Business Strategy for T.

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Introduction
In the present age, we have witnessed a number of changes in almost all life aspects, especially in living
standard. More particularly, it is in the customer buying behavior. In fact, it is a norm for citizen to access
the modern life. Increasing in incomes leads to the fact that their understanding about the benefit of drinking
milk is higher. Thus, Vietnamese’s milk market is one of the fastest develop market with a huge of domestic
enterprises and multinational companies. However, the total milk’s product in domestic market rates
approximately from 20% to 25% of the demand, the rest must be imported from abroad.

TH True Milk was established on February, 24th, 2009 with the capital was 350 million USD from Joint
Stock Commercial Banks of North Asia to build the milk processing technology, modern furniture and the
distribution technology . It cannot be denied that TH True Milk Food Joint Stock Company has significant
invested in an advanced management system and integrated production processes. With this situation, the
appearance of TH True Milk brand has created a bright point for the dairy industry in Vietnam when
creating a milk process followed by international standard from planting grass, building barns and cattle feed
processing, management veterinary control, processing and packaging, to the distribution of products to
consumers. Farm system has applied advanced farming technology in the world. Beef has imported from
countries known for dairy farming in New Zealand, Uruguay and Canada to ensure the best dairy breed for
the best quality milk in Vietnam. With the big hit on Vietnam’s market, TH True milk has officially entered
the competition with similar products of other dairy companies like Vinamilk, Nutifood or FrieslandCampina

Content
Task 1: The strategy contents and terminology and significance of stakeholder analysis a/ Strategy content:
Vision: “TH Group aspires to be the leading manufacturer of Vietnam in the fresh food industry is derived
from nature. With the significant investment and long- term combined with the most modern technology in
the world, we are determined to develop into the brand of world-class food which is everyone’s favourite
and the national pride”. Based on the state in this vision, it can easily see that TH Group aims to become the
best leading food producers in Vietnam market about green product made from natural origin. To be more
detail, this operation focus on milk and dairy products (TH True milk brand) in long -term. They want to
build successful food market has reputation not only in Vietnam but also globalisation. Mission:

According to the official website of TH True milk, their mission is that: “In the spirit of closeness with
nature, TH Group has always tried its best to cultivate crisis and soul of Vietnam by providing food products
derived from nature – clean, safe, fresh and delicious and nutritious.” Each company has their own mission
and TH True milk is not exceptional. Through TH True milk’s mission, TH Group has determined that TH
target customer group is Vietnamese consumers whose demand for milk is not only clean but also added
fresh maintenance, with the advantage of all the resources that their businesses can serve. In addition, this
mission is also very brevity and could be the advantage for managers to create a good management style for
TH True milk company in long term. Goals and objectives:

Goals and Objectives are the next two important elements in the foundation of any company. As I had
mentioned in Mission, the objectives of T.H Group exactly is Vietnamese customers. With the advent of TH
True Milk products, TH Milk Joint Stock Company is affirming the goal of becoming the leading
manufacturer in Vietnam’s food industry clean natural origin. Furthermore, they want to become the well-
known food branding which is not only in the country but also in all over the world

Core competencies:

For any organization, it is necessary to understand deeply about their true values in order to combine with
others elements to build their own foundation stronger. Core competencies “involve identifying a firm’s
competencies”. . The core competencies must be unique, satisfy customers and
hard for others company to copy. T.H Group also showed some important factors that company used to
create the value of company are the focus on investment, long-term production (in structure and technology)
and apply the modern technologies in production. TH True Milk has just established for a short time, but the
company has also quickly determined the strategic direction of their company, focusing on the following
core competencies:

• Integrated production system from production main raw material (cow’s milk) with modern technology
imported from abroad.

• Be active integration a long time ago.

• Build a milk brand is known for quality, quality criteria set up to be on Top

• Product the green goods quality and production system based on modern and advanced systems.
Competitive advantage: (Strength of both T.H True Milk and Vinamilk) T.H True Milk

Vinamilk
Strengths
-”Clean” milk brand
-Modern production technology ( purchased from Israel and New Zealand) -Active integration by building
dairy farms and its own distribution system -Current market share is expanding.
-Had own large distribution channels and various retailers
-Built the trust in customers in spite of introducing a short time.

