Professional Documents
Culture Documents
Chapter – I
Introduction
Chapter – II
Industry profile
Chapter – III
Company profile
Chapter– IV
Chapter – V
Chapter – VI
Bibliography
CHAPTER – I
INTRODUCTION
HUMAN RESOURCES
Human Resources is an evolving and dynamic field that challenges the ability of even the
most professional to keep abreast of policies, procedures, compliance requirements, and best
practices. Human resource management has become the central concern of any organization
either in public, private or cooperative sector. Human resources play a vital role in the
development of modern economics. In the changing economic environment, HRM is assuming
much greater importance than ever before. It is conceived to be different from the traditional and
conventional nation of “personnel management”. A nation with an abundance of physical
resources will not benefit itself unless human resources make use of them. In fact, human
resources is solely responsible for effective use of physical and natural resource and for the
transformation of traditional economic into modern and industrial economics.
Meaning
Definition
Michael J. Jucius defined personnel management as “the field of management which has to
do with planning, organization, direction and controlling the functions of procuring, maintaining
and utilizing a labour force, such that the:
Objective for which the company is established are attained economically and
effectively.
Objectives of all levels of personnel are served to the highest possible degree, and
Objective of society are duly considered and served.
Human Resource Management is an active factor of production; all other factors are capital,
material, building, plants, machinery etc., all these factors are meaningless if capable persons
are not available to work upon these factors to production. Human brain has unlimited energy to
“think and act”. The high efficiency food quality of work depends upon capability of employees.
The development of human resources refers to the upgrading of their skills organizational
development and prosperity. The present day business complex environment is associated to
mature and judicious man power supply and enhancing their abilities for the benefits of the
organization.
The HRD concept is new and is used in two terms. Macro, which refers to the improvement in
qualities and productivity of employees, and Micro level, refers to the quality of managers and
employees so as to get higher level of productivity and improvement isthe quality of work.
The HRD is a continuous process which refers to develop effectiveness in a scientific way. This
is a program which is referred to accept all new changes without disturbance to production. The
HRD is related to all-round development of the employees working is an organization.
Though the importance of labour officers was recognized as early as 1929, the appointment of
welfare officer to solve labour and welfare problems gained momentum only required the
appointment of welfare officer was concerned only after the enhancement of the factories.
Act of 1948.Section 49 of the Act required the appointment of welfare officer in companies
employing more than 500 workers. At the beginning, government was concerned only with
limited aspect of Indian labourers (regulation of recruitment, forwarding and employment) sent
to various British colonies in 1830.
The term human resources can also be explained in the sense that it is resource like any natural
resource. It does mean that the management can get and use the skill, knowledge, ability, etc.
Human resources are also regarded as, human asset, human capital and the like. The terms labour
and manpower had been used widely, denoting mostly the physical abilities and capacities of
employees. The term personnel had been used widely in the recent past to denote persons
employed in any services.
Thus, this term denotes the employees as a whole but it does not clearly denote various
components of human resource like skill, knowledge, value etc. People in any organization
manifest themselves, not only through individual come to work place; they come with not only
technical skills, knowledge etc. But also with their personal feeling, perception, desires, motives,
attitude, values etc. Therefore, employee management in an organization does mean management
of not only technical skills but also other factors of the human resources.
Training and development is an attempt to improve current and future performance by increasing
an employee‟s ability to perform through learning, usually by changing the employee‟s attitude
or increasing his/her skills and knowledge.
1. The quality and variety of the training provided is the key for motivation.
3. It is very important to change negative attitude with respect to job satisfaction, resistance to
change and job commitment.
OBJECTIVES OF THE STUDY
2. To know the barriers of training programs in the RENAULT... And organization steps to
remove barriers.
5. To know whether the employees and the advisors are satisfied or not amongst the training
and development program.
LIMITATIONS
1) Time constraint in meeting the respondents of the research. For collecting the data of the
research the day allotted for the researcher is Saturday only.
Different head of departments have given their points on this problem. The study will help in
reducing the turnover of employees in the organization.
With the help of this study it will become easier to know the perception of employees regarding
satisfaction by the organizations system.
After going through the results, the study will help to look after the overall development of the
organization.
The study would also be helpful to the organization as well as for the betterment of the
employees in the organization
Literature review:
According to G R Terry:
According to the recent review by Harvard Business Review, there is a direct link between
training investment of the companies and the market capitalization. Those companies with higher
training investment had higher market capitalization. It clearly indicates that the companies
which have successfully implemented training programs have been able to deliver customer
goals with effective results.
Middle managers are important to their organizations' success, but times are changing, and the
core competencies required to be successful as a manager in the manic middle now include
training, leadership, and project management. You need to develop your skills before you can
help others grow. As Robert Greenleaf wrote in his book The Servant Leader, "...continue to
strengthen the hands of the strong."
Level 1 Evaluation—Reaction
Level 2 Evaluation—Learning
Level 3 Evaluation—Behavior
Level 4 Evaluation—Results
According to Palo &Padhi:
A process of updating the knowledge, developing skills, bringing about attitudinal and behavior
changes and improving the ability of the trainee to perform his/her task efficiently and
effectively.
A programmed of training becomes essential for the purpose of meeting the specific
problem of a particular organization arising out of introduction of new lines of production,
changes in design, the demands of competition etc. The major benefits of training to an
organization are;
Higher Productivity
Better Organizational Climate
Less Supervision.
Prevents Manpower Obsolescence
Economical Operations
Prevents Industrial Accidents
Improves Quality.
Greater Loyalty
To fulfill Organizations future Personnel Needs
Standardization of Procedures
Benefits to employees:
Personal Growth.
Development of new skills
Higher Earning Capacity
Helps adjust with changing Technology
Increased Safety
Confidence
Training will help managers and supervisors create a system of performance management
based on clear objectives, focused on employee development, ad which involves the employee
in process.
The purpose of this study is to provide a better understanding of the adoption of technology-
based services, and to model employees behavior in the ndustry. On the basis of a review of the
literature sampling developed from the theory as well as the various general objectives regarded
as pertinent to this research, the research questions listed below were formulated.
Research Design/Methodology:
a) Literature/Internet survey
b) Design of Questionnaire
c) Sample Selection and Size
d) Sampling Procedure
e) Data Collection and
f) Analytical Tools
Literature/Internet survey:
The study started with the literature survey of journals and magazines that helped to comprehend
the various facets of the automobile industry. These sources provided the basic knowledge about
the industry, key players, their performance, key communication mediums, product features, etc
which facilitated the designing of questionnaire and hence analysis.
Design of Questionnaire:
The questionnaire was designed based upon the objectives of the study. The questionnaire
consisted of open ended and closed questions. The questionnaire is prepared on the basis of
following 1) Factors effecting training and development. 2) Identifying the training needs
viswarupa pvt ltd (renault) in Rajahmundry.3)To analyze the effect of training on the
performance levels of the employees.
The first step of research is sample selection, for which the respondents were
employees. The total employees that are been taken for sample are 90.
Sampling Procedure:
Data Collection:
For the present study, the survey method was used for collecting primary data. A
structured questionnaire was used for the purpose. The questionnaire included multiple choice
questions. The main source of secondary data has been books, internet, and articles.
The collection of data is a tedious task. For conducting any sort of research. Data was needed.
So for my research, there was plenty of primary data. I have collected the information from the
respondents with the help of questionnaire.
original source Questionnaire and personal interviews were the main instruments, which
were used for collecting primary data.
Interview and interaction with the officers and officials of thecorporation has been conducted in
order to find out the existing system of training and development and to suggest feasible
improvements in the system of JCBL. Discussions with the officials of the company have
provided detail insight into these discussions.
The corporate office of RENAULT Ltd is situated at Secunderabad and the registered office at
Rajahmundry.
The Human Resources Development Department here in plays a very vital role with regard to
training and development. Various training programmes are taken up for upgrading the skills of
the employees of the organization.
Every year annual training calendar is prepared by the Human resources development
department on the basis of consolidation of the identified training needs.
Initiating the identification and consolidation of the identified training needs for all
levels employees.
Preparing the annual training calendar on the basis of consolidation of the identified
training needs
Identification of suitable in-house (or) external faculty of conducting the training
programme either in house (or) externally by nominating employees to programmes
conducted by professional training (or) academic institutions.
Providing induction programmes for new recruits and trainees.
Evaluating the effectiveness of training programme through end of session feed back
and year end assessment by the concerned department heads.
Assisting the functional and executive authorities in designing and developing
instruments for assessment of competencies and skills of employees at the levels
envisaged.
Responsibilities:
Preparing the training schedules and modules under the guidance of Human resources
development department head.
Organizing training programmes as per annual training calendar and requests in
accordance with the procedure.
Initiating evaluation of training programmes conducted for their effectiveness as per
procedures.
Maintaining the records relevant to the quality system procedural requirements.
Assisting Human resources development department head in all human resources
development activities.
