Bubble Rush Shampoo The New Venture of Business Plan Report

lOMoARcPSD|10529895
Bubble rush shampoo-the new venture of business plan

report
Entreprenuership and business plan development (United International University)
StuDocu is not sponsored or endorsed by any college or university

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)
lOMoARcPSD|10529895
Name/ID
1. KashfiaArshat Noor-
111 151 350
2. Nisha Rani Das
Course Title: 111 151 372
Entrepreneurship & 3.ZebaHumaiara
Business Plan 111 151 231
Development 4.MoniaKhondoker
Course Code: MGT 3229 111 143 220
Section: B 5.AfsaraTasnimHoque
Submitted To: 111 141 116
Jakowan
Lecturer
The School of Business
and Economic.
Date:08 September,2018

lOMoARcPSD|10529895
Term Paper
On
Entrepreneurial venture and Business
plan
A study on Bubble rush shampoo bar
ii

lOMoARcPSD|10529895
LETTER OF TRANSMITTAL
8th September, 2018
Jakowan
Lecturer,
The School of Business and Economics
United International University
Subject: Entrepreneurial venture and Business plan study on Bubble Rush (Shampoo bar).
Sir,
This is to inform you that, we, the five members of our group have completed the report
(Entrepreneurial venture and Business plan study on “Bubble Rush” shampoo bar). We have
followed the instruction that you have given to us. We hope that you would approve our
report and grant it to be unique.
We would sincerely appreciate if you accept our report and consider our work as good and
unique.
Sincerely,
AfsaraTasnimHaque
ID: 111 141 116
On behalf of our group members.
iii

lOMoARcPSD|10529895
Acknowledgement:
This report is about“Entrepreneurial venture and Business plan A study on Bubble rush
shampoo bar”.On the topic we have covered by the basis of the instruction given by the
Course Instructor.
We would like to express our sincere gratitude & appreciation to our supervisorJakowan.It
would not have been possible for us to complete this report without his help, advice & overall
supervision. His constant encouragement & supervision throughout the period of this study
have been the greatest inducement for us & directly contributed to the accomplishment of the
task.
iv

lOMoARcPSD|10529895
TABLE OF CONTENTS
COVER PAGE i
LETTER OF TRANSMITTAL iii
ACKNOWLEDGEMENT vi
EXECUTIVE SUMMARY viii
1 CHAPTER 1 1
Introduction 1
1.1 Background of the Study 2
1.2 Objectives of the Study 2
1.3 Scope of the Study 2
1.4 Limitations of the Study 2
1.5 Methodology 2
2 CHAPTER 2 3
Organization profile 3
2.1 Bubble Rush profile 4
3 CHAPTER 3 5
ESTABLISHMENT OF THE BUSINESS

1. 5
A Name and address Business 6
B Names and Address of Principles 6
C Nature of Business 6
D Statement of Financing needed 9
E Statement of confidentiality of report 10

lOMoARcPSD|10529895
vi

lOMoARcPSD|10529895
vii

lOMoARcPSD|10529895
Executive Summary:
Bubble Rush is a company that has created a brand concept consisting of both skin care and
hair care utilizing multiple channels of distribution. We are seeking recurring investment to
fund the growth of the brand. The plan that follows explains our market, our value
proposition and our market segmentation strategy. The detailed financial plans provide a clear
view of our sales and profit forecasts. These plans show how Bubble Rush will reach
profitability within one to two years.
To establish Bubble Rush as an important brand that represents quality in skin and hair care.
We will accomplish this using high quality manufacturing and research, a creative marketing
program, and a comprehensive distribution network using both brick and mortar retail outlets,
internet presence, and a consumer catalogue.By utilizing this multi-channel approach we will
be able to reach the niche market for quality personal care products rapidly and efficiently. It
will allow us to develop Bubble Rush as the brand for quality skin and hair care products
within our target market.
We will distributesour products directly or indirectly. Through advertising as TVC and Face
booking and also direct marketing we are promoting about our bars. In the organizational
plan we all the partners are equally holding shares. We can be risk if we cannot control the
time management, proper administrative skills and if we haven’t new technology. We
concern about all the risk and we have some back-up support for these risk. In financial plan
our budget is 4 lakh TK; her we take 20000 TK bank loan and other capital is from our own
sources. We can expect, to see these business plan, any investor will want to invest in our
business.
viii

lOMoARcPSD|10529895
CHAPTER-1
INTRODUCTION

lOMoARcPSD|10529895
1.1 Background of the Study

For a potential entrepreneur developing a business plan is so absolutely necessary. A
business plan is a description of a business and its plans for the next one to three years. The
plan sets out the means by which an organisation will achieve its objectives. Without a clear
plan a business will have little sense of direction. More specifically the plan explains what the
business does (or will do if it's a new business); it suggests who will buy the product or
service and why; it provides financial forecasts demonstrating overall viability; and indicates
the finance available and explains the financial requirements. We are the business students
learn how to develop a business and business plan through a course "Business development
and Entrepreneur". This course helped us effectively to done a business plan.
1.2 Objectives of the Study

The objectives of the study were as follows.
 To meet the requirement of the course
 To understand how to do business in Bangladesh.
 To know the situation of the hair care industry in Bangladesh.
 To find out the future in entrepreneurship
1.3 Scope of the Study

This study focuses onthe comprehensive Hair Care Product Market research, includes a brief
on these trends that can help the businesses operating in the industry to understand the market
and strategize for their business expansion accordingly. The research report analyzes the
market size, industry share, growth, key segments,and key drivers.
1.4 Limitations of the Study

Although the study has reached its aims, there were some unavoidable limitations.
 The secondary sources may contain some wrong or incomplete information.
 We do not have adequate knowledge of the hair care industry.
 The time worked as a constraint as it is difficult for us to cover all the information
about hair care industry in such ashort period of time.
1.5 Methodology
Only secondary sources were used during this study. Secondary data were collected-
 By collecting information from other’s previous research and reports.
 By collecting information from different articles and online sources.

