Internship Report

Marketing Strategy of Janata Bank Limited

Prepared by:

Tajul Islam
BBA Program 2012 (15thBatch)
ID: 034;

Supervisor:

Dr. Shyam Sundar Karmaker

Professor

Department of Management Studies

Faculty of Business Studies
University of Dhaka

Submission: March 15, 2013.

 Letter of Transmittal
March 15, 2013

Dr. Shyam Sundar Karmaker

Professor,
Dept. of Management Studies
University of Dhaka

Subject: Submission of Internship Report on “Marketing Strategy of Janata Bank

Limited.”

Dear Sir,
Please find subject mentioned Internship Report on “Marketing Strategy of Janata Bank
Limited.” (Enclosed herewith) prepared by me as a part of BBA program. It is really a great
pleasure for me to be the part of Janata Bank Limited a financial institution that is working on
restructuring the financial sector for almost twenty nine years and I enjoyed the whole
procedure of making my report. I would not have been gone through so deeply unless it was
assigned for me to make the report. I tried my best to make a full pledged report by analyzing
all the available information. I hope that I could have fulfilled all the requirements you asked
for.

I will be responsible for any shortcoming or mistake in this report. If there is any point that
requires further clarification, please feel free to call me at your convenience.

I would be delighted if you kindly accept the dissertation paper and oblige me thereby.

Thank you.

Tajul Islam
BBA Program 2012
Roll No: 034
Dept. of Management Studies
University of Dhaka
 Declaration

March 15, 2013

I declare that the internship Report on “Marketing Strategy of Janata Bank

Limited.” Embodies the results of my own research works, pursued under the arrangement
ofJanata Bank Limited (JBL) Kanchpur Branch.

I further affirm that the work reported in this report is original and no part or whole of the
report has been submitted to, any other university or institution for any degree or award for
any other purpose.

……………………..
Tajul Islam
BBA Program 2012
Roll No: 034
Dept. of Management Studies
University of Dhaka
 Acknowledgement

I am very much grateful to the almighty Allah for giving me strength and opportunity and
sound mind and health to complete the internship report. A lot of thanks to my honorable
teacher, Professor Dr. Shyam Sundar Karmaker, who always gave me guidelines and
suggestion during the period of completing my internship paper.
Preparing the Internship Report on “Marketing Strategy of Janata Bank Limited.” is not
an easiest assignment where the information should be analyzed properly and some data yet
to be disclosed on the report to operate such research work. This descriptive paper is the
outcome of my practical working experience in United Commercial Bank Limited., Kanchpur
Branch. For successful completion of this report, I have been fortunate to have the support,
assistance and encouragement of a number of individuals. Many of them played a decisive
role in helping me making this report, although I honestly accept full responsibility for all the
errors and omission.
I am thankful to honorable sir Mr. Shawkat Jamil, Branch Manager, Kanchpur Branch of
Janata Bank Limited (JBL), who gave me the opportunity to conduct my internship program
at JBL.
The employees of the Kanchpur Branch had been extremely helpful in providing necessary
documents such as; annual report, financial statements, brochure etc. that have helped me for
preparing this internship report. I would like to convey my appreciation and thanks for those
who have guided me generously with the right knowledge for this report. Last, but not the
least shown thanks to those respondents who responds each and every time in collecting
necessary data.

Tajul Islam
BBA Program (15th Batch)
Roll No: 034
Dept. of Management Studies
University of Dhaka
 Executive Summary