Assisting the human resources development department head in furnishing relevant data
and information pertaining to questionnaires and entry forms received from external
agencies (or) institutions and organizing bench marking activities / competitions / data
collection exercises.
Day to day administration of the department.
Even during the initial stages of the commencement of the training activities, workers
showed immense interest in training. The reason behind this is that this industry is
process industry and in process industry workers can enhance their skills and increase
their efficiency if they properly follow the training provided to them.
The company is having is own training cell with the help of which the workers are provided
necessary training to carry on their work in the most efficient manner
As a result of the training, the employees were motivated and this resulted in a higher level of
morale and increase in the efficiency of the employees.
The maximum out come of training was seen in the employees who were skilled. Their skills
were satisfactorily upgraded. The training results were also excellent in case of the employees.
The organization takes up the training programmes keeping in organization employs both on_
the_ job and off_ the_ job methods for the training of the employees. view, the time period as
well as the needs of the organization and employees.
The Under on_ the_ job methods the method employed is apprenticeship and in case of
off_ the_ job methods the methods employed are seminars, lectures and workshops.
The organization employs highly skilled, semiskilled, and unskilled workers and training
activities are taken up accordingly.
NEEDS:
During the conducting of the training and development activities the main stress is to
fulfill the needs of the organization as well as that of the employees.
APPRAISAL:
To assess the effectiveness of the training imparted the trainees fill in the training
programme feedback form before the conclusion of each training programme. All the feedback
forms are consolidated by the in-charge of the training and development.
Human Resource Development Department head revives the consolidated feedback information
to assess the effectiveness of the concerned faculty, coverage of the course content, effectiveness
of presentation, during of the programme for improvement steps in the future training
programmes.
Head of the department review the effectiveness of the training by interacting with the concerned
employees who have undergone training programmes and assess the impact of the training on
their attitudes, skills, awareness, and competencies.
Head of the department forward the training effectiveness feedback form to the HRD department
with their review comments.
As and when new experienced employees join the company, they will be given necessary
induction training by the respective departmental heads or directed to the HRD
department for an induction training over a period of one week to two weeks depending
upon the new employee’s professional experience and job profile requirements.
Head (HRD), in consultation with concerned HOD/ Chief of Operations will structure
the induction training schedule for new employees as per the job profile requirement.
Training schedule for in-plant trainees and GETs will be prepared covering introduction
about the organisation; briefing on applicable service rules; all operations and sections of
plant; safety aspects including response in case of emergency; awareness on
management policies on quality, environmental and safety management systems and
system implementation requirements etc. as per level of input requirement.
The duration of the class room training and plant visits will be normally 4-6 weeks for
in-plant trainees and12 weeks for GETs.
All in-plant trainees and GETs will under go on the job training in allocated
sections/departments during their training period as per the terms and conditions of their
appointment.
For Management Trainees the duration of Induction training will be decided in
consultation with concerned HOD.
After completion of the induction training period, feed back will be obtained from the
trainees to review the induction training methodology and take necessary measures for
improvement, if any, warranted.
.
ViswarupaAutomotives Pvt Ltd, A name of trust for leading automobile brand
like RENAULT as a reliable channel partner. The ViswarupaAutomotivespvt ltd started
its foray into a highly customer centric division of Automobile industry as designated
channel partner of RENAULTVizag in the year 2011. With Quality/ and Customer
Satisfaction as the benchmark parameters ViswarupaAutomotives grew exponentially in
the competitive field of Automobile Industry to achieve a high level of success in a very
short span of 6 years and today is regarded as one of the best Channel Partners in terms of
both Quality and Business Performance across manufacturers of various segments in
India. "Viswarupa Automotive Private Limited" which is located in the Vizag,
Rajahmundry, Bhimavaram, Srikakulam and vizianagaram is one of the biggest
RENAULT dealership in India. Excellence in business operations and complete focus on
Manpower Development made ViswarupaAutomotives to emerge into a reliable
manufacturer Channel Partner across in automobile industry.
Renault Trucks, previously known as Renault Vehicles Industries has been part of Volvo Trucks
since 2001. Renault Agriculture became 100% owned by German agricultural equipment
manufacturer class in 2008.
Together Renault and Nissan invested 84 billion (US$5.16 billion) in eight electric vehicles over
three to four years beginning in 2011.
Renault is known for its role in motor sport particularly rallying, Formula 1 and Formula E. Its
early work on mathematical curve modelling for car bodies is important in the history of
computer graphics.
Founding and early years (1898-1918):
The first Renault car, the Renault Voiturette 10V was sold to a friend of Louis’ father after
giving him a test ride on 24 December 1898.
The brothers recognised the value of that participation in motor racing could generate for their
vehicles. Renault made itself known through succeeding in the first city-to-city races held in
Switzerland, producing rapid sales growth. Both Louis and Marcel raced company vehicles.
Renault’s flagship showroom, L’Atelier Renault is located on the Champs-Elysees in Paris, with
other manufacturers such as Peugeot, Citroen and Toyota. It opened in November 2000, located
on the site of Pub Renault, which operated from 1963 to 1999. The first Renault venue at the
location was the Magasin Renault in 1910, a pioneering car showroom.
L’Atelier features a Renault Boutiqures well as regular exhibitions featuring Renault and Dacia
cars. An upmarket restaurant is located on the second floor, looking out onto the Champs-
Elysees.The ground floor can hold up to five exhibitions at any one time. As of March 2009, 20
million visitors had visited L’Atelier Renault.
Renault Classic:
Main article: Renault Classic:
Renault classic is a department within Renault that seeks to collect, preserve and exhibit notable
vehicles from the company’s history. Originally named Histoire& Collection, the collection was
assembled in 2002 and its workshops formally opened on 24 April 2003.
Music:
Throughout the 1980s and 1990s. Renault European advertising made extensive use of Robert
Palmer’s song “Johnny and Mary”. Television advertisements initially used Palmer’s original
version, while a range of special recordings in different styles were produced during the 1990s,
most famously the acoustic interpretation by Martin Taylor that he released on his album Spirit
of Django.
Sponsorship:
Renault is a sponsor of the Port Adelaide Football Club in the Australian Football League,
signing a three-year deal in 2013.Renault has sponsored films as an advertising technique since
1899. A Renault Voiturette Type A, driven by Louis Renault appeared in one of the Lumieres’
early films. Between 1914 and 1940, the company commissioned a series of documentary films
to promote its industrial activities. Renault also backed some films set in Africa during the 1920s
to promote the reliability of its products on tough conditions. Since 1983, the company sponsors
the Cannes Film Festival and it has also sponsored other festivals as the Venice Film Festival,
Marrakech Film Festival and the BFI London Film Festival.
Through its foundations and institutes, Renault funds projects around the world that focus on
education through scholarships, road safety and diversity. But Marcel was killed in an accident
during the 1903 Paris-Madrid race. Although Louis never raced again, his company remained
very involved, including Ferenc Szisz winning the first Grand Prix motor racing event in a
Renault AK 90CV in 1906.
Louis took full control of the company as the only remaining brother in 1906 when Fernand
retired for health reasons. Fernand died in 1909 and Louis became the sole owner, renaming the
company Societe des Automobiles Renault (Renault Automobile Company).Renault fostered its
reputation for innovation from very early on at the time, cars were luxury items. The price of the
small Renaults at the time were 3000 francs, an amount equal to ten years pay for the average
worker. In 1905 the company introduced mass-production techniques and Taylorism in
1913.Renault manufactured buses and commercial cargo vehicles in the pre-war years. The first
real commercial truck from the company was introduced in 1906. During World War 1, it
branched out into ammunition, military aircraft engines (the first Rolls-Royce aircraft engines
were Renault V8 units) and vehicles such as the revolutionary Renault FT tank. The company’s
military designs were so successful that Louis was awarded the Legion of Honour for his
company’s contributions.
The pre-First World War cars had a distinctive front shaped caused by positioning the radiator
behind the engine to give a so called “coalscuttle” bonnet. This continued through the 1920s.
Only in 1930 did all models place the radiator at the front. The bonnet badge changed from
circular to the familiar and continuing diamond shape in 1925. Renault introduced new models at
the Paris Motor Show that was held in September or October of the year. This led to confusion
about model years. For example a “1927” model was mostly produced in 1928.
Renault cars ranged from small to very large. For example, in 1928, when Renault produced
45,809 cars, its seven models started with a 6cv a 10cv, the Monasix, 15cv, the Vivasix, the
18/22cv and the 40cv. Renault offered eight body styles. The larger chassis were available to
coach builders. The smaller were the most popular while the least produced was the 18/24cv.
The most expensive body style in each range was the closed car. Roadsters and tourers
(torpedoes) were the cheapest.
