School of Mechanical Engineering

Assessments and Rubrics: Fall Semester 2021 - 22

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Course Code and Class Id : MGT1022 and VL2021220103258 & 259
Course Name : Lean Start-up Management
Faculty In-charge : Dr. S. Thiagarajan Slot: TE1
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Assessment-1
1. Type of Business

Mention the different types of business and identify one that will be appropriate to
your startup. You can justify the choice. (3)
2. Structure of the organization
Mention the different types of organizational structures and choose one that is
suitable for your startup, with emphasis on roles, responsibilities, and flow of
information, as well as the hierarchy within the organization. (7)
Assessment-2
3. Survey details for the choice of the business
Topic/Idea, nature of the product/service and startup, target market/customers,
demand, possible drivers and barriers, possible competitors, and any other details
deemed suitable (This can be done for 5 topics/ideas), followed by references. (7)
4. Justification for the selected business
Based on the above and the outcome of your team’s discussion/brainstorming
session, one topic/idea can be chosen and give details regarding potential
market/customer, potential growth, market share and unique competitive advantage.
(3)
Assessment-3
1. Location details
Mention the location with details and the reason for choosing it. (3)
2. Company Logo and Name of the Business
Mention the name of the business, design a logo for the company and explain its
significance as regards the startup (4)
3. Slogan/Catchphrase of your Business
Decide on the slogan/catchphrase, and specify its meaning (3)
Assessment-4
1. Management and Employees
Give details about the management of activities in terms of strategy and employees
in terms of their roles (refine what you have given in Assessment 1) (3)
2. Levels of your Administration
Refine the hierarchical levels given in Assessment 1. (3)
3. Details of Employees required
Give details of employees required in terms of qualification, experience, any special
skills needed, etc. (4)
Assessment-5
1. Product or Service Details (MVP)
Decide on the minimum number of features needed for your product/service
initially.
This may be decided by your team after a thorough discussion or by survey through
Google form. (8)
2. Alternatives available in the market
Give the details of the alternatives available (if any) in the market briefly. (2)
Assessment-6
1. Targeted Customers
Give briefly details of probable customers who will go for your product/service. (2)
2. Strategies for attracting customers
List the available strategies for marketing your product/service and explain in detail
each one of them.
Assessment-7
1. Competitors
2. Market Strategy
Assessment-8
1. Financial Planning
i. Initial Investment
Capital required for meeting initial costs such as inventory, office space,
licenses, product development, etc.
Be specific as far as the requirements of investment as well as the sources
such as seed money, startup capital, etc.
ii. Operating Expenses
These include funds required to perform day-to-day operations. Plan the
activities of the startup and accordingly decide on the operating expenses.
Be specific about the operating expenses that is relevant to your startup.
 2. Break-Even Analysis
The chart which helps to decide the operating region where there is no loss or gain.
It includes fixed costs and variable costs in its analysis.
Draw the break even chart and show the operating region(s). Show all relevant costs
and measures as related to break-even.
Assessment-9
Business Plan (Do not exceed more than 10 pages. Write very briefly on each topic)
 Contents and executive summary
o Table of contents
o Give a snapshot of the entire plan, something that explains your
business to an intelligent reader in only a few minutes
 The opportunity
o First, outline the problem, its scope, and the market trends that may
affect how your market experiences this problem in the years ahead,
and then introduce the solution you are proposing
o Also use the opportunity section of your business plan to highlight the
economics underlying the problem and the factors that will drive your
solution’s success, such as market penetration and product innovation
o Summarize the data, and explain its implications for investors
 The company and its offering and strategy
o Expand on your proposed solution to the problem you have identified:
the product or service itself as well as your company and how it is
organized. Include any data you have on your solution
 Goals
o Investors will want to know how you plan to grow, so include a
section on your goals for the company. If there is a chance that the
company will become a tempting acquisition target for a larger, less
innovative competitor, mention this possibility
o If your company’s products are not yet market-ready, you should
describe your plans for product rollouts. Include snapshots of any
viable prototypes you’ve created, as well as an artist’s rendering of the
final physical product. If your products are market-ready, include
high-quality photos
 Business model and strategy
o A business model is about how you plan to make money; strategy is
about differentiation and competitive advantage
 Ownership
o Details of current owners and control
 The team
o Without giving lengthy biographies of each team member, highlight
the experiences or qualifications the key team members bring to the
enterprise. Why are they (and you) the right individuals to accomplish
the mission?
  Marketing plan
o Potential customers, Market size, Various customer segments, Ways
of accessing each segment, Sales and promotion approaches, Purchase
of decisions of customers, Strengths and weaknesses of competitors
 Operating plan
o Operational issues, Supplier relationships, Inventory, Tasks internally
handles and outsourced, Overall details of converting inputs to outputs
that customer value
 Financial plan
o The balance sheet describes what the company owns—its assets—and
how those assets have been financed (through liabilities and the funds
of the current owners) as of a particular date
o The income statement reveals the company’s revenues, what it spent
to gain those revenues, and the interest and taxes it paid over a
specified period
o The cash-flow statement tells readers the sources and uses of cash
during the same period
Assessment-10
1. Future Plans
i. Expansion
ii. Introducing new products and services

Important dates

Assessment No. Due date for submission

1 26/8/2021

2 26/8/2021

3 9/9/2021

4 23/9/2021

5 23/9/2021

6 7/10/2021

7 21/10/2021

8 11/11/2021

9 25/11/2021

10 02/12/2021
Review I: 07/10/2021 and 09/10/2021
 A short presentation for 10 minutes should be made by individual batches and
power point presentation should be submitted as soft copy before the review.
• Survey details
• Justification of chosen business
• Details of progress made till date
 General question and answer session
 Minutes of Meeting recorded with details of the individual contribution made (As
per the template provided) and discussion

Review II: 11/11/2021 and 13/11/2021

 A short presentation for 10 minutes should be made by individual batches and
power point presentation should be submitted as soft copy before the review.
• Details of progress made till date
• Focus will be on marketing strategy and financial plan
 General question and answer session
 Minutes of Meeting recorded with details of the individual contribution made (As
per the template provided) and discussion

Review III and Final Assessment: During 2/12/2021 and 09/12/2021

 A hard copy of the consolidated report submitted before the review.
 A short presentation for 20 minutes should be made by individual batches and
power point presentation should be submitted as soft copy before the review.
• Complete report in PPT presentation, with focus on the major details of
the startup
 Question and answer session for individuals

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