FEASIBILITY STUDY

-the subj is connected in entrepreneur subj quantitative aspect or numbers; show sample
in 3 years’ time how much sales will be
-format of business plan and feasib plan is the
accumulated.
almost same but with different objectives
-marketing should be feasible -financial,
-marketing is the most important part of
technical,
business plan of feasibility study.
-if feasib, zero/no business that's why you’re
-demand and supply analysis is the most
going to prove your proposed business -the
important aspect of marketing
feasibility study of ___
-always come up with a demand and supply
-start from the scratch
analysis
-if the business is not successful that's where
-if demand is greater than supply, continue
business plan comes in.
the business
-business plan more/purely on strategy and
-if supply is greater, contemplate
tactics.
-identify how big your operation
-business plan is an existing business that
-combine demand and supply graph needs to be improved.

-feasibility – proposed business should be

feasible, doable, or workable; show more on
II. MARKETING ASPECT
Target Market – who will buy the product?
Identify the right market
Identify a homogenous market
Discuss based on their demographic, behavioral, geographic,
psychographic
First paragraph will be a general description or a particular industry
2nd paragraph – discuss who is the target market for that particular
business
Demand Analysis – will explain the total demand for a particular product
Referring to the market/customer
Demand of target market for your product
Kapag ang location, u would like to put your business in Intramuros,
ang magiging demad analysis niyo will be focused on Intramuros
General description for demand on product
 2nd paragraph discusses the demand analysis on your chosen
location
Use technology, estimate who are the clients
Visit website and look at the statistics
Supply Analysis – referring to competitors who are offering the same product
Parang demand analysis, kung saan situated yung business mo, yung
mga competitors mo within that perimeter, sila ang magiging part
ng competitor analysis
Demand and Supply Gap – compare; if demand is greater than supply you can continue
the business
show how much is the demand and supply
identify how many will you serve
Break-even Analysis – it will show the point in time where your business will begin
to make profit
wherein the total sales will be equal to total cost
sample: 300 units of product in a certain price with a cost of __, that
is the break-even point
beyond that is the profit
show the payback period, when is the payback period
Maximum Capacity – refers to the maximum units that the company can produce
Sample in a day you can produce ___ units
Maximum capacity of store (30 clients)
Expected actual capacity – average production or capacity of your store
Average number of clients who will visit your business
Market Share – show a pie chart; it explains the total share of your competitors
You are going to know the total market share of your competitor and
explain where you are in 3 years (year by year)
Dependent on the strategy
Competitors within the location
 Survey Description – discuss what survey methodologies did you use
Purpose is to identify if there is a real market for your
product/service
8-10 questions about the product/service
Distribute through email, messenger, etc.
30-50 respondents
Summary/ tabulation of survey
Competitive Advantage – discuss your competitive edge
Is it that you have a better machine, technology, or staff or internal
and external of the location?
2nd paragraph what is the competitive advantage of your business
Marketing Strategies – discuss your strategies
Marketing Plan – 7 p’s; expound
Swot analysis - /pestle analysis
III. Technical Aspect
Should be based on what you have found out on your marketing feasibility.
A. Service Description
- Specify the physical product. Discuss the contents. General description of the characteristic
of the proposed business including what industry it will be part of. It is more of coming out
with a clear picture of business, general to specific.
B. Service Process
- Manufacturing Process. Describe the process flow of your operation of your service. Come
up with a flow chart or diagram. How you do your business. Flow chart from raw materials
to finish product. Explain the diagram.
C. Fixed assets and supplies
- Property, Plant, and Equipment. Vehicles such as company trucks, office furniture,
machineries, buildings. Office supplies, desk supplies, papers, cartridge, writing
instruments. Under that category supplies, factory supplies, production supplies, janitorial
supplies, lubricants, rags. Machineries must be individually listed according to type and
used. Their specification, specifications, cost, and types must be discussed, as well as
manner and cost of transporting them must be indicated. Origin should be included/taken
note (either acquired locally or international) Create a chart with 5 rows. 1st row – items,
machinery/equipment. 2nd – number of units. 3rd – price per unit. 4th – origin (local or
foreign). 5th – total price of machinery/equipment
 ITEMS NUMBER OF PRICE PER ORIGIN TOTAL PRICE
UNITS UNIT
D. List of Suppliers
- Identify 3 suppliers (companies or businesses) that will provide all the supplies you need.
Describe, brief description including their location, address. Expound.
E. Site location Analysis
- Location of manufacturing plant. Consider 3 site location. Give a thorough and
comparative analysis for each of the potential location. Determine the ideal site of business
and expound the reason why you chose a location. Consider accessibility or availability of
raw material, next, availability and cheap/ moderately price of utilities (water, gas, etc.) 3rd
consideration of plant location, lesser cost of transporting raw materials. 4 th it can be the
proximity of distributing outlets (sample target market is close to the location) 5th
availability of skilled/unskilled labors.
F. Location Map
- Put an aerial view of the location. Other than that, draw a map and chart of the proposed
business location with the description of the business you are going to put up. Put box or
letter X then below that describe and explain your location map. This is for the 3 sites in
consideration. Map like on waze.
G. Floor Layout
- Blueprint of your proposed business (interior). It should be clearly depicted through
diagram.
H. Utility and labor Requirements
- These are the power, water, communication/internet, and fuel utilities. Describe the
amount, cost and sources of power, water, etc. Come up with a projection with how much
will be the cost of those things and multiply per month. General description on labor
requirements (manpower).
I. Uniform of Employees
- Polo shirt, apron, cap. Depends on the nature of the business. Will it have the logo of the
company, explain why you chose that color. Do you have separate uniforms for your
employees?
J. Safety Measures
- Activity or precautions taken to improve and increase productivity of employees, safety
measure, exit door in case of emergency, noise screening, emergency shower in case of
fire, PPE of employees. Propose safety measures for employees. Include the costs.
K. Sanitation and waste Disposal
- Waste management of company. Description of the quantity of the waste for disposal and
the cost involve. Analysis can be expanded in analysis of further using the waste. Depends
on the nature of business. If you need additional equipment to handle wastes and propose
waste management system.
IV. MANAGEMENT ASPECT
➢ Form of ownership – sole proprietorship, incorporation
- choose the type of ownership
- Define the ownership

