AI to

unleash

your

brand
GUIDE to midjourney
I’m Going to Cover:

1 Prompt anatomy

2 Defining a brand prompt

3 Think AI

4 Making the outcomes consistent

5 Fine-tuning at scale

Let’s get started --->

The progress Midjourney made over
the last couple of months is crazy.

/imagine prompt Street photography of a boy, --version

--version 3
--version 4 --version 5

Now anyone can produce world-

class images and illustrations.

There is a huge but though --->

It’s virtually impossible to
differentiate one author from

the other.

Simple prompts will result in generic

outcomes...

Unless you master everything AI has

to offer.

How?

Let’s start with prompts--->

1. Anatomy of a prompt
/imagine prompt [medium] [scene/description] [style]
[parameters]

[medium]

(not always required

Street photograph
Studio photograph
Film stil
Paintin
Sculptur
etc.
/imagine prompt [medium] [scene/description] [style]
[parameters]

[scene/description]

Keep it short and concise. Don’t use

too much grammar or synta
Two persons giving high-fiv
Man holding a ba
Cat jumping on Moo
etc.
 [medium] [scene/description] [style]
/imagine prompt
[parameters]

[style]

What will mostly make your AI image

unique and the focus on this guide
Art and Design style
Artist
Colors and Palette
Lightin
Perspective, etc.

You can mix and stack different

styles to create a unique look.
 [medium] [scene/description] [style]
/imagine prompt
[parameters]

[parameters]

Give you more control over the

imag
--ar aspect ratio (16:9, 3:4, 1:3,...
--v version (5, 4, 3, ...
--iw image weight (when using an
image reference
--q quality (0.25, 0.5, 1, 2
etc.
2. Define your brand
prompt
To make this guide more interesting I
will try to define a brand prompt, for
our agency and generate assets
based on that.
I will experiment with different styles
and prompts structures.
And I will do that by starting from an
existing human made and on brand
illustration.
2. Define your brand prompt

Step 1: Scene Description

I would first describe it as:

A man with a mustache playing

chess with a baby.

 A man with mustache playing chess with a baby,
/imagine prompt
cartoon, --ar 16:9 --v 5
2. Define your brand prompt

Step 2: Brand Colors

An easy way to contorl the output is
by defining colors.

You can define them by a HEX code.

In our case we’re going to use Blue

and YellowOrange.
 A man with mustache playing chess with a baby,
/imagine prompt
cartoon, in YellowOrange and Blue, --ar 16:9 --v 5
2. Define your brand prompt

Step 3: Fine tune your

description

If we want to get close to the initial

compositions we need to see the
whole body of our characters
Let’s add that part as well --->
 A man with mustache playing chess with a baby,
/imagine prompt cartoon, in YellowOrange and Blue, whole body visible
--ar 16:9 --v 5
2. Define your brand prompt
Step 4: Add styles
Ok, the composition looks more like
the original image now.
Let’s experiment with the style even
further.
 A man with mustache playing chess with a baby, flat illustration
prompt in YellowOrange and Blue, whole body visible --ar 16:9 --v 5 ,
 A man with mustache playing chess with a baby, silk print
prompt YellowOrange and Blue, whole body visible --ar 16:9 --v 5 , in
 A man with mustache playing chess with a baby, Pixel art, in
prompt YellowOrange and Blue, whole body visible

--ar 16:9 --v 5

 A man with mustache playing chess with a baby, Low Poly, in
prompt YellowOrange and Blue, whole body visible

--ar 16:9 --v 5

Starteipst5:reexperferencesiment with
2. Define your brand prompt
Let’s also experiment with some old
masters’ names --->
 A man with mustache playing chess with a baby, by Caravaggio
prompt in YellowOrange and Blue, whole body visible --ar 16:9 --v 5 ,
 A man with mustache playing chess with a baby,

prompt by Eugene Delacroix, in YellowOrange and Blue, whole body

visible --ar 16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Raphael, in YellowOrange and Blue, whole body visible --ar

16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Giotto, in YellowOrange and Blue, whole body visible --ar

16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Albrecht Dürer, in YellowOrange and Blue, whole body visible

--ar 16:9 --v 5
As you might know it’s also possible

to define the style using the names

of living creators.

