Aditya Birla Group

Problems:
1. Healthcare
2. Education
3. Model Villages
4. Sustainable Livelihood Programs

Solutions:
Focused on the all-round development of the communities around Aditya Birla Group plants located
mostly in distant rural areas and tribal belts. All the Group companies — Grasim, Hindalco and UltraTech
have Rural Development Cells, which are the implementation bodies.

The group partners with government bodies, district authorities, village panchayats and the end
beneficiaries — the villagers. This way the beneficiaries are also involved in the process of betterment.
The group also partners with like-minded Non-Government Organizations to achieve these goals

The Group is responsible for building hospitals, schools, toilets as well as community development
projects that include making rural women self-sufficient by providing skills and means of earning
livelihood. The group is also responsible for adopting villages in Tamil Nadu, Karnataka, Chhattisgarh,
Maharashtra, Gujarat, Madhya Pradesh and Rajasthan with an objective to convert them into self-
sustaining villages and getting them above the poverty line.

Who is Working on It:

The projects are carried out by the Aditya Birla Group under the aegis of the "Aditya Birla Centre for
Community Initiatives and Rural Development"

The group partners with various government and non-governmental organizations to achieve their goals

Is It Effective:
1. 300 villages have been chosen for the model village programme which will be self-sufficing
within 5 years
2. Over 450,000 school children (Grade 5 to 12) in 31 remote blocks of Madhya Pradesh,
Rajasthan, Maharashtra and Odisha have been provided with solar lamps
3. Project Gyanarjan coaches 1,000 underprivileged students for Board level and CET competitive
examinations. Besides this, the plant teams mentor around 2,000 students appearing for Board
exams
4. At the groups 56 schools across India, they provide quality education to 46,500 children. Merit
Scholarships are given to 32,000 children from the interiors. Over 28,000 children in the
hinterland of India are being taught conversational English to build their confidence
5. Over a million patients treated at 5,000 medical camps at the groups 20 hospitals annually
6. Over 5,000 physically challenged persons have been provided with artificial limbs making them
self-reliant
7. The group has helped immunize 70 million children against polio over the last 7 years
8. HIV Aids Awareness programmes reach out to 30,000 people annually
9. Vocational Training Centers and the Aditya Birla Rural Technology Park train 95,000 people in
sustainable livelihood projects
10. The groups 4,500 Self-Help Groups have led to the empowerment of 45,000 women who now
earn between Rs.3,000 to Rs.7,000 a month.