BUSINESS MANAGEMENT & ENTREPRENEURSHIP

UNIT- I

Business – Nature, purpose and scope; Business as a system; Objectives of business; Structure of
business – Classification of business activities; Management: Definition, nature, functions,
levels of management, Types of managers, managerial roles, managerial skills and competencies,
Evolution and various schools to management thought, Social responsibility of business &
business ethics, contemporary issues and challenges.

UNIT- II

SPM-

Financial Management: Introduction, significance, scope, functions, objectives of financial

management; Marketing Management: Introduction, Definition, Importance and Scope of
Marketing, Philosophies of Marketing Management, Elements of Marketing; Production
Management: Introduction, evolution, major long term and short term decisions; objectives,
importance and activities; Human Resource Management – meaning, definition, objectives and
scope of HRM, evolution of HRM, HRM functions.

UNIT- III

Regulatory Framework: FII, Government Regulation Board, FICCI, RBI, Development of

Financial Institutions: IFCI, ICICI, IDBI, SIDBI, EXIM Bank, State Development Banks, State
Financial Corporations;

UNIT- IV

Entrepreneurship: Concept and nature; Classification and Types of Entrepreneurs;

Entrepreneurship’s Challenges; Myths concerning Entrepreneurship; Factor affecting
Entrepreneurial Growth – Economic &Non Economic Factors; Women Entrepreneurship
Development in India ,Process of setting up a business enterprise; feasibility and preparation
business plan , Why Business plan Fails, Specimen of Project Report.
Course objective:

To introduce the concepts and forms of business organization and expose the students to basic
concepts of management and to enable them to gain appreciation for emerging ideas, techniques,
procedures and practices in the field of management.

To acquaint the students with basic tenets of management with help of SPM.

To gain knowledge about various financial institutions including regulatory institutions.

To expose the students to the growth of entrepreneurship in developing countries and acquaint
with the establishment and running of a new enterprise.

Course Outcome

Explain the basic fundamentals of the business organizational theory, Students will get familiar
with the basic concepts applied in contemporary management practice and many of the concepts
learnt will form the foundation for subsequent courses in strategy.

The student will understand the basic tenets of management - will acquaint himself with
management process, functions and principles.

The students will learn the framework of Indian Financial System and get an idea about the
various financial institutions that have impact and influence on business organizations and its
functioning.

Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for
founding, leading & managing startups as well as professionalizing. Developing basic
understanding of entrepreneurship. Inculcating analytical skills in order to identify business
opportunities, enabling to identify the elements of success of entrepreneurial ventures.

Books :

 Tulsian, P.C., Business Organization and Management, Pearson Education.

 Roy Rajeev, Entrepreneurship 2/e, Oxford University Press.
 Vasant Desai, “Entrepreneurial Development and Management”, Himalaya Pub. House,
New Delhi.
 Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House,
New Delhi.
 Pravin Durai, Principles of Management, Pearson Education.