Canady 1

Project 3 Rationale

Similar to project 1 and 2, project 3 focuses on the effect of artificial intelligence on job

loss. Specifically, I wanted each composition to persuade their audience that artificial

intelligence has a positive effect on society with respect to job loss. I tried to directly address this

issue in each composition by including a lot of information in each of them. I chose to use a

twitter account, website, and email to persuade their respective audience, using logos, ethos,

pathos, and voice to accomplish this.

The first composition that I chose to use was a twitter account. The audience for this

composition is people who work labor-intensive jobs because these types of jobs are more at risk

of being affected by artificial intelligence. Although every rhetorical appeal was used to persuade

the factory worker, pathos was the main focus of this composition. The bright colors of the logo

when you first visit the page make the visitor feel as if they are in a place where they can be

comfortable. Therefore, they are in a place where they can trust the information being presented

to them without questioning its validity. The emojis used in each heading throughout the thread

are also a way that pathos is presented in the composition. Because the information is presented

in a twitter thread, the audience expects the information to be presented within the constraints of

the genre. The emojis fulfil this necessity as well as provide the audience with a sense of

relatability. The voice of the twitter page is one which remains professional because it is coming

from a business, but also one that is informal because of the genre.

The second composition that I chose to use was a website. Although it has a similar

audience to the first composition, the website focuses on the businesses who employ the people

who work labor-intensive jobs as its audience. The rhetorical appeal that this composition

focuses on is ethos. The professional look of the website allows the visitor to establish Lightning
 Canady 2

Automation as a credible source of information. Furthermore, the website provides information

such as client reviews, who works at the business, their location, and ways to contact them in

order to persuade the reader that they are providing information that they can trust. The voice of

the website differs from the twitter page as it only uses a professional tone. It does this because

its primary purpose is to explicate that the business is credible, so a professional tone is

appropriate.

The third composition that I chose to use was an email. This composition’s audience is

the same as the website’s audience – business owners who employ people who work labor-

intensive jobs. This composition’s main focus, however, was logos. Throughout the email, the

president of Lightning Automation follows a logical line of reasoning to determine that artificial

intelligence has a beneficial effect on businesses and the economy with respect to job loss.

Because the email follows a distinct line of reasoning, the readers – prospective consumers to

Lightning Automation – cannot argue with the president of Lightning Automation. The voice of

the email differs from both the twitter page and website as it has a friendlier tone. This is done

because the email is written to people who might be future customers of Lightning Automation,

so the president wants to persuade them to buy their product. Furthermore, this friendly tone

allows the readers to feel more comfortable with the information that they have been presented.

Thus, they are more likely to process it and believe it was true.

My process for completing all three projects began with a lot of thought about what I

want the final product to look like. I would sit for hours contemplating solely how to structure

the assignment. However, this process looked a little different for each project. For example,

during the drafting process of project 1 I also had to contemplate how I wanted to go about

conducting research and what primary sources I could gather to best aid my essay. For project 2 I
 Canady 3

had to consider which two genres I could analyze in order to maximize synthesis and

effectiveness of the rhetorical situation. For project 3 I had to determine which genres were used

in the computer science field and how I could use them to effectively argue my position in an

argument. Although all three drafting processes contained thought on the overall structure, each

project required different thought processes for the specific nuances of the assignment.

Once the writing process began, it flowed naturally because of the intense planning that

came before it. However, despite all of the planning, none of the projects turned out the way that

I wanted them to on the first try. Despite the drafting process looking different for each process,

the revision of each project looked very similar. This process began for each project with an

attempt to step back and evaluate the intricacies of the genre that I was writing in again after

writing a rough draft. After further deliberation with the knowledge that I gained on the genre, I

would mark places where I would stray from the conventions of the genre and take note of what I

needed to improve on. Finally, I would put these changes into place, repeating the evaluation

process as many times as it took for me to be satisfied with the end result.

My approach to the writing process has changed drastically throughout my time in

college. Prior to attending Florida State University, I did not have an appreciation for the writing

process. I wouldn’t take time to plan or revise my essays as my standards of writing were lower

and the essay requirements weren’t as extensive in high school. Now, I carefully go through all

of the steps of planning and crafting a comprehensive essay. Overall, I feel as if this change

emphasizes that I am very prepared to go into higher classes in my field of study because my

standards of writing and my ability to write a multi-page essay have increased drastically.