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Affective Responses Mediating Acceptance of Advertising

Article  in  Journal of Consumer Research · February 1986

DOI: 10.1086/209063 · Source: RePEc

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Rajeev Batra
University of Michigan
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Affective Responses Mediating Acceptance of Advertising

Rajeev Batra; Michael L. Ray

The Journal of Consumer Research, Vol. 13, No. 2. (Sep., 1986), pp. 234-249.

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