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  • Ad Creatives Blueprint - Feb 2023

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    Игорь Мореходов
    12 views8 pages
    The document provides recommendations for TikTok and Facebook advertising strategies that focus on user-generated content. It suggests starting ads with a problem-solving hook to engage customers, introducing products and brands to new users with explainer videos featuring products, generating comments and replies to boost engagement, showing before and after photos, using secret-revealing "POV" videos addressing problems, and including value points at the end of solving videos to increase returns on ad spend. The document also offers booking a strategy call to discuss creative plans.

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    The document provides recommendations for TikTok and Facebook advertising strategies that focus on user-generated content. It suggests starting ads with a problem-solving hook to engage customers, introducing products and brands to new users with explainer videos featuring products, generating comments and replies to boost engagement, showing before and after photos, using secret-revealing "POV" videos addressing problems, and including value points at the end of solving videos to increase returns on ad spend. The document also offers booking a strategy call to discuss creative plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views8 pages

    Ad Creatives Blueprint - Feb 2023

    Uploaded by

    Игорь Мореходов
    The document provides recommendations for TikTok and Facebook advertising strategies that focus on user-generated content. It suggests starting ads with a problem-solving hook to engage customers, introducing products and brands to new users with explainer videos featuring products, generating comments and replies to boost engagement, showing before and after photos, using secret-revealing "POV" videos addressing problems, and including value points at the end of solving videos to increase returns on ad spend. The document also offers booking a strategy call to discuss creative plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    The

    AD
    CREATIVE
    blueprint
    FB + TikTok edition
    FEBRUARY 2023
    TikTok
    Product
    Feature
    Intro
    UGC
    -20% CPA MoM

    Pro tip: Start with a strong


    hook addressing a problem
    that customers experience
    with other competitors
    Explainer/Features
    Introduce the brand and product to new users

    6.07X ROAS
    TikTok
    Comment
    Reply
    UGC
    -56% CPA MOM

    Pro tip: Use tokcomment.com


    to easily generate your
    comment images
    Before
    &
    After

    3.24X ROAS
    TikTok
    POV
    UGC
    "POV: When you get a tool to
    the hard part of the job for
    you"

    4.15X ROAS
    TikTok
    Problem
    Solving
    Secret
    Address a problem by offering up
    a secret.
    Include value points at the end of
    the video

    4.38X ROAS
    book a creative
    strategy call
    BOOK NOW

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