*to be more details in Task 2 below*

Weaknesses
-Do not have after sale service.
-Do not have experience in production.
-Production system cannot meet the demand for output.
-The current capital still use borrowed funds
Strength
• Scale to create a large market share in most segments of milk and dairy products. • VNM is a great brand
with prestige.
• Have the ability to affect the market price of milk.
• There are reputable, trusted and loved the most in customers. • The distribution network and large retailers.
• Has the relationship sustainable strategic partnerships with suppliers. • Research capacity and develop
better products.
Weaknesses
Marketing of the company remains weak, leading to not create an effective message to promote to
consumers about the company’s strengths. • Most materials are still imported.
• The price of dairy products now if compared with the developed countries in the world is still at high
levels. This makes the audience part of domestic consumers have access to these products. • Market share of
large, strong brand name, but if you compare the price of the product, the company is not competitive
compared to other products. Although T.H True Milk have just existed in market share for a short time.
However, it can be denied that, T.H had had their own position in each customer’s heart. TH True Milk
declared a regular feature of dairy products (even Dutch Lady also VNM). The problem is that none of them
are aware of the need to make this declaration on mass communication. TH True Milk made the first step
ahead compared with rivals such as Dutch Lady or Vinamilk because they are the first company claims they
are “clean milk”. That’s enough for a buzz and “media storm” to make a difference to position yourself in
the mind of the consumer. HOW WOULD YOU CHANGE?

Vision
Mission
-TH Group would like to become one of top manufacturers and exporters in the world as well as the most
well-known leaders in fresh food industry that are derived from nature. With the major investment and long-
term combined with the most modern technology in the world, we are determined to become the brand of the
world-class food not only in producing milk but also in delivering fresh food in over the world. – Becoming
the strong brand that is the top choice of consumers for clean and fresh products in Vietnam as well as
becoming a trademark of nutrition prestigious science and trustworthy with every costumer in Viet Nam.

b/ The significance of stakeholder analysis:

Every company, no matter if it a public limited company or a private company, a profit or non-profit
company- always has their own stakeholders. According to Business Environment course book, stakeholders
are the many different groups and individuals whose interests are affected by the activities of a firm. An
organisation can affect or be affected by different stakeholders. Obviously, with regard to stakeholders, the
management’s decision could be influenced by the power of stakeholders. Thus, stakeholders play a
significant role in the business activities such as building the capital for a company in term of changing
equipment or other activities like that. In theoretical, there are three kinds of stakeholders, which are internal
stakeholders, external stakeholders and connected stakeholders.

In TH True Milk Company, the internal stakeholders can be the employees, managers or board members. All
of them are the key of the company’s success because they spend a great deal of their time and energy in the
organisation’s continued existence. In manager: they are the people who will make decision, point out the
strategy and lead the organisation follow the right route in TH Group. They also the most important person
who make the guideline for their subordinates. In employees: they have a major effect on the success of TH
Group. When being motivated, they will usually be more productive, produce a better quality goods for
improvement and guarantee that all objectives. Some methods TH Group has applied for their company in
term of motivating the ability of workers are increasing in income, a chance to develop their skill, etc.
External stakeholders are considered as some big parts of the society such as the government, authorities,
communities or pressure groups. The central government has played an important role in the success of any
business and TH True Milk is not exception through the passing of laws and policies. With a right strategy
and good service to this kind of stakeholder, TH Group can affect them; persuade them to make a direction,
changes that have good influence to the business of the company. A good example for this situation should
be “From the drop of pure milk to the national strategy” project. Thanks to milk, Vietnamese brand made a
big step into the world market. Prime Minister Nguyen Tan Dung expressed “The TH put into operation
dairies that provide
essential products for citizen and contribute significantly to replace imported milk at this time as well as
improving the business sector for the status of Vietnam’s dairy industry on the map of the world dairy
industry.” The last but not least stakeholders are connected stakeholders. This group included a various
different groups of people like: customers, shareholders/ owners, suppliers, bankers or even competitors.
Like the other two kind of stakeholder, the company also must treat their connected group fairly with many
attractive benefits or services so that they will invest in the company, or build up reputation for the company
(especially some customers that are famous people or reporters). Also, with the very very new company like
TH True Milk, they must show up strength to make some competitors look into the system would be realize
their own way and from that on competitors will have to respect TH Group and prevent them from
manipulate or even strike to the weakness that could lead to the cause of bad consequences to the business.

