Home Assignment – 01

Every group (of not more than 5 members) will be required to prepare a comprehensive project.
This should include both report and a presentation of 15 minutes.

Component Marks
Report and Presentation 15 marks

Guidelines for Preparing the Project

It will include:
1. Introduction - Industry details,
Company's details
The products portfolio they offer,
Their competitors.

2. Product details – Product descriptions

Quantities sold
Cost price and selling price (make assumptions if data not available)
3. Analysis - Profit margin,
Relation between the quantity sold, cost price and selling price (graph and
equation is must)
Factors that influence quantity sold and pricing decision making
4. Result – Overall pricing suggestion to the management

Note:
 Make assumptions incase data is not available, but make sure to list down all your assumptions.
 List down all references from where data or information is collected.
 Each group should submit separate firm level analysis

Steps to follow:
The participants are expected to select one company from any of the industry. Then they should select
some of its product. It is expected that they will derive the quantity sold, cost price, selling price, the
relation between selling price and quantity sold. They will find out the number of competitors and
accordingly decide the type of the market in which they operate. They should find out the number of
factors that would influence the price of the product and the quantity demanded. Further it is expected
that they will describe the externalities they face and what are the situations that impair the proper
functioning of the market (market failures).

 Identify one industry

 Identify one of the companies
 Identify some of its products
 Identify their average selling price
 Identify their average cost
 Identify the profit margin for each product
 Identify the quantity sold (must) and quantity demanded (if possible)
 Identity its competitors and the type of market (monopoly/oligopoly/competitive/monopolistic
competition)
 Factors that lead to increase in price and quantity demanded/sold

The orientation should be of complete strategy that includes general industry details, company details,
product details, pricing and quantities and their relation of the products. As CEO you are making this
report to understand the pricing strategy at your firm level.

The project should not be more than 5000 words. It is the upper limit. It should appear to be a well-
rounded executive presentation. The instructor may revert for additional clarifications/inputs.

Pages should be numbered at the bottom and spaced in middle of each page of the project.

Project should not be an edited, cut, copy, paste assembling of information from internet or any other
source. It should have an introduction of one page at the beginning of app. 750 words and a result of
one page at the end of app. 500 words. It should have proper indexing and references.

The project should be written on both sides of A4 size paper in Times New Roman, font size 12, spacing
1.5 with 1” margin on all sides. All sources must be acknowledged at appropriate places.

Cover Page shall consist of the following components: -

i) Bennett University Logo

ii) Subject Name

iii) Subject Code

 iv) Title of Project

v) Submitted by (Names of Authors, Roll Numbers)

The submission deadline for the project is 23: 59 Hours 16th October 2023. The presentations may
happen after mid-term.

Submission of projects after the abovesaid deadline shall entail a penalty of 1 mark for every 30 minutes
delay. Notwithstanding the abovesaid rule, a penalty of more than 5 marks on the grounds of delay in
submission shall entail non-acceptance of the project by the faculty.

In case of any question/clarification/assistance, the students are advised to get in touch with the
instructor at following e-mail and phone no.:

Email: ujjawal.sawarn@bennett.edu.in

Ph: +91-7477298411

Recommended material:

1. Company annual report, corporate presentations

2. Economic Times website
3. Prowess database
4. Any other website with proper citations