Company CSR

TATA Group

1.Brief introduction of the firm

Founded by Jamshedji Tata in 1868, the Tata group is a global enterprise, headquartered in
India, comprising 30 companies across ten verticals.
The group operates in more than 100 countries across six continents, with a mission 'To
improve the quality of life of the communities we serve globally, through long-term
stakeholder value creation based on Leadership with Trust’.
Tata Sons is the principal investment holding company and promoter of Tata companies.
Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts,
which support education, health, livelihood generation and art and culture.
In 2019-20, the revenue of Tata companies, taken together, was $106 billion (INR 7.5
trillion). These companies collectively employ over 750,000 people.
Each Tata company or enterprise operates independently under the guidance and supervision
of its own board of directors. There are 29 publicly-listed Tata enterprises with a combined
market capitalisation of $123 billion (INR 9.3 trillion) as on March 31, 2020.
Companies include Tata Consultancy Services, Tata Motors, Tata Steel, Tata Chemicals, Tata
Consumer Products, Titan, Tata Capital, Tata Power, Tata Advanced Systems, Indian Hotels
and Tata Communications.

2.Area under CSR conducted

Tata Group adopts three-pronged approach toward CSR
"In CSR, at the group level we focus on three broad areas: volunteering, disaster response and
group programmes. Our volunteering initiative, Tata Engage, encourages Tata colleagues to
connect with society at large, to develop a deep understanding of our core purpose to improve
the quality of life of the communities we serve globally," Mistry said.
"In CSR, at the group level we focus on three broad areas: volunteering, disaster response and
group programmes. Our volunteering initiative, Tata Engage, encourages Tata colleagues to
connect with society at large, to develop a deep understanding of our core purpose to improve
the quality of life of the communities we serve globally," Mistry said.
Tata Engage aims to institutionalise volunteering across the Group, in a manner whereby its
efforts are invested in areas where they are needed the most and planned such that the
outcomes are more fruitful and sustainable.
Tata Engage has delivered over a million volunteer hours last year, which places it among the
largest corporate volunteering programmes in the world, said Mistry.
The Tata Group also runs a group CSR programme called Tata STRIVE that equips
communities with information, technology and the capacity to achieve improved health,
education and livelihood outcomes.
"We are identifying CSR programmes where our group companies can collaborate and create
a bigger impact at the national or global stage. The first such initiative is in the area of skills
development, under the banner of Tata Strive. In times to come, this initiative will help skill
millions of youth and enable them to earn meaningful livelihoods," said Mistry.
On the environmental side, climate change and global warming pose the most critical
challenges to the group.
Mistry listed out the ongoing initiatives to address this problem.
While, Tata Steel is participating in the ultra-low carbon steel initiative, Tata Motors has
committed to source 100 per cent of its energy from renewable sources in the future, he
added.

3.Which states/region/locality most CSR work done by the company

Tata Motors
Served 3.36 lakh+ cooked meals and distributed 20,500+ grocery kits
Established helpline numbers for food related requests from temporary and contractual
workers
Served 5,850+ stranded truck drivers and co-drivers
Disinfected 97,000 vehicles — buses, rickshaws and private vehicles — as part of a
partnership with the Delhi Transport Corporation
Conducted awareness campaigns through social media, banners, posters and other
sensitisation tools
The International business of Tata Motors extended support in the form of funds, meals,
medical supplies in Sri Lanka, Bangladesh, Malaysia, the Philippines, Thailand, Nepal,
Vietnam and Uganda
TCS
Created advisories, audio messages and posters in 10 Indian languages focusing on physical
and emotional well-being guides, which have been virtually delivered to 4.5 lakh+ people in
rural areas
With 22 million+ Americans filing for unemployment benefits, the company offered pro
bono services to improve the performance and capacity of the benefits systems in 18 states
across the United States
Reached 18,000 students in underdeveloped areas of South Africa through a digital
awareness campaign
As an aggregator of more than 200 food banks, helped Feeding America build a system for
allocation of food, services and donations

Tata Chemicals
2 lakh masks being created by Okhai and self-help groups
Supported 325+ farmers by connecting them to households in Mithapur and Dwarka, selling
47,000+kg of vegetables and distributed 10,000 seed kits across 42 villages of Gujarat for
kitchen gardening
Provided dry ration kits to 9,500+ families in Gujarat, Tamil Nadu, Andhra Pradesh, Madhya
Pradesh, Telangana, West Bengal and hygiene kits to 10,000 families in Mithapur
Held awareness drives in 43 villages across Gujarat and Andhra Pradesh

Tata Power
6.84 lakh+ face masks being stitched through Dhaaga, a women empowerment initiative
Supported 5 lakh+ people with food grains
Reached 4.6 lakh+ people through awareness campaigns, sanitisation, mobile medical
services, etc
Supported farmers in marketing 68,000kg+ of vegetables
Facilitated supply of green fodder for 3,600 cattle daily amounting to 43MT
Linked 4 lakh+ people with public distribution systems to get dry ration and food packets