lOMoARcPSD|10529895
CHAPTER-2
ORGANIZATION PROFILE

lOMoARcPSD|10529895
Bubble Rush really committed to providing natural cosmetics with

limited impact on the environment. We sell handmade beauty and
for the most part without packaging, they will wrap your purchases
in paper but only if desired. We have offerings Bangladesh’s 1st
shampoo Bar Company. The shampoo bars are equally great like the
liquid shampoo in some cases much better, they will wash your hair
as much as three bottles of shampoo can and they have extra
benefits such as natural oils and butters.They’re also packed full of
essential oils and fresh ingredients so you'll have gorgeous hair
every time. Small but perfectly formed, they're ideal for travelling.
These mighty bars are concentrated pucks of shampoo that can
outlast two to three bottles of the liquid stuff: one bar will last up to
80 washes!

lOMoARcPSD|10529895
CHAPTER-3
ESTABLISHMENT OF THE BUSINESS

lOMoARcPSD|10529895
1.Introductory Page:
A. Name and address Business:
Our business is the partnership business which consists of five members and the name of our
business is “Bubble rush” shampoo bar.
Address:Road no 15, Dhanmondi Dhaka-1205.
B. Names and Address of Principles:

In this partnership business we have five partners whose names and address are given below:
1. KashfiaArshay Noor.
Address: Lake circus, Kalabagan, Dhaka.
2. Nisha Rani Das
Address: Wari, Rankin Street, Dhaka.
3. ZebaHumaiara
Address: Mohammadpur, Sakher tak-1 Dhaka.
4. MoniaKhondoker
Address: Zigatola, Dhanmondi, Dhaka.
5. AfsaraTasnimHaque
Address: 145, Green road, Dhaka
C. Nature of Business:
The partnership business is a type of business organization where two or more
individuals invest money, skills, and other resources, and share profit and loss based on
some laws and terms of the partnership agreement. If the agreement is not made up, a
partner can exit where the participants in a business agree to share the associated risks
and rewards equally.
Formation:
The formation of our company is a Partnership business.
 Partnership Deed:The partnership deed of Bubble rush shampoo

bar.(Table: 1.3)
KashfiaArshay Noor Nisha Rani Das

address:Lake Circus Kalabagn Dhaka address: Wari, Rakin street
ZebaHumaiara MoniaKhondoker
address: Mohammadpursakher tak-1 Zigatola, Dhanmondi, Dhaka
Dhaka
AfsaraTasnimHaque
address: 145, Green road, Dhaka


lOMoARcPSD|10529895
 . The Working Place: As we’re the fresher entrepreneurs, we’ve selected the
Dhanmondi area for our working place and we have a future plan to extend our
business and move other areas too.
 3. Objectives & Nature: Now this business manufactures only a type of shampoo
bar. Imports raw materials but in future if we agree we can start a new business or
extend our shampoo business.
 4. Capital: For this time our capital is 4lakhs.This capital given by the partners
equally. If we need capital every partners can give excess capital.
 5. Percentage of Profit And Losses:Every partner is responsible for profit &
loses.
 Management & Directing: Every partner has to the right to directing the business.
 Salary: We won’t take any salaries but we would provide the salaries to the
employees who will be hired for operating the machines. There will be two employee
and we fixed their salary which is 10,000tk/month and extra money for the extra time
which is double of their actual rate per hour.
 Bank Name: Mercantile Bank limited.ac name: Bubble rush, ac number:
126.107.9148.
 Directing Bank Account: The bank account running by the signature of any two
partners but it has decided by the all five members that which two partner going to run
the account.
 Signature In Contract And Papers: The responsibility of all contracts distributed
in equally to the five partners.
 Starting Operation: The business will start after the signature of the contract.
 Final Report Published: Every year 31st December to above after one month the
company give the final report to the partners meeting of the company.
 Financial Period: January to December is the financial period of our business.
 Taking New Partners:We’re not going to take any other partners.
 Retirement of Partners: The partners can be retired to give a notice of three month
before the retirement.
 Money Drawing: Every partner can draw money for his personal need monthly
1000 taka.
 Drawing Interest: Drawing interest is 5% of money.
 Problem Solved: If any types of problem happened into partners it will be solved by
the partnership deed or the 1932 partnership act.
 Dissolution: If need dissolution the partners follow the dissolution on act 1932.

lOMoARcPSD|10529895
 Changing Terms:If every partner is agreeing they can change any terms of the
business.
We taking the all terms in willingly, healthy body and refresh mind which write into
the upward. We sign the deed in 1st January 2018 at 10 a.m. in front of witness.
Witness Signatures Partners Signature
01. 01.
Jamilasad KashfiaArshay Noor
1/01/2018 1/01/2018
(Advocate JamilAsad) Address: Lake circus kalabagnDhaka.
High Court Dhaka.
02. 02.
MofijurRahman Nisha rani das
1/01/2018 1/01/2018
(MdMofijurRahman) Address:Wari, Rakin Street Dhaka.
114/a Monessor Road, Jhigatola, Dhaka .
03. 03.
Abdurrahman ZebaHumaira
1/01/2018 1/01/2018
(Advocate AbdurRahman) Address: MohammadpursakhertekDhaka.
18,AlHadi Len North Zatrabari, Dhaka.
04. Prodip 04.

