often constitute new techniques and models
just a wider geographical scope, but the of urban entrepreneurialism—techniques of
morphing of entrepreneurialism through microfinance or individual squatter rights
new urban terrains. for new markets, or models of self-managed
While debates on entrepreneurialism cost-recovery ‘community’ toilets, for
have tended to focus, for good reason, on instance—that require a reconsideration of
the work of policy and corporate élites, gov- the nature and operation of urban entrepre-
ernance and discourses alone, the work of neurialism. A key research challenge is map-
civil society organisations and local residents ping and contesting these techniques and
can propagate models and techniques that models. While some capacities and practices
co-produce entrepreneurialism as a domi- enter into the co-production of entrepre-
nant logic of contemporary urban develop- neurialism, these and other capacities can
ment. However, it would be a mistake to also provide the scope for different possibili-
conflate these different actors, as if there are ties beyond entrepreneurial formulations.
no differences of substance between them. Writing these entrepreneurial forms entails
The agency of respective groups is not close attention, then, to multiple political
exhausted by particular relations in time and directions. For example, as Ananya Roy
space, such as those between the World (2011a, p. 266) has pointed out, organisa-
Bank, the Mumbai municipality and the tions like SPARC champion solidarity and
Alliance in the Slum Sanitation Programme, participation, but they also insist that ‘‘the
to take just one instance. There are other poor must make peace with the world-class
forces and agendas that inhere within these city’’. She highlights how SPARC leaders
myriad actors that exceed the confines of accept, for instance, that displacement of
entrepreneurialism—even whilst being the urban poor is inevitable as part of urban
dependent on them—and produce other development such as improved rail infra-
possibilities for collective action and social structure and that, by accepting the ‘‘domi-
welfare. The community computer and nant narrative of the poor as encroachers’’,
sports activities that emerge from the TPM SPARC ‘‘reinforces rather than challenges
toilet project and the collective support of the hegemonic icon of the world-class city’’
Mahila Milan groups, are examples of more as part of the calculative practices of politi-
hopeful and generative possibilities. As cal entrepreneurialism (Roy, 2011a, p. 267;
ideologies of entrepreneurialism expand and and see Ong, 2011). Examining these
are reshaped globally, there is a need for a relations reveals complex fields of civil gov-
dialectical approach to grasping this contra- ernmentality that both produce and may
diction between simultaneously deepening offer resources to contest entrepreneurial
dominant logics and exceeding them. ideology.

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THE ENTREPRENEURIAL SLUM 2813

Secondly, a focus on co-produced entre- research mobility when different sites and
preneurialism entails investigation of the actors—from the policy-makers themselves
cross-cutting mobilities that constitute this to ordinary residents—are all potentially
multifaceted ideological terrain, from the part of the research? Some of the emerging
mobility of particular forms of slum acti- debates here are making important inter-
vism such as models of daily savings or ventions in this respect, and trace the shifts
toilet block construction, to discourses and and tensions between traditional ethnogra-
policies such as those around cost-recovery phy, mobile or multi-sited ethnography,
that resonate with a dominant consensus to interviewing and discourse analysis (for
view basic services as commodities rather example, see Environment and Planning A,
than fundamental state responsibilities. 44(1): theme issue on Researching Policy
These mobilities often move at different Mobilities). There are a wide range of pos-
speeds and through difference routes, from sible methodologies and methods that
the speed of discourse formation and agree- might be important here, from approaches
ments in civil society translocal exchanges as different as actor-network theory (for
or conferences involving policy-makers and example, see Law, 2004, on ‘method assem-
civil society groups, to the particular tem- blage’), textual analysis or even participa-
poralities of sanitation projects or daily sav- tory approaches or visual methodologies
ings routines. A key challenge here is that seek to trace or represent mobilities,
identifying the spaces–times in which these connections, distinctions and emergent
mobilities become entangled in influential possibilities. An important methodological
ways, whether the high-profile Deutsche challenge here—one which extends to criti-
Bank award to the TPM toilet block proj- cal urban research more generally—is in
ect, a toilet-opening festival involving acti- following not just successful mobile entre-
vists and politicians or a huge donation of preneurial models and techniques, but in
money from the Gates Foundation to SDI examining how and why these mobilities
or from the World Bank to the Alliance in fail. Co-production is not always successful.
the Slum Sanitation Programme. This For instance, Shannon May (2011) provides
requires a focus both on the mobilities that an example of the sort of subjects that ‘eco-
are travelling in particular forms of co- urban development’ in China seeks to
produced entrepreneurialism and the local create: turning subsistence farmers into
contexts and histories through which they market producers and urbanised wage work-
travel—for instance, the local political con- ers. Yet the rural farmers that feature in
texts that enter into the production and May’s account are lost to much of this, con-
management of toilet blocks like those in fused by the promises of ecological and sus-
Khotwadi (for example, McCann and tainable development, and the practices that
Ward, 2011). they are often forced to dispense with in the
Thirdly, there are methodological impli- name of eco-urbanism. As part of a critical
cations. Urban policy mobility debates have urban agenda, it is important that research
opened a number of important methodolo- methodologies are able to grapple not only
gical challenges for urban research (for with those practices that exceed entrepre-
example, Cochrane and Ward, 2012; neurial forms, but moments of failure that
McCann and Ward, 2011; Peck and reveal fissures and weaknesses in efforts to
Theodore, 2010). How, for example, to governmentalise urban presents and futures.

