A Project Report

on

FASHION DESIGNER – SABYASACHI MUKHERJEE

Submitted to

Amity University Madhya Pradesh

In partial fulfilment of the requirements for the award of the degree of

Submitted By
ROHAN BHANDARI
(Enrollment No. A60006418059)

Under the guidance of

Ms. Shweta Singh
Assistant professor

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY MADHYA PRADESH
2021
 Amity Business School

DECLARATION

I Rohan Bhandari, student of BBA hereby declare that in order to partially fulfil the
requirement to obtain a Bachelor of Administration degree I have not submitted a thesis
entitled "FASHION DESIGNER – SABYASACHI MUKHERJEE," which is presented to
Amity Business School, Amity University of Madhya Pradesh, which I have presented to the
students.

Gwalior

Date Rohan Bhandari

 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to Ms. Shweta Singh, Assistant Professor, for
her ongoing assistance with my thesis. I just want to thank my parents for their unwavering
support; without their understanding and patience, my efforts would have been futile. I would
also like to thank all of my friends for their assistance in completing this dissertation and in
resolving numerous issues that arose during the course of this Project.

Rohan Bhandari
 CONTENTS
Title Page
No.
Front Page
Declaration by student i
Acknowledgement iv

Chapter 1: INTRODUCTION

Chapter 2: SWOT ANALYSIS

Chapter 3: LAKME FASHION WEEK

Chapter 4: COMPETITOR & COMPETITIVE LANDSCAPE

Chapter 5: MARKETING MIX

Chapter 6: SUMMARY

REFERENCES

Chapter 1
INTRODUCTION
SABYASACHI MUKHERJEE 
SM was born in 1974, Mukherjee is a prominent Indian style creator from
Kolkata. Since 1999, he has been selling creator stock utilizing mark
'Sabyasachi'. SM is one of the Associate Designer Members of Fashion Design
Council of India and the most youthful board individual from the National
Museum of Indian Cinema. He has planned outfits for Bollywood movies, for
example, Guzaarish, Babul, Laaga Chunari Mein Daag, Raavan,English
Vinglish and so on.

PERSONAL LIFE
Sabyasachi Mukherjee comes from a Bengali family in Kolkata. Her mother
Sandhya Mukherjee works at the State Art School and is very interested in
handicrafts. Mukherjee wants to test NIFT. Clothing planning courses will make
their future careers easier, which is why they refused to subsidize admission to
NIFT. Sabyasachi surpassed his book subscribers, obtained admission tickets
and passedcommunication. After graduation, he opened a studio and started his
career from there.
DESIGN VIEWPOINT

Sabyasachi's plan reasoning is 'Customized flaw of the human hand'. Deserts,

wanderers, whores, old fashioned materials and social practices of his old
neighborhood Kolkata, have been a long lasting motivation for this fashioner
who accepts that 'Garments should simply be an expansion of one's insight'. He
utilizes strange textures, finishing and itemizing, 'combination' of styles, 'fix
work' with embellishments in lively tones. His manifestations summon pictures
of antiquated and middle age ages. He depicts his own assortments as 'An
International styling with an Indian soul'. In the plans, he attempts to keep a
non-business balance in an incredibly forceful, business and serious industry.
His assortment is for individuals who like to walk a way more uncommon and
who certainly accept that easing back down isn't comparable to exiting.
His unmistakable style is inventiveness, as he moves between incredibly created
marriage wear and completely organized western explanations. The planner
draws his motivation from workmanship, for example, the colourscapes of
French impressionists like Monet and Henry Matisse in his garments.

He spearheaded the utilization of Indian materials in an advanced setting. His

extraordinary commitment was the utilization of native strategies like bandhani,
gotawork, block printing, hand coloring and so on in development of present
day outlines.

Life and career

SM moved on from the National Institute of Fashion Technology India with
three significant honors. After four months, Sabyasachi began his homonymous
name which started with a labor force of three people. Throughout the long
term, he has constructed a garments brand which has a solid social viewpoint.

In 2001, Sabyasachi won the Femina British Council's most extraordinary

youthful Designer of India grant, which took him to UK for a temporary
position withGeorgina von Etzdorf, a diverse fashioner situated in Salisbury.
Getting back with edgier thoughts, Sabyasachi began retailing at all significant
store in India.

