ASSESSMENT BRIEF 1

Subject Code and Title COMR2004 Industry Placement

Assessment Assessment 1: Industry and Organisation Research

Report (including ethics plan)

Individual/Group Individual
a) Identify and develop a plan to deal with ethical
Learning Outcomes
challenges in the workplace.
b) Research, interpret and communicate business
and industry information in a concise written
format that is useful for potential employment
decisions.
Two weeks after starting date stated in WIL agreement
Submission

Weighting 30%

Total Marks 100 marks (report -80 marks; ethics plan -20 marks)

Instructions:
Assessment 1: Industry and Organisation Research Report (including Ethics Plan) (30%)

You are required to conduct research on the industry and the organisation that you are going to for
your industry placement. Provide as much information about the organisation as you can, imagining
that you are applying for a job with them. Where possible research people within the organisation to
determine their background, interests, achievements and connections. All of this information may
be useful to you in your placement.

Search the media to discover any events, incidents, controversies and any other positive or
negative press regarding the business, their competitors, employees, associates, products, services
and the industry.

In your report, you must use the Business Model Canvas (BMC) as a tool in your endeavour to
understand the organisation. Further, you must analyse the business macro-environment using the
PESTEL analysis.

Prepare a report on your research with headings and/or appendices and sources of information. Do
not simply regurgitate the articles and data. You need to analyse and interpret the information and
present it in a professional, succinct and informative manner. Do not speculate! Consider the
integrity of the source of the information and the relevance of the information for your purpose.

Provide a plan setting out a step-by-step process to deal with ethical challenges which you may face
in the workplace, based on an identified code of ethics, as provided by your learning facilitator. Give
a practical example of an ethical challenge which could arise.
COMR2004 - Industry Placement - Assessment 1 Brief Page 1 of 5
The report and plan combined are to be 1 200 words: 900 to 1 000 words for the report and 200 to
300 words for the ethical plan and example.

You are required to submit your assessment on Safe Assign on Blackboard after conducting a
similarity check.

Referencing is to be provided in accordance with the APA 7th edition.

Your presentation shall be marked according to the following marking rubric.

COMR2004 - Industry Placement - Assessment 1 Brief Page 2 of 5

Assessment Rubric
Criterion Exceptional Advanced Proficient Acceptable Poor
85-100% 75-84% 65-74% 50-64% 0-49%
Completeness All parts of the 90% of 75% of At least 60% of Some (but less
30% question have questions questions questions than 60%) of
been answered answered answered answered questions
answered
Analysis Exceptional Thorough Sound analysis Some analysis of There is no
40% analysis of analysis of of information information analysis of
information information gathered. gathered but information
gathered gathered. Connections connections gathered and
providing Connections between between connections
insight into between information information are between
connections information have been not clearly information are
between have been drawn but the indicated. The not clear
information clearly drawn reader may reader is left to
and are need to pause to interpret the
unambiguous clarify those data
connections

COMR2004 - Industry Placement - Assessment 1 Brief Page 3 of 5

Criterion Exceptional Advanced Proficient Acceptable Poor
85-100% 75-84% 65-74% 50-64% 0-49%
Written Sentences and Very well Generally well Generally well Ineffective
expression, paragraphs are organised. organised. organised, but sentence and
clarity and well structured Paragraphs Paragraphs some sentences paragraph
grammar and clear so the present a present a are poorly structure makes
15% reader can complete complete structured so the reader
focus on what argument. argument. the reader must review the same
is written. stop to reflect text several
Each paragraph on the meaning times. Some
has a topic of the text. statements are
sentence that unclear even
indicates the Minor lapses in Many after multiple
subject matter structure, such paragraphs lack reviews. The
as incomplete or topic sentences reader is often
unnecessarily or have poor unable to
complex flow so the main understand the
sentences, may points and author’s
force the reader linkages among message
to pause and explanatory text
reflect on the are not clear
meaning of the
text

The key The main The main points Some points are There is no
messages are points are are described left unclear and analysis of
communicated clearly with enough the reader may information
with described clarity for the misunderstand gathered and
exceptional and/or reader to certain aspects connections
clarity. The explained so understand the of the author’s between
author is very the reader is author’s message information are
effective in left with no message not clear
convincing the ambiguity
audience about what
was written

COMR2004 - Industry Placement - Assessment 1 Brief Page 4 of 5

COMR2004 - Industry Placement - Assessment 1 Brief Page 5 of 5
Criterion Exceptional Advanced Proficient Acceptable Poor
85-100% 75-84% 65-74% 50-64% 0-49%
Grammar, Minimal errors Minimal errors Errors in Many errors in
spelling and in grammar, in grammar, grammar, grammar,
punctuation are spelling and/or spelling and/or spelling and/or spelling and/or
flawless, which punctuation punctuation that punctuation punctuation
allows the that do not do not impair detract from the make reading
reader to focus impair communication quality of the the text difficult
on the message communication text, and impair and
communication communication
is severely
impaired
Formatt Excellent Good report Good report The lapses in Confusing
ing – 5% structure. The structure. The structure. Minor document document
report flows well. structure of the lapses in design affect the structure making
Excellent format, report is easy document ability by the it difficult to
headings and to follow. layout and reader to follow follow
page layout Document design, such as the document
format, inconsistencies
headings and in formatting,
page layout are missing
well designed headings, lack of
page numbers,
etc.

IMPORTANT -
PLEASE RETAIN
CITATION
CRITERION-not to
be deleted -I
could not undo
the deletion in
Track Changes

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