PM Accelerator PRO

Syllabus

BY DR. NANCY LI
 Product Manager Accelerator Pro
Syllabus
July 2022, 2nd edition

Thursday Office Hours and Mock Interviews

Learning Objective:

You will gain access to the private PMA alumni-only Discord channel, 1:1 mentor
sessions, and unlimited mock interviews and Q&A, so that you can ask our mentors and
me anything. You will have our personal guidance every step of the way.

Example:
7/7/2022 How to Come Up with a Strategy to Prep for Amazon Senior PM & Mock
Interviews
6/30/2022 Example of Quantitative Survey & Mock Interviews
6/23/2022 What is the Best Way to Package a Past Experience & Mock Interviews
6/16/2022 Should I Apply for Experienced PM Roles even though I don't Meet the YOE
Requirement & Mock Interviews
6/9/2022 As a Product Manager, When You Have a Dataset Given to You, What Do You
Look For & Mock Interviews
6/2/2022 Does an Amazon Recruiter Reaching Out to Me Impact My Candidacy when I
Apply to Another PM Position at Amazon & Mock Interviews
5/26/2022 What is the Difference Between Customer Success Manager and PM & Mock
Interviews
5/19/2022 With the Hiring Freeze of the Big Tech Companies, How Should We
Reimagine in Networking or Job Search & Mock Interviews

Copyright 2022 Nancy Li International LLC. All rights reserved

Sunday Live Cases

Module 1: Resume and Networking Mastery

Learning Objective:

You will create your 30s elevator pitch, killer PM resume, and networking scripts, and
get access to the alumni referral network that my students used to land 9 interviews in a
week including FAANG companies.

1.1 30s Elevator Pitch

1.2 [INSPIRATION] Psychology and Mindset of Landing Your Dream PM

1.3 How To Write A Killer PM Resume And What Resources To Use

1.4 Networking Strategy, Framework and How To Find Hiring Managers On LinkedIn

1.5 Take Massive Action! How did she land 9 interviews out of 31 applications in a
week?

Live Case Study:

Networking & Resume Mastery
Building A Strong Personal Brand On LinkedIn (REQUIRED)
Networking Secrets - 75% LinkedIn Response Rate! (REQUIRED)
How to Find Opportunities at Startups

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 2: Product Manager Behavioral Interview

Learning Objective:

You will identify your gap, highlight your transferral skills, and repackage your stories
using the GRAIL framework I invented to WoW the hiring managers, and pass the
behavioral PM interviews.

2.1 Behavioral Interview Questions

2.2 Interviewing with the GRAIL Framework

2.3 How To Prepare Enough Interview Stories & Typical Behavioral Interview Mistakes
to Avoid

2.4 Framework to Answer How to Turn A Product From Concept To Execution

2.5 3X2 Framework for Personality & Job Focused Questions

2.6 Questions To Ask A Recruiter And How To Follow Up

2.7 How To Apply The Framework (REQUIRED)

2.8 How To Prepare The First Round PM Interview

Live Case Study:

Product Manager Behavioral Interview
Live Mock Interview for "What's Your Favorite Product?" (REQUIRED)
Secrets in the Amazon/Audible Recruiting Process By Ex-Audible Recruiter

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 3: How To Build A Tech Product?

Learning Objective:

You will learn in real-life how FAANG companies build their products and create a solid
PM foundation even if you have no PM experience.

3.1 Design Thinking

3.2 Do You Need To Build A Product Portfolio?

3.3 Product Portfolio Examples and Tools To Identify Your Experience Gap For PM In
All Levels

Live Case Study:

Case study 56: Improve Amazon.com & A/B Testing
Case Study 50: Improve Redfin
Case Study 38: Improve Spotify
Case Study 31: Design a Gym App during COVID
Case Study 20: Design An Dating App During COVID
Case Study 14: Improve ClubHouse
Case Study 8: TikTok Ads Customer Interview
Case Study 1: Improve LinkedIn

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 4: How To Build A Product Portfolio?

Learning Objective:

You will gain end-2-end PM experience and create your product portfolio to demonstrate
your PM skills and leadership impact, so that you can level up yourself and build
confidence.

