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Basic Training - Theories

In 500 words or less (for each) define and demonstrate in practice

Google It http://bfy.tw/11NY

Task - In 500 words or less find the definition of 10 words you don't understand and explain them - present this to your team.

Maslow’s Hierarchy of Needs


https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs

Task - In 500 words or less demonstrate how a user assesses their own personal needs - present this to your team.

6 steps of customer journey http://www.business2community.com/consumer-marketing/six-stages-consumer-buying-process-market-0811565

Task - In 500 words or less demonstrate how a user undertakes a decision making process - present this to your team.

Perspective https://www.ted.com/talks/rory_sutherland_perspective_is_everything

Task - In 500 words or less create a user journey including branching touch points - present this to your team.

Confirmation Bias
https://en.wikipedia.org/wiki/Confirmation_bias
https://www.youtube.com/watch?v=wEwGBIr_RIw

Rory
Task - In 500 words or less demonstrate how to measure and overcome one of your own confirmation bias - present this to your team.

Logic Razors
https://rationalwiki.org/wiki/Logical_razor

Task - In 500 words or less demonstrate the use of three logic razors on the statement: People always lie - present this to your team.

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