1/01/2018 Moniakhondoker
(Dr.ProdipMondol) 1/01/2018
9/A,Mina Bazar ,Dhanmondi Dhaka Address:Zigatola, DhanmondiDhaka.
05. 05.
Amiya AfsaraTasnimHaque
1/01/2018 1/01/2018
(AmiyaCokroborty) Address: 145, Green road Dhaka.
48,Mogbazar ,Dhaka

lOMoARcPSD|10529895
D. Statement of Financing needed:

It’s a written report of the financial condition of the business. It has the balance sheet, income
statement, statement of changes in net worth and statement of cash flow etc.
The very first step in developing a FMS is the creation of financial statements. A monthly
basis of Financial Statement can help to manage the business.
I. Income Statement: Income statement helps to measure the revenue versus expenses in
a given period of time.
II. Sales: This is the gross revenue generated from the sale of our shampoo bar returns
and allowances.
III. Cost of goods sold: This is the direct cost linked with manufacturing the shampoo
bars These costs include materials used, employees’ salaries etc.
IV. Gross profit: It represents the amount of direct profit coming from the actual
manufacturing of the shampoo bars.
V. Operating expenses: Our operating expenses are the office room rent and the electric
bill gas bill.
VI. Depreciation: We have calculated the depreciation of our two machines and the
furniture’s (1 table and 10 chairs).
VII. Other income and expenses: Other income and expenses means that it doesn’t occur
during the normal course of business operation. So we don’t have any other income or
expenses.
VIII. Balance Sheet: The balance sheet provides a description of the business's assets,
liabilities and owner's equity for a certain period of time. Here are the key
components of the balance sheet:
IX. Current assets: The assets in a business that can be converted into cash in one year or
less is known as the current asset and in our business the current assets are Cash,
Account receivable, Inventory, Prepaid expenses.
X. Fixed assets: The assets in a business that cannot be converted into cash in one year or
less and is the tangible assets are known as the fixed asset. Fixed assets are for long-
term use and these are the room we hired, equipment, machinery and the computer.
Intangible asset means the Brand name and goodwill.
XI. Current liabilities: Current liabilities are the opposite of current asset. Our business
has some current liabilities and these are:
i. Accounts payable.
ii. Income taxes payable.
iii. Bank account overdrafts .
iv. Customer deposits.
v. Short-term loans. etc
XII. Long-term liabilities: We don’t have any long-term liabilities.

lOMoARcPSD|10529895
E. Statement of confidentiality of report:

It is a question that numerous entrepreneurs have toiled with: do you need a Confidentiality
statement business plan? That is a document ensuring that the contents with your business
plan remain secure and, yes, confidential. To cut right to the chase, the short answer is—no.
In fact insisting upon a confidentiality statement in a business plan can actually hurt our
chances with investors or lenders. That is because it suggests that we do not trust our investor,
and it implies that we think they intend to steal our idea. As we can all agree, that is not the
best foot to start out on with someone who we intend to solicit for money. The following is a
list of additional reasons we should mix the confidential agreement in your business plan:
 It makes it clear that we're a novice.

 Many investors or lenders find it offensive.
 Most investors don't have the time or energy to steal our idea.
 If we actually intend to secure funding, our idea will not remain confidential
10

lOMoARcPSD|10529895
2.Industry Analysis:
A. Future Outlook and Trends:
I. Will establish as a high potential venture.
II. We will establish our own shampoo bar manufacturing factory.
III. We will increase our demographic segment as we supply our product in other
districts and areas of our country.
IV. We will add various types of shampoos with various types of quality and
ingredients.
V. We will provide employment to many people from our business.
VI. We will try to increase the sales more and get profit.
VII. We will buy some vehicles so that we can reach our product easily to consumer.
VIII. We will fulfill our order more accurately.
IX. We will make good relationship with our customer.
X. We will become more commercialized.
B. Analysis of competitor:
There exist many competitors in our
country who doing the pen business. In
bellow I give the competitors list.
1. Meril Revive Shampoo

2. Mumtaz Herbal Shampoo.
3. Sunsilk Shampoo.
4. Panteen Shampoo
1. Meril Revive Shampoo:
Revive is a health care product from Bangladesh Square Ltd. Company. It’s a Nourishing hair
shampoo Revive has fruit extracts to repair hair damage and real milk to enhance the shine
and gloss hair. Treat the hair with TuttiFrutti for that flowing, silky and fragrant feeling.
2. Mumtaz Herbal shampoo:
Located in Dhaka (Bangladesh), Mumtaz Herbal Products is involved in catering to the

worldwide market with its qualitative range of Natural Health Care Products. The company
has gained immense prominence in the worldwide market since inception. Mumtaz Herbal
Products is recognized as the trusted Manufacturer, Exporter, and Supplier of a wide variety
of Herbal Products including Mumtaz Products, Zoya Products and Lulu Lip Gel. Their
products are widely demanded in renowned salons, parlors and for individual usage. They
make use of the finest quality and hypoallergenic ingredients, sourced from foreign countries,
which are used for the preparation of our Herbal Products. Their range is offered in different
quantity packs and aroma. They are widely acknowledged for our excellent quality products,
11

lOMoARcPSD|10529895
competitive prices and prompt delivery of orders. Moreover, They are capable of undertaking
bulk as well as urgent orders of the clients.
They have herbal shampoo offered under the brand name of Mumtaz. The Mumtaz Herbal
Hair Shampoo, which is manufactured and exported by us from Dhaka (Bangladesh), is made
with 100% pure and natural ingredients. Thus, it is highly safe for regular application on the
dull hair.AvailableIn: 100 ml, 175 ml, and 200 ml bottles.
3. Sunsilk Shampoo:
Sunsilk significantly improved product formula and

launched new variants in 1966: the first major
shampoo to contain olive oil, which acted as
conditioner to make hair soft and manageable;
shampoo for dull hair, which restored hair’s natural
shine; lemon shampoo for greasy hair with deep
cleansing ingredients. Sunsilk is available in over 60
countries worldwide, including Bangladesh.
4. Kumarika Shampoo:
Kumarika hair shampoo products cleanses hair thoroughly

