NAME : ----------------------------

AGE:
18years-28years 36years-45years
29years-35years 46years-55years

55years-Older

GENDER:

 Male
 Female

EDUCATION LEVEL:

 High school or Equivalent

 Bachelor’s degree
 Master’s degree
 Doctoral degree
 Other, Please specify ---------------------

MARITAL STATUS:

 Single
 Married
 Divorced
 Widowed
 Separated

Tick mark ( ) the appropriate option given against each question.

1 2 3 4 5

STRONGLY DISAGREE NEUTRAL AGREE STROGNLY

DISAGREE AGREE
 Variable:1 Customer Satisfaction: SD D N A SA

1 I trust to the services provided by this brand because it is an XXXXX

Iranian brand.

2 This brand is safe to accommodate. XXXXX

3 The Management of this brand always try to create value added XXXXX
services for customers.

4 I receive special offers that suits my needs from this brand. XXXXX

Variable:2 Customer Experience: SD D N A SA

1 Customer services personnel are knowledgeable. XXXXX

2 If initially personnel were not able to answer my queries they XXXXX

immediately start finding answer and get back to me promptly.
XXXXX
3 I am satisfied with provided services by this brand.
XXXXX
4 I will expand using services offered by this particular brand.

Variable:3 Customer Loyalty: SD D N A SA

1 I believe that this company is contributing to the Society. XXXXX

2 The services provided by this brand are well priced. XXXXX

3 I believe that this company does not take Advantage of XXXXX

consumers.
4 XXXXX
Believe that this company and people who stand Behind the
brand are socially responsible.
Variable:4 Brand Power: SD D N A SA

1 Customers would respond positively to received service. XXXXX

2 The five star Pars hotels, with well-appointed facilities, provide XXXXX
a memorable stay for customers.

3 The hotel considered a discount for guests to provide tourist XXXXX

services.
4 XXXXX
This brand is growing popular