The Future of Social Commerce Playbook

BRAND

PDPAOLA - STORY

Barcelona, 2014. Young siblings Paola and Humbert Sasplugas

made a life-changing decision after quitting their promising careers
in Architecture and Finance to pursue their dream: creating an
industry-changing company by turning Paola’s childhood passion
for jewellery and design into a lifetime project.

PDPAOLA is the result of a balanced combination of the creative

and business worlds, working together towards the disruption of
the jewellery industry. Four years later, PDPAOLA has built a
strong and talented team of professionals leading their way up to
the top of the international jewellery space. Today, PDPAOLA is a
deeply loved and respected brand with thousands of international
customers and fans.
BRAND

VALUE PROPOSITION

— UNIQUE FASHION AND LIFESTYLE POSITIONING

— STRONG VISUAL IDENTITY.

— VERSATILE PRODUCT THAT FITS WELL BOTH FANCY-UP AND

INFORMAL OCCASIONS.
Introduction - The Future of Social Commerce Playbook

Current Ecosistem
Introduction - The Future of Social Commerce Playbook

“ The importance of selling through brand generation“

“ Connect with your “ Not just selling “ Creative Matters“

audience“ products“
Branding - The Future of Social Commerce Playbook

1. Mix product anb branding assets

2. Create your own storytelling

3. Keep your content fresh

Conversion - The Future of Social Commerce Playbook

1. Use all platform options

“ Instagram Shop“
“Localized Shopping”
“Pinterest product tagging”

2. Drive sales through branding actions

Diversification - The Future of Social Commerce Playbook

“ Split your strategy for every

channel“
Thank you