The London operation was important to Renault in 1928. The UK market was quite large and
“colonial” modified vehicles were dispatched from there to North America. Lifted suspensions,
enhanced cooling and special bodies were common on vehicles sold abroad. Exports to the US
by 1928 had declined to near zero from their high point prior to WWI. A NM 40cv Tourer had a
US list price of over$4,600 about the same as a Cadillac V-12. Closed 7-seat limousines started
at $6,000 which was more expensive than a Cadillac V-16.
Cars were conservatively engineered and built. The Vivasix model PG1, was sold as the
“exective sports” model beginning in 1927. Lighter weight factory steel bodies powered by
a3180 cc six-cylinder motor provided a formula that lasted until the Second World War.
The “de Grand Luxe Renaults” those with a wheelbase over 12- foot (3.7 m) , were produced in
small numbers in two major types six and eight cylinder. The 1927 six cylinder Grand Renault
models NM,PI and PZ introduced the new three spring rear suspension that considerably aided
stability that was needed since some vehicles surpassed 90 mph (140 km/h).
The 8-cylinder Reinastella was introduced in 1929 and expanded to a range culminating in the
1939 Suprastella. Coach builders included Kellner, Labourdette, J. Rothschild et Fils and Renault
bodies. Closed car Renault bodies were often trimmed with interior woodwork by
Rothschild.Renault Viva Grand Sport and Helene Boucher. During the 1930s Renault settled
several speed world records with Caudron planes thanks to its six-cylinders engines and
aerodynamic designs.
In 1928 Renault an upgraded specification to its “Stella” line. The Vivastella’s and Grand
Renaults had upgraded interior fittings and a small star fitted above the front hood logo. This
proved to be a winning differentiator and in the 1930s all cars changed to the Stella suffix from
the previous two alpha character model identifiers.
The Grand Renaults were built using a considerable amount of aluminium. Engines, brakes,
transmissions, floors and running boards and all external body panels were aluminium. Of the
few that were built, many went to scrap to aid the war effort.
Renault was one of the few French vehicle manufactures that pursued the production of aircraft
engines after World War 1. In the late 1920s it attempted to produce a high-power military
engine to compete with the American Pratt & Whitney units, which proved unsuccessful,
although its civil engines achieved better results. In 1930s the company took over the aircraft
manufacturer Caudron, focusing its production in small aeroplanes, acquired a stake in Air
France and partnered to establish the airmail company Air-Bleu. Renault continued developing
tanks as part of France’s rearming effort including the D1 and the FT’s replacement the R 35.
During the late 1920s and early 1930s, Renault was surpassed by Citroen as the largest car
manufacturer in France. Citroen models at the time were more innovative and popular than
Renault’s. However by mid 1930s the French manufacturers were hit by the Great Depression.
Renault could initially offset losses through its tractor, railroad and weaponry businesses while
Citroen filed for bankruptcy and was later acquired by Michelin. Renault became again the
largest car manufacturer a position it would keep until the 1980s.
Renault was finally affected by the economic crisis in 1936. The company sold Caudron and
spun off its foundry and aircraft engine divisions into related but autonomous operations keeping
its core automotive business. Between 1936 and 1938 a series of labour disputes, strikes and
worker unrest spread throughout the French automobile industry. The disputes were eventually
quashed by Renault in a particularly intransigent way and over 2,000 people lost their jobs.
A few weeks after the Liberation of Paris at the start of September 1944 the factory gates at
Renault’s Billancourt plant reopened. Operations restarted slowly in an atmosphere poisoned by
plotting and political conspiracy. In 1936 the billancourt factory had been the scene of violent
political and industrial unrest that had surfaced under Leon Blum’s Popular Front Government.
The political jostling and violence that followed liberation ostensibly reflected the rivalries
between capitalist collaboration and communist resistance, many of the scores settled predated
the invasion.
Meanwhile the provisional government accused Louis Renault of collaborating with the
Germans. In the frenzied atmosphere of those early post liberation days with many wild
accusations. Renault was advised by his lawyers to present himself to a judge. He appeared
before Judge Marcel Martin, on 22 September 1944 and was arrested on 23September 1944, as
were several other French auto industry leaders. Renault’s harsh handling of the 1936-1938
strikes had left him without political allies and no one came to his aid. He was incarcerated at
Fresnes prison where he died on 24 October 1944 under unclear circumstances, while awaiting
trial.On 1 January 1945 by de Gaulle’s decree, the company was posthumously expropriated
from Louis Renault. On 16 January 1945it was formally nationalised as RegieNationale des
Usines Renault. Renault’s were the only factories permanently expropriated by the French
government. In subsequent years, the Renault family tried to have the nationalisation rescinded
by French courts and receive compensation. In 1945 and again in 1961 the courts responded that
they had no authority to review the government’s action.
In secrecy during the war, Louis Renault had developed the rear engine 4CV which was
subsequently launched under Lefacheuxin 1946. Renault debuted its flagship model, the largely
conventional 2-litre 4-cylinder Renault Fregate (1951-1960), shortly thereafter. The 4CV proved
a capable rival for cars such as the Morris Minor and Volkswagen Bettle its sales of more than
half a million ensured its production until 1961.
The Dauphine sold well as the company expanded production and sales further abroad including
Africa and North America. The Dauphine sold well initially in the US although it subsequently
became outdated against increased competition including from the country’s nascent domestic
compacts such as the Chevrolet Convair. Renault also sold the Renault Caravelle roadster, which
was called the Floride outside North America.
Renault then launched two successful cars the Renault 4 (1961-1992), a practical competitor for
the likes of the Citroen 2CV, and Renault 8. The larger rear engined Renault 10 followed the
success of the R8 and was the last rear engined Renault. The company achieved success with the
more modern and more upmarket Renault 16, a pioneering hatch back launched in 1966 followed
by the smaller Renault 6.
On 16 January 1970 the manufacturer celebrated the 25 th anniversary of its 1945 rebirth as the
nationalised RegieNationale des Usines Renault. The 1960s had been a decade of aggressive
growth a few months earlier in October 1969 the manufacturer had launched the Renault 12
combining the engineering philosophy of its hatch-backs with the more conservative “three-box”
design. The four-door Renault 12 model fit between the Renault 6 and Renault 16. The model
was a success. 1970 was also the first year during which Renault produced more than a million
cars in a single year, building 1,055,803.
In the late 1960s and 1970s the company established subsidiaries in Eastern Europe, most
notably Dacia in Romania, and South America (many of which remain active) and forged
technological cooperation agreements with Volvo and Peugeot, (for instance, for the
development of the PRV V6 engine which was used in Renault 30, Peugeot 604 and Volvo 260
in the late 1970s).In the mid 1960s Renault Australia was set up in Melbourne. The company
produced and assembled models including the R8, R10, R12, R16, sporty R15, R17 coupe’s R18
and R20. The unit closed in 1981. Renault Australia also built and marketed Peugeots. From
1977, they assembled Ford Cortina station wagons under contract the loss of this contract ended
the factory.
When Peugeot acquired Citroen and formed PSA the group’s collaboration with Renault was
reduced although established joint production projects were maintained. Prior it’s merging with
Peugeot, Citroen sold to Renault the truck and bus manufacturer Berliet in 1975, merging it with
its subsidiary Saviem in 1978 to create Renault Vehicles Industrials which became the only
French manufacturer of heavy commercial vehicles. In 1976 Renault reorganised the company
into four business areas automobiles (for car and light commercial vehicles or LCV’s), finance
and services, commercial vehicles (coaches and trucks over 2.5 tons GVW) and minor operations
under an industrial enterprises division(farm machinery, plastics, foundry, etc.). In 1980 Renault
produced 2,053,677 cars and LCVs. The cars at the time were the Renault 4, 5, 6, 7, 12, 14, 16,
18, 20 and 30 the LCVs were the 4, 5 and 12 Societe and the Estafette. The company added
54,086 buses/coaches and trucks.In North America, Renault partnered with American Motors,
lending AMC operating capital and buying a minority 22.5% stake in the company in late 1979.
The first Renault model sold through AMC’s dealerships was the R5, renamed Renault Le Car.
Jeep was keeping AMC afloat until new products particularly the XJ Cherokee could be
launched. When the bottom fell out of the 4*4 truck market in early 1980 AMC was in danger of
bankruptcy. To protect its investment Renault bailed AMC out with cash at the price of a
controlling 47.5% interest. Renault replaced some AMC executives and Jose J. Dedeurwaerder
of Renault became President of AMC.
The Renault AMC marketing effort in passenger cars was not successful compared to the
popularity for Jeep vehicles. This was because by the time the Renault range was ready, the
second energy crisis was over taking with it much of the desire for economical, compact cars.
