Do you like Cheese Whiz? Spray tan? Fake eyelashes?

That's what is Lorem Ipsum to many—it rubs them

the wrong way, all the way. It's unreal, uncanny, makes you wonder if something is wrong, it seems to
seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur
based preservatives, real butter, not margarine, and so we'd like our layouts and designs to be filled with
real words, with thoughts that count, information that has value.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the
paint you may slap on your face to impress the new boss is your business. But what about your
daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things
the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that
huge, huge no no to forswear forever. Not so fast, I'd say, there are some redeeming factors in
favor of greeking text, as its use is merely the symptom of a worse problem to take into
consideration.

You begin with a text, you sculpt information, you chisel away what's not needed, you come to the
point, make things clear, add value, you're a content person, you like words. Design is no
afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and
rightly so, as it will always have a place in the web workers toolbox, as things happen, not always
the way you like it, not always in the preferred order. Even if your less into design and more into
content strategy you may find some redeeming value with, wait for it, dummy copy, no less.

Consider this: You made all the required mock ups for commissioned layout, got all the approvals,
built a tested code base or had them built, you decided on a content management system, got a
license for it or adapted open source software for your client's needs. Then the question arises:
where's the content? Not there yet? That's not so bad, there's dummy copy to the rescue. But
worse, what if the fish doesn't fit in the can, the foot's to big for the boot? Or to small? To short
sentences, to many headings, images too large for the proposed design, or too small, or they fit in
but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy,
somehow. A client that's unhappy for a reason is a problem, a client that's unhappy though he or
her can't quite put a finger on it is worse.

But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what's going wrong.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process
agreed upon or specified with the granularity required. It's content strategy gone awry right from
the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like
saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True
enough, but that's not all that it takes to get things back on track.

So Lorem Ipsum is bad (not necessarily)

There's lot of hate out there for a text that amounts to little more than garbled words in an old
language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches
and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.

One of the villagers, Kristina Halvorson from Adaptive Path, holds steadfastly to the notion that
design can’t be tested without real content:

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps
people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re
talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The
entire structure of the page or app flow is FOR THE WORDS.

If that's what you think how bout the other way around? How can you evaluate content without
design? No typography, no colors, no layout, no styles, all those things that convey the important
signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique
stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
 Rigid proponents of content strategy may shun the use of dummy copy but then designers might
want to ask them to provide style sheets with the copy decks they supply that are in tune with the
design direction they require.

Or else, an alternative route: set checkpoints, networks, processes, junctions between content and
layout. Depending on the state of affairs it may be fine to concentrate either on design or content,
reversing gears when needed.

Or maybe not. How about this: build in appropriate intersections and checkpoints between design
and content. Accept that it’s sometimes okay to focus just on the content or just on the design.

Luke Wroblewski, currently a Product Director at Google, holds that fake data can break down in
real life:

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
 however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

o Joomla

o Dummy Content: an editor button and system plugin (Joomla extension) that sets
random dummy copy in articles or in other content item that have editors like
custom HTML modules, category descriptions, or third party content.
o Folcomedia - Button Lorem Ipsum: creates a button in the editor to insert a
paragraph of "Lorem Ipsum" greeking text.
o Content Fake: a component that allows for easy creation of menu items, quickly
creating paragraphs of "Lorem Ipsum" and pictures with custom sizes.
o Overview of all Joomla plugins for Lorem Ipsum generation.