Professional Documents
Culture Documents
Introduction/Overview.
This module will provide Comprehensive knowledge with The Management Plan, Entrepreneurship
versus Management, Management Expertise
LEARNING OUTCOMES
1. Search for two a simple business plan of a small company and make and analyse their;
Market analysis, Strategy and Implementation, Organization and Management Team,
Financial plan and projections.
ASSESSMENT
The module contains executive summary in the following topics in the business
entrepreneurship; The Management Plan, Entrepreneurship versus Management,
Management Expertise
REFERENCES
1. Entrepreneurship for Modern Business by Jorge A. Camposano, CPA, MBA, Ph.D.
Copyright 2008
2. Marketing for Hospitality and Tourism;5th Edition by Philip Kotler, John T. Bowen,&
James C. Makens Copyright 2010
3. Entrepreneur Journal Latest Edition 2011
REFERENCES
4. Cases on Marketing and Management ; 7th Edition by Ben Paul Gutierrez, 2007