One exception was the Renault Alliance (an Americanised version of the Renault 9), which
debuted for the 1983 model year. Assembled at AMC’s Kenosha, Wisconsin plant, the Alliance
received Motor Trend’s domestic Car of the Year award in 1983. The Alliance’s 72% U.S.
content allowed it to qualify as a domestic vehicle, making it the first car with a foreign
nameplate to win the award. (In 2000, Motor Trend did away with separate awards for domestic
and imported vehicles).US releases in the 1980s included the Renault Alliance GTA and GTA
convertible an automatic top convertible with a 2.0L engine big for a car of its class and the
Renault Fuego couple. The Alliance was followed by the Encore (U.S. Version of the Renault
11), an Alliance - based hatchback. In 1982 Renault became the second European automaker to
build cars in the United States, after Volkswagen. However, Renaults quickly became the target
of customer complaints for poor quality and sales plummeted.
Eventually, Renault sold AMC to Chrysler in 1987 after the assassination of Renault`s chairman
Georges Besse. The Renault Medallion (Renault 21 in Europe) sedan and wagon was sold from
1987 to 1989 through Jeep Eagle dealerships. Jeep Eagle was the division Chrysler created out of
the former American Motors. Renault imports ended after 1989. A completely new full sized 4-
door sedan, the Eagle Premier, was developed during the partnership between AMC and Renault.
The Premier design as well as its state of the art manufacturing facility in Bramalea, Ontario,
Canada were the starting point for the sleek LH sedans such as the Eagle Vision and Chrysler
300M.In early 1979, as part of its attempts to expand into the American market, Renault bought
a 20% minority stake in the truck manufacturer Mack Trucks. The aim of this operation was to
make use of the company’s extensive dealership network to distribute light trucks. In 1983,
Renault increased its stake in Mack Trucks to 44.6%. In 1987, it transferred the ownership of a
42% stake to Renault Vehicles Industries.
In the late seventies and early eighties Renault increased its involvement in motorsport with
novel inventions such as turbochargers in their Formula One cars. Renault’s head of engines,
Georges Douin, orchestrated the installation of turbocharged European cars in 1984 were
Renaults. The company’s road car designs were revolutionary in other ways also the Renault
Escape was one of the first minivans and was to remain the most well-known minivan in Europe
for the next two decades. The second generation Renault 5, the European Car of the year winning
Renault 9 and the most luxurious Renault yet the aerodynamic 25 were all released in the early
1980s. At the same time poor product quality damaged the brand. The ill-fated Renault 14 may
have been the culmination of these problems in the early 1980s.
Restructuring (1981-1995):
Renaults were somewhat successful on both road and track, including the 1984 Espace launch,
which was Europe`s first multipurpose vehicle, a dozen years before any competitor. However,
Renault was losing a billion francs a month totalling 12.5 billion in 1984. The government
intervened and Georges Besse was installed as chairman; he set about cutting costs dramatically,
selling many of Renault`s noncore assets (Volvo stake, Gitane, Eurocar and Renix), withdrawing
almost entirely from motorsports and laying off many employees. This halved the deficit by
1986, but Besse was murdered by the communist terrorist group Action Directe in November
1986. He was replaced by Raymond Levy who continued Besse`s initiatives, slimming the
company enough that by the end of 1987, Renault was more or less financially stable. However,
while Besse was convinced that Renault needed a presence in the North American market and
wanted to push forward with restructuring American Motors, Levy, facing domestic losses from
Renault at home, and losses from American Motors in the United States, along with the political
climate that led to Besse`s assassination, decided to sell American Motors to Chrysler that same
year.
The Renault 9, a small four door family saloon, was voted European Car of the year on its 1981
launch. It sold well in France, but was eventually eclipsed by the Renault 11 hatchback, as the
hatchback body style became more popular on the size of the car. The Renault 5 entered its
second generation in 1984 and continued to sell well. The long running Renault 18 was replaced
by the Renault 21 early in 1986, adding a seven seater estate badged as the Nevada or Savanna
depending on where it was sold. Renault`s top of the range model in the 1980s was the Renault
25, launched at the end of 1983.In 1990, Renault strengthened its collaborative with Volvo by
signing an agreement that allowed both companies to reduce vehicle conception costs and
purchasing expenses. Renault had access to Volvo expertise in upper market segments and in
return Volvo exploited Renault designs for low and medium segments. In 1993 the two
companies announced their intention to merge operations by 1 January 1994 and increased their
cross shareholding. The French accepted the merger, while Volvo shareholders rejected it.
A revitalised Renault launched successful new cars in the early 1990`s accompanied by an
improved marketing effort on European markets, including the 5 replacement, the Clio in May
1990. The Clio was the first new model of a generation that replaced numeric identifiers with
traditional nameplates. The Clio was voted European Car of the Year soon after its launch, and
was one of Europe`s best selling cars in the 1990s, proving even more popular than its
predecessor. Other important launches included the third generation Espace in 1996 and the
innovative Twingo in 1992, the first car to be marketed as a city car MPV. The Twingo was
roomier than any prior cars of its size range. Twingo sales reached 2.4 million in Europe, even
though the original was only built for (continental) left hand drive markets.Renault scenic,
awarded Car of the year in Europe in 1997 and the first car to be marketed as a compact MP V is
the most popular MPV in Europe for 20 years.Renault Clio IV, 5 doors or estate, named
European Car of the Year in 2006 Renault Captur is the best seller SUV in Europe since its first
commercialization month in 2013.2015 Renault Espace V, a crossover mixing elements of SUVs
and MPVs.
Renault`s financial problems were not all fixed by the privatisation, and Renault`s president,
Louis Schweitzer gave to his then deputy, Carlos Ghosn, the task of confronting them. Ghosn
elaborated a plan to cut costs for the period 1998-2000, reducing the workforce, revising
production processes, standardising vehicle parts and pushing the launch of new models. The
company also undertook organisational changes, introducing a lean production system with
delegate responsibilities inspired by Japanese systems (the “Renault`s Production Way”),
reforming work methods and centralising research and development at its Techno centre to
reduce vehicle conception costs while accelerating such conception.
After Volvo`s exit, Renault searched for a new partner to cope with an industry that was
consolidating. Talks with BMW, Mitsubism, Nissan, PSA and others were held yielded a
relationship with Nissan, whose negotiations with Daimler had stalled. Signed on 27 March
1999, the Renault-Nissan Alliance is the first of its kind involving Japanese and a French
company, including cross ownership. Renault initially acquired a 36.8% stake at a cost of
US$3.5 billion in Nissan. While Nissan in sum took a 15% non voting stake in Renault. Renault
continued to operate as a stand- alone company, but with the intent to collaborate with its
alliance partner to reduce costs. The same year Renault bought a 51% majority stake of the
Romanian company Dacia, thus returning after80 years, in which time the Romanians had built
over 2 million cars that primarily consisted of local version of Renaults 8, 12 and 20. In 2000,
Renault acquired a controlling stake of the South Korean Samsung Group`s automotive division.
In the late 1990s and early 2000s, Renault sold various assets to finance its inversions and
acquisitions, refocusing itself as a car and van manufacturer. In 1999, the company sold its
industrial automation subsidiary, Renault Automation, to Comau and its engine parts division to
TWR Engine Components. In 2001, Renault sold its 50% stake in bus/coach manufacturer
Irisbus to co-owner Iveco and its logistics subsidiary CAT France to Global Automotive
Logistics. Following the sale of Renault Vehicles Industrials to Volvo in 2001, the company
retained a minority (but controlling) stake (20%) in the Volvo Group. In 2010 Renault reduced
its participation to 6.5% and in December 2012 sold its remaining shares. In 2004, Renault sold a
51% majority stake in its agricultural machinery division, Renault Agriculture, to CLAAS. In
2006, CLAAS increased its ownership to 80% and in 2008 took full control.
In the twenty first century, Renault developed a reputation for distinctive, outlandish design. The
second generation of the Laguna and Megane featured ambitious, angular designs that turned out
to be successful. The 2000 Laguna was the second European car to feature “keyless” entry and
ignition. Less successful were the company`s more upmarket models. The Avantime, a unique
coupe/multipurpose sold poorly and was quickly discontinued while the luxury Velsatis model
also disappointed. However, the design inspired the lines of the second generation Megane, the
maker`s most successful car. As well as its distinctive styling, Renault was to become known for
its car safety by the independent company EuroNCAP Thus, in 2001, the Laguna achieved a 5-
star rating, followed in 2004 by the Modus.
In April 2010, Renault-Nissan announced an alliance with Dailmer. Renault supplied Mercedes-
Benz with its brand new 1.6L turbo diesel engine and Mercedes-Benz provided a 2.0L four-
cylinder petrol engine to Renault-Nissan. The resulting new alliance was to develop a
replacement for the smart based on the Twingo.
In February 2010, Renault opened a new production factory near Tangier, Morocco, with an
annual output capacity of 170,000 vehicles. Initially, it manufactured the Dacia Lodgy and Dacia
Dokker models followed in October 2013 by the second generation Dacia Sandero. The output
capacity increased to 340,000 vehicles per year with the inauguration of a second production
line. The site is located in a dedicated free trade area, neighbouring Tanger Automotive City.