removing oils, dirt, skin particles, dandruff, environmental
pollutants and other contaminant particles without
damaging your . It's designed not to strip your hair and
scalp of natural oils,leaving your hair with more strength,
moisture, manageability and better color retention. The
most prominent natural ingredients include Aloe Vera,
Amla, Hibiscus, Brahmi, Mukunuwenna, Vetiver etc.
C. Market Segmentation:
Market segmentation: Market segmentation is the process of dividing a market of potential
customers into groups, or segments, based on different characteristics. The segments created
are composed of consumers who will respond similarly to marketing strategies and who share
traits such as similar interests, needs, or locations.
 Geographic Segment:
 World region or country: No
 Country region: Each area of our country.
 City or metro size: Dhaka city.
 Density: Urban, suburban
12

lOMoARcPSD|10529895
 Climate: No
 Demographic segment:
 Age: All age people.
 Gender: No
 Family size: No
 Family Life cycle: No
 Income: No
 Occupation: No
 Education: No
 Religion: No.
 Generation: No.
 Nationality: No.
 Psychographic segment:
 Social Class: No
 Lifestyle:Luxury
 Personality: No
 Behavioral
 Occasion: No
 User statics: Potential user, regular user.
D. Industry and market Forecast:

Proper market forecasting helps provide budgetary allocation for coming market trends,
innovative shifts and internal financial allocation. It is a key component of proformat
financial statements and professional market research.
 Expert Forecasting:
13

lOMoARcPSD|10529895
Apart from the more obvious sources like the Internet, library references and popular
publications, we provide access to industry-specific reports and paid-for research studies not
accessible to would-be entrepreneurs. We fully recognize that data forecasting is part art and
part science, but we prefer to adhere to more quantitative methods so as to make our business
plan as convincing and relevant as possible for its particular audience.
 Market Estimates From Past Data:

Past data is never a feel safe, but it can act as a healthy gauge of future trends in a
marketplace. When no relevant data on current conditions within your market can be found,
we work with the available numbers to create plausible models that form convincing
arguments for your particular plan goals.
From the past data we know that there is 3 to 5 corer people need shampoo on a daily basis.
3. Description of the venture:

A. Product:
In our shampoo bar product we only providing single type shampoo bar which will beneficial
for hair cleansing and reducing hair fall as well as it is free from toxic chemicals like sodium
laureate sulphate and dimethicon.
In bellow we give the description.
Features:
14

lOMoARcPSD|10529895
 Sodium laureate sulphate free.

 Harsh chemical free
 Herbal ingredients
 Shelf life 18 months
 Color berry red, lavender, green, lemon yellow, black, white, orange, pink, blue
 Pack size one
B. Services:
Bubble rush shampoo bar is made from the high quality raw materials. Customer can use it
very conveniently. It is smooth and long lasting. The service of our product is very good. We
also very much concern about our customer, though there is a little chance of any defect of
our product. For any types of defect we take it seriously. Because we are very much concern
about the service. In term of service we provide guaranty that if there is occurring some
problem in a bar before any damage happened we will replaced it fully.
Some Problems Are:
(1) If the bar is really soft.

(2) If the bar become too hard
(3) If any bad smell come due to herbal ingredients.
For this types of problem we replace the product. When we sale a bar or a packet of bar
shampoo we provide a card with the contact number. If they face any problem that we
maintain here and contact with us we replace the bar of that customer or they also change it
from their nearby shop. From where they bought it.This service is not provided by any
companies in Bangladesh. We provide because we are very much concern about the customer
so they can use the quality full pen in reasonable price.
C. Size of the Business:

Our business is shampoo bar manufacturing business. The brand name is “Bubble rush”
shampoo bar. We provide only one type of bar and reached it to our customer and target
15

lOMoARcPSD|10529895
market. As our business is new, we started our business as a foundation venture. Because in
this sector we research about our business that should we go for high potential venture or not.
If we can generate much profit and we can suspect that this venture gives us a long term
profit then we launch our business as a high potential venture. In the recent time our capital,
employees, experience; knowledge is very limited; that’s why we started as a foundation
venture.
D. Office equipment and personnel:

 Office Equipment: We have these types of office equipment.
 Computer:To calculate all financial data, to store important file we need a
computer.
 Front desk:To run office we need a front desk.
 Large table:To set up machine we need (2) large table.
 Supplies:To run office we need fan, light, electric plug etc.
 Chair:We need (5) chair.
 Personnel:We do not hire any personnel at first. Because we are five members; we
do all types of activities for our business and also manufacturing process. There is
another reason our capital is very limited but we have a plan that when we generate
much profit and can increase our capital, at that time, we hire some employees.
E. Background of entrepreneur:
We are 5 entrepreneur of this business. In below we give the description of our background.
1. KashfiaArshay Noor. Address: Lake Circus kalabagan Dhaka. SSC from Y.W.C.A
higher secondary girls’ school and HSC from Dhaka City College. Currently studying
in BBA at UIU. Major in HRM.
2. Nisha Rani Das. Address: rakin Street, Wari, Dhaka. SSC from St. Francis Xaveirs
Girl's High School and HSC from Central Women's College. Currently studying in
BBA at UIU. Major in Finance.
3. AfsaraTasnimHaque. Adddress: 145 green road Dhaka.SSC from Tejgaon Girl's High
School and HSC from Dhaka City College. Work & Experience- Organiser and
Designer at "BD Festive Fiesta" Currently studying in BBA at UIU. Major in Finance.
4. ZebaHumaiara. Address: Mohammadpur, Sakher tak-1 Dhaka. Currently studying in
BBA at UIU. Major in Finance.
5. MoniaKhondoker. Address: Zigatola, Dhanmondi, Dhaka.SSC from Agranischool and

college and HSC from Udayan college. Currently studying in BBA at UIU. Major in
Marketing.
16

lOMoARcPSD|10529895
4.Production Plan:
Production planning is the planning of production and manufacturing modules in a

company or industry. It utilizes the resource allocation of activities of employees,
materials and production capacity, in order to serve different customers. Our product
is pen.
A. Manufacturing process:
We manufacture the shampoo bar. In bellow we describe the whole manufacturing process.
This is the full process of producing of shampoo bar.
Step 1: In this step we first mix the ingredients
17

