Sr. No. Brand No.

of shelves alloted Positioning of the shelves Discounts

1 Dove 3 Top, middle and lower 15%
2 Pears 3 Middle and lower Buy 1 get 1
3 Lux 4 Top, middle and lower 22%
4 Grace 2 Top 35%
5 Godrej No.1 4 Top, middle and lower Buy 1 get 1
6 Jo 2 Middle 17%
7 Santoor 4 Middle and lower 8%
8 Cinthol 3 Middle and lower 8%
9 Lifebuoy 3 Top, middle and lower 8%
10 Dettol 5 Top, middle and lower 8%
11 Medimix 1 Middle 17%
12 Margo 1 Lower 8%
13 Park Avenue 1 Lower Buy 1 get 1

Sr. No. Brand Picked up Put back Sold

1 Dove 24 6 18
2 Pears 12 2 10
3 Lux 27 3 24
4 Grace 21 6 15
5 Godrej No.1 16 1 15
6 Jo 15 6 9
7 Santoor 18 3 15
8 Cinthol 15 2 13
9 Lifebuoy 22 3 19
10 Dettol 24 1 23
11 Medimix 8 1 7
12 Margo 2 1 1
13 Park Avenue 9 0 9
213 35 178

Sr. No. Brand No. of shelves alloted Sold Sales to Shelves ratio
1 Dove 3 18 6
2 Pears 3 10 3.33
3 Lux 4 24 6
4 Grace 2 15 7.5
5 Godrej No.1 4 15 3.75
6 Jo 2 9 4.5
7 Santoor 4 15 3.75
8 Cinthol 3 13 4.33
9 Lifebuoy 3 19 6.33
10 Dettol 5 23 4.6
11 Medimix 1 7 7
12 Margo 1 1 1
13 Park Avenue 1 9 9
Put back ratio
0.25
0.17
0.11
0.29
0.06
0.40
0.17
0.13
0.14
0.04
0.13
0.50
0.00

Sr. No. Brand Sold % of total sales

1 Dove 18 10.11
2 Pears 10 5.62
3 Lux 24 13.48
4 Grace 15 8.43
5 Godrej No.1 15 8.43
6 Jo 9 5.06
7 Santoor 15 8.43
8 Cinthol 13 7.30
9 Lifebuoy 19 10.67
10 Dettol 23 12.92
11 Medimix 7 3.93
12 Margo 1 0.56
13 Park Avenue 9 5.06
178 100.00
Sr. No. Brand No. of shelves alloted Positioning of the shelves Discounts
1 Fogg 3 Top, middle and lower Buy 1 get 1
2 Park Avenue 3 Middle and lower Buy 1 get 1
3 Kamasutra 4 Top, middle and lower Buy 1 get 1
4 Lawman 2 Top 35%
5 Wildstone 4 Top, middle and lower 40%
6 Axe 2 Middle 25%
7 Nivea 4 Middle and lower 20%
8 Layerr wottag 3 Middle and lower 35%
9 Spinz 3 Top, middle and lower 25%

Sr. No. Brand Picked up Put back Sold

1 Fogg 33 12 21
2 Park Avenue 27 15 12
3 Kamasutra 23 9 14
4 Lawman 7 5 2
5 Wildstone 16 12 4
6 Axe 12 8 4
7 Nivea 18 7 11
8 Layerr wottag 19 6 13
9 Spinz 13 9 4

Sr. No. Brand No. of shelves alloted Sold Sales to Shelves ratio
1 Fogg 4 21 5.25
2 Park Avenue 4 12 3.00
3 Kamasutra 3 14 4.66666666666667
4 Lawman 2 2 1
5 Wildstone 2 4 2
6 Axe 3 4 1.33333333333333
7 Nivea 3 11 3.66666666666667
8 Layerr wottag 4 13 3.25
9 Spinz 2 4 2.00
Put back ratio
0.36
0.56
0.39
0.71
0.75
0.67
0.39
0.32
0.69

Sr. No. Brand Sold % of total sales

1 Fogg 21 24.71
2 Park Avenue 12 14.12
3 Kamasutra 14 16.47
4 Lawman 2 2.35
5 Wildstone 4 4.71
6 Axe 4 4.71
7 Nivea 11 12.94
8 Layerr wottagir 13 15.29
9 Spinz 4 4.71
85 100.00
 Sr. No. Supermarkets Mall
1 D-Mart Metro
2 Reliance Fresh

Sr No. Park Avenue Products Availibilty in Mall Store Availabilty in D-mart

1 Shirts Yes No
2 Suits Yes No
3 Trousers Yes No
4 T-shirts Yes No
5 Jeans Yes No
6 Shorts Yes No
7 Track Pants Yes No
8 Shoes Yes No
9 Tie/Belt/Socks Yes No
10 Deo Yes Yes
11 Soap Yes Yes
12 Shaving cream Yes Yes
13 Shampoo Yes Yes
14 Hair gel Yes Yes

Sr. No.