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SWOT analysis is very useful for analyzing your organization's strengths, weaknesses,
opportunities and threats. Below is a detailed SWOT Analysis of TATA Motors.
Before getting into the SWOT analysis of the TATA Motors, let us consider one scenario.
Imagine yourself as a manager of a multi-national company, and you are in a position to take a
decision to venture into new avenue. What will you do? How will be your thought process?
If I was in that situation, I would have first checked if my company is well equipped to venture
into the new avenue by evaluating my company’s strengths and weaknesses. Then, look for
the forces that I have to fight against or the competition I have to face. Finally, I would have
looked for new opportunities.
You might have noticed a pattern in the above thought process. Firstly, I have looked for internal
factors that will affect my decision and then, I tried to access the external environment. The
framework that explains above thought process in a structured way is called “SWOT
Analysis”.
SWOT Analysis
Now, let us discuss what is SWOT in a structured way. Acronym of SWOT is Strengths,
Weaknesses, Opportunities and Threats. It is process of accessing four major aspects of the
company before taking any strategic decision.
Strengths
Strengths are nothing but the areas where you are good at. The qualities or the offerings that
makes you stand out in the competition. For example: Before launching Jio, Reliance has good
market capital and telecom infrastructure. That helped them to capture more market in less time
by offering services at lower price.
Weakness
Weakness are the areas where there is scope of improvement. The qualities or the offerings
that may fire against you in the competitive environment. We can say that Reliance has no
experience in Telecom Industry before launching JIO, inexperience can be considered as their
weakness. We can find weaknesses if we evaluate our self critically.
Opportunities
Opportunities are the external avenues that can help you or that can be explored to gain
advantage or bring positive result.
We can make a huge difference if we will be able to utilize these kind of opportunities. Again
for Reliance, the high cost of internet services was the opportunity. They took opportunity with
both hands and penetrated into market by reducing the prices to minimum.
Threats
Threats include the factors that can affect your business negatively. It is important to identify
the threats as early as possible to avoid the major losses. We can focus on our competitors
when we are accessing the threats in the markets.
Not only competitors but any external political, social and technological factors also constitutes
threats. The major threat for reliance can be in retaining their customers, who joined Jio seeing
less price if they increase prices in future.
hope you have understood about the frame work of SWOT, now lets us get into SWOT
analysis of TATA motors. Before that let us know about TATA Motors a bit.
ATA Motors- Company Overview
TATA Motors is one of the biggest automotive manufacturing companies started in 1945 by
JRD TATA. It is a subsidiary of TATA Group, the biggest Indian conglomerate. It was earlier
called Tata Engineering and Locomotive Company Limited. The main focus of the company
was to manufacture locomotives till 1971.
TATA Motors entered into manufacturing passenger vehicles in 1988 and never looked back.
Overall Analysis
Overall, from the SWOT Analysis of TATA Motors, we can say that it is a company with
tremendous potential led by one of the country's best management minds under TATA
Group's shadow.
It should focus more on improving profits that were stagnant for the last five years and
finding its foothold in the Luxury car market.