Janata Bank Limited is a large national banking group that is corporate banking in our
country. For any kind of account, check, loan and advances through JBL, plays an important
role. Due to nationalization and expansion of international business, overall banking system
plays the major roles for the economic development.The bank within a short span of time, has
successfully built its position in the banking arena of the country.
BBA program of Dhaka University is organized and tailored to provide the students with the
conceptual, theoretical and practical tools of analysis. The requirement of BBA program and
as well as gain a practical experience I was appointed as an intern in the United Commercial
Bank Limited., KanchpurBranch. There I had to work 45 days in general banking division for
completing internship program. This report entitled “Marketing Strategy of Janata Bank
Limited.” The main purpose of the report becomes very clear from the topic of the report.
The report discusses about the general banking & practice of the bank.
In the first chapter, I have briefly discussed introduction, rationale of the study, origin,
objectives, methodology and limitations of the study. In the second chapter historical
background of JBL, mission, vision, core values, commitment, objectives of the organization,
functions, management hierarchy, branches, and capital of JBL, performances of the bank and
a brief profile on principal branch (JBL) has been stated. In the third chapter, I have discussed
general banking operation including account opening, deposit section, services, remittance,
clearing department, cash department, and account section. In the fourth chapter, I have
discussed marketing strategies and SWOT analysis to find out actual position of the bank and
how better performance. At the end discusses about findings, conclusion & recommendation,
that helps the bank to perform well.
I have tried to include all the necessary information related to the Marketing Strategy of JBL.
While preparing the term paper I have tried my level best to make it authentic and at the same
time easily understandable. For this, I came up with a number of reference books to get the
theoretical backup. In of my heart and soul effort there may be some mistakes and unforeseen
errors, which may arise due to my inexperience
 List of Tables
Page No.
Table-1: Branch name of JBL 10
Table-2: Capital of Janata Bank Limited 13
Table-3: Growth in Deposit 14-15
Table-4: Growth in Loan and Advances 16
Table-5: Growth in Operating Profit 17
Table-6: Types of Sanchaypatra Bought and Sold by JBL 40
Table-7: Types of Services of Janata Bank Limited 38
Table-8: JBL Regular Income Programme ( SRIP ) 41
Table-9: JBL Lakhapoti Plus (SLP+) Programme 42
Table-10: JBL Millionaire Plus (SMP+) Peogramme 42
 List of Figures
Page No.
Figure-1: Growth in Deposit 14
Figure-2: Deposit Mix 15
Figure-3: Growth in Loan and Advance 16
Figure-4: Growth in Operating Profit 17
Figure-7: Performing & Non-Performing Loan 35
1.1. Introduction

Banks and financial institutions play an important role in financial inter-mediation and
thereby contribute to the overall growth in the economy. A bank is a financial
institution whose primary activity is to act as a payment agent for customers and to borrow
and lend money. Banks have influenced economies and politics for centuries. The primary
purpose of a bank is to provide loans to trading companies. Banks provided funds to allow
businesses to purchase inventory, and collected those funds back with interest when the goods
were sold. Banking services have expanded to include services directed at individuals, and
risk in these much smaller transactions is pooled.
Banking Industry in Bangladesh is fully guided by the Central Bank, i.e. Bangladesh Bank.
However, different bank has different management system, operational techniques and
different guidelines. The banking system of Bangladesh is composed of variety of banks
working as Nationalized Commercial Banks, Private Banks, Foreign Banks specialized Banks
and Development Banks.
However, there are many private Banks in Bangladesh. At present among other
banks, Janata Bank Ltdplays a leading bank to provide efficient bank service with a view to
accelerating socio- economic development of the country. JBL is one of the best private
commercial bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound
management and profitability having strong liquidityAdaptation of modern technology both
in terms of equipment and in terms of banking practice ensures efficient service to
clients. Day by day new competitors appears with better ideas and products as well as
services.
1.2. Rationale of the Study
The primary purpose of the study is to develop an understanding about the
organizational and operational aspects of the organization and take idea aboutbanking
activities and its operations of Janata Bank Ltd. With the growing competition among
nationalized, foreign and private commercial banks as to how the banks operate its
banking operation and how customer service can be made attractive, the expectation of
the customers has increase. Under the above circumstances, it has become necessary
for JBL. The purpose of conducting this research is to find out the opportunities,
problems related to and measures to be adopted by the bank for improvement to
achieve more revenue.