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2814 COLIN MCFARLANE

Bunnell, T. and Coe, N. M. (2005) Re-fragment-


Notes ing the ‘political’: globalization, governmental-
1. This work was carried out as part of an ity and Malaysia’s Multimedia Super Corridor,
ESRC project investigating everyday sanita- Political Geography, 24, pp. 831–849.
tion in Mumbai’s informal settlements. Chatterjee, I. (2011) Governance as ‘performed’,
Some of the specific material discussed in governance as ‘inscribed’: new urban politics
the section on toilet block construction was in Ahmedabad, Urban Studies, 48(12), pp.
collected by myself and some by Renu 2571–2590.
Desai—I thank Renu again for her work as Cochrane, A. and Ward, K. (2012) Researching
the geographies of policy mobility: confront-
part of the project.
ing the methodological challenges, Environ-
2. See: www.bombayfirst.org/.
ment and Planning A, 44(1), pp. 5–12.
3. Name changed to protect anonymity.
Davis, M. (2006) Planet of Slums. London: Verso.
Desai, R. (2011) Entrepreneurial urbanism in the
Funding Statement time of Hindutva: city imagineering, place
marketing, and citizenship in Ahmedabad, in:
The research upon which this paper is based R. Desai and R. Sanyal (Eds) Urbanising Citi-
was funded by the UK’s Economic and Social zenship: Contested Space in Indian Cities, pp.
Research Council (RES-062-23-1669). 31–57. New Delhi: Sage.
Deutsche Bank (2007) Deutsche Bank Urban Age
Acknowledgements Award given to two city projects which trans-
form the lives of Mumbai’s citizens (http://
The author is grateful to Tim Bunnell for orga- www2.lse.ac.uk/newsAndMedia/news/archives/
nising this Special Issue and the excellent con- 2007/UrbanAge2.aspx).
ference in Singapore from which it emerged. Ferguson, J. and Gupta, A. (2002) Spatializing
The paper has benefited a great deal from three states: towards ethnography of neoliberal gov-
referee reports, editorial suggestions from ernmentality, American Ethnologist, 29(4), pp.
Urban Studies and from conversations with 981–1002.
Gordon MacLeod. The discussion of toilets in Florida, R. (2005) Cities and the Creative Class.
urban India emerges in part from a collabora- New York: Routledge.
tive research project involving Renu Desai Gibson, K. and Graham, J. (2006) A Postcapitalist
(CEPT University, Ahmedabad), Steve Graham Politics. Minneapolis, MN: University of Min-
(Newcastle University) and the present author. nesota Press.
Goldman, M. (2011) Speculative urbanism and
the making of the world city, International
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