lOMoARcPSD|10529895
In this step at first we combined all the ingredients such as Nettle and Peppermint Infusion
Perfume Eugenol Glycerine Nettle Absolute Rosemary Absolute Clove Bud Oil Cinnamon
Leaf Oil CinnamalCinnamyl Alcohol Benzyl Benzoate Limonene Linalool Colour 73360
Step 2: Mix all the ingredients until it become thick paste or consistency
All the ingredients should mix properly otherwise the oil starts separate.
18

lOMoARcPSD|10529895
Step 3:Add colour red
Step 4:Press the mixture with hand to make a round shape bar
19

lOMoARcPSD|10529895
It’s the last step. We will pressed the mixture into round shape bar with hand in a circular
mould.
Step 5:Packaging,
After completing all the steps finally need to package the producd
butour Shampoo bar is without any plastic packaging. Which is one of
our competitive Advantage, and we are trying to create an
environmental friendly product.
20

lOMoARcPSD|10529895
B. Psychical plant:
This machine can be fit in a single hall room. We have two sets of machine. We placed this
machine in a room in the two corner of the room. The room size is 1200sq feet.
C. Machinery &Equipment:
We need several types of machinery and Equipment to produce our shampoo bar. We use this
machinery to produce our shampoo bar. We need 2 machines. Just one machine run by
electricity and the others can run with the hand. It saves our cost. This machine is from the
renewed brand Pharma Chem. This machine provider provide life guaranty for the machine.
This machine is very easy to use and easily can be placed.
D. Name of suppliers of Raw materials:
21

lOMoARcPSD|10529895
We take the raw materials of our bubble rush shampoo

bar froma institution who are provide the high quality
genuine raw materials as per they promised. They
provide the raw materials very fast when we need it. We
need to collect the raw materials from them by our own
transportation.
Our suppliers is one of Bangladesh’s chemical company

AFC ltd.
The company was incorporated with the objective of

manufacturing bio-pharmaceuticals and biochemical used
in the synthesis of API’s.
The manufacturing site is located at AFC Industrial Park, Uttar Shoilmary, Koiya Bazar,
Batiaghata, which is 7 km far from Zero point, Khulna. The manufacturing site measuring 3
acres in area hosts production block and ancillary buildings. The buildings have been
designed and constructed to meet the latest GMP norms and guidelines. It is a place where
good number of industries have been already developed & surrounded by lot of
industries. The company has set up a fermentation plant. The site is enjoying infrastructure
facility like electricity, gas, water, and skilled labor 7 good road communications. Bangladesh
has an agrarian economy with 25% of GDP coming from the agricultural, forestry &
fisheries. Major GDP is coming from industry.
The company has developed a technical team with rich experience in the fields of Chemical,
Mechanical and Electrical Engineering, Microbiology, Biotechnology, Biochemistry, Organic
and Analytical Chemistry and Environmental Sciences.
The company aspires to establish itself as a leading manufacturer of agro based bio-
pharmaceuticals and bio-chemicals product.
5. Operational Plan:
22

lOMoARcPSD|10529895
A company’s success is mostly depends on its operational plan. Operational plan is that from
manufacturing the product and the whole process to reach it to the customer. The operation of
our “Bubble rush shampoo bar” is described from below:
A. Description of Company’s operation:

As our shampoo bar company is small we reached our product to consumer hand through 2
process. In bellow we give the description.
 Manufacturer to Retailer to Consumer: In this process, we will reach our

products to the retailer shop then the retailer shop keeper will reach the bar to the
consumer as their demand.
Figure: 5.1
 Manufacturer to Consumer:In this process, we our self will reach the product
directly to the consumer.
Figure 5.2
B. Flow of Order for Goods and Services:
23

lOMoARcPSD|10529895
The flow of order for “Bubble rush shampoo bar is described from below:
1. Order from retailer:We will take order from the retailer. They order us when they need
our product. And we reach the product to the retail shop keeper by our own. Sometimes we
go to the retail shop and make the demand for our product and then take order from them and
reached the product to them as soon as possible.
1. Order
from
Retailer
2. Order received 3. Order palced

by the to the retailer
manufacurer
Figure: 5.3
2. Order from organization:If any salon or cosmetics shop or any organization wants to
make this shampoo bar as their willing brand name then we will make the bar as their
requirement and reached the bar directly to their door. But for that they need to order a good
quantity of bar.
3. Directly order from customer:If the customers need bubble rush shampoo bar, the
customer can call us directly for a good quantity of shampoo bar. We will reach that bar
directly to the customer nearest point. It’s mainly for our brand promotion.
C. Technological Utilization
24

lOMoARcPSD|10529895
For doing our operation smoothly we will use some technology. This is reducing our
operational cost, time and effort. As we have a small business so our capital is limited so that
we use some small technology in our company.
1. Computer:For keeping important data, financial assessment, creating transaction we

will use a computer. It made our work easier and its save our time and costs.
2. Software:We will use a software name“Oracle Hyperion”. It helps a lot.