Tata Consumer Products Limited

Organised awareness drives for communities in and around plantations and estates and
distributed 1.65 lakh masks
Donated close to 4 tonnes of food grains, tea and coffee, disinfectants through Tata Coffee
Ensured 4,000+ migrant workers safe travels back to their home district/state through Tata
Coffee
Provided food kits to the elderly through Tata Cha and a tie-up with Helpage India
Partnered with the Khichdi Project to provide ingredients like salt and pulses for meals for
migrant workers and families in Mumbai, helping them provide 30,000 meals a day for 10
days
Contributed an amount equal to 2 lakh cups of tea to ease the situation for tea shop owners in
Tamil Nadu
Supported hospitals and emergency services across the United Kingdom, the United States,
Poland, Australia and Canada with donations and care packages

Tata Communications
Provided meals and ration to 58,000 people in Delhi, Maharashtra (Mumbai, Pune and
Nandurbar) and Karnataka (Bengaluru)
Conducted sensitisation sessions on Covid-19 safety measures in Odisha and Jharkhand
Collaborated with Tata Power Delhi Distribution Ltd in Delhi to support 1,000 migrants
Tata Realty and Infrastructure
Distributed food and hygiene kits to 9,400 migrant workers for three weeks

Titan Company
Provided food and water to 12,200 migrants in Hosur and Bengaluru

Tata Projects
Provided food supplies to ~4,000 migrant families in Bihar, Odisha, Telangana and
Arunachal Pradesh

Tata Advanced Systems Ltd

Provided 1,500 food packets daily to migrant and daily wages workers near Tata Advanced
System Ltd.’s factories in Bengaluru for 30 days

Jaguar and Land Rover

Deployed 370+ vehicles globally to support Red Cross and other emergency response
organisations during the pandemic

4.Funds spent in last five/ten years

CSR programmes aim to be relevant to local, national and global contexts, keep
disadvantaged communities as the focus based on globally agreed sustainable development
principles and be implemented in partnership with governments, NGOs and other relevant
stakeholders. Tata companies are involved in a wide variety of community development
and environment preservation projects.
In Last 10years, the group has spent INR 80000 crore on CSR expenditure and has
positively impacted millions of lives.
The Tata group’s activities relate to education, livelihoods and skill development, rural
development, water and sanitation, healthcare and strengthening services.

5.Work done during COVID time

Tata Sons Chairman N Chandrasekaran group companies have collectively extended a help of
Rs 2,500 crore towards COVID-19 relief across both the waves of the pandemic that started
in March 2020.
Speaking at the Annual General Meeting of its cash cow TCS, Chandrasekaran said more
than the financial commitments, the work done on the ground by the Tata group companies,
like helping build new hospitals and expanding oxygen capacity, has been the focus area.
The group's holding company Tata Sons and the string of philanthropic trusts which majority
own the company had committed Rs 1,500 crore after the first wave of the pandemic.
Later, as the pandemic continued in the country, group companies including larger ones like
TCS and Tata Steel made additional contributions to the tune of Rs 1,000 crore.
"So, the group overall has made a commitment and spent to the order of Rs 2,500 crore
approximately,"
The group has helped add 3,300 beds in hospitals, participated in the construction of two
hospitals and increased oxygen capacity by 1,100 metric tonnes a day, which was 10 per cent
of the total installed capacity nationally.

6.Impacts of CSR
Corporate Social Responsibility (CSR) not only can be impacting the society we live in and
create a healthier community, but it can also be part of a business strategy for success. It
builds a crucial ethical stand, in which members are accountable for fulfilling their public
duty. Our actions must benefit the whole of society. In this way, we can create the right
balance between economic growth and the well-being of society and the environment.

7.Our learnings towards this CSR study

Clearly, CSR programs cost money and take some staff attention away from the
organization's business. CSR exercise strengthen the bond among jobholders. People develop
a habit of working together as a unit to help others. CSR also goes a long way in rearing a
positive image of the brand. People start believing in the brand and nothing can help you
further than your punters trusting you and your brand. However, a good CSR program can
bring you multiple business benefits, including the following:
 Improving your company's reputation, and its ability to manage reputational risks.
 Helping to promote your brand and image in an increasingly socially-aware and
perceptive
 marketplace.
  They also develop a sense of piety and attachment towards their order which is at
least supposing for the society.
 Positive word of mouth ultimately helps to prompt further yield for the order.
 In present’s script of cut throat competition, everyone is so tied-up in chasing
targets and handling the pressure at sweatshop that we actually, forget that there's
a world around us as well.
 CSR in a way also plays a vital task in the progress of the society, which would at
the end of the day serve us only.

8.References

https://www.tata.com/

https://www.tata.com/investors
www.economicstimes.com
www.busniessstandard.com
https://www.tata.com/newsroom/covid19/tata-group-response-to-covid19-n-chandra
https://www.hugillandip.com/2020/02/the-positive-impact-of-corporate-social-responsibility/