Jobs-To-Be-Done Cheat Sheet

👁 4 examples of apps that design for Jobs-To-Be-Done

1. WhatsApp — A singular feature focus

Despite the immense pressure on Meta to look for ways to monetize WhatsApp ever since
they first acquired the messaging application in 2014 for $19 Billion — WhatsApp, as a
product, has always remained extremely focused and undistracted.

The jobs-to-be-done that WhatsApp has always served is the job of communicating directly
with others. WhatsApp’s interface immediately surfaces “Chats” to help people do this,
giving secondary priority to “Calls” and “Communities” which can be found in the Nav Bar on
the iOS app. Furthermore, upon opening a chat with a friend, options to start a voice or video
call are immediately made discoverable alongside the name of the contact in focus along
the top bar.

https://growth.design/case-studies Page 1 of 12
2. Amazon — Accessible search UX

Having worked ourselves at an e-commerce grocery store before, we recognize that no

matter how well you personalize the homepage offerings - the search function will always
remain the most used feature for e-commerce apps that have a large SKU range.

Amazon, expertly recognizing this, helps people obtain a product quickly, by placing an easily
accessible search bar at the top of every single page - meaning that wherever you are, you
are always one tap away from simply searching for the product you require.

https://growth.design/case-studies Page 2 of 12
3. Masterclass — Capturing job during onboarding

Despite Masterclass’ subscription-based membership giving people access to the entire

range of classes they offer, the landing page asks visitors to specify what job they are
looking to have served.

Doing this achieves three things:

● It gives Masterclass a better understanding of their prospective customer’s JTBD.

● It helps Masterclass personalize their offering for individuals by highlighting the most
relevant classes for their desired JTBD (reducing any problems with Hick’s Law that
may be caused by presenting the entire class offering).
● It helps to showcase what other jobs Masterclass can serve.

For a deeper look into how to tailor your product’s onboarding process to people’s JTBD,
check out our case study on Headspace’s onboarding here.

https://growth.design/case-studies Page 3 of 12
4. Slack — Integrations and Workflows

Recognizing that their product had the potential to become the home for all work-related
activities, Slack provided an easy integration for third-party applications professionals were
switching back and forth to - such as Google Drive, Trello, and Salesforce.

Slack also introduced the Workflow Builder to further utilize those integrations by allowing
people to build custom automated workflows within the Slack application.

Ultimately, the workflow builder and app integrations enabled people to automate the
process quickly and, therefore, complete entire jobs, from onboarding a new employee to
collecting customer feedback in a single dedicated channel - all without leaving the
application that also allows for further conversation on each of these jobs.

https://growth.design/case-studies Page 4 of 12
🧠 7 Insights from the case study

https://growth.design/case-studies Page 5 of 12
https://growth.design/case-studies Page 6 of 12
https://growth.design/case-studies Page 7 of 12
https://growth.design/case-studies Page 8 of 12
💡 The Redesign - Adding a why to the welcome prompt

https://growth.design/case-studies Page 9 of 12
💡 The Redesign - Simplifying options + adding a stopping cue

https://growth.design/case-studies Page 10 of 12
💡 The Redesign - A home dedicated to JTBD

https://growth.design/case-studies Page 11 of 12
💡 Want to use psychology to build better products?
If you're looking for more ways to sharpen your product skills using psychology, check these out:

Product Psychology Course.

If you want to learn how to use psychology to create better
experiences for your customers, check out our course:
https://growth.design/course

Cognitive Biases Cheatsheet.

100+ cognitive biases and design principles that affect
your product experiences. Tons of product examples, tips,
and checklists to improve your user experience:
https://growth.design/psychology
—Dan Benoni & Louis-Xavier Lavallée

Exercises.
Level up your product skills with bite-sized exercises to do
on your phone every week:
https://growth.design/exercises
—Dan Benoni & Louis-Xavier Lavallée

https://growth.design/case-studies Page 12 of 12