1.

a Cloud Computing: - It is the complete management of technical services of an organization by third

party company on the internet via hosted services. All the business applications, email services and
servers are hosted on internet and managed by the owner company with the support of the vendor
made responsible by cloud owner to facilitate the business owner. There are different types of hostings
available on the internet and companies select according to their requirement.

1.b Domain Name Service: - It is one of the important services on internet which translates the ip
address to user readable address. The URL is human readable and behind it is the IP address of website,
firewall or any live server. All the communication takes place on the IP address behind this URL and for
us humans, this URL has been published to easily carry out our tasks. This conversion of URL/ Names to
IP addresses is basically the responsibility of Domain Name Service. This service is a compete application
and there is a whole mechanism working in entire world for successful resolution of addresses.

1.c Machine Learning: - Machine learning is advance form of artificial intelligence in which
machine/computer gets cognitive and learning ability in much better and profound way. With the use of
advance mathematics and algorithms, computers can enhance their learning ability in more advance
way.

1.d Virus: - is a type of organism/software that attaches itself to live working system and becomes part
of it and produces mal-functionality in the attached system. There are various kinds of virus that exist in
the world. As an organism virus affect human system and as a software, these viruses affect computer
systems and ultimately result in corrupting the system.

1.e Disease: - Disease is the result of infection in the human body after the attack of outside organism
that can be in the form of virus, bacteria etc. Human beings have faced many diseases throughout the
course of history. Counter active measures against the disease is the cure for the disease. This battle
between disease and human beings is continuous and centuries long.

1.f Epidemic: - Epidemic is the spread of disease on huge level in the human society that is caused by
infection of some sort in the body and that is also uncontrollable for humans. Human beings have faced
many epidemics in their history. Covid-19 is one of the examples of epidemic that has spread across all
continents where humans are living.

1.g War: - It is the position of armed conflict between two groups or countries or societies. There can
many reasons beyond war. Hundred of millions of human lives have been wasted during different wars
that took place between different groups. 20 th Century have seen World War 1 and World War 2 in
which millions of lives were lost as a result of battle between two groups. For centuries, wars have been
fought between nations, groups and civilizations. The way of fighting gradually changed with respect to
available artillery.

1.h Capitalism: -It is the economic system in which country industry is controlled and owned by private
groups instead of government. This system comprises of national and international companies that
manage and control trade all over the country. Currently USA and most of European countries are true
examples of capitalism.

1.i Matter: - Any thing with mass and weight in this universe is called matter. Everything comprises of
matter. Whatever that exists is called matter. Matter is the field of chemistry in which it is discussed in
detail and quite extensive research has been made with respect to matter. This research is centuries
long and it has reached out to a point where mankind has made atomic and hydrogen bombs out of
study of matter.

2 Maslow’s Hierarchy of Needs

Psychology is the field which basically studies about human behaviors. There is so much work that has
been done in this field by human over the track of time. Maslow is one of the renowned psychologists
that has produced quite a handful of psychological work. In Mid 1940’s, he gave Hierarchy of needs in
which he explained how human behavior is related with motivation and how motivation can affect the
working scale and capacity of all of us.

His proposition provided us with different levels in which he describes the behavioral changes in all of us
that take place while moving through the ladder. His hierarchy levels are Physiological at the bottom,
next comes Safety, Love/belonging is the third level. After that Esteem comes and self-actualization is
the highest level that one can achieve according to Maslow Hierarchy of needs.

3 The Six Stages of the Consumer Buying Process and How to Market to
Them
Customers buy things and it seams to be simple procedure, but can we involve scientific approach in the
process, and can we make better marketing out of this scientific approach? There is scientific approach
to resolving the consumer buying and it is a complete process and there are stages in consumer buying
process and along those processes marketing can be made in a better and organized way to achieve
better results.

The first and foremost thing to recognize the problem that forces user to start the need for buying.
Marketing can play a role in recognizing the existence of problem to the user in a better and systematic
role. When problem is realized, client search for the required item and best option is usually required by
customer. Marketing can provide the standout features to clients and register their products online for
better publicity. Customer wants to evaluate the alternatives before finalization of products. Better and
less prices items should be the target of our company that can eliminate all the competition from the
market.

After that purchase decision is made which is based on all the working of previous stages. It is one of the
most important steps in buying process and all the other stages are related with this step. And finally
purchase is made and after that comes the evaluation of the acutal product.