To sum up, stakeholder analysis can be easily understand as the study of identify all kinds of stakeholders
that give an interest in a project and also affect to the consequences of it. This is used to develop a strategic
view and institutional view of the human as well as the relationships between the stakeholders and learned
what they care about most when they know about the T.H company. When issuing a stakeholder analysis,
the participants in the project would likely found out the opportunities, bonds among individual when
executing the project. Also the effects and that stakeholders might get or being affected by the project will be
shown and the solutions to solve the bad problems. Some participants in the project might be divided into
potential groups so that the project coordinators or managers will easily choose which group can go for the
next level of the project. This is an effective way of getting different behaviors from different stakeholders
and it might have some benefits for their life and their way of doing the job in reality.

Task 2: Organizational audit and external environment audit

1/ External environment audit
In external environment, there are two tools people usually used to analyse
all elements: Porter’s five forces and PESEL analysis. T.H Group has many interchanges within its
environment that draws inputs from it and outputs goods and services to it. In addition, T.H Group is also
affected by some environment trends which can be summarised in the PESTEL model; whereas the
competitive environment will be reflected by Porter’s five forces. a/ Micro environment factors: (M. Porter)

Threat of new entrants:

Barriers to entry
-Capital demands:
With businesses that want to join the milk industry and any other aspects, capital has been a matter of
controversy. Especially in milk industry, the capital requirement in production, research market and
promotional product distributor is quite high barrier to entry. -Differentiation

Whenever talking about milk, some main brands which come up first in customers’ mind are Vinamilk,
Dutch Lady, Nestle or Abbot. It shows the fact that all of them built a special position in the heart of
consumers. In milk market, although T.H True milk is known as a big company with short run history, they
made the customers’ trust and had many loyal customers. With the advantage in applying the modernist
equipment to produce milk, it is very hard for any new entrant to come into this sector and compete with T.H
True Milk recently. As the result, they are still being stable in market share. That requires new company
have to make their great efforts and strong investment to surpass the existent barriers. Approach to
distribution channels

These large dairy enterprises in Vietnam recently have their own system-wide distribution and professional.
When businesses want to reach new distribution channels, they will have to face with much cost demands.
Brand identify

In the dairy industry branding elements is a very important factor that influence to the company’s market
share, thereby affecting revenue and profitability of the business. Competitive Rivalry in an industry

Current status of the competitors

Vietnam’s milk market share recently is approximately 3 million with the well-known milk label such as:
Vinamilk, Ba Vi Milk, etc. The largest market share is Vinamilk with the highest market segments.
However, the suppliers of Vinamilk only meet 25% of production (from cattle farms to purchasing of
households). Vinamilk is still trying to maintain and increase their market share. Barrier to industry

For the dairy industry, the initial capital required a lot. In order to have 10 cows, the capital are necessary.
Furthermore, the cost invests on systems and machines are required. Cattle raising also requires good
cooling system, proper housing, automatic milking. The machines are very complicated to switch on. All of
factors have created a big barrier in capital. Brand identify

Not only the new business but also existing enterprises are facing with this problem. It can be easily seen
that the dairy market in Vietnam is dominated by familiar brands such as Vinamilk, Dutch Lady, Nestle, etc.
All of them have become usual in daily life for a long time. This is one of the main pressures on other firms
trying to get market share with the present brands. Switching cost

It has not switching costs of products in the consumer virtually or there is not significant low cost that a
consumer can fully convert medical products that application. If this situation happens, the pressure of
competition between firms would go up. Industry growth

Dairy industry is one of the industries with good growth when consumer demand is rising dramatically. It
should be noted that characterizes of the dairy industry growth rate not only are stability and high profits, but
also requires a relatively market share due to competitive pressure measurement is quite a big deal. A fight
between the company’s market shares to compete always maintains the growth’s speed with develop of
industry. Threat of Substitutes

Although clearly defined market segments, TH True Milk also need to be careful before these products can
substitute for their product line, such as: * Drinking yoghurt
* Cheese
* Soy milk
* Butter and cream
* Other nutritional foods.
All kinds of substitutes make the competitive pressure coming from alternative products is quite large.
Recently due to the world dairy market price fluctuations and continuously Vietnamese dairy industry relies
heavily on foreign sources of supply to domestic market are also affected , dairy product prices tend to
increase to shield consumers tend to search for alternative nutritional products as well as transfer to other
consumer items in the country . Elements can be seen in all the large influence consumer decisions.
Bargaining power of Suppliers

