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SWOT ANALYSIS
Of
Cebu Ocean Park
Group 3 12-Sincerity
Part I: 2

1. What are Cebu Ocean Park’s internal (company-specific) strengths, competencies, and
capabilities?
Answer: Cebu Ocean Park is a very friendly environment not only for the aquatic animals but also for the
employees, which is a fantastic approach to attract customers because of the way the employees treat
everyone and create excellent relationships. According to the website of Cebu Ocean Park, they receive
great ratings from those who had experience to witness a unique marine-life. As of Cebu Ocean Park
competencies, the park can manage up to several sections of exhibiting both marine and terrestrial
wildlife. The facility also hosts an oceanarium, the Deep Tank Lagoon which has a volume of 3500 cubic
meters (120,000 cu ft) with a depth of 7.2 meters (24 ft), and a 360-degree viewing tunnel.Cebu Ocean park
was the 1st ever marine park in the Visayas and Mindanao , and has the largest Oceanarium in the
Philippines (bigger than Manila Ocean Park) with function spaces and a food hall. It is geared for an all-year
round tourist destination.
A. FOUR (4) MAIN ATTRACTIONS
1. DEEP TANK LAGOON WITH A 360-DEGREE VIEW
2. JUNGLE TREK
4. CREEPY CRITTERS
3. MULTI-ANIMAL SHOWS
Plus activities like SeaTREK, Glass Bottom Ride, Stingray Interaction, Fish Spa, Mermaid Swim Encounter,
Bird Feeding, Crocodile Cage
B. PRIME EDUTAINMENT FOR MARINE CREATURES
C. STATE-OF-THE-ART FUNCTION ROOMS
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2. What are the internal weaknesses that need to be improved on?

Answer: Ocean Park Cebu existing operations and productions includes numerous functions
which are expensive. They do not have any evaluations or methods to control their costs. The
labor cost and raw material cost is increasing day by day.

3. What opportunities presented by the customers and other forces can be taken advantage of?
Answer: Cebu Ocean Park can take advantage to the customers who are making vlogs, taking some pictures
that captures what’s inside the Ocean Park and share it on any social media platforms. In that, the park can have
opportunities to grow and be viral. With the help of other forces, the park will be known, not just in the country but
also in other countries and tourists will start to visit. Ocean Park will have the opportunities to have many
customers.

4. What are possible threats to Cebu Ocean Park’s business operations?

Answer: The Cebu Ocean Park was the leased lot located at the South Road Properties, the area is not that
accessible to all target market specially the low income population, the commuters and students. At SRP, there
are no public jeepneys and other ideal public vehicles allowed to enter that hinder the target markets to easily
visit and come to the park. Also some possible threats to the park’s business operations are calamities like
typhoon and earthquake and also pandemic like Coronavirus cause it will stop the business operations.
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SWOT Analysis
STRENGTHS WEAKNESSES
•Environmental friendly •Costs for Animal Care
•Can manage up to several sections of •High Costs for Maintaining Facilities
exhibiting both marine and terrestrial •Numerous Operations
wildlife
•Geared for an all-year round tourist
destination
•Bigger than any other Ocean Parks

•Invasive Species
•Social Media Promotion
•Climate Change
•Influence of Customers’ Feedback
•Collaboration Opportunities
OPPORTUNITIES THREATS
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Team Presentation

Chris James
Kath Eddrylle Enoc
Detecio

Vince Niel
John Michael
Baruc
Lastimosa Mark Timothy
Dela Cruz