a. Inventory calculation:How much inventory in our hand, how much we will
need to produce we can calculate these through this software.
b. Goal set:we set a goal in this software.How much we will need to produce to
reach our goals it shows that. This software is easy to access.
25

lOMoARcPSD|10529895
6. Marketing Plan:
Marketing plan describes how the market condition and strategy related to the products and
services, how it will be distributed, priced and promoted.
Elements of the Marketing Plan,
A. Pricing
B. Distributions
C. Promotions
D. Product forecast
E. Controls
Now all of the elements are described below.
A. Pricing:
We are going to follow the Penetration strategy, where it is described that, to attract buyers by
offering lower prices on goods and services.
Market penetration pricing is a pricing strategy that sets a low initial price for a product. The
goal is to quickly attract new customers based on the low cost. The strategy is most effective
for increasing market share and sales volume while discouraging competition.
 When to use it? : Penetration pricing is most appropriate when demand for a new
product is expected to be high and the product can be easily copied by many competitors.
Setting the price low initially discourages competition from entering the market. It is also
an appropriate strategy to use when you intend to become the market standard,
marginalizing the competition. Before implementing a penetration pricing strategy, a
supplier should be sure that it has sufficient production and distribution in place to meet
the demand.
Figure 6.1
26

lOMoARcPSD|10529895
Penetration pricing is fully based on selling product at low price therefore able to capture
market and earn profit. The Y axis is price and X axis is Quantity. When the price is low P1
then the quantity of sell Q1. Overall the huge amount of selling leads to the profit.
Our product is the bubble rush shampoo bar. Our overall manufacturing expense and the
profit scale is described below,
 Cost of direct material:

Milk-40tk
Mixtures- 95tk
Oil-25tk
Flavour- 35tk
Colour-30tk
Perfume-45tk
Total expense- 270tk
Direct Labor:
No labors.
MOH:
Electricity expense per month- 75tk (Based on individual products)
Fixed Expense:
Rent- 10000
Machine- 70000
Marketing- 10000
Cost of goods sold (COGS):
DM- 270
MOH- 75
345
Fixed (Per Unit): 227.4
Total COGS: 572.5
27

lOMoARcPSD|10529895
Retailer:
Selling Price- 585
(-) DM- 270
(-) Fixed cost- 277.5
Profit: 37.5
Customer:
Selling- 600
(-) DM- 270
CM: 330
(-) Fixed- 277.5
Profit: 52.5
So we are selling our each Bubble Rush Shampoo bar” at a price of 600tk only.
Most of our competitors are providing one bottle of 250ml with a price tag of 300-800tk
each. Even we are providing top quality product and much better than our competitors. So
overall we have the strategic advantage and able to capture the market with penetration
pricing.
B. Distribution:
As our venture is a small business we will follow the small scale distribution for temporary
purpose, but after successfully entering the market we will go for large scale distribution.
We are following two distribution methods,
I. Direct distribution
II. Indirect distribution
But mostly we will focus on direct distribution, because we are new to the market.
I. Direct Distribution: Direct marketing is the practice of reaching markets by

directly reaching out to the customer. It's associated with promotion and advertising that
makes a direct call to action.
We are following this direct distribution methods,
 Digital Advertising:
28

lOMoARcPSD|10529895
Reaching customers with highly targeted ads based on factors such as context. We have
created a TVC that will influence the consumers.
 Social Media:
Promotion using social media technologies possibly including content creation or sharing. We
have a facebook page where we describe our product features and ask for feed about our
product from our customers.
 Email:
We try to communicate with those customers who are facing problem so that we can provide
accurate care and solution for that problem.
 Home delivery:
We are also selling our product by delivering our shampoo bar to our customer at home.
We are also following indirect distribution.
II. Indirect distribution:

A chain of intermediaries through which a product moves in order to be made available for
purchase by a consumer. An indirect channel of distribution typically involves a product
passing through additional steps as it moves from the manufacturing business via distributors
to wholesalers and then retail stores.
But as a new venture in a competitive market we prefer to use the direct distribution methods
more often than the direct distribution.
Figure 6.2
29

lOMoARcPSD|10529895
C. Promotion:
In marketing, promotion is advertising a product or brand, generating sales, and creating
brand loyalty. It is one of the four basic elements of the market mix, which includes the four
P's: price, product, promotion, and place.
At first we will describe the promotional mix,
A dv D ir e c t D ig it a l P u b li P e rso
e r ti M a rk M a rke c nal
s in g e ti n g ti n g R e l a ti s e llin
on g
Figure 6.3
Now all of the elements are discribed below,
 Advertising:
As a new venture we are Advertising using,
 TVC
 Facebook
 Direct Marketing:
The business of selling products or services directly to the public, e.g. by mail order or
telephone selling, rather than through retailers. As we discribed in the distribution that we are
folowing the direct marketing methods.
 Digital Marketing:
We are using the social media Facebook as our digital marketing platform.
 Public relation:
Our venture is new in the competitive market. So one of our primary objective is to provide
customer service to our customers by providing them a replacement warrenty. If our product
30

lOMoARcPSD|10529895
bubble rush doesn’t write porperly then we will provide full replacement of that bar with a
new one and we will take action to solve the problem as soon as possible.
 Personal selling:
We are doing personal selling as we contact with the retailer as well as we are directly
comunicating with university utility shop to high light our product.
D. Product Forecasts:
Product forecasting is the science of predicting the degree of success a new product will
enjoy in the marketplace. Usually it describes the market where the product will make
maximum profit for the organization. For us our product “Bubble rush shampoo bar” will be
market in the urban areas, Now we are describing the whole process,
Location: Dhaka
Areas: Old town, Dhanmondi, Green-road, Kalabagan, Dhanmondi, Fram gate etc
Place: Salon and cosmetics shop.
Target Customers: Females
E.Controls:
We are very much dittermind to provide our custtomers with premium experience. We always
exam our each batch of production to maintain a balance in quality.
7.Organizational Plan:
Process of identifying an organization's immediate and long-term objectives, and formulating
and monitoring specific strategies to achieve them. It also entails staffing and resource
allocation, and is one of the most important responsibilities of a management team.
Elements of organizational plan:
A. Form of ownership
B. Identification of partners
C. Authority of principles
D. Management team background
E. Roles and responsibilities of members of the organization.
31

lOMoARcPSD|10529895
A. Form of ownership:
Our venture is based on the Partnership. Our venture business of “Bubble rush shampoo bar”
is founded by five entrepreneurs who are contributing equally. From the definition of
partnership we can easily understand our venture form,
A legal form of business operation between two or more individuals who share management
and profits.
A Partnership business is a legal relationship formed by the agreement between two or more
individuals to carry on a business as co-owners. A partnership is a business with multiple
owners, each of whom has invested in the business. Some partnerships include individuals
who work in the business, while other may include partners who have limited participation
and also limited liability.
As it is described we are in general partnership venture. Because we are participating in the

