Professional Documents
Culture Documents
Couples & Singles spend on average $71 per item for Valentine’s gifts
What this means: People are more and more interested in Valentine's as a key annual event
What this means: Valentine's is a sales opportunity, with high commercial-intended searches
What this means: Valentine's commercial intent on Google translates to actual growing revenue
2021
What this means: We expect demand for gifting to continue to rise sharply, not despite of COVID, but
because of COVID
What this means: Diversify your offerings to cater to the wide spectrum of V-day customers,
including Singles
fiance valentines card valentine day gift for wife valentines gifts for him galentine's day
happy valentines day to my happy valentines day to my best valentine gift for galentine's day 2021
fiance wife girlfriend single on valentines day
Valentine’s engagement valentine gift ideas for wife
valentines day gifts for spending valentines alone
gift ideas romantic valentines gifts
for wife boyfriend single valentines day ideas
things to get your girlfriend things for singles to do on
for valentine's day valentine's day
unique valentines gifts for him deals for singles on
valentine's day
What this means: Leverage free tools such as Keyword Planner and Google Trends to dig up top
searches from your customers
What this means: Galentine's Day is celebrated on February 13. It's a day for celebrating the love you
have for your lady friends, whether they're single or not.
What this means: Make sure you have a wide variety of “gifts for her” vs. “gifts for him”
What this means: Make sure the designs of your products match the needs of these groups of
customers
What this means: To capture V-day demand, your products either need to be an experience or create
an experience
What this means: Investment in personalization technologies (name, photo upload, cartoon, etc) will
pay off in sales seasons
Top Creative Top Care Searches Top Funny Searches Top Last-Minute Top Long Distance
Searches Searches Searches
valentine's day care funny valentines gifts
package
creative valentine's day last minute valentine's day long distance valentines
gifts for boyfriend valentines gag gifts ideas day gifts
valentine's day care
package ideas
creative valentines gifts for silly valentines gifts last minute valentines long distance relationship
him
valentine's day care delivery valentines day ideas
package ideas for quirky valentines gifts for him
creative valentines gifts
boyfriend
last minute valentine's day ldr valentines day ideas
most creative valentine's novelty valentines day gifts gifts
day gifts
What this means: Leverage generic searches to expand your product reach
Website
Feed
Ads
1. Product Strategy: Brand Your Product As An Experience
What this means: Think about how your current home decor products (blanket, mug, canvas) can be
tied back to the indoors romantic experience
1. Product Strategy: Expand Your Product Offering
+24%
YoY
+15%
YoY
1. Product Strategy: All Surfaces Can Be a Greeting Card
What this means: Greeting cards and messages are a staple of Valentine’s. The good news is, a
message can be printed on any surface. Enable customers to personalize their messages on your
products.
1. Product Strategy: Don't Forget Singles
What this means: Valentine’s is a celebration of love, which comes in all shapes and sizes. Products for
best friends, family, co-workers can be re-branded into a celebration of love for sale during V-day
Products
Website
Feed
Ads
2. Website: Let Them Know You Are A Valentine's Pro
What this means: Create a curation of V-day products, re-write your About Us / Promotion / Why Us
section to show that you are the ultimate V-day gifting destination
2. Website: Adapt Your Review Section
What this means: Wherever possible, you should customize the looks and feels of your website to
V-day. This can start with showing reviews from previous happy couple customers.
2. Website: Enable Them To Spread The Love
What this means: Coming up with a meaningful personalized message is hard, guide your customers
along by having templated messages for them to choose and build up from
2. Website: Help Them Pick Out The Perfect Gifts
by products
by occasions
by recipients
by price
What this means: Valentine’s Day customers are a diverse bunch. Help them find exactly what they
need in an instant by re-organizing your website categories
Products
Website
Feed
Ads
3. Feed: Add In Top Keywords To Title & Description
Top Engaged Top Married Top Couple Top Singles
Searches Searches Searches Searches
fiance valentines card valentine day gift for wife valentines gifts for him galentine's day
happy valentines day to my happy valentines day to my best valentine gift for galentine's day 2021
fiance wife girlfriend single on valentines day
Valentine’s engagement valentine gift ideas for wife
valentines day gifts for spending valentines alone
gift ideas romantic valentines gifts
for wife boyfriend single valentines day ideas
things to get your girlfriend things for singles to do on
for valentine's day valentine's day
unique valentines gifts for him deals for singles on
valentine's day
Top Creative Top Care Searches Top Funny Searches Top Last-Minute Top Long Distance
Searches Searches Searches
valentine's day care funny valentines gifts
package
creative valentine's day last minute valentine's day long distance valentines
gifts for boyfriend valentines gag gifts ideas day gifts
valentine's day care
package ideas
creative valentines gifts for silly valentines gifts last minute valentines long distance relationship
him
valentine's day care delivery valentines day ideas
package ideas for quirky valentines gifts for him
creative valentines gifts
boyfriend
last minute valentine's day ldr valentines day ideas
most creative valentine's novelty valentines day gifts gifts
day gifts
3. Feed: Use Custom Label To Segment Your Campaign
Custom Labels
Custom labels helps you group products that share a theme so you can manage and bid on
them appropriately in your Shopping Campaigns setting different campaign priorities as
required
Website
Feed
Ads
4. Ads: 3 Phase Campaign
14/02