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Digital RFP Checklist

CREATIVE DEVELOPMENT
o Brief Objective (Brand Awareness, Product Sales, etc) o Target group (Primary/Secondary)
o Campaign Project Lifespan o Other Brand/Campaign Creative/Strategies/References
o Other:

ASSET/PROJECT PREPARATION
o Brand Guidelines o Information Architecture
o Graphics/ Logos/ Fonts /Etc. o User Flow/User Experience
o Other:

SCOPE
o Brand site o Mobile application
o Standard flash banners o Online game
o Rich media ad units o Social media application
o Campaign site o Web videos
o Other:

ASSET GENERATION
o Design Development (Graphic Design/Illustration) o 3D Rendering
o Live Action Shoot (Partner/Director: ) o 2D Rendering/Compositing/ Animation
o Stock Footage/Photography o Post-Production of Footage (Offline/Online Edits, Grading, etc)
o Sound Design o Music: Licensed/Original
o Sound Mix o Other:

SCHEDULE
o Start date o Approval deadlines (including client/legal reviews)
o Creative review dates (#of revisions, timeframe for approvals) o Final delivery date
o Tracking strategy and dates o Launch date
o Animation/build dates o Post-launch optimization
o Alpha delivery o Source file delivery dates
o QA schedule

TECHNICAL CONSIDERATIONS
o Screen Resolution o Tracking Requirements (tags placed, deeplinking for flash sites)
o OS Compatibility o Licensing of Software Required
o CPU/Processor Speed Requirements o Localization Requirements
o Browser Compatibility o Admin/Moderation Requirements
o Software/Languages Used (flash, php, mysql, html, xml, etc) o Integration with Current Brand/Project Back-End Environments
o Hosting/hardware Requirements (server setup, CDN) (Client IT Management)
o Page Load Limitations o Source files/code Ownership
o Search Engine Optimization Requirements o Support Agreement/Requirements

OTHER CONSIDERATIONS
o Licensing of content o Awards submission and project credentials
o Full outline of scope o Team and time needed
o Full listing of deliverables o Other:

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