Do you like Cheese Whiz? Spray tan? Fake eyelashes?

That's what is Lorem Ipsum to many—it rubs them

the wrong way, all the way. It's unreal, uncanny, makes you wonder if something is wrong, it seems to
seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur
based preservatives, real butter, not margarine, and so we'd like our layouts and designs to be filled with
real words, with thoughts that count, information that has value.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint
you may slap on your face to impress the new boss is your business. But what about your daily bread?
Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?
Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to
forswear forever. Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its
use is merely the symptom of a worse problem to take into consideration.