1.3. Origin of the study

The BBA program conducted by Dhaka University was introduced in order to provide a
number of graduates in business sector. This program has been designed for the students and
the executives to provide basic theoretical and practical knowledge in the job activities in the
context of Bangladesh as well as worldwide.
Since the BBA Program is an integrated, practical and theoretical method of learning, the
students of this program are required to have practical exposure in any kind of business
organization.
This report has been prepared on practical orientation. As such, I have worked on my
interested business sector under Private Commercial Bank (PCB) and my projection was
made on a country's leading Private Commercial Bank, Janata Bank Ltd.

1.4. Objectives of the study

The basic focus of the study is to represent the general banking system of Janata Bank Ltd. by
descriptive way. To ensure the profitability and to increase the market share some
recommendations have been drawn. However, the main objectives of this report are as
follows:
General Objective:
Ø To gain practical job experiences and view the application of theoretical knowledge in real life.
 Project Objective:
Ø To know JBL customer’s view on organization’s current level of service qualities and standard.
Ø To find out organization’s short term and strategic plans to quality.
Ø To have some practical exposure that will be helpful in the practical life.
Ø To learn desk-wise activities in bank branches as well as Head Office.
Ø To acquire knowledge on the functions and transactions of inter departments of bank branch
and comparison of practice and theory.
Ø To suggest ways of improving the present standard that accommodates a rapidly growing
customer volume.

1.5. Methodology
In order to make the Report more meaningful and presentable, two sources of data and
information have been used widely.
Data Collection method:
The sources of data are broadly classified in to two categories.
Primary Data
Secondary Dat
Both the primary and secondary sources have been used for collecting data for the research.
Primary Sources:
Primary data are those which do the researcher collect for particular purpose. For this report,
primary data has been collected by surveying the corporate clients, normal consumers or end
users and by surveying the employees. For collecting primary data two methods have been
applied:
Through questionnaire:
Face-to-face conversation with the Executives & officers of the Bank:
· Informal conversation with the clients
· Practical work exposures form the different desks of the various departments of the Branch
covered
· Relevant file study as provided by the officers concerned
· Different manuals of Janata Bank Ltd
· Different circulars of Janata Bank Ltd
· Direct fruitful dialogues with the high official of the bank
 Observation method:
Observation method has been followed to collect the necessary data. While the internship
doing in the organization the behavior of the clients and the consumers also noted to
understand their needs and want.
Secondary Sources:
The data about the organization and short-term plan was collected from some secondary
sources. They are collected from various printed materials like newspapers, journals,
magazines, etc. The sources are:
Internal Sources:
· Annual Reports of Janata Bank Ltd
· Periodicals published by Bangladesh Bank
· Information from the employees of the organization
· Different types of vouchers
· The official records of Janata Bank Ltd
External Sources:
· Various books, articles, compilations etc. regarding general banking functions
· Government report
· Newspapers