According to Renault new factory emits zero carbon and industrial liquid discharges. Over
100,000 vehicles were produced there in 2013. Renault expects to eventually increase production
at the Tangier plant to 400,000 vehicles per year.
In December 2012 the Algeria`s National Investment Fund (FNI), the SocieteNationale de
Vehicles Industrials (SNVI) and Renault signed an agreement to establish a factory near the city
of Oran, Algeria with the aim of manufacturing symbol units from 2014 onwards. The
production output was estimated at 25,000 vehicles. The Algerian State has a 51% stake in the
facility.
In September2013, Renault launched its brand in Indonesia, the world’s fourth most populous
country with the aim of becoming one of the top European brands there until 2016. The model
range at the time of the launch consisted of the Duster (locally assembled), the Koleos and the
Megane RS. Later the Clio and the Captur were also added.In April 2015, the French
government upped their stake in Renault to 19.73 percent with the aim of blocking a resolution at
the next annual general meeting that could reduce its control over the company.
During 2016, Renault changed position on the visibility of small diesel cars in Europe as they
become significantly more expensive when re-engineered to comply with new emissions
regulations as a result of the Volkswagon emissions scandal. Renault believes that all small and
some mid size will no longer be diesels by 2020. However on Friday, 13 January 2017, Renault
shares fell as the Paris prosecutor started an investigation into possible exhaust emissions
cheating. Renault denied any foul play, stating compliance with French and European
standards.On 12 May 2017, one of the Renault manufacturing plants computer networks was
attacked by a malware known as WannaCry which was found to be something critical causing it
being shut down for one day. The production of at least 1,200 vehicles was halted.
Innovations:
1899: Louis Renault “Driving, speed changing mechanism and reversing gear” Louis
Renault invented a revolutionary direct drive gear with no drive belt, with much better
uphill performances.
1963: Renault 8 was the first serial cart with four wheel disc brake system.
1980: First patents for “Braking distribution device for total adherence”.
1988: CARMINAT, a real-time system for location and weather information. This
program received European support from 1988, under the code Eureka EU-55
CARMINAT. These are included in the Renault R-link system and Carminat Tom-Tom
devices.
Motorsport:
1907 Renault-built Replica of their French Grand prix winner, one of 4 known to exist.
In the seventies, Renault set up a dedicated motorsport division called Renault sport and won the
Le Mans 24 Hours with the Renault Alpine A442 in 1978.Renault achieved success in both
rallying and in Formula One over decades.
Renault has twelve F1 championships wins as engine manufacturer in Formula One. Nigel
Mansell, Damon Hill, Michael Schumacher, Alain Prost, Fernando Alonso, Sebastian Vettel and
Jacques Villeneuve won eleven F1 driver’s titles with cars powered by Renault engines.
The company has also backed various one-make single-seater series such as Formula Renault
and the Formula Renault 3.5.These two racing series were step in the career of thousands of
drivers, including Formula One champions Fernando Alonso, Sebastian Vettel, Kimi Raikkonen
or Lewis Hamilton or AndyCar champion Will Power.
Renault Sport develops and manufactures the Renault Sport-badged cars, as the Renault Clio
Rs(for Renault Sport) and the Renault MeganeRs, which own the world records in their
categories, such as the Nurburgring and the Suzuka circuit and awards from what car?, Evo and
other magazines.
Fernando Alonso driving for Renault F1 at Indian polis in 2005,the year in which the Renault
team won the first of their two Formula One championships.
The Renault Alphine A442, 1978 Le Mans 24 Hours winner, at the 2014 Good wood festival of
speed
DdFormula One:
Main article: Renault in one Formula One
Renault introduced the turbo engine to Formula One when they debuted their first car, the
Renault RS01 at Silverstone in 1977.The Renault team continued until 1986.From 1989 Renault
supplied engines to the successful Williams-Renault car.Renault took over the Benetton formula
team in 2000 for the 2001 season and renamed it Renault F1 in 2002.In 2005 and 2006 the team
won the Constructors’ and Drivers’ titles(with Fernando Alonso).At the 2005 French Grand Prix
Carlos Ghosn set out his policy regarding the company’s involvement in motorsport.
“We are not in formula one out of habit or tradition. We’re here to show our talent and that we
can do it properly. Formula one is a cost if you don’t get the results. Formula One is an
investment if you do have them and know how to exploit them.”
Renault powered the winning 2010 Red Bull Racing team and took a similar role with its old
team in December 2010, when it sold its final stake to the investment group Genii Capital, the
main stake holder since December 2009, ending Renault’s direct role in running a F1 team for
the second time. Renault returned to F1 as a works team for the 2016 season.
Rallying:
Renault has been involved in rallying from an early era. Marcel Renault won the 1902 Rallye
Paris-Vienna, but lost his life while completing in the 1903 Paris-Madrid rally.During the 1950s
and 1960s, Renault manufactured several small cars with rear wheel drive in some cases, as the
4CV, the R8 or the Dauphine. These cars were well-adapted to the rally of the time and the tuner
Amedee Gordini collaborated with its performance. In the 1950s the Renault Dauphine won
several international rallies, including the 1956 milleMigilia and the 1958 Monte Carlo Rally.
In 1973,Renault took control of Automobiles Alpine, a related company for several years, which
was responsible for building successful rally cars such as the A110.A highly evolved A110.A
highly evolved A110 won the first World Rally Championship, representing alpine-Renault.
In 1976, the Alpine’s competition department and the Gordini factory at Viry-Chatillon were
merged into Renault Sport. The focus shifted to Formula One, although Renault achieved several
victories including the 1981 Monte Carlo Rally with the Renault 5 Turbo before retirement from
the world rally in late 1994.
Renault cars also participate of cross-country races, most prominently the Dakar rally. The
Marreau brothers won the 1982 edition driving a Renault 20 Turbo 4X4 prototype.
Later, Renault provided a Renault a Megane platform and sponsored the Schlesser-Renault Elf
buggies that won the 1999 and 2000 editions. The 1999 car was the first two-wheel drive
Dakar’s winner.Renaults won the European rally Championship four times, in 1970, 1999, 2004
and 2005.
Corporate governance:
Renault’s head office is in Boulonge-Billancourt. The head office is located near the old Renault
factories; Renault has maintained a historical presence in Boulonge-Billancourt since the
company’s opening in 1898.
Renault revealed the Ondelios hybrid concept in 2008.but this was overtaken by the
Z.E.programee. However, Renault presented a new hybrid car in September 2014, the Eolab,
which incorporates various innovations that the company said will be added to productions
models by 2020.
In 2014 at the New Delhi Auto Show, Renault announced a new model, the Kwid Concept,
which comes with helicopter drone.
Electric vehicle:
In 2013, Renault became the leader of electric vehicles sales in Europe, thanks to its large range
of vehicles (Twizy, Zoe, Kangoo).
Beginning in 2008, Renault made agreements for its planned zero-emissions products, including
with Israel, Portugal, Denmark and the US states of Tennessee and Oregon, Yokohama in Japan
and the Principality of Monaco. Serge Yoccoz is the electric vehicle project director.
In 2008, Renault-Nissan signed a deal to produce electric cars for an initiative in Israel with
Better Place, a US company developing new non-petroleum-based transport infrastructure.
Renault aimed to set 10-20,000 cars a year in Israel. Renault also agreed to develop
exchangeable battenes for the project. Renault collaborated with Better Place to produce a
network of all-electric vehicles and thousands of charging stations in Denmark, planned to be
operational by 2011.The Renault Fluence Z.E., was selected for the Israel project. It became the
first zero-emission vehicle with a switchable battery, with trails in 2010 undertaken with the
Renault Laguna. Renault ended the partnership in 2013, following Better Place’s bankruptcy,
with only 1000 vehicle sales in Israel and 240 in Denmark.
Renault- Nissan and the largest French electric utility, Electricite de France(EDF) signed an
agreement to promote electric vehicles in France. The partnership planned to pilot projects on
battery management and charging infrastructure. Renault-Nissan also signed deals with Ireland’s
ESB and in Milton Keynes as part of the UK’s plugged in Places national project.
“We have decided to introduce zero-emission vehicles as quickly as possible in order to ensure
individual mobility against the background of high oil prices and better environment protection.”
According to Ghosn, the Renault-Nissan alliance was a fundamental step in electric car
development and that they needed each other for other issues such as battery manufacturing,
charging infrastructure and business strategy.
“I don’t think either Renault or Nissan would have been able to launch an EV alone successfully.
You can have an electric car alone. But what you cannot have is an EV business system, from
batteries to recycling to cars to infrastructure to negotiation, by being alone.”
Eco2:
In 2007 Renault introduce a new line of eco-friendly derivatives marked eco that were based on
production platforms. A minimum of 5% recycled plastic was used and the vehicle’s materials
were 95% reusable.Eco2’s CO2 emissions were not to exceed 140g/km, or would be biofuel
compatible. At the 2008 Fleet World Honours, Renault received the Environment Award. The
chairman of Judges, George Emmerson, commented,” This wasthe most hostly contested
category in the history of the Fleet World Honours, such is the clamour for organizations’ green
credentials to be recognized. These were some very impressive entries, but the plane felt that
Renault’s impressive range of low-emission vehicles was the most tangible and the most
quantifiable.
