Professional Documents
Culture Documents
Graphic Design
Prehistoric Art
Cave Paintings
Bhimbhetka,Madhya Pradesh,India by Sarbanidas Roy
1835-1900
Woodcut illustrations provided the “graphics” for
newspaper, magazine & book stories.
Nicolas de Larmessin II (ca.
1638-1694)
Habit d’Imprimeur en
Lettres
(The Printer’s Costume)
ca. 1680.
Engraving.
With growing consumerism in the United States,
businesses found it more effective to depict images
of their wares in “advertisements”.
Early typography
was generally a
mish-mash of varying
type fonts with
less emphasis put
on graphics, which
were there only
to draw attention
to the poster.
Andrea Pozzo (1642-1709),
Perspectiva pictorum et architectorum
Chromolithography greatly improved the quality of
printing so more detailed images could be made.
Andrea Pozzo (1642-1709), Rules and Examples of Perspective Proper for Painters and Architectstc.
Artisitic prints and books
became even more
popular as the cost of
producing them
lowered.
illustrated by
Thos. Nast
(1840-1902)
“Chromo” allowed for the addition of color to printed images further
boosting sales of books.
Visit of St. Nicholas - Clement Clarke Moore; Inside spread
Photography
1850-1900
The detailed
ornamentation
of Victorian
design are
pushed further
with more
organic images,
and the addition of color.
William Morris, English Designer
More stylish than it’s predecessor, Arts & Crafts
art was used in home decorating as well.
Snakeshead 1876, by William Morris
Art Nouveau
1890-1912
Artwork became less detailed but remained
colorful with flowing images.
Advertising posters utilized colorful graphics in
the Art Nouveau style.
Bicycles (another popular item of the times)
were widely advertised with colorful posters.
Modernism
1910- 1934
First introduced
to America
at the 1913
Armory Show
in New York City.
An International Exhibition of Modern Art
organized by the Association of American
Painters and Sculptors.
It included 500 pieces of Modern European Art
and over 1000 pieces of Modern American Art.
Over 200,000 people attended the
month-long exhibition.
The show’s goal was to introduce and create enthusiasm
for the "moderns" of Post-impressionism, Fauvism,
Futurism, and Cubism.
Constructivism
1912-1930
A major shift in design away from organic to a
more geometric look.
Another “modern”,
it was an early Soviet
youth movement
based on an artistic
outlook that aimed to
encompass the whole
spiritual, cognitive
and material activity
of man.
Art was no longer a
“spectator sport”.
1918-1932
Opened in Weimar, Germany in 1922 -
the Bauhaus school employed the top
designers of the day.
Walter Hannes Mies van der Lazlo
Gropius Meyer Rohe Maholy-Nagy
Johannes Marcel Gunta Stoelz Wassily
Itten Breuer Kandinsky
The Bauhaus was a
“working” school
where
“masters” (teachers)
taught “apprentices”
(students) in “real
world” workshops.
Art Deco
1924-1936
The age of automation arrives and with it the
sleek new designs of Art Deco.
Sculpture
Architecture
Furniture
Household Goods
Transportation
Artwork
Art Deco advertising also took on the sleek,
streamlined look of modern day.
Late Modern
1932-1990
Stephane Bucco
Graphic design is seen everywhere today.
What item
do you
think this
design is
found on?
It’s a
luggage
tag.
Jody Barton - English
Swiss International
1946-1986
The Swiss have
been long-
noted for their
sleek,
contemporary
styling -
Clean lines and
smart use of
“space” are
hallmarks of
their
craftsmanship in
product design -
- and Graphic Design as well.
Object photography, sans-serif typography,
lack of ornamentation -
and strict composition based on a grid
system are characteristic of this style.
Logo design is another specialty in
International Swiss design.
Digital
1986-Present
Consists of many sub-styles whose commonality
is that they are all created with the use of
computers.
Digitally produced graphic design is found
virtually everywhere -
as is digital corporate identity design.
Digital photo manipulation
Digital Illustration
Carlton Hibbert
mkay, thanks limoli
George Grie
TLB Designs
Design
30,000B.C. - Present