1.6. Limitations of the study

ü Lack of comprehension of the respondents was the major problem that created much confusion
regarding verification of conceptual question.
ü Limitation of time was one of the most important factors that languished the report. Due to
time limitation, many aspects could not be discussed in the report.
ü Confidentiality of data was another important barrier that was faced during the conduct of the
report. Every organization has their own secrecy that is not revealed to others. While
collecting data on JBL’s strategic plan, the personnel didn’t disclose enough information for
the sake of confidentiality of the organization.
ü Rush hours and business was another reason that acts as an obstacle while gathering data.
ü All of the employees are not much cooperative as expected.
ü It was difficult to collect the information from various personnel for the job constrain
ü Also Bank policy did not allow disclosing some data and information for various reasons.
2.1. Historical Perspective
Janata Bank undertakes all types of banking transactions to support the development of trade
and commerce of the country. JBL's services are also available for the entrepreneurs to set up
new ventures. Janata Bank Ltd., the only Bengali named new generation private commercial
bank was established by a group of winning local entrepreneurs conceiving an idea of
creating a model banking institution with different outlook to offer the valued customers, a
comprehensive range of financial services and innovative products for sustainable mutual
growth and prosperity.
Janata Bank Limited (JBL) is a Banking Company registered under the Companies Act, 1994
with its Head Office at Chini Shilpa Bhaban, 3, Dilkusha C/A, Dhaka-1000. The Bank started
its banking business from June 03, 2001.
The Bank is being managed and operated by a group of highly educated and professional
team with diversified experience in finance and banking. The Management of the bank
constantly focuses on understanding and anticipating customers’ needs. The scenario of
banking business is changing day by day, so the bank's responsibility is to device strategy and
new products to cope with the changing environment.
At present, the Bank has real-time centralized Online banking branches (Urban & Rural)
throughout the Country having smart IT-Backbone. Besides these traditional delivery points,
the bank has ATM of its own, sharing with other partner banks & Consortium throughout the
Country. The operation hour of the Bank is 10:00 A.M. to 6:00 P.M. from Sunday to
Thursday with transaction hour from 10:00 A.M. to 4:00 P.M. The Bank remains closed on
Friday including government holidays.
JBL is a highly capitalized new generation Bank with an Authorized Capital and Paid-up
Capital of Tk. 10000.00 million and Tk. 2230.00 million in 2012 respectively. Currently the
Bank has 66 branches (including SME/Krishi). The Bank undertakes all types of banking
transactions to support the development of trade and commerce in the country. JBL has been
awarded as the “Best Primary Dealer Bank” by Bangladesh Bank.

2.2. Vision
To become a leading banking institution and to play a significant role in development of the
country

2.3. Mission
 The Bank is committed to satisfying diverse needs of its customers through an array of
products at a competitive price by using appropriate technology and providing timely service
so that a sustainable growth, reasonable return and contribution to the development of the
country can be ensured with a motivated and professional work force.

2.4. Corporate Slogans:

“Your Partner for Growth”

2.5. Core Values

ü We put our customers first
ü We emphasize on professional ethics
ü We maintain quality at all levels
ü We believe in being a responsible corporate citizen
ü We say what we believe in
ü We foster participative management

2.6. Commitment of the Bank

The Janata Bank Ltd. Bank Limited is committed to the following aspects:
ü Partner for growth: Janata Bank Ltd. Bank is committed to provide the best service to its
customers for growth. “Your Partner for growth” is the bank’s motto.
ü Better Relationship: The bank views banking to be a long-term relationship with its
customers.
ü Ensured Confidentiality: Janata Bank Ltd. Bank takes great care of its customers to make
sure that all banking transactions are done in a confidential and professional manner.
ü Easier Banking: Providing its customers with a comfortable environment and up-to-date
technical facilities to meet their banking needs is an important aspect of the customer service
at Janata Bank Ltd.
 2.7. Objectives of the Organization
Janata Bank Ltd is a public limited commercial bank. In compliance with the very nature of
the organization, the objective in mind the bank aims at excelling quality and diversified
services. To fulfill its mission Janata Bank Ltd has its main objectives as follows:

§ To establish relationship banking and improve service quality through development of Strategic
Marketing Plans.
§ To become one of the best banks in Bangladesh in terms of profitability and assets quality
§ To introduce fully automated systems through integration of information technology.
§ To ensure an adequate rate of return on investment
§ To maintain a healthy growth of business with desired result.
§ To develop and retain a quality work force through an effective human Resources Management
System
§ To ensure optimum utilization of all available resources
§ To pursue an effective system of management by ensuring compliance to ethical norms,
transparency and accountability at all levels.