day-to-day operations and we have liability as owners for debts and lawsuits.
Now the Pros and Cons of Partnership venture,
Advantages:
 Capital – Due to the nature of the business, the partners will fund the business with
start up capital. This means that the more partners there are, the more money they can
put into the business, which will allow better flexibility and more potential for
growth. It also means more potential profit, which will be equally shared between the
partners.
 Flexibility – A partnership is generally easier to form, manage and run. They are less
strictly regulated than companies, in terms of the laws governing the formation and
because the partners have the only say in the way the business is run (without
interference by shareholders) they are far more flexible in terms of management, as
long as all the partners can agree.
 Shared Responsibility – Partners can share the responsibility of the running of the
business. This will allow them to make the most of their abilities. Rather than splitting
the management and taking an equal share of each business task, they might well split
the work according to their skills. So if one partner is good with figures, they might
deal with the book keeping and accounts, while the other partner might have a flare
for sales and therefore be the main sales person for the business.
 Decision Making – Partners share the decision making and can help each other out
when they need to. More partners mean more brains that can be picked for business
32

lOMoARcPSD|10529895
ideas and for the solving of problems that the business encounters.
Disadvantages:
 Disagreements – One of the most obvious disadvantages of partnership is the danger
of disagreements between the partners. Obviously people are likely to have different
ideas on how the business should be run, who should be doing what and what the best
interests of the business are. This can lead to disagreements and disputes which might
not only harm the business, but also the relationship of those involved. This is why it
is always advisable to draft a deed of partnership during the formation period to
ensure that everyone is aware of what procedures will be in place in case of
disagreement and what will happen if the partnership is dissolved.
 Agreement – Because the partnership is jointly run, it is necessary that all the
partners agree with things that are being done. This means that in some circumstances
there are fewer freedoms with regards to the management of the business. Especially
compared to some traders. However, there is still more flexibility than with limited
companies where the directors must bow to the will of the members (shareholders).
 Liability – Ordinary Partnerships are subject to unlimited liability, which means that
each of the partners shares the liability and financial risks of the business. Which can
be off putting for some people? This can be countered by the formation of a limited
liability partnership, which benefits from the advantages of limited liability granted to
limited companies, while still taking advantage of the flexibility of the partnership
model.
 Taxation – One of the major disadvantages of partnership, taxation laws mean that
partners must pay tax in the same way as sole traders, each submitting a Self
Assessment tax return each year. They are also required to register as self employed
with HM Revenue & Customs. The current laws mean that if the partnership (and the
partners) brings in more than a certain level, then they are subject to greater levels of
personal taxation than they would be in a limited company. This means that in most
cases setting up a limited company would be more beneficial as the taxation laws are
more favourable.
 Profit Sharing – Partners share the profits equally. This can lead to inconsistency
where one or more partners aren’t putting a fair share of effort into the running or
management of the business, but still reaping the rewards.
33

lOMoARcPSD|10529895
B. Identification of partners:
The name and information of the members are given below:
KMZNA eaifonbss ah irafaHi Ra KTumaAahnsroians ndaDhi amar yaskH Ne ar ooq u re

Figure 7.1
34

lOMoARcPSD|10529895
 Share holding:
All of the members are equally sharing the share of this venture, 100% of the venture’s share is
equally share by members. So each of us are holding 20% of shares.
Name Share hold
KashfiaArshay Noor 20%
Nisha Rani Das 20%
ZebaHumaiara 20%
MoniaKhondoker 20%
AfsaraTasnimHaque 20%
Table: 7.2
C. Authority Principle:
Because our venture is based on partnership business, so all of our members are demined
with equal amount of authority. We all have the same right is and each of the members
feedback is taken in decision making. We also take votes to pick the best decisions.
A K
f a
N
Zs s
Mh i
ea
o f s
br
n a h
aa
i a
a
Figure 7.3
35

lOMoARcPSD|10529895
D. Management team background:
KMNZ eai osbshnh a ia f Hi Ra ku aAhm n o r iasn iDhda aor yaks eN r o o r

A f s r a T a sn m H a q u e Figure 7.4
36

lOMoARcPSD|10529895
E.Roles and Responsibilities of the Members:

Figure 7.5
KNZeMA aifobss nah raifaHiRaKTu Aamhnsroias nDhi mdaroysHk Nea roq u re

37

lOMoARcPSD|10529895
8. Assessment of Risk:
A. Evaluation weaknesses of business:
Before catching a good wave you will fall many times. It is part of the process and we find it
necessary. After all, it makes us appreciate way more the success, when it eventually comes.
So we should not be discouraged by the falls. Unless we find out we are meant to be an
employee. We might have some weaknesses and we will most probably fix it.
 Bad Time Management:
Time management is an important issue and if we cannot manage the time we would not
achieve the expected goal. So working 14-15 hours is not that appropriate at all. Different
people are effective and productive at different hours. So we have divided the time with our
partner’s consideration that who is going to be available and what work he/she has to do in
these hours. We also have declared that our employees will work 7-8 hours a day.
 Hesitance to Delegation:
We, the partners has not worked in any multinational company as a manager of a team but it
is necessary to work in a multinational company because otherwise it is very common that we
would be hesitant to delegate work to others. But we have a future plan that beside our
business we will work in a company too.
 Biased perspective on the business:
Yes, when we have been working for months on the same project we become so absorbed by
it that we lose the perspective and may start taking some bad decisions. To reduce the biased
perspective problem we take a break and entertain us with different ways. So that we can
generate more energy to do our best and in this situation we’ve discussing our future plan too.
 Being all over the place:
Having a lot of new ideas is not good every time. We should pick 3-4 ideas and work on it.
After that we have to evaluate the ideas where we need to correct and thus we can get the
goal easily.
 Bad Administration skills:
We strongly recommend that we must hire an accountant from the very beginning because
administration most probably is something on the very back of our mind. Also software can
help, there are many apps out there to help us keep track on invoicing, taxes and all these
things we hate.
B. New Technologies:
As a start-up business we do not use that kind of high technological products yet but we’ve
an automatic machine and a computer. The machine can stop working if the electric line
breakdown and any internal problem can be arising while producing pens. The computer’s
hard disk may crash and the important documents can be deleted. So we have to prepare
ourselves that technological problem may occur and we have to handle those issues smartly.
So in future we’ve a plan to buy few laptops and a printer to ensure the documents are saved.
On the other hand we will buy automatic machine which will produce more pen within very
little time. So it will be time consuming and more efficient.
38

