Anamika

Khanna

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A Project under the guidance of
“Mr. Avinash Kumar”

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 Prepared by:-

Nabarupa Bose

Roll no. :- 1677020

Bachelor of design
School of fashion technology

KIIT University

Acknowledgement
I would like to express my special thanks of gratitude to
my teacher Mr. Avinash Kumar who gave me the golden
opportunity to do this wonderful project on the topic “The
Fashion Designer Anamika Khanna” , which also helped
me in doing a lot of Research.

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Secondly i would also like to thank my parents and
friends who helped me a lot in finalizing this project
within the limited time frame.h and i came to know about
so many new things I am really thankful to them.

Index
1) Introduction
2) Career
3)Her Trends and style
4)Awards
5) Achievements
6)Associations
7)Her works
8) bollywood and anamika Khanna
9)CoNclusion
11)Future scpe

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Introduction
Born: 19 July 1971 (age 45)
Residence: Kolkata, India
Nationality: Indian
Occupation: Fashion designer
Labels: Anamika Khanna, Ana-mika
Anamika Khanna (born in Jodhpur, July 19 1971) is an Indian fashion
designer with her own label. She has been covered by the Business of
Fashion (BOF) magazine as the Indian designer who has blended
traditional Indian textiles and techniques with Western silhouette and
tailoring. She is the first Indian designer to have an International label: Ana
mika. She is also the first female Indian fashion designer to display her
collections at the Paris Fashion Week  held in 2007. Ana mika was offered
an exclusive contract by British Retail Giant Harrod’s after her participation
in the London Fashion Week, 2010. Her philanthropist side was evident
when she helped raise large amounts for the Tata cancer hospitals
children’s wing and for the Akshay Patra Foundation, with a show
in London.

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Career
Anamika Khanna’s career started in the year 1998. In 2003, Anamika
Khanna was invited to Pakistan for showcasing her bridal collections as a
part of Bridal Asia.
In 2004, she became the first fashion designer to launch an international
label: Ana mika. In the same year, she showcased her collections at
the Lakme Fashion Week Grand Finale.
Then in 2005, Anamika participated at the Will’s Fashion Week (WFW)
where she displayed her collection titled The Botanist at
WFW’s Spring/Summer edition.

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In the same year, she took part in the London Fashion Week. She got
exclusive contracts from British major Harrod’s and was covered by the
magazines: Glamour (Paris), Vogue (October, 2005 edition in UK and
Vogue Best Buy.

Model in Paris Fashion Week

In 2007, Anamika participated at the Paris Fashion Week along

with Manish Arora.
In 2008, Anamika took part in the HDIL India Couture Week. Here,
Anamika presented her signature cowl-shaped dresses that closely
resembled the dhoti worn byMahatma Gandhi. Sonam Kapoor walked the
ramp for the first time and she was wearing a golden cowl-shaped gown
embellished with zardosi with a top adorned with Mukesh work.
In the same year, Anamika Khanna participated in the Will’s Lifestyle
Fashion Week Grand Finale Autumn/Winter edition.
In 2009, Anamika Khanna became the finale designer at the Lakme
Fashion Week (LFW) Fall/Winter edition.
In 2010, Anamika Khanna took part in The India Premier London Fashion
Week’s Autumn/Winter collection.

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In 2011, Anamika Khanna showcased her creations at the Lakme Summer
Resort.
In 2012, Anamika Khanna at the Delhi Couture Week showcased her
signature dhoti-pants together with sari drapes and floor-length jackets.In
2013, at the PCJ Delhi Couture Week, Anamika Khanna’s collection had
shararas, capes, gilets, vests and coats with a color combination of black,
white and gold. Tribal jewellery designed by Suhani Pittie, Anamika’s sister
was also a part of the collection.
In 2014, the India Couture Week took place in Kolkata and
combined clothes, art and philosophy.
Fashion Shows with Anamika Lakme Fashion Week (LFW), 1999 In 1999,
the first ever Lakme Fashion Week was held in India. It took place at Taj
Palace, New Delhi and a total of 33 designers participated in it. Anamika
Khanna was among the designers who presented their collections.
Wills Fashion Week, 2005 In 2005, Anamika Khanna presented her
spring/summer collection titled The Botanist at the WFW. Her collection
consisted of clothes made from muslin and chiffon.
Paris Fashion Week, 2007 In 2007, Anamika Khanna presented her
designs at the Paris Fashion Week. Jean Paul Gaultier and Elie Saab were
among the designers who presented their collections.
HDIL India Couture Week, 2008 Anamika Khanna’s collection involved her
signature dhoti-pants. The clothes were created using
fine cotton, chiffon, satin andgeorgette. The focus of the collection was on
cuts and drapes.

Model in Lakme Fashion Week

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Lakme Fashion Week, 2009 Anamika Khanna at the Lakme Fashion
Week for 2009 presented a bridal collection featuring modern silhouettes,
flawless embroidery and a wide variety of colors.
The India Premier London Fashion Week, 2010 Anamika Khanna
participated in the Autumn/Winter edition of The India Premier London
Fashion Week, 2010 along with other Indian fashion designers.
Lakme Summer Resort, 2011 At the Lakme Summer Resort, 2011,
Anamika Khanna presented her collections that consisted
of kurtas embroidered with chikan work,pajamas, lehengas, churidars,
Jodhpuri pants and mojris. Her collection was primarily black and white.
Delhi Couture Week, 2012 At the Delhi Couture Week, 2012, Anamika
Khanna presented a collection that comprised Kashmiri embroidery,
zardosi and Parsi gara. In addition to dhoti-pants, her collection also
featured floor-length jackets and waistcoats.
PCJ Delhi Couture Week, 2013 The PCJ Delhi Couture Week took place at
the Leela Palace hotel in New Delhi and Anamika Khanna’s collection
featured clothes created from traditional wedding wear but capable of being
worn anywhere in the world.