For the dairy market in Vietnam, the input source of materials mainly depend on imported raw materials
from foreign capital accounted for more than 70% of input materials for the dairy industry (as reported of
Habubank 2010). For source materials within country, mainly provided by dairy farmers to scale breeding
households are lack of professionalism. However, the current trend scale dairy farming is gradually shifted
to the farm model for businesses to begin backwards vertical integration. Thus, TH True Milk with supply
mainly from investment projects worth 1.2 billion U.S dollar on dairy farming system in Nghe An province
in closed process, according to the model adopted number of farms with around 22,000 cows, with modern
technology, animal husbandry, food processing power. Bargaining Power of Buyers

Retail customers
The direct consumers potentially could cause a huge pressure for the company’s product quality. Currently
dairy products are various and can be substituted for each other. Companies must compete with each other in
quality and diversity of products and powerful brand and then compete on price. Quality

Considering the quality of the products currently on the market, Vinamilk or Dutch Lady brands are
appreciated for the quality of products, but milk brand TH True Milk is one of the competition heavyweights
with product line fresh milk from dairy cows raised in Nghe An milk without using imported milk powder.
Price

About price, TH True Milk price is not available for rivals in the market, about 6% higher compared with the
same products of Vinamilk. If considering the price, TH True Milk is higher than other milk brands in spite
of product quality have been recognized but higher rates of main competitors need to care about TH True
Milk because consumers could switch to consumption of alternative products.

b/ Macro environment factors:

Political
The political environment for milk market is still stable, no institutions or regulations restricting to the
development of the dairy industry. This creates opportunities for dairy industry development in Vietnam.
Besides, with the support of state policy: encourage farming and dairy processing to facilitate farmers to
provide inputs for the companies in the sector are large, the operating policies of the Government in health
care, nutrition, milk used to encourage people to improve health, stature, wisdom for all people, especially
children and the elderly; drinking campaigns, distribution of free milk companies in the same industry
contribute to a potential market for Vietnam’s dairy industry. In addition, Vietnam joined the WTO is the
opportunity for many other business help Vietnam Dairy chance to have access to raw milk supply from
abroad much cheaper. Social

The consumers now are becoming much stricter with the products in terms of price, quality and
manufacturer information. Especially when the market is flooded by many different milk brands and other
information about dairy products that contain chemicals such as melamine. However, the dairy industry but
also certain advantages: • Milk is essential consumer products
to people; spending habits raised dairy products had been formed. • The consumer market in Vietnam is still
very fertile with the young population, the speed of fast population growth in the next few years, the current
population of young and milk intake is still lower than with the world.

Economics
Vietnamese economy in the recent period (2008-2011) has many changes. In the context affected by the
economic crisis and other global macroeconomic instability of the economy has caused negative impact on
economic growth in Vietnam. In 2010, GDP growth reached just 6.78%, CPI growth rate reached 11.75% by
2011 GDP growth rate only 5.78%, while the CPI growth rate again measured up to 18.13%. However,
forecasts to 2012, this ratio will drop to about 11-12% on the drug policy to curb; inflation begins to take
effect and the economy will be more positive changes in the coming time. This promises to deliver
favourable for the Vietnamese dairy sector where CPI is expected to increase in the coming time, will lead to
consumer demand, increase due to milk the dairy market in Vietnam. This is also a potential market.
Technology

With Vietnam dairy, equipments and facilities are exported from foreign. However, each business has their
own methods, the trick of the trade. Thus, the quality in milk is different. One thing I want to mention is that
consumers now seize the essence of the milk matter, they really care rather about the quality element as well
as food safety. In addition, factors that help them to reduce operating costs lead to the fact that their
businesses could set lower cost product that other competitors. This causes a pressure on businesses when
they have to do research about the new modern technologies. Legal environment