The R-Link infotainment system, developed by Renault and the CCETT labs during the 1980’s,
produced with TomTom and fitted in Renault’s vehicles, was ranked first in a user accessibility
study perfomed by an independent consulting British company SBD in Europe, R-Link getting
85% of the users satisfaction whereas the second “big five” automotive maker got a 10% lower
satisfaction from the users.
Autonomous vehicles:
Renault plans to introduce autonomous vehicle technology by 2020. The company unveiled a
prototype, the Next Two (based on the Zoe), in February 2014.
Vehicle design:
Design:
The “pre-design” era:
During its early years, Renault only manufactured the cars chassis, while the bodywork was in
charge of coachbuilders. The first car with Renault’s bodywork was the “Taxi de la Marne”
introduced in 1905. Most Renault made bodyworks were simple and utilitarian until the
Reinastella unveiling in 1928. In the 1930s Renault developed streamlined cars as the Viva
Grand Sport. In the 1950s the company worked with Ghia designers.
Renault Styling:
In 1961 with the assistance of the independent designer Philippe Charboneaux 9responsible for
the R8), the company created Renault Styling as a design department, led by Gaston Juchet since
1963. In 1975, Robert Opron was named chief designer and Renault Styling was divided into
Interior, Exterior and Advanced Design groups.
In the 1960s an in-house CAD CAM system called UNISURF was introduced led by Pierre
Bezier (who popularised Bezier curves and worked at Renault from 1933 to 1975.
Le Quement was responsible for bold designs such as the Megane II and the VelSatis giving
Renault a more coherent and stylish image. In 1995, Design and Quality were merged under le
Quement’s direction. Later the new department moved to Guyancourt’sTechnocentre, which also
became the base for Engineering and Product Planning. The group was organised in three
sections: Automobile Design: Truck, LCV and bus Design; and Concept Cars and Advanced
Design. During the next years satellite centres opened in Spain (1999), Paris (2000), South Korea
(2003), Romania (2007), India (2007) and Brazil (2008).
At the end of 2009, le Quement was replaced by Laurens van den Acker, who introduced the
“cycle of life” concept to Renaults design.
As of 2014 Engineering and Product Planning are directed by Gaspar Gascon Abellan and
Philippe Klein respectively.
Technocentre:
View of the Technocentre from the Jardin des Gogottes:
The Renault Technocentre is the main research and development facility. It is located
inGuyancourt. It covers 150 hectares and integrates all departments involved in developing
products and industrial processes (design, engineering and product planning) as well as supplier
representatives. The Technocentre gathers more than 8000 employees and comprises three main
sections. The Advance Precinct, a stepped structure surrounded by a lake, has design studios and
other departments related to early design stages. The Hive is the tallest structure and includes
research and engineering facilities dedicated to the development process of new vehicles. The
prototype build centre is an extension of the Hive. The three main structures are accompanied by
smaller technical buildings.
The Technocentres was one of the first enterprises to have real-time life-size 3D modelling
systems.
Renault Tech:
Renault Tech is a division of Renault Sport Technologies, headquartered in Les Ulis. It was
established in 2008 and is in charge of modifying cars and vans for special purposes
(transporting people with reduced mobility, driving school cars, business fleets).
Subsidiaries:
AvtoVAZ
Renault began off and on in talks with AvtoVAZ in 2005, initially insisting that CKD assemble
Logans at its facilities, while VAZ intended to keep its own Lada brand and sought only a new
platform and engine. After several rounds of talks, interrupted by VAZ’s attempts to ally with
Fiat and Magna, Renault agreed to the partnership under terms similar to its Nissan deal. Renault
and Rosoboronexport, the state corporation that is a major stockholder of VAZ, discussed
Renault increasing its stake in VAZ to 50%. Following a AvtoVAZ recapitalisation in 2016,
Renault holds over 50% of the company, making it a subsidiary.
Dacia:
Main article: Automobile Dacia
In 1999, Renault acquired a 51% controlling stake from the Romanian based manufacturer
Automobile Dacia, which increased to 99.43%. As part of the Renault group, Dacia is a regional
marquee of entry levels cars focused on Europe and Northern Africa which shares various
models with the Renault marque.
Manufacturing subsidiaries:
Alliances:
Renault-Nissan
Renault has a 43.4% stake in Nissan and Nissan holds a 15% stake (with no voting rights) in
Renault, thereby giving it effective control. Renault has a 50% stake in the joint venture Renault-
Nissan b.v., which was established to manage the Renault-Nissan alliance. The company is
responsible for the management of two joint companies, RNPO (Renault Nissan Purchasing
Organization) and RNIS (Renault-Nissan Information Services). Combined vehicle scales in
2008 reached 6.9 million (including AvtoVAZ), making the Renault-Nissan Alliance the world’s
third-largest automotive group.
American Motors:
In 1979, Renault entered into an agreement with American Motors Corporation (AMC) to sell
cars in the US.A year later Renault acquired a 22.5% interest in AMC. This was not the first time
the two companies had worked together. In the early 1960’s, Renault assembled CKD kits and
marketed Ramblers in France. In 1982, Renault increased its stake in AMC to 46.4%.The
Renault Alliance/Encore (a modified version of the Renault 9 and 11) entered production in the
US, but following AMC’s continued decline, Renault withdrew from the US in 1987 and sold its
share to Chrysler.
Proposed alliance:
On 30 June 2006, the media reported that General Motors converted an emergency board
meeting to discuss a proposal by shareholder Kirk Kerkorian to form an alliance with Renault-
Nissan. However, GM CEO Richard Wagoner felt that an alliance with disproportionaely benefit
Renault’s shareholders and that GM should receive compensation accordingly. Talks between
Gm and Renault ended on 4 October 2006.
In 2007, Renault-Nissan entered talks with Indian manufacturer Bajaj Auto to develop a new
ultra-cost car along the lines of the Tata Nano. Renault’s existing partner in India, Mahindra, was
not interested in the project. The proposed joint venture did not come to fruition and in late 2009
they companies announced that Bajaj would develop and manufacture the vehicle and supply
Renault-Nissan with completed cars.
On 7 October 2008 a Renault executive said the company was interested in acquiring or
partnering with Chrysler. On 11 October 2008, the New York Times reported that General
Motors, Nissan and Renault had all been in discussions over the past month with Chrysler’s
owner Cerberus Capital Management about acquiring Chrysler.
United Kingdom
In 2014, two Renault models were among the most numerous on British roads: the Clio (ranked
6th by total number) and the Megane (ranked 10th).
In 1980 Renault commissioned British architect Norman Foster to build the Renault Centre, an
award-winning office and distribution centre in Swindon. It was easily identified by the
extensive use of the corporate Renault yellow.
Renault enjoyed greater popularity with the arrival of the Clio supermini in March 1991. It was
regularly among the best sellers during the 1990s. The successor (launched in 1998, alongside
the final instalment of the successful “Papa & Nicole” advertising campaign), continued its
success. The sedan/saloon version, Thalia, was not launched in the United Kingdom.
Renault introduced the Megane in April 1996 to steady sales, although it failed to reach the top
ten during the first two years. In 1998, however, sales grew, making it Britain’s sixth-bestselling
car and the second most popular in its sector.
2000s:
In 2006 Renault was Britain’s third most popular brand, surpassed only by Ford and Vauxhall.In
November 2007, Renault UK lost a US$2 million lawsuit against an independent distributor,
who had placed orders for 217 cars under a discount scheme. This was intended for members of
the British Airline Pilots Association. Three were legitimate, because they had “made a profit of
some sort on every vehicle”. Two Renault employees were criticised, for having “turned a blind
eye” to the very large number of orders.
In 2008 Renault sales started declining and the marquee fell to the eighth most popular, with
89,570 sales (down 29% compared to 2007) and considerably less than 2002’s 194,685 sales.
Renault suffered more than most main brands during 2009, as the recession deepened and ended
the year with 63,174 sales and a reduced 3.17% market share.
During 2010 however, as the economy returned to growth, Renault sold more than 95,000 cars
and increased its market share to 4.71%, before falling again in 2011 to 68,449, yielding a 3.53
percent market share. In December 2011, Renault announced that the Laguna, Espace, Kangoo,
Modus and Wind lines would be disconnected as a cost-cutting measure, while 55 of its 190
British dealerships would close. By 2014 Renault sales outperformed the market overall growth
with a 41.9% increase, in spite of a range limited to the Clio, Captur, Megane, Zoe, Scenic,
Kangoo, Twizy and the third-generation Twingo, launched at the end of 2014.