In 2002, Sabyasachi participated in Indian Fashion Week, where her appearance

was recognized by the public and the world press. It was published on the cover
of "Women's Daily" as a fashion travel destination in India. [Need link] In the
spring of 2003, Sabiasachi in the Singapore Mercedes-Benz New Asia Fashion
Week, in the Paris studio of Jean-Paul Cotière and Azdin Allais, in the form of
"Grand Prize Winner" Showcasing its world-class fashion show. The "Bark"
collection of Lakme Fashion Week in 2003 convinced him.Use the unbleached
and hand-woven textures of kantha and other hand-woven fabrics to conduct a
free survey. He was nominated as "Best Indian Designer" by MTV Lycra Style
Scholarship and won the "Best New Indian Creator" Achievement Award.

In 2004, Sabyasachi launched Bohemian-style Indian materials and promoted

Kuala Lumpur Fashion Week and Miami Fashion Week. This range is called
the "Frog Princess".Browns opened a store for him in a very small store in
London. This magazine was voted the best store in the world by Vogue. In this
regard, he has long been regarded as the most inspiring Young planner..

He acquired the qualification of being the lone Indian architect to be welcome

to feature at the Milan week 2004 encouraged by Indo-Italian Chamber Of
Commerce. Alongside awards, he was likewise casted a ballot by Asia Inc. a
Singapore based Business magazine as one of the ten most compelling Indians
in Asia, close by Aishwariya Rai, Priyanka Gandhi, Sabeer Bhatia… and so on

In 2005, his spring-summer assortment, "The Nair Sisters" was propelled by

hand block printing, weavings, bagru prints and the broad utilization of cotton
and other hand woven textures. The assortment was sold at Browns and
Selfridges in UK. He was mentioned to grandstand his assortments at the
esteemed Oxford University yearly dark tie good cause supper design show.
2006, Sabyasachi's presentation Spring Summer collection'07 at New York
Fashion Week procured him basic approval and his name began selling around
the world. The quintessence of this assortment depended on fables,
marvelousness, effortlessness, present day engineering and many-sided
itemizing. There was a checked impact of artworks from the seventeenth and
eighteenth century likeBrueghel, Claude Monet and others.

He utilized dull jeweled tones with quieted conceals highlighted with

inconspicuous finishing and native weaving. He is the lone Indian originator to
be a piece of each of the three driving style weeks: New York, Milan and
London. Sabyasachi accepts that the one of a kind situating of Indian creators is
because of the eliteness of his country with its rich history and culture.

He accepts that Indian creators carry a flavor toward the west that is not, at this
point apparent as just intriguing yet additionally a rich mix of independence and
affectability.

In 2007, Sabyasachi participated in the New York and London Fashion Weeks
and the 2007 Asian Bridal Show, Lakme India Fashion Week and the release of
India Vogue.

The fashioner made his introduction to the Cannes Film Festival in the year
2011.
Revival Creativities

Mukherjee began a task called SAVE THE SAREE where he retails hand-
woven Indian sarees on a non-benefit premise valued at 3500 and the whole
continue goes to the weavers of Murshidabad.This activity is likewise firmly
upheld by Bollywood divas like AishwaryaRaiBachchan, Vidya Balan

He has been creating materials from Dastkarin-Andhra Pradesh,

BerozgharMahiliSamitiin-Bihar, TantubaySamiti-Fulia and Kotpadin-Orissa.
The fashioner utilizes rich ethnic textures in his assortment - broad utilization of
Banarasi texture can be found in his reach. In the course of recent years he has
likewise been associated with restoring cotton Benarasi sarees in unadulterated
khadi and vegetable hand block prints from Bagru.

He is one of the fashioners who,by his able utilization of Indian texture Khadi
acquired it the International stage. Sotheby's London facilitated a presentation
of contemporary plan named 'Enlivened by India' where the architect displayed
his work of khadi. Sabyasachi's assortment of Winter-Festive Lakme Fashion
Week 2011 resuscitated the better form of Khadi.
 CHAPTER-2

SABYASACHI MUKHERJEE SWOT ANALYSIS

SWOT investigation of Sabyasachi examinations the brand/organization with its

qualities, shortcomings, openings and dangers. In Sabyasachi SWOT Analysis,
inward factors while openings and dangers are the outside factors.

Sabyasachi Strengths

• The brand relies upon the accomplishment of its maker Sabyascahi who was
granted as the best fashioner for the ethnic wear portion.