➢ Company name and Logo – what will be the company name

- Show your brand name and logo
- Explain the significance of logo (dynamics behind)
- Explain company name and logo
- Explain even the usage of color

➢ Vision Statement – futuristic statement

- Visualizing what the company would be in the future
- What the company would like to achieve
- “in ten years, our company would be the leading distributor of the product”
- Not all vision statement states time but not necessarily

➢ Mission Statement – can be articulated if you are going to come up with a statement
- Mission statement is realistic
- What the company is doing
- A realistic statement of what the company would like to achieve
- Propose what will be the mission of business and this statement will be the guide for your
operations
- Sample “to give quality education to poor but deserving student.”

➢ Company Objectives – is a statement expressed in a measurable, realistic and time bound.

- SMART should be present

➢ Legal Requirements – all legal papers required to start and operate business
- Consists of DTI, Mayor’s permit, Barangay permit, SSS, etc.
- Explain the importance of the legal papers
- Come up with a copy of all these papers and that will be included in the appendices
- Fill up the forms

➢ Organizational Structure – organizational framework

- From top management down
- Explain the framework which you are going to propose
- Depends on the scale of business

➢ Job description & specification - indicate all the position that can be found on your
organizational structure
- Describe the general tasks, duties, and responsibilities of a certain position
- Specification includes all qualifications, skills, and personal traits you need for a certain
position
➢ Employee’s salaries, benefits, and incentives – includes all costs, and expenses related
to salaries, benefits, and incentives
- Namely SSS, Pag-ibig contribution, transportation allowance, meal allowance, medical
allowance, performance bonus, 13th month pay, Christmas bonus, quarterly bonus
- The salary should be based on the regional/national tripartite wage board
- Check DOLE’s website

➢ Work schedule
- Shifting of schedule of all employees from manager down
- Explain why you need 3 workers
- Who are these people under this schedule?
- Explain the basis of working schedule
- If food business operation till 9, there should be shifting
- What is the position of these people who will man certain shifts?

➢ Company policies, rules, and regulations – tantamount to operational guidelines

- Supply operations
- Made to guide company’s function
- Rules are specific instruction from doing your work in a right perspective
- Regulations are additional directives made by your business

➢ Internal control – how you are going to manage/ take control of operation
- Internal production control – energy to be used; Ways to minimize the expenses/cost in the
production
- Internal financial control – when do you pay your suppliers
- Systematic

➢ Project schedule – going to use the GANTT Chart, proposed by William Gantt
- It includes the schedule, time, and dates of your activity
- Schedule from proposal of feasibility study from the inception up to the first day of
operation
- Gantt chart should be up until 2023
- Can include final approval which is January
- All the activities from proposal to operation; explain the chart