Dr.

AMBEDKAR INSTITUTE OF TECHNOLOGY

(An Autonomous Institute Affiliated to Visvesvaraya Technological University, Belagavi,
Accredited by NAAC, with ‘A’ Grade)
Near Jnana Bharathi Campus, Bengaluru – 560056

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

Industrial Internship Report on

“AN ORGANISATION STUDY AT HAVELLS INDIA LIMITED”

Submitted in partial fulfillment of the requirement for the award of the Degree of
Master of Business Administration
By

KARTHIK V M
1DA20BA018

For the academic year 2021-22

Under the Guidance of

Dr. Susheela Devi B Devaru

Associate Professor, MBA Dept., Dr. AIT, Bengaluru.

Place of work: HAVELLS INDIA LIMITED

Visvesvaraya Technological University

Jnana Sangama, Belagavi, Karnataka 590018
 Dr. Ambedkar Institute of Technology
(An Autonomous Institute, Affiliated to Visvesvaraya Technological University, Belagavi,
Accredited by NAAC with A Grade)
Near Jnana Bharathi Campus, Bengaluru-560056

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

CERTIFICATE

Certified that the industrial internship titled “AN ORGANIZATION STUDY AT

HAVELLS INDIA LIMITED” carried out by Mr. KARTHIK V M,
USN:1DA20BA018, a bonafide student of Dr. AMBEDKAR INSTITUTE OF
TECHNOLOGY, BENGALURU, in partial fulfillment for the award of Degree in
MASTER OF BUSINESS ADMINISTRATION of Dr. Ambedkar Institute of
Technology during the year 2021-22. It is certified that all corrections/suggestions
indicated during Internal Assessment have been incorporated in the report deposited in the
department. The internship report has been approved as it satisfies the academic
requirements in respect of industrial internship prescribed for the said Degree.

Signature of the Guide Signature of the HOD Signature of the Principal

Dr. Susheela Devi B Dr. S BASKARAN Dr. M. MEENAKSHI
Devaru Assoc. Professor and Princip
Associate Professor HOD Dept. of MBA, Dr. al Dr.
Dept. of MBA, Dr. AIT AIT A.I.T

Viva-Voice Examination
Name of the Examiners Signature with Date
1.

2.
 Dr. AMBEDKAR INSTITUTE OF TECHNOLOGY
(An Autonomous Institute Affiliated to Visvesvaraya Technological
University, Belagavi, Accredited by NAAC, with ‘A’ Grade)
Near Jnana Bharathi Campus, Bengaluru – 560056

Declaration
I hereby declare that the matter embodied in this internship is the result of organization

study carried out by me at the Department of Master of Business Administration,

Dr. Ambedkar Institute of Technology, Bengaluru under the supervision of

Dr. Susheela Devi B Devaru, Associate professor, Department of Master of Business

Administration. The internship report or part thereof has not been submitted for the

award of any degree of any other university or institute.

Bengaluru – 560056 KARTHIK V M

Date: 1DA20BA018

i
 ACKNOWLEDGEMENT

I express my sincere gratitude to the Management of Dr. Ambedkar Institute of Technology and
our beloved Principal, Dr. M. Meenakshi for permitting me to take up this study.

I immensely acknowledge and thank our departmental head, Dr. S. Baskaran, Department of
MBA, Dr. Ambedkar Institute of Technology for giving me an opportunity to undertake this work.

I take this opportunity to express my sincere gratitude and thanks to my guide

Dr. Susheela Devi B Devaru, Associate Professor, Department of MBA, Dr. Ambedkar Institute
of Technology for his constant guidance, valuable suggestions and encouragement given to me
throughout the work

I extend my thanks to my parents and my friends who helped me to finish the internship report.

Place: Bengaluru KARTHIK V M

Date: 1DA20BA018

ii
 TABLE OF CONTENTS

CHAPTER PARTICULARS PAGE

NO.
EXECUTIVE SUMMARY
Industry Profile
1 1.1 History or origin of the Industry 2-5
1.2 Current Status /Scenario of the Industry 6
1.3 Future prospects 6-7
Organization Profile
2.1 Back ground of the organization 9
2.2 Achievements/awards 10-11
2
2.3 Nature of business 11-13
2.4 Vision, Mission, Quality policy 13-14
2.5 Product/Service Profile 14-18
2 2.6 Ownership Pattern 18-19
2.7 Competitors Information 19-21
2.8 Infrastructure Details 21-22
2.9 Future Growth and Prospects 22
Mc Kinsey’s 7s framework & Michael Porter’s 5 Force Model
3.1 Strategy, Structure, System, Style, Staff, Shared Value, Skills 24-32
3 3.2 Bargaining Power of Suppliers and Customers, Threat of New 32-34
Entry and Substitutes, Rivalry among existing competitors
Analysis of financial statement & SWOT Analysis
4 4.1 Ratio Analysis 36-43
4.2 SWOT Analysis 43-46
Conclusions
5.1 Findings 48-49
5.2 Suggestions 50
5 5.3 Conclusions 50-51
5.4 Learning Experience 51
Bibliography 52
Annexure 49-52

iii
 LIST OF TABLES

TABLE NO. PARTICULARS PAGE NO.

iv
 LIST OF GRAPHS
PARTICULARS PAGE NO.
GRAPH NO.