I know there are a lot of questions

and polemics about how their works

were used to train AI. So it’s

important to use that with care.

For the sake of experiment, let’s give

it a try --->
 A man with mustache playing chess with a baby,

prompt by Amy Sillman, in YellowOrange and Blue, full body visible --ar
16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by David Hockney, in YellowOrange and Blue, whole body visible

--ar 16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Beeple, in YellowOrange and Blue, whole body visible --ar

16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Enki Bilal, in YellowOrange and Blue, whole body visible --ar
16:9 --v 5
 A man with mustache playing chess with a baby,

prompt by Moebius, in YellowOrange and Blue, whole body visible --ar

16:9 --v 5
2. Define your brand prompt

Step 6: Describe even

better (optional)

Btw, we haven’t changed our scene

description, but it’s possible to

describe as much as possible to get

a composition closer to the original

illustration.
 Photography of a man with a mustache playing with a baby.
prompt Baby sitting in a highchair. Table with chess between them.
Side view, whole body visible --ar 16:9 --v 5
 Photography of a man with a mustache playing with a baby.
prompt Baby sitting in a highchair. Table with chess between them.
Side view, whole body visible --ar 16:9 --v 5
3. Think AI

I personally believe it’s important to

use each medium’s “plasticity” and

characteristics.

In this case, it would be a missed

opportunity if we would limit

ourselves to illustrations when we

can produce other kind of images

not easy to create with traditional

methods.

Let’s explore them --->

 Photography of a man with mustache playing chess with a baby,
prompt in YellowOrange and Blue, whole body visible --ar 16:9 --v 5
 Sculpture of a man with mustache playing chess with a baby, in
prompt YellowOrange and Blue, Pop Art, whole sculpture visible --ar
16:9 --v 5
 Movie scene of a dad with a mustache playing chess with a
prompt baby, in blue yellowOrange dark blue, dramatic lighting, shallow
depth of field, --ar 16:9 --v 5
 Video installation, a man with mustache playing
prompt baby, in YellowOrange and Blue, --ar 16:9 --v 5 chess with a
 Lego, Dad with mustache playing chess with a baby, in
prompt YellowOrange and Blue, whole body visible --ar 16:9 --v 5
 Fantasy movie scene of a dad with a mustache playing chess
prompt with a baby, in blue yellowOrange dark blue, Van Gogh, neon
light, shallow depth of field, 2D detailed --ar 16:9 --v 5
 3D render, a man with mustache playing chess with a baby,
prompt infrared photography, foil, in YellowOrange and Blue, pastel
colors, dreamy glow, --ar 16:9 --v 5
4. Validate your brand
prompt
Once you’ve settled on the style you
like, it’s time to test whether you can
replicate it consistently.
Let’s keep using illustrations from our
blog as reference.
Of course, you want your brand
prompt to be as unique as possible.
 Movie scene of a dad with a mustache playing chess with a
prompt baby, dramatic lighting, clothes in blue yellowOrange dark blue,
--ar 3:2 --v 5
For the sake of this guide, imagine
we want to proceed with the
following style and prompt.
Let’s see if we can recreate other
scenes with this prompt:
 Movie scene of hot dog stand and a seller giving high five to a
prompt customer, dramatic lighting, clothes in blue yellowOrange dark
blue, --ar 3:2 --v 5
And finally let’s test it with this
illustration --->
 Movie scene of a girl looking far away on a ladder through the
prompt clouds, dramatic lighting, clothes in blue yellowOrange dark blue,
--ar 3:2 --v 5
5. Fine-tune colors at scale

In Midjourney, you can’t specify the

exact colour you want yet.

The odds are is that the output will

not be 100% accurate.

However, there’s a solution to that.

Here’s the Midjourney output:

As you can see the yellow and blue

are off brand.

We can color correcting the image in

photoshop:

then export our changes as a

custom LUT!
LUTs (Lookup tables) are mostly

used by filmakers and colorists.

Let’s test the LUT:

after applying LUT

That’s a wrap!
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The material may not be distributed,

in whole or in part, without our prior
written permission.