• The brand has exhibit its assortments through different design show, motion
pictures and TV shows like Band Baaja Bride which have been a triumph.
 • The brand has a rundown of stars like Rani Mukherjee in its client base which
is a significant feature.

• The lively shades of the period showed in its assortments are a feature.

Sabyasachi Weaknesses

• The brand has not had the option to break out of its wedding wear form.

• The brand is absent taking all things together significant urban communities in
India which decreases brand perceivability

Sabyasachi Opportunities
· Brands can start selling online, and recently it has become a viable buying tool.
·

· Brands can enhance their global influence by using NRIs with brand purchasing
power.

· The brand can be combined into clothing that is very suitable for picking up,
thereby expanding to another line.

Sabyasachi Threats

 The raid of different planners in the Indian wear section has expanded
rivalry
  The brand is confronting danger from fashioner western wear which is
acquiring conspicuousness.

CHAPTER-3
LAKME FASHION WEEK
Ended With A Stunning Grand Finale By Sabyasachi Mukherjee’s
Collection Inspired By Lakmé Absolute Royal

Mumbai, 27th August 2013: The shades on Lakmé Fashion Week

Winter/Festive 2013 caught quite possibly the most dazzling Grand Finales.
Sabyasachi Mukherjee's superb reach, propelled by the restricted version Lakmé
Absolute Royal assortment, had the crowd entranced with its magnificence.

The dark wood framed incline lit on either side set the temperament, while the
seven light fixtures in front of an audience and slope made a vintage mood.
Lines of sparkling bulbs covered the roof, mirrors lined the scenery; huge
bunches of red roses added shading to the setting and silver columns reproduced
the tasteful inside of a refined man's jazz dance club in London.

The Lakmé Absolute Royal items that motivated Sabyasachi's assortment are a
recognition for the glorious period of sovereigns, and they offer a rich shade
range across Lakme Absolute Creme Lip Colors, Absolute Shine Line Eyeliner
and Absolute Royal Nail Colors.
The flawless manifestations that skimmed down the incline would have of the
past times as the master outfits in shades of gem tones just as great tints, were a
dream of excellence.

This season Sabyasachi supported the juxtaposition of maximalism against

moderation, with an offbeat plan topic. These components were bound together
by an energetic quintessence as sheer saris combined with little skirt slips,
miniature smaller than normal dresses, peplum outlines with organized,
framed/stitched game coats, petticoats and trimmed tops. In the midst of the
ribbon work and Kashmiri weaved frivolity were fragile mark Sabyasachi prints
that were given load with complicated framing and layering. Corrosive
consumed zardosi overlaid a rich khadi panther print that was a novel feature of
the whole exhibit that exemplified the cat smooth of the advanced maharani of a
city.

Discussing the greatness he exhibited, Sabyasachi Mukherjee said, "Nothing is

more regal than lovely eyes fixed with thick winged liner and a rich conditioned
. This was the focal touch point of assortment that united everything.

Sabyasachi's royal collection ends LFW

Elements of design- texture
ELEMENTS OF DESIGN- SHAPE
ELEMENTS OF DESIGN – FORM
ELEMENTS OF DESIGN- TEXTURE
AWARDS RECEIVED

 Best Design award (NIFT Kolkatta)

 Best Design award (NIFT All India)

 Ritu Kumar Award for excellence in design

 Femina British Council – Most Outstanding Young Designer Award-

intern @ Salisbury

 Grand winner - An International fashion show – Singapore – 2003

 First Indian designer – invited to showcase – Milan Fashion Week

 2004 – Kaula Lampur Fashion show

 Frog Princess – Lakme India Fashion Week

 CHAPTER-4
COMPETITOR & COMPETITIVE LANDSCAPE

COMPETITOR

 Designer Vastra – Indian clothing store charlotte NC .

 Sahil Exclusive

 Bombay Boutique – Indian cloths and jewellery online

 Kamal Beverly Hills

 Indiaspopup –Premier online store for Indian designer fashion NYC

 Khubsoorat- Asian bridal wear

 Dress Republic Bridal Lehengha

 Manish Malhotra Couturier, constume stylish.

COMPETITIVE LANDSCAPE

Indian fashioners and multi originator store in the us .There are numerous

planners in India who have practical experience in Indian wedding wear.

The greater part of them have a worldwide presence through e – trade .

Their product is additionally accessible through multi – originator stores

in numerous nations.
 Main competitors present in India are -:

 ANITA DONGRE

 MANISH MALHOTRA

 TARUN TAHILIANI

ANITA DONGRE

She established the place of anita dongre in 1995. There are 5 brands present
under her parent organization shoppers.