4.1 Agile and Value Proposition

4.2 Product Metrics Framework

4.3 Go-To-Market Strategy

4.4 Product Portfolio Overview and Customer Journey Map

4.5 Product Roadmap

4.6 User Stories, Requirements, and Risks

4.7 Business Module, MVP

4.8 Package Your Portfolio

4.9 Product Requirements

4.10 Write User Stories For Uber Eats

Live Case Study:

Case Study 57: Redesign COVID Vaccination Experience and Strategy
Case Study 51: iPhone Roadmap
Case Study 39: Design UberEats' Roadmap
Case Study 32: Smart Cities Product - How to Reduce Car Crashes in Cities and How
To Write Good Product Requirements
Case Study 21 and 22: Design Product Roadmap Of Instagram Shopping & LinkedIn
GTM Strategy For Chinese Market [Required]
Case Study 15: Redesigning Airbnb's Product Roadmap During COVID and Product
Requirement Examples
Case Study 9: Women With Low Sex Drive Issues Portfolio [Highly Recommended]
Case Study 2: AirBnB Lean Canvas and TikTok Ads Design

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 5: Product Sense/Product Design Interview

Learning Objective:

You will master how to easily and quickly crack the product design and product sense
interview in 45 minutes, even if you are designing a product you are not familiar with.

5.1 Product Sense Interview

Module 5 Case Summaries and Sample Answers:

Case Study 23 Summary: Google PM Interview: Redesign an exciting experience of
Google Music

Live Case Study:

Case Study 58: How would you create a competitor for IMDB?
Case Study 52: Improve Tesla Model 3
Case Study 40: Design a Grocery Store for a Dense Urban Area
Case Study 33: Google Interview: Design A Permanent Work From Home Solution
Case Study 25: Design A Travel App For Facebook
Case Study 23: Google PM Interview: Redesign an exciting experience of Google Music
Case Study 16: Apple PM Interview: Design An App Store For Seniors (50+)
Case Study 10: Design An Uber App For People With Disabilities [Highly
Recommended]
Case Study 3: Google PM Interview: Design An App For A Museum

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 6 : Product Metrics/Execution Interview

Learning Objective:

You will learn the unique framework I invented (MYCSPHD, CPT framework) to crack
the product execution and product metrics questions in FAANG companies.

6.1 Product Metrics Interview: MYCSPHD Framework

6.2 Product Metrics Interview CPT Framework

Live Case Study:

Case Study 59: If you are the PM of the Coinbase ads campaign, the CEO reaches out
to you and asks whether the last campaign during Supporbowl is successful or not, how
would you go about it.
Case Study 53: Success Metrics of Docusign
Case Study 41: Success Metrics of Discord. Discord weekly active user dropped by
10% MOM, why and what you should do?
Case Study 34 & 35: How would you measure the success of rider incentives in Uber
rides marketplace? Uber ridership dropped by 50% during COVID, how to improve it?
Case Study 27 & 28: YouTube Success Metrics & FB Event RVSP show up rate is 50%,
how to improve it?
Case Study 26: Wayfair's Return Rate Increases by 20%
Case Study 24: Product Metrics For FB Live
Case Study 17 & 18: Instagram Story Product Metrics and FB Buy/Sell Group Creation
dropped 10% MOM
Case Study 11 & 12: Product Metrics: FB Marketplace Metrics, Amazon Gift Card
Feedback Loop
Case Study 4 & 5 & 6: FB Event Product Metrics, WhatsApp User Dropped, YouTube
High Bounce Rate

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 7: Systems Design Interview

Learning Objective:

You will learn the MIT systems design methodology from the best engineering school in
the world so that you can crack the PM systems design case in 45 min and use the
same knowledge to communicate with engineers after you start your new job, even if
you don’t have a tech background.

7.1 MIT Systems Design Framework

7.2 How To Prepare For Google, Facebook, Amazon, and Startup PM Interviews

Live Case Study:

Case Study 60: Design Twitter (powered by AWS Cloud)
Case Study 54: Design Self-Driving Cars
Case Study 48: Design Doordash
Case Study 42: Design Grubhub
Case Study 36: Design Zelle
Case Study 30: 6/9/2021 Alumni Panel: Design Instagram
Case Study 29: Design Alexa
Case Study 19: Design Netflix
Case Study 13: Machine Vision Car Crash When Up by 30%
Case Study 7: LinkedIn InMail 5% Open Rate

Copyright 2022 Nancy Li International LLC. All rights reserved

Module 8: Product Strategy Interview

Learning Objective:

You will learn in real-life how CEO and VP of product create product strategies and
generate 10-year roadmap using the GUCCI framework I invented, so that you can
crack a product strategy interview in 45min and become a CEO of Product after you
start your new job.

8.1 How to use GUCCI framework to create 10- year product strategies

Live Case Study:

Case Study 61: What should you do as the Delta CEO
Case Study 55: What should Google do on healthcare and Why? Design the
feature/product
Case Study 49: How do you think new technologies will impact public transportation?
Case Study 37: Should Lyft Enter the Indian Market or Not?

Copyright 2022 Nancy Li International LLC. All rights reserved