Although the climate in Vietnam is suitable for raise dairy cows but the milk quality and capacity are not
higher than that in temperate zone. Therefore, these businesses as well as households could enter and talk
and initiate reconstruction Foreign Ministry seed varieties to improve capacity and quality of milk. In order
to do that, businesses and households have to spend a lot of time as well as a huge of cost to care as well as
further
improve these breeds appropriate for the climate in Vietnam. In addition, nowadays Vietnamese’
Government and people are also paying attention to environmental protection issues. If the dairy enterprise
systems are waste disposal in the production line test, small household earnings care as well as appropriate
investment for waste handling in the process of raising board. This not only pollutes the surrounding
environment but also increases the risk of occurrence of a disease is able to spread out. Laws

The dairy industry is not affected by the laws’ influence. However, the trend may change in the next few
years when law makes some adjustment to the listing milk price now. 2/ Organizational audit

Sources of company
a/ Tangible Resources:
Physical resources:
T.H Group invested a large of money on an advanced management system and integrated production
processes that follow international standards from planting grass, building barns, animal health care
processing to the distribution to product for consumers. Financial Resources:

The most scale farm in Southeast Asia was formed in Nghia Dam district, Nghe An province with the total
investment up to $1.2 million US dollars. According to Thai Huong- The Genaral Manager of North Asia
Bank as a consultant and project finance investment, the farm area of 37,000 hectares is currently nurturing,
caring breed cows that successfully imported completely from New Zealand, with nearly 20,000 cows. It is
expected that by 2017 there will be 137,000 cows and it will be the source of abundant raw material to the
processing plant of the modern dairy in order to help T.H could reach a maximum capacity of 500 million
liters/year and meet 50 % of demand for dairy products in the domestic market. In addition, the company has
a sugar factory and milk processing factories. Technological assets:

Another thing I would like to mention is that the company also invested an automatic milking system that is
operated and automatic computerized
management of Afimilk (Israel). This system allows checking milk quality automatically, sorting without
guarantying the quality of milk and this milk immediately was rejected. The automatic milking machines
help to the limit of this common disease such as bovine mastitis place, and also help to control the quality of
milk components are thoroughly implemented. Organizational resources:

In order to provide products to consumers quickly, safe and convenient, TH also developed retail chain
stores of T.H True Mart.

AfiLite milk meter – production measure a meter, milk composition, accuracy and efficiency. This machine
is browsed by the International Committee of storing data through ICAR animals, which is Ideal Software –
recognition system based on the identification card inserted for each cow that has high accuracy and ensures
data collected is reliable. One thing worth to mention is that TH application management software systems
of Afikim AfiFarm Forum (Israel). Beef is wearing chip card (Afitag) leg to closely monitor the health,
comfort and milk production.

b/ Intangible Resources:
Human assets:
Mr. Tran Bao Minh is CEO of T.H True milk now. He was previously Deputy CEO should VNM has
extensive experience operating in the dairy industry as well as the understanding of it, that’s main rival TH
True VNM is milk. Production staffs: The company employs about 900 local workers from all over our
country with the lowest income is 3.2 million VND/labor. These employees are guided by experts and
farmers technical Israeli dairy farming. Brands:

It is hardly to deny that the most intangible assets of T.H true Milk brand now is the brand of clean milk. TH
True Milk declares their position is “pure milk”. Quality of TH True Milk is no different from the quality of
the opponent. They have is a “different” is because the word “clean” in the “feel” of the mothers when they
choose for their children TH True Milk (perceived quality). Skill and expertise:

Although T.H Group did not have much advantage to learn and experience, T.H True Milk always try to
learn as well as decrease the drawback by hiring expert guidance, recruitment management. Typically in
equipment, T.H Group has hired experts from Israel and machine in order to training Vietnamese farmers
2.1: The Value chain of T.H True Milk:
Primary activities
Content
Detail activities
Support activities
Impact factors

Inbound logistic
-Company produces the main raw material (milk).

-Self-produces raw material is sugar.

-Control the source of food for cattle.

-Preservation and Transportation

– Build dairy farm of T.H company in Thien Dan district, Nghe An province. – Imported fully from abroad
with the number of 22000 cows and continued investment on 45000 cows (2013). -Acquisition Nghe An
Tate & Lyle factory (2011).

-Food source: imported food combined with the main system that processes the grass of company. Milk will
be transported into 4 small tanks with a capacity of 1000 liters. Through the dedicated filter in 37 degree C
and then go through the cooling system to go into reservoirs in the temperatures of 3-4 degree C. Milk is
transferred to the cool storage tank truck for transport to the processing factory. -Technology:

+Closed production cycle followed by international standards. +Buy technology management and automatic
milking from Israel: Atitag, Atilite.

