Logos: Role in Communicating Corporate Vision and Strategy

Questions

1. Do you agree that a logo is a brand’s identity?

2. Can you name 5 companies from the automotive sector, whose logo has created a lasting
impression in your mind?

3. Can you name 5 companies from the FMCG sector, whose logo has created a lasting impression
in your mind?

4. Which factor makes any logo stand out?

a) Design
b) Colour
c) Tagline

5. Does a company’s logo tell you anything about its vision?

6. Does a company’s logo tell you anything about its strategy?

7. Can you name 5 logos which has undergone recent changes?

8. Look at the following logos and state if you understand anything about its vision.
For each of these logos, do you understand the vision being depicted?
9. What message do these logos give you?