Assignment 2 : Data Mining

Q.1. What are foundations of data mining?

Generally, we use it for a long process of research and product development. Also, we can
say this evolution was started when business data was first stored on computers. We can also
navigate through their data in real time. Data Mining is also popular in the business
community. As this is supported by three technologies that are now mature: Massive data
collection, Powerful multiprocessor computers, and Data mining algorithms.

Q.2. What is the scope of data mining?

 Automated prediction of trends and behaviours- We use to automate the process of

finding predictive information in large databases. Also, questions that required
extensive hands-on analysis can now be answered from the data. Moreover, targeted
marketing is a typical example of predictive marketing. As we also use data mining
on past promotional mailings.
 Automated discovery of previously unknown patterns – As we use data mining tools
to sweep through databases. Also, to identify previously hidden patterns in one step.
Basically, there is a very good example of pattern discovery. As it is the analysis of
retail sales data. Moreover, that is to identify unrelated products that are often
purchased together.

Q.3 What are advantages of data mining?

Basically, to find probable defaulters, we use data mining in banks and financial institutions.
Also, this is done based on past transactions, user behaviour and data patterns.

Generally, it helps advertisers to push the right advertisements to the internet. Also, it surfer
on web pages based on machine learning algorithms. Moreover, this way data mining benefit
both possible buyers as well as sellers of the various products.

Basically, the retail malls and grocery stores peoples used it. Also, it is to arrange and keep
most sellable items in the most attentive positions.

Q.4. What are the cons of data mining?

Security: The time at which users are online for various uses, must be important. They do not
have security systems in place to protect us. As some of the data mining analytics use
software. That is difficult to operate. Thus they require a user to have knowledge based
training. The techniques of data mining are not 100% accurate. Hence, it may cause serious
consequences in certain conditions.

Q.5 Name Data mining techniques?

a. Classification Analysis

b. Association Rule Learning

c. Anomaly or Outlier Detection

d. Clustering Analysis

e. Regression Analysis

f. Prediction

g. Sequential Patterns

h. Decision trees

Q.6. Give a brief introduction to data mining process?

Basically, data mining is the latest technology. Also, it is a process of discovering hidden
valuable knowledge by analyzing a large amount of data. Moreover. we have to store that
data in different databases. As data mining is a very important process. It becomes an
advantage for various industries.

Q.7. Name types of data mining?

a. Data cleaning

b. Integration

c. Selection

d. Data transformation

e. Data mining

f. Pattern evaluation

g. Knowledge representation

Q.8. Name the steps used in data mining?

a. Business understanding

b. Data understanding

c. Data preparation

d. Modeling

e. Evaluation

f. Deployment
Q.9. Name areas of applications of data mining?

a. Data Mining Applications for Finance

b. Healthcare

c. Intelligence

d. Telecommunication

e. Energy

f. Retail

g. E-commerce

h. Supermarkets

i. Crime Agencies

j. Businesses Benefit from data mining

Q.10. What is required technological drivers in data mining?

Database size: Basically, as for maintaining and processing the huge amount of data, we need
powerful systems.

Query Complexity: Generally, to analyze the complex and large number of queries, we need
a more powerful system.