Awards:
Renault models have won the European Car of the Year award six times in the last forty years:
1966: Renault 16
1982: Renault 9
1991: Renault Clio
1997: Renault Scenic
2003: Renault Megane II
2006: Renault Clio III
Renault cars have won numerous national-level awards in Spain, Australia, Ireland the United
States, Denmark and elsewhere. Renault and its Dacia subsidiary have won three “Autobest” car
of the year awards for the Duster, Logan and Symbol models.
Renault badge:
Renault’s first badge was introduced in 1900 and consisted in the Renault brother’s intertwined
initials. When the company started mass production in 1906, it adopted a gear shaped logo with a
car inside it. After World War I the company used a logo depicting an FT tank. In 1923 it
introduced a new circle-shaped badge, which was replaced by the “diamond” or lozenge in 1925.
The lozenge of Renault means a diamond that expresses the brand’s firm desire to project a
strong and consistent corporate image.
The Renault diamond logo has been through many iterations. To modernise its image, Renault
asked Victor Vasarely to design its new logo in 1972. The transformed logo maintained the
diamond shape. The design was later revised to reflect the more rounded lines of the brand’s new
styling dues. The current badge has been in use since 1992.
The logo for web and print use was updated three times thereafter. In 2004 a more realistic
representation inside a yellow square with the world “Renault” in Renault Identite typeface
besides it was incorporated. In 2007, Saguez& Partners produced a version with the word
“Renault” inside the yellow square
In April 2015, Renault introduced new designs to differentiate the company from the product
brand, as part of the ‘Passion for life’ campaign. The new brand logo replaced the yellow
background with a yellow stripe. A new typeface was also introduced. A corporate logo was
unveiled at the 2015 Annual General Meeting, incorporating Renault, Dacia and Renault
Samsung Motors.
The yellow associated with the company appeared initially in the diamond badge of 1946, when
Renault was nationalized.Both the Renault logo and its documentation (technical as well as
commercial) historically used Renault MN, a custom typeface developed by British firm Wolff
Olins. This type family is said to have been designed mainly to save costs at a time where the use
of typefaces was costly.
Renault Identite:
In 2004, French typeface designed Jean-FrencoisPorchez was commissioned to design a
replacement. This was shown in October of that year and was called Renault Identite. The Open
Type font family was developed from the Renault logotype created by Eric de Berranger.
Helvetica:
Since 2007, as part of the Saguez& Partners revamp, all graphic advertising makes use of
Helvetica Neue Condensed.
L’Atelier Renault in Paris, a cultural place, gastronomy restaurant and cars showroom.
Renault Life :
The Renault Life font family was built by Fontsmith Limited, based on the foundry’s FS
Hackney font family.
The family consists of 6 fonts in 3 weights (Life, Regular, Bold) and 1 width, with
complimentary italic.
ABOUT THE TITLE
TRAINING
Introduction:
Among the many components that go into making a company competitive are the skills of its
employees. Other components like technology and capital are not crucial. Technology can be
copied and money can be borrowed. This being an information era, whoever is able to use
information properly will have an advantage over other competitors in the same field. This is
why Human Resource Development (HRD), which transforms information into various skills of
the personnel, has great responsibility in any organization. We would call this transformation of
information into human skills as training.
Training needs arise from restructuring, expansion, performance gaps, replacing of employees
who are leaving, motivating of staff and, new technology.
The goal in training is to meet the organization objectives at shortest possible time, efficiently
and with minimum use of resources. To meet this objective, various training models have been
developed.
Definitions of Training:
As was said earlier, it is concerned with developing a particular skill to a desired standard by
instruction and practice.
Training is highly useful tools which can bring an employee into a position where he/she can do
his/her job correctly, effectively and conscientiously:
a) Correctly, in that he/she can apply whatever he/she has been taught,
b) Effectively, in that he/she may be in a position where he/she can perform to the expected
standards, and
c) Conscientiously, in that the behaviour of the trainers can bring the trainees to the position
where they can put their maximum effort at the right time.
A training course should constitute a key feature in a formal development programme, and this
could be a standard offering by various specialist bodies or in -house courses developed for the
organization‟s specialist needs. Increasingly, these options are being combined so that there is
the possibility of an externally provided course tailored to suit an organization‟s particular needs.
Help people grow within the organization in order that, as far as possible, its future needs
for human resources can be met from within.
Reduce the learning time for employees starting in new jobs on appointment, transfer or
promotion, and ensure that they become fully competent as quickly and effectively as
possible.
Challenges in Training:
Upgrading employees' performance and improving their skills through training is a necessity in
today's competitive environment. The training process brings with it many questions that
managers must answer. Included in these questions are: Is training the solution to the problems?
Are the goals of training clear and realistic? Is training a good investment? Will the training
work?
To understand how training should be developed and operated within an organization, the first
requirement is to appreciate learning theory and approaches to providing learning and
development opportunities in organizations. It is then necessary to understand the following
approaches to training.
1) Training Philosophy.
4) Planning Training.
5) Conducting Training.
7) Evaluating Training.
1) Training Philosophy:
It is not enough, however, to believe in training as an act of faith. This belief must be supported
by a positive and realistic philosophy of how training contributes to the bottom
line. Underpinning this belief is the need to set concrete objectives for training in terms of a
return on investment, in the same way as other investments have to demonstrate a pay-back. The
main areas in which such a philosophy should be developed are the following:
A strategic approach to training: this takes a long-term view of what skills, knowledge
and levels of competence employees of the organization need.
Action-orientated: Training philosophy should stress that training exists to make things
happen, to get people into action, and to ensure that they can do things they are doing
now better, or will be able to do things that they could not do before.
Training policies: These should provide guidelines on the amount of training needed, the
proportion of turnover that should be allocated to training, the scope and aims of training
schemes, and the allocation of responsibilities for training.
a) Systematic training:
The model of systematic training provides a good basis for planning training programmes, but it
is often oversimplified – training is a more complex process than this. Another drawback of
systematic training is that insufficient emphasis is placed on the responsibilities of managers and
individuals for training. The concept of planned training provides a more comprehensive
description of the training process.
b) Planned training:
Planned training is defined by Kenney and Reid as “a deliberate intervention aimed at achieving
the learning necessary for improved job performance”. The process of planned training consists
of the following steps:
Identification will need to begin with the job description. This will provide a list of the
skills and knowledge required. It can be compared with the actual skills and knowledge that the
job holder processes.
Another approach could be to look at critical incidents over, say, the past three
months that were particularly challenging or stressful. The training can then be
directed at the areas that are most relevant.
Managers will also be able to identify training for their subordinates. One of the best
ways of achieving this is through the appraisal interview, where agreed training needs can be
identified.
Individuals may request training that they perceive will equip them for a change
of job, either laterally or through promotion.
Training needs may be identified through the performance appraisal system. This
may provide the key channel for feeding back individual needs. The information
should be processed by a human resource professional in order to plan the overall
needs of the organization.
The management team may identify areas from the corporate plan that they want
included in the training plans.
Objectives: The objectives need to be considered against the desired results. The end -
result will be the acquisition of a new skill or changed behaviour. Skills and behaviours
can be learned. A skill can be learnt in isolation whereas a behavioural change will lead
to permanent change in the values and behaviours held. That means, teaching the skill of
juggling to people who can not juggle is achievable.
Timing: Is there an optimum time for the training to take place? What is the duration of
the training, and if it is to be a series of courses does a pilot course need to be planned?
Level: If the training is to be just conceptual, are the trainees experienced enough to be
able to relate it to the work situation?
Techniques: Consideration should be given to elements of technique. Is it appropriate
to use case studies or role plays? What is the objectivity level of the trainer and the
expectation of the trainee? There is a variety of training techniques that can be used.
These techniques can be divided into:
Off-the-job techniques, which are used in formal training courses away from the
place of work. These techniques include lectures, talks, discussions, the di
scovery method, case study, role-playing, simulation, group exercises, team
building, distance learning, outdoor learning and workshops.
The only general rules for conducting training programmes are that first, the courses should
continually be monitored to ensure that they are proceeding according to plan and within the
agreed budget and second, all training should be evaluated after the event to check on the extend
to which it is delivering the required results.
There are, however, a number of considerations which affect the conduct of training for specific
occupations, and those concerning managers and team leaders, sales staff, skilled workers and
office staff are the following:
Sales training.
It is believed that most learning occurs on the job through coaching, planned experience and
self-development. The onus is on managers and individuals to ensure that it takes place. Senior
management must create a learning organization in which managersrecognize that training and
development are a key part of their role and one on which their performance will be assessed.
The role of a specialized training function is generally to provide advice and guidance to
managers on their training responsibilities.
Developing training strategies which support the achievement of bus iness strategies.
Identifying external training resources, selecting external training providers, specifying what
is required from them and ensuring that their delivery of training meets the specification.
