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Today’s 3 Key Takeaways

1. Consumer expectations for

ecommerce are higher than ever.

2. Shipping can be a differentiator for

your ecommerce business.

3. The right fulfillment tech stack is essential for

your ecommerce business to reach its full potential.

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2020 was a disruptive year — as you know.

10 years of
At the height of the pandemic,
ecommerce growth happened in just 90 days.

YOY ecommerce
growth in 2020 around
the world.

Source: Metapack Ecommerce Delivery Report, 2021, Statista

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Consumers now prefer shopping online

more likely to buy apparel and fashion online...

more likely to buy home decor online...

more likely to buy beauty/personal care

products online...
Source: COVID-19 Shopping Retrospective, Kickstand Communications, 2021
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And a large share has gone digital for good.

of consumers... say they will of consumers... now

continue to shop
online after COVID-
19.
say
they prefer to shop
online vs in stores.
Source: Metapack Ecommerce Delivery Report, 2021, COVID-19
Shopping Retrospective, Kickstand Communications, 2021 5
The shipping and delivery experiences are an extension of your brand.

of consumers say the delivery experience

stands out most when thinking about a purchase.

of consumers say the

shipping and
delivery experience directly impacts their
decision to shop with a merchant again.
Source: Last Touch, Lasting Impact, ShipStation, 2021-2021 6
And a negative delivery experience could signal lost customers and
irreparable brand damage.

of consumers say a poor shipping

experience directly impacts their
perception of a retailer.

Source: Last Touch, Lasting Impact, ShipStation, 2021-2021 7

Consumer expectations have increased

of consumers agree that shipping speed influences their

purchasing decisions more than it did a year ago.

of consumers are more concerned about shipping costs

than they were a year ago.

of consumers expect merchants to offer a slower, free

shipping option to counterbalance slower shipping times.

Source: COVID-19 Shopping Retrospective, Kickstand Communications, 2021

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Consumers now expect certain features as part of the ecommerce experience.

More than HALF of all ● Free shipping (56%)

consumers now say
they expect ecommerce
● Extended return windows (54%)
companies to offer ... ● Free returns (54%)

Source: COVID-19 Shopping Retrospective, Kickstand Communications, 2021

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Fast vs. Free: Which is More Important?

Of consumers are content with the

cheapest delivery option, but 23%
would pay a premium for same-day.

Of shoppers in the US prefer same-day

delivery to any other time of arrival.

Source: McKinsey, How Consumers Demands are Reshaping Last Mile Delivery 10
Tracking is no longer a ‘nice to have’.

Want full visibility into expected shipping

timelines before making any online purchase

Expect retailers to provide branded shipping

and returns status updates via email

Source: COVID-19 Shopping Retrospective, Kickstand Communications, 2021

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Alternative fulfillment options are growing
What is your preferred fulfillment channel for receiving online deliveries?

82% 9% 8% 2%
Home In-Store Collection Locker
Delivery Collection Point Collection

Source: Metapack Ecommerce Delivery Report, 2021 12

There’s never been a better time to start or grow an ecommerce business … IF you can master shipping.

Fulfillment challenges as you grow:

● Fulfilling your first orders
● Finding ways to save money
● Keeping up with growth
● Fast vs. Free delivery
● Finding efficiencies that save time
● Shipping overnight, cross-border, etc
● Integrating shipping with other software

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There’s never been a better time to start or grow an ecommerce business … IF you can master shipping.

Fulfillment challenges as you grow:

● How do I meet customer demands for
fast and free with a strained carrier
network and rising costs?
● How do I ship unusually large or heavy
items — products that consumers once
bought in stores?
● How do I create a fulfillment experience
that keeps customers coming back for
more?
Source: Metapack Ecommerce Delivery Report, 2021, Statista 14
The market is moving toward Multicarrier Parcel Management Solutions (MCPMSs):

75% of retailers say it’s a

priority to create a flexible
logistics network that
incorporates scalability
and multiple options.

Source: Metapack Ecommerce Delivery Report, 2021 15

How an MCPMS Solves Your Shipping Challenges
Compare rates Get discounted
across carriers carrier rates

Use different Connect to other

carrier types apps in stack

Automate shipping Scale into new

processes markets globally

Tap into added Extend the brand

support experience
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The Ecommerce Evolution
Shipping as a Challenge

Shipping Mastery

Shipping as an Advantage
● Decreased transportation spend
● Increased profits per parcel
● Time savings
● Improved customer satisfaction
● Informed decision-making
● Simplified collaboration
● Cost-effective scale
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Today’s 3 Key Takeaways

1. Consumer expectations for

ecommerce are higher than ever.

2. Shipping can be a differentiator for

your ecommerce business.

3. The right fulfillment tech stack is essential for

your ecommerce business to reach its full potential.

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 Have question?
Get in touch with us at:
shipengine.com/contact/

jim.gagliardi@shipengine.com
https://www.linkedin.com/in/jamesgagliardi/

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