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India Couture Week, 2014 The India Couture Week, 2014 took place
in Kolkata and Anamika Khanna presented her collection called ‘Luxury
2014’. It consisted of embroidered vests, lace
capes/kimonos, lehengas, saris, and churidars.

Deepika Padukone in Lakme Fashion Week

Lakme Fashion Week, 2015 Anamika Khanna was the finale designer at
the Lakme Fashion Week, 2015 and Bollywood stars Deepika
Padukone and Kareena Kapoor Khan walked the ramp while dressed in
outfits that she designed (a black cropped top with a pair of wide-legged
pants for Deepika while a black, silver and white ensemble for Kareena).
Indian Couture Week, 2016 Anamika Khanna showcased her collection at
the Indian Couture Week, 2016 with Bollywood fashionista Sonam
Kapoor as the show stopper. She was dressed in a loose blouse and a
hued floral embroidered half saree.

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Her Trends and style

Traditional Indian Textile Blended with Indian Silhoutte

Anamika Khanna has been instrumental towards the modernization of

Indian craft through her modern wear made from Indian textiles. She has
reinterpreted theMaharashtrian nine-yard sari to create dhoti-pants. They
are actually dhoti style saris and have become the signature creations of
Anamika Khanna. They have been worn by leading Bollywood superstars
like Sonam Kapoor on multiple occasions. Anamika Khanna has set a new
trend through her draped saris. She is well-known for introducing
the tulip drape, the wavy drape, and the two-pallu-in-dhoti drape.
Anamika Khanna has designed collections for a number of Bollywood
movies like ‘Mausam’, ‘Fashion’, ‘Aisha’, and ‘Bhaag Milkha Bhaag’. She
will be creating the design for the lead actress of the movie ‘Prem Ratan
Dhan Payo’ scheduled for release in the year 2015.
Her collections featuring Trousseau, Prêt and Couture have been worn by
Bollywood superstars. She operates from her studio situated
in Kolkata.Anamika Khanna’s creations are sold in stores across India.

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Awards
In 2004, Anamika Khanna won the Texcellence Award in the category of
Outstanding Boutique among all the female fashion designers. In the same
year, she also won the Kingfisher Award in the category of Fashion
Designer of the Year.

 In 2006, Anamika Khanna won the

FICCI Ladies Organization’s Young Woman Achiever’s Award.In 2007,
Anamika Khanna received the Marudhar Gaurav Award from
the Rajasthan Foundation, Kolkata. In 2008, she was given the Ficci Ladies
Organization Woman of Substance Award. In 2010, she received the
Bharat Nirman Award.2011 saw Anamika Khanna win the Audi RITZ Icon
Award. In the same year, she received the She Award.Anamika Khanna
has also won the Export Council Award.

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Achievements
2003 saw her being nominated under the Breakthrough Designer of the
Year category at the Youth Icon Awards. 2004 also saw her being
nominated under the Designer of the Year category at the MTV  Lycra Style
Awards and under the Designer of the Year category (Women – Prêt) at
the F Awards. In 2005, she was nominated for the MTV  Style Awards
under the Designer of the Year category.

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Associations

Anamika Khanna showcased her collection at Bvlgari’s India launch in

2014.Anamika is also associated with Bvlgari Singapore. Anamika Khanna
– The Trend Setter Anamika Khanna has modernized Indian craft through
her collections featuring the usage of zardosi, dhoti-pants, shararas,
and lehengas. Her collections can be termed as decorously Indian but
Goth, Punk and Bohemian at the same time.She has set forth a new trend
in draping saris through three different drapes: The tulip drape, the wavy
drape and the two-pallu in dhoti-style drape. She also introduced a number
of trends in terms of adorning oneself at the Lakme Fashion Week
Summer, 2015. Some examples include lip colors like dark burgundy and
geometric shapes in the form of golden leaves starting from
the temples and ending at the inner side of the cheekbones.

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Her works

Figure 1Deepika Padukone in LFW 2015 Her Collection

Anamika Khanna Design

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Sonam Kapoor weaing Anamika Khanna

Bollywood
and Anamika
Anamika Khanna’s designs have been worn by  bollywood
actresses in movies like ‘Mausam’, ‘Fashion’, ‘Aisha’ and
‘Bhag Milkha Bhag Her designed outfits will be worn
by Sonam Kapoor in the upcoming movie ‘Prem Ratan
Dhan Payo’ starring Salman Khan. Anamika Khanna has
designed the outfits that Simi Gerwal wore in her talk
show: ‘Simi Selects: India’s Most Desirable’. Anamika
Khanna designed the 10 kg velvet  that was studded
with pearls, gold and silver and was given as a gift
by Simi Grewal to Lady Gaga – her celebrity guest at her
talk show: ‘Simi Selects: India’s Most Desirable.

Conclusion

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My hypothesis was that energises would last longestv in all of the
devises tested. My result do support my hypothesis.

I think the test I did went smoothly and I had no problems.

Therefore I feel very greatful

Future Scope
She has a great future ahead as she has been
doing really good since she has started the
buisness. Further if she can showcase her design in
hollywood it will add to9 her success.

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 The
end

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