Organizing internal courses and training programmes, but often relying on outside help for
the whole or part of formal training courses
7) Evaluation Of Training:
One of the most nebulous and unsatisfactory aspects of training programmes is the evaluation of
their effectiveness. Evaluation has been defined by Hamblin, as “any attempt to obtain
information (feedback) on the effects of a training programme, and to assess the value of the
training in the light of that information”. Evaluation leads to control which means deciding
whether or not the training was worth the effort and what improvements are required to make it
even more effective. According to Hamblin, there are five levels at which evaluation can take
place
Organizational unit evaluation attempts to measure the effect of changes in the job
behaviour of trainees on the functioning of the part of the organization in which they are
employed.
The selection of trainees is a very important activity in order for an organization to achieve
desirable training results. According to Peel, the elements of trainees which have to be taken into
consideration in order for the selection of appropriate training methods are the following:
The trainers
Trainers constitute the key for the successful holding of a training programme. It is really
difficult for an organization to succeed effective training if the trainers do not have the necessary
abilities for that. According to Peel , possible trainers can be:
Outside consultants.
Universities.
Managers.
.
Classroom training.
Learners and the instructor are able to share experiences which add to the students‟
understanding. With classroom training a lot of information can be passed within a short time.
The instructor is able to make sure that what is necessary to be covered for the particular skill
required is included in the course. The instructor is therefore able to assess when the student has
acquired the required skills.
Classroom training can be said to offer full interaction which ensures maximum skills transfer.
One disadvantages of classroom training is that it requires participants to be away from there
work places and during that time they are not productive. If there is need to consult them for
some urgent matters, it may not be possible.
Also to move to the training centres may be expensive because the employer has to pay for travel
and hotel accommodation.
Classroom training can be conducted within an institution owned by the organization or carried
out by another organization.
On the job training requires that the employee work under an experienced person from whom he
has to learn the new skills. This model of training has the advantage that the employee is
learning in real life situation and hence retentive ability is highest. Also there is immediate
feedback as to the results. Whereas in classroom training one has to wait to see how the
employee applies the skills learned, on the job training the employer is able to see immediately
whether the employee has acquired the skill or not. This mode of training is cheap as there are no
extra expenses to be paid.
There are however serious shortcoming with this model. It is only limited to skills that
organization already has. The rate of learning is also slow as the employee learns only what is
related to what is happening when he is at the place of work. There is the danger that the
employee will take whatever practice at the work place (whether good or bad) as the standard.
Bad practices sometimes take root in a particular section. Also not all people are good teachers
even if they may be excellent workers. The officer assigned to offer on the job training may
deliberately withhold valuable information fearing that the new employee may take over his job.
It must be noted that, since this training is conducted on live equipment, care must be taken in
allowing the trainee to have hands-on-experience until sufficient competence has been gained. If
not properly undertaken, it may be costly through poor workmanship which may result in
unnecessary faults.
This kind of learning range from live two-way interaction including video and audio interaction.
It may take the form of distribution of learning material via the internet. Another way is
searching the internet for information using powerful search engines. Also specialized training
centers offer training over the Internet.
This new model of training achieves cost and time savings. Employees learn at there own pace
and modules can be tailored to suit each individual employee.
This method assumes that computers are widely available and there is company-wide computer
literacy. This is far from being the case. There is also the acceptance stage which employees
must undergo. Also Web based training could cause many distractions as th e employees try to
down load information from the Internet.
4) Evaluating Training:
The credibility of training is greatly enhanced when it can be shown that the organization has
benefited tangibly from such programs. Organizations have taken s everal approaches in
attempting to determine the worth of specific programs.
In this phase, the effectiveness of the training is assessed. Effectiveness can be measured in
monetary or non -monetary terms. It is important that the training be assessed on how well it
addresses the needs it was designed to address.
• Participants’ Opinions:
• Extent of Learning:
Some organizations administer tests to determine what the participants in training program have
learned. The pretest, posttest, control group design is one evaluationprocedure that may be used.
• Behavioral Change:
•
Tests may indicate fairly accurately what has been learned, but they give littleinsight into
desired behavioral changes.
Still another approach to evaluating training programs involves determining the extent to which
stated objectives have been achieved.
• Benchmarking:
Value is the measure of impact and positive change elicited by the training.
The most common approaches used to determine the effectiveness of training programs are as
under:
Following up on Training:
Any training or development implemented in an organization must be cost effective. That is the
benefits gained by such programs must outweigh the cost associated with providing the learning
experience. Training to be more effective, is supposed to be followed with careful evaluation.
Evaluation methods are discussed in the previous lecture.
Different techniques and approaches can be used to evaluate the training program and, if
required at any level, revisions and redesigning should not be avoided. It is not enough to merely
assume that any training effort of an organization is effective; we must develop substantive data
to determine whether our training
effort is achieving its goals- that is, if it‟s correcting the deficiencies in skills, knowledge or
attitudes that were assessed in needing attention. Training programs are expensive. The cost
incurred alone justify evaluating the effectiveness.
5% 0%
35%
Excellent
Good
Poor
Very Poor
60%
8% 6% 22%
Highly Satisfied
Satisfied
Not Satisfied
Very Badly Satisfied
64%
Table 3: To what extent training program are useful in day to day life.
3) To what extent you found the training program useful for day to day activities.
TABLE-3
Inference: To large extent training program are useful in day to day life.
TABLE-4
GRAPH – 4
20%
Inference: To a large extent the training department provides a congenial for learning.
TABLE-5
8% 20%
To large extent
To some extent
Very little extent
72%
6) How do you find the change OR improvement in your performance after attaining
training program?
TABLE - 6
15% 0%
Excellent
Good
Satisfied
21%
64% Poor
CHART-7
GRAPH – 7
6%
22% Excellent
Good
Satisfactory
52%
Poor
20%
TABLE-8
GRAPH – 8
No. Of Respondents
15% 16%
To long extent
To some extent
To very little extent
69%
TABLE-9
21% 22%
Excellent
Good
Satisfactory
Poor
29% 28%
Table 10: Infrastructure available in your organization for the training program.
10) What is your opinion on infrastructure available in your organisation for the training
program?
TABLE-10
No. Of Respondents
16%
40% Excellent
16%
Good
Satisfactory
Poor
28%
Inference: Infrastructure was excellent in the organization for the training program
TABLE-11
16%
35% To large extent
To some extent
18% To little extent
To very little extent
31%
TABLE-12
GRAPH – 12
No. Of Respondents
Company overall
23% development
31%
Competency
improvement
Future career growth
24%
22% Better performance
Inference: Company development was the major criterion for giving training.
Less than 10 10 20
10-20 30 60
20-40 07 14
More than 40 03 06
INTERPRETATION:
The given graph shows the 60% of the employees attend 10-20 training
programs in a year. 20% said less than 10 and 14 % between 20-40 in a year. But the portion in
favor of 10-20 is high so they attend mid of 10-20 programs in a year at JCBL.
ANNEXEURE/APPENDIX
3) To what extent you found the training program useful for day to day activities.
6) How do you find the change OR improvement in your performance after attaining
training program?
10) What is your opinion on infrastructure available in your organisation for the training
program?
SUGGESTIONS:
It is recommended that managers must ask their employees from time to time what kind of
changes they think should be brought as many employees would like to introduce or accept
certain changes in their present job.
For the above, managers must hold meetings with officers and executives of their respective
departments after at least 3 months and encourage employees to share their views and give
suggestions for any kind of change in their job or in the organization.
If the capabilities are present and the department wants to have some fun while learning, develop
a game. This game can be anything from family feud to jeopardy and more.
In either format, the employees have the answer to the questions created by management
department relating to work situations or people. It is amazing what people will remember from a
fun situation versus a forced learning experience.
When conducting the training classes, attempt should be made to keep them informative. While
communicating the ideas is important, the goal should also be to keep the employees interest and
entertained during the workshop.
CONCLUSION
It is concluded from the survey on “Training & Development”that training program conducted
in VISWARUPA PVT LTD(RENAULT), is very effective in improving the skill and knowledge
of the employee to meet the present and future requirement of the organization. It‟s found that
training place a crucial role in not only the development of employees but also in achieving the
overall organizational goals.
Through the research work it was found that employees were very satisfied by the training
provided to them and strongly agreed that after training their confidence have increased and their
skill and knowledge has also been increased and hence, there was remarkable improvement in
their performance.
BIBLIOGRAPHY
WWW.google.com
WWW.himpub.com
Website Consulted:
http://en.wikipedia.org/wiki/Automotive_industry_in_India
http://www.jcbl.com/
http://brent.tvu.ac.uk/dissguide/hm1u1/hm1u1text2.htm
http://www.citehr.com/
http://books.google.co.in/books?
id=CQYzuwkK1fMC&printsec=frontcover&dq=training+and+development+process&hl=en&sa
=X&ei=1miFT-XtBojMrQen5PC6Bg&ved=0CEkQ6AEwAQ#v=onepage&q=training%20and
%20development%20process&f=false