-Human resource:
Sign the consulting contract with dairy farmers Afikim (Israel).

Learning and spread-out:

+There are professionals working from abroad.
+Manager who has experience in the dairy industry.

Operation
Manufacturing and processing

-Procurement packaging.
– Milk will process and package at the factory located in Hung Yen. -T.H True Milk use Tetra Pak
packaging, Swedish corporation specialized in manufacturing paper by packaging carton. +Technology:

Automatic production line

+Staff:
Using approximately 900 local employees and a number of specialists from abroad Links with packaging
suppliers and distributors of packaging products. -Institutional:
Import tax on domestic packages.

Outbound Logistic
-Collecting

-Transportation

-Distribution
-Milk was produced in Hung Yen factory will be stored in a short time and then transported to main delivery
locations. – used mainly trucks for transporting.

-Distributed directly to T.H true milk stores and large distributors. -Technology:
-The milk storage tank in the optimum temperature (3-4 degrees C).

Marketing and sales

-Advertisement

– Fixed Price

-Build own distribution channels

– advertise on TV, magazines, outdoor posters, or even through company website. All of activities or PR are
focused on image and information about food safety. Prices of product officially had on T.H company
website.

-Distribution through retail outlets T.H True Mart and other distribution channels. -Staff:
Recruitment of senior executives from rival.

-Infrastructure:
T.H true milk had more than 100 their own stores.

Services

Combined with bank that issue payment cards.

T.H Group combined with North Asia Commercial Joint Stock Bank had preferential issue outstanding.
Customers will be enjoyed some benefit when using card to pay bills such as buying product of T.H: fresh
milk, fresh vegetable, meat, etc.

Through the value chain, the differentiation of T.H True Milk is increased a lot compared with other
competitors. + Inbound logistic reflected on where to focus efforts for production inputs. Business strategy
of T.H is to create high-products and to achieve that company focus on management and quality assurance
through activities such as farm building, technology or recruitment from abroad. +Another thing I could
mention is in marketing and sales activities. Value of T.H True Milk is created through strong promotional
strategy that hit product quality through striking quality control and started to build its own system True
Mart distribution serves
not only the current milk products but also the strategic development of the company’s new products, such
as vegetables, fruits.

2.3: SWOT analysis:

Opportunities
1.Potential market is still growing (5-7%/year)
2.Economic and political are stability
3.Suppliers of raw materials from domestic are improved.
4.The young population structure and the speed of population are going up gradually. 5.Milk consumption
became necessary.
Threats
1.Customers’tastes increase strictly more than ever before. 2.Exchange rate fluctuations affect input costs.
3.More and more competitors on the market
4.Impact of economic crisis on input cost and operating expenses. 5.Lending interest rate fluctuations.
Strengths
1.”Clean” milk brand
2.Modern production technology ( purchased from Israel and New Zealand) 3.Active integration by building
dairy farms and its own distribution system 4.Current market share is expanding.
5.Had own distribution channels

– S4S5O1O2O4O5:
Expanding the current market share and exploit the new market (in rural). – S1S2S5O2O3O4:
Build “clean” milk brand. Develop the new product life of T.H True Milk (dairy products such as: yogurt,
cheese, etc. – S2S3O2O3:
Reduce production costs in order to reduce the cost compared with competitors by investing in new grass-
processing and in training staffs. – S1S4S5T1T3:
Focus on fresh milk market share and use the “clean” milk brand to create the trust of consumers. –
S2S3T2T4:
Improve the existing production line to reduce production costs, reduce management costs by training
existing workforce from foreign experts.
Weaknesses
1.Do not have after sale service.
2.Do not have experience in production.
3.Production system cannot meet the demand for output.
4.The current capital still use borrowed funds

-W1O1O5:
Build after sale service systems or customer care to maintain and create customer loyalty -W2O1O5:
Attract competitors’ staffs by the higher wage and welfare policies. -W3W4O1O2:
Attract more investments to expand production capabilities of the company (buy cows, a new production
line) -W1T1T3:
Establish after sales service center
-W2W3T2T4:
Contact suppliers outside in case of necessity. Find long-term supply contracts. -W4T4T5:
Consider to cut unnecessary costs, handling of project plans for production or inoperative.

Reference
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