BUSINESS FELLOWSHIP WATOTO

CHURCH SOUTH

BRANDING, YOUR STORY

OR THEIR STORY?
What a brand is
not:

Logo
Product
Corporate Identity
Tagline
Name
 BRAND IS YOUR BUSINESS

REPUTATION

A BRAND IS A RESULT /

BRANDING CUSTOMER’S GUT FEELING

ABOUT A PRODUCT, SERVICE

DEFINITION
OR COMPANY

DELIBERATE DIFFERENTIATION
WHY DEFINING A
BRAND IS HARD

Brands mean different things to

different people at different times.

Brands are amorphous.

Brands are about feelings

Different Brand
Elements

LOGO COLOR TAGLINE IMAGERY

SOUND INTERACTION LOCATION TASTE

3 to 8 seconds rule

Today because the world is so crowded and noisy, you have a few
seconds to grab someon's attention

A recent Microsoft consumer study claims that the human

attention span today is 8 seconds, down from 12 seconds in 2000
 THE HOOK
Examples of Headline hooks
What is a hook?
A hook is an opening
statement (which is usually
the first sentence) in an essay
that attempts to grab the
reader’s attention so that they
want to read on.
W
THE BEST [TECHNIQUE] I’VE EVER DONE
10 [TOOL TYPES] I WISH I KNEW EARLIER
YOU NEED THIS FREE TOOL FOR [VEHICLE]
I WISH I KNEW ABOUT THIS [VEHICLE] TIP SOONER
TOP 5 SITES I USE TO SAVE TIME AS A [NICHE/BUSINESS
TYPE]
NOBODY IS TALKING ABOUT THIS [VEHICLE]
STRATEGY
THIS IS WHY YOUR [VEHICLE] AREN’T WORKING
THERE’S ONE TINY HACK THAT CREATES
EXPONENTIAL RESULTS
Catchy Introduction

01 Start with a Hook 03 Make it emotionally appealing

This shows the deliverables of your product or Try to evoke any of the five senses of the people.
service. The most pressing needs of your This will create an emotional attachment.
customer

02 Make it short 04 Show portfolio of your work

Present the relevant information but make it This shows the work you have done and gives
short as necessary. Let the prospect yearn for the market a glimpse into your skills, capabilities
more and induce a followup. and finished products or services.
Different channels for
marketing your business

Social media
Posters/ Brochures Email Websites business cards
channels
A Kingdom Business
A Kingdom business is God’s business, managed God’s way, by God’s steward,
for God’s purposes in the world

WORK AS UNTO THE LORD

Colossians 3:23-24
23 Whatever you do, work at it with all your heart, as working for the Lord, not for
human masters, 24 since you know that you will receive an inheritance from the Lord
as a reward. It is the Lord Christ you are serving.

KNOW YOUR MANDATE

Matthew 28: 19-20
19 Therefore go and make disciples of all nations, baptizing them in the name
of the Father and of the Son and of the Holy Spirit, 20 and teaching them to
obey everything I have commanded you. And surely I am with you always, to
the very end of the age.”

LIGHT OF THE WORLD

Ephesians 2:10:
For we are God’s handiwork, created in Christ Jesus to do good works, which
God prepared in advance for us to do.”
A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose one
product or service over another.
- Seth Godin
If you don’t give the market
the story to talk about,
they’ll define your brand’s
story for you.
- David Brier
GENERATE CONSTANT LEADS AND GROW YOUR SALES AND BRAND

Do you want to your business to generate leads and convert them into customers? Do you want to turn your
customers into raving fans who will market you and refer you to others? Do you want to maximise your
customer's lifetime value?

I use digital channels like social media platforms, websites, emails e.t.c. to create a marketing ecosystem to do
all that and to maximise your customer's lifetime value.

Services include; Social Media Management, Content Creation (videos, graphics, social media posts), Community
Engagement, Lead Generation, Website Development, Marketing Ecosystem Design

To know more get in touch and book a free dicovery call.

Paul Mulindwa.
DIGITAL
MARKETER Digital PM
CONTACT
Lungujja, Rubaga Division, +256 702830729
Kampala, Uganda +256 776721979 S A M P L E W O R K L I N K S
https://drive.google.com/drive/folders/1G-caGHoXWKMtHPdqVN_oBJsmFlOFicng?usp=sharing
+256 702830729 pmulin@gmail.com
https://drive.google.com/drive/folders/16ryaNXdJwh0CcsgKeJnj0FMF2So-hZh1?usp=sharing

@paulmulind