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Who is this
presentation for?

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Who is the presentation for?

● 7-figure ecommerce brands

● Potentially 5/6-figure brands

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3 takeaways

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3 Takeaways

● How to approach branding

● How to develop your brand using a step by step formula
● How to share and execute your brand strategy

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A quick intro

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A quick intro

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How to approach
branding

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How to approach branding

At its core, answering these 4

questions:
What exactly ● Who are you
is branding? ● Why are you here
● What you’re going to do
● How you’re going to do it

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 How to approach branding

Branding is not

● Logo
What exactly ● Style guide
is branding? ● Fonts
● Colors
● Copy

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How to approach branding

Brands define and

communicate what they stand
for by answering these 4
What exactly questions:

is branding? ● Who are you

● Why are you here
● What you’re going to
● How you’re going to do it

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How to approach branding

Why is branding
important?

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How to approach branding

Why is branding
important?

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How to approach branding

Why is branding ● Unifies your team!

important?

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How to develop
your brand

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How to develop your brand

Recall the 4 ● Who are you

questions every ● Why are you here
brand must ● What you’re going to do
● How you’re going to do it
answer

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How to develop your brand

● VISION
Answer by ● MISSION
defining 3 things ● VALUES

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How to develop your brand

The elephant in
the room

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How to develop your brand

Weak in the
knees

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How to develop your brand

The cheat code

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How to develop your brand

● Write down your belief

Belief statements
statements ● Start each statement with “I
believe…”

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How to develop your brand

Mark Zhang’s belief statements

● I believe in showing gratitude every single day.
● I believe great sleep is the non-negotiable foundation you need to create
your best life.
● I believe it’s impossible to unlock your full potential if you’re not getting an
afternoon nap every day.
● I believe “hustle culture” is toxic, counterproductive, and foolish.
● I believe life rewards bold and decisive action, rather than timid indecision.
● I believe in being more effective rather than looking busy.
● I believe office politics is destructive, small-minded, and evil.

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How to develop your brand

Vision

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How to develop your brand

Vision
● Why does your brand exist in the world?

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How to develop your brand

Vision
● What if it’s not all that grand?

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How to develop your brand

Vision
● Microsoft’s evolving vision: “A computer on every desk and
in every home” to “help people and businesses throughout
the world realize their full potential.”

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How to develop your brand

Vision
● Manta’s evolving vision: “Make the best sleep mask in the
world” to “empower light sleepers to sleep better so they
can do more.”

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How to develop your brand

Vision
Tesla’s vision example:

● To accelerate the world’s transition to sustainable energy.

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How to develop your brand

Mission

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How to develop your brand

Mission
● Bridges the gap between now and your vision

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How to develop your brand

Mission
Question to ask yourself:

● What do we need to do today, so that in 2 or 3 or 5 years

we're going to feel like we've made significant progress in
realizing our vision?

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How to develop your brand

Mission
Manta Sleep’s mission:

● Champion the pro-nap movement by demonstrating to the

world our impact when we prioritize great sleep and
afternoon naps.

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How to develop your brand

Mission
Tesla’s mission:

● To create the most compelling car company of the 21st

century by driving the world’s transition to electric vehicles.

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How to develop your brand

Values

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How to develop your brand

Values
Answer these questions:

● How do you behave?

● What are the things you believe in?
● What do you think is right/wrong?
● How do you act?
● Where do you stand?
● What characteristics do you admire about yourself and
others?

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How to develop your brand

Values
Manta Sleep Values

● Put pack members first

● Show gratitude
● Embrace systems
● Use clear and transparent communication
● Do the right thing
● Keep leveling up
● Be an action hero
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How to develop your brand

Bonus
Don’t forget your
belief statements

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How to share and
execute your brand
strategy

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How to share and execute your brand strategy

Share a
document like
this

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How to share and execute your brand strategy

Website

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How to share and execute your brand strategy

Brand Style
Guide

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How to share and execute your brand strategy

Tone of
voice

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How to share and execute your brand strategy

Manta Website

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How to share and execute your brand strategy

Hiring video

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How to share and execute your brand strategy

Social Media ADS Emails

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Thank you.
hello@markzhang.com | mantasleep.com