lOMoARcPSD|10529895
C. Contingency Plans:
Contingency plan means a backup plan of an organization. If the plan A falls down then we
will implement plan B to recover our situation. In contingency plan we have an extra motor
of the automatic machine. If the motor stops working we can use the other one to continue
our production. We have a storeroom to store more inventories and products. If any situation
comes that we need to supply more products in the market we can do it easily. We have some
attractive suppliers too who will supply us raw materials if our main suppliers cannot effort
our demand.
10. Financial Plan:

A. Assumption:
DM: 270000
Moh: 75000
Fixed: 90000
= 435000
Budget: 400000
B. Pro forma Income Statement:

Direct Material (270* 1000) = 270000
MOH ( 75* 1000) = 75000
Variable cost = (270000+75000) = 345000
Sales (1000*600) = 600000
- Variable cost( 1000*277.5) = 277500

CM 322500
- Fixed Cost 90000
Net Proft 232500
39

lOMoARcPSD|10529895
C. Cash Flow Projection:
Year 1 Revenue 157500
- Initial Investment 90000
67500
D. Pro Forma Balance Sheet:
Liabilities & Owners Equity Asset
Bank loan 20000 Meachine 70000
Equity:
Kashfia 10000
Nisha 10000
Monia 10000
Zeba 10000
Afsara 10000
70000 70000
D. Break Even Analysis:

Fixed cost (90000)
CM (300)
= 300
E. Sources and Application of Fund:

1. Bank loan: We take 20000 taka bank loan for our Business.
40

lOMoARcPSD|10529895
2. Personal source: we use our personal source and friends & family to gather our
capital.
CHAPTER-4
CONCLUSION
41

lOMoARcPSD|10529895
Conclusion:
Our Bubble rush shampoo bar doesn’t have direct competitors which is a great advantage for
a new start-up. We came up with this new different product into the market which will be
profitable for us and will be beneficial to consumers. Over all study give us positive output
management has carefully considered its market, potential customer base, and its ability to
grow its sales average to capture the shampoo industry. Our Bubble rush shampoo bar will
also capture the international market soon.
42

lOMoARcPSD|10529895
CHAPTER-5
Appendix and Reference
43

lOMoARcPSD|10529895
Appendix :
A.Price List From Supplier:
Milk-40tk
Mixtures- 95tk
Oil-25tk
Flavour- 35tk
Colour-30tk
Perfume-45tk
Uttar Shoilmary, Koiya Bazar, Batiaghata
44

lOMoARcPSD|10529895
Reference:
https://www.bplans.com/cosmetics_manufacturing_business_plan/executive_summary_fc.ph
p
https://businessanalyst24.com/45004/hair-care-product-market-by-manufactures-product-
scope-and-trends-2018-to-2025/
https://www.lushusa.com/hair/shampoo-bars/
https://www.oracle.com/middleware/technologies/financial-management.html
https://www.sunsilk.com.bd/home.html
http://squaretoiletries.com/
http://www.mumtazherbal.biz/mumtaz-herbal-hair-shampoo.htm
https://www.kumarika.co.nz/about-us/
http://afcagrobiotech.com/
https://www.banglashoppers.com/
45

Bubble Rush Shampoo The New Venture of Business Plan Report

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bubble Rush Shampoo The New Venture of Business Plan Report

Uploaded by

Copyright:

Available Formats

lOMoARcPSD|10529895

Bubble rush shampoo-the new venture of business plan

StuDocu is not sponsored or endorsed by any college or university

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

8th September, 2018

The School of Business and Economics

United International University

On behalf of our group members.

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

LETTER OF TRANSMITTAL iii

EXECUTIVE SUMMARY viii

ESTABLISHMENT OF THE BUSINESS

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

1.1 Background of the Study

1.2 Objectives of the Study

1.3 Scope of the Study

1.4 Limitations of the Study

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Bubble Rush really committed to providing natural cosmetics with

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

B. Names and Address of Principles:

The formation of our company is a Partnership business.

 Partnership Deed:The partnership deed of Bubble rush shampoo

KashfiaArshay Noor Nisha Rani Das

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Witness Signatures Partners Signature

04. Prodip 04.

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

D. Statement of Financing needed:

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

E. Statement of confidentiality of report:

 It makes it clear that we're a novice.

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

1. Meril Revive Shampoo

1. Meril Revive Shampoo:

2. Mumtaz Herbal shampoo:

Located in Dhaka (Bangladesh), Mumtaz Herbal Products is involved in catering to the

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

Sunsilk significantly improved product formula and

Kumarika hair shampoo products cleanses hair thoroughly

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

D. Industry and market Forecast:

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

 Market Estimates From Past Data:

3. Description of the venture:

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

 Sodium laureate sulphate free.

Some Problems Are:

(1) If the bar is really soft.

C. Size of the Business:

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)

D. Office equipment and personnel:

5. MoniaKhondoker. Address: Zigatola, Dhanmondi, Dhaka.SSC from Agranischool and

Downloaded by Kainat Rasheed (kaiinatrasheed@gmail.com)