Value range : $500 - $900

She is one of the main Indian planner to open a store in new York.

MANISH MALHOTRA

He is most popular for his Indian couture dresses. He has been related with
superstars and hindi entertainment world for around 12 years. he was related
with femina miss india 2017.

Value range : $2000 - $10000

 TARUN TAHILIANI

known for his perplexing work in Indian couture .he began his plan studio in
1990 and co – established the first multi-creator store in Mumbai .he is move on
from FIT New York.

Value range : $450 - $9000

 CHAPTER -5
MARKETING MIX

PROMOTION

Sabyasachi's advancements is fundamentally through his stores. His store

stylistic theme passes on his vision and his energy towards his image . he
invests energy in gathering the relics and stylistic theme in his store.. required 5
years to open his store in new delhi since he was in look for the ideal
craftsmanship pieces he needed for his store. Aside from his stores he advances
himself through magazines and paper.

PEOPLE

Sabyasachi's workers in his stores are wearing Indian ethnic wear however not
really sabyasachi . each Friday all the worker dresses in Indian wear as a
recognition for Indian handloom. Representatives in the store ought to have the
information about and ought to be tremendous towards the brand.

PLACEMENT

Sabyasachi's leader stores are available in Mumbai ,Hyderabad, Kolkata and

new delhi. aside from his leaders stores, his assortment is accessible in
numerous extravagance multi architect stores like aza, ensemble,ogaan, in
significant urban communities like Mumbai, Chennai, Banglore . In a
worldwide market his pieces of clothing are accessible in multi creator stores in
London, Atlanta, Dubai and California.
PRODUCT

His plans are propelled by various Indian design and workmanship. Each story
from Indian history and culture. Each outfit is completely made while dealing
with consistently subtleties. He additionally has a prêt line which incorporates
sarees and the pullovers are changed to each individual decision. He
additionally teamed up with forevermark who are most popular for their
precious stones.

PRICE

His value range begins from $900 - $30000 relying on the work and time
contributed on each article of clothing. customers are big names and individuals
having a place with big time salary level .

Fundamental sarees - $900 - $2000

Sarees - $2000 - $5000

Lehenga - $4000 - $10,000

Wedding lehenga - $10,000 - $15,000

Superstar wedding lehenga - $15,000 onwards

 CHAPTER – 6
SUMMARY

 On a cover by Women's Wear Daily, he was figured as the fate of Indian

fashion.[citation needed] Spring of 2003, Sabyasachi made his
introduction on the global runway, with the "terrific champ grant" at the
BMW New Asia Fashion week in Singapore, which cleared his way to a
workshop in Paris by Jean Paul Gaultier and AzzedineAlaia.

 2002, Sabyasachi partook at the IFW where his presentation assortment

procured him certain audits from the public and global press.

 In 2004, Sabiasachi went a step further and organized Kuala Lumpur

Fashion Week and Miami Fashion Week, displaying bohemian Indian
materials. Their range is classified as "Frog Princess". In 2007,
Sabyasachi participated in NY and UK Fashion Week, and participated in
Bridal Asia 2007, Lakmee India Fashion Week and Vogue India
speeches.

 SABYASACHI MUKHERJEE Born in the year 1974, Mukherjee is a

prominent Indian style planner from Kolkata.

 Sabyasachi shut the third version of PC Delhi Couture Week (August 8–

12, 2012) with his New Moon assortment enlivened by the kinds of five
urban areas of the world-restraint order of New York, the sentimentality
of the British Raj in Kolkata, the rebellious wantonness of Berlin, the
sentimentalism of Paris and bohemian pizazz of Barcelona.
 Sabya is one of the Associate Designer Members of Fashion Design
Council of India and the most youthful board individual from the
National Museum of Indian Cinema.

 He acquired the differentiation of being the solitary Indian planner to be

welcome to exhibit at the MFW 2004 encouraged by Indo-Italian
Chamber Of Commerce.

 Sabyasachi's assortment of Winter-Festive Lakme Fashion Week 2011

resuscitated the better form of Khadi.
 REFRENCES

http://en.wikipedia.org/wiki/sabyasachi_mukherjee

http://www.businessoffashion.com/community/people/sabyasachi-mukherjee

http://www.india-forums.com/celebrity/165/sabyasachi-mukherjee/biography/