2.8. Functions of the organization

§ Establish, maintain, carryon transact, undertake and conduct different types of banking,
financial investment and trust business in Bangladesh and abroad.
§ Carry on any business relating to wage earners scheme as may be allowed by the Bangladesh
bank from time to time including maintaining of foreign currency accounts that any other
matter related thereto.
§ Contact of negotiate all kinds of aid assistant, private or public from any other sources, local or
foreign and to take all such of steps as may be required to complete such deals.
§ Promote, organize, assist, participate and in forming or organizing any company, bank,
syndicate, institution in Bangladesh and abound for the purpose of undertaking financial,
investment or trust business.
§ Reconstruct or organize with any company, bank or association in cooperation with any person,
company bank or association.
 2.9. Corporate Information (Janata Bank Ltd)
(Information as per last Annual Report)

Source: Annual report of JBL

2.10. Management Hierarchy

2.11. Products and services of JBL

1. Deposit Schemes: Besides Current Deposit Account, JBL provides Savings Deposit
Account, Short Term Deposit Account, and Fixed Deposit Account. JBL provides the
following friendly customer deposit schemes:
§ Lakhpati Deposit Scheme,
§ Millionaire Deposit Scheme,
§ Kotipati Deposit Scheme,
§ Monthly Deposit Scheme,
§ Education Savings Scheme,
§ Marriage Deposit Scheme,
§ Double growth deposit Scheme etc.

2. Corporate Banking Services: The motto of JBL's Corporate Banking services is to

offer a personalized solution to our customers. The Bank distinguishes and identifies
corporate customers' need and designs tailored solutions accordingly. JBL offers a
complete range of advisory, financing and operational services to its corporate client groups
combining trade, treasury, investment and transactional banking activities in one package.
JBL corporate Banking specialists will render high-class service for speedy approvals and
efficient processing to satisfy customer needs. Corporate Banking business envelops a broad
range of businesses and industries. You can leverage on our expertise in the following sectors
mainly:
· Agro processing industry (Import Substitute/Export oriented)
· Textile Spinning, Dyeing, printing
· Export Oriented Garments, Sweater;
· Food & Allied; Paper & Paper Products;
· Engineering, Steel Mills; Chemical and chemical products;
· Telecommunications; Information Technology;
· Export Finance, Import Finance, etc.

3. Personal Banking:Personal Banking of Janata Bank offers wide-ranging products and

services matching the requirement of every customer. Transactional accounts, savings
schemes or loan facilities from Janata Bank Ltd. make available to all a unique mixture of
easy and consummate service quality. Personal Banking Division (PBD) issues both VISA
Debit Cards and VISA Credit Cards. VISA is the renowned Card brand in the earth. Janata
Bank Limited is a principal member of VISA Worldwide. Remittance Cell is another
successful wing of the Personal Banking Division. They make every endeavor to ensure their
clients' satisfaction.

4. Online Banking: Janata Bank Limited has introduced real-time any branch banking
on April 05, 2005. Now customers can withdraw and deposit money from any of its branches
located at Dhaka, Chittagong, Sylhet, Gazipur, Bogra, Naogaon, Narayanganj and
Munshigonj. Their valued customers can also enjoy 24 hours banking service through ATM
card from any of Q-cash ATMs located at Dhaka, Chittagong, Khulna, Sylhet and Bogra.

5. Islami Banking: Janata Bank Limited besides conventional banking, started islami
banking based on Shariah Principles through its 2(two) Branches. Bank’s first Islami Banking
Branch was opened on October 25, 2003 at Nayabazar, Dhaka. Shariah Council supervises
Islami Banking activities. The Bank is now managing its Islami Banking operations through
Islami Banking Division and total fund as well as books of accounts has been segregated
from conventional banking to carry on operations.

6. Retail Banking Products: JBL offers some Retail Banking Products for retail
customers. Retail Banking Products of JBL are Consumer Credit Scheme (CCS), Any
Purpose Loan-Against Security, Education Loan, Doctors Loan, Chatro Bondhu Account,
Auto Loan-Against Car Registration, Salary Loan-Lien on Salary/Service Benefit, Personal
Loan-For Professional & Self Employed Person, and Overseas Job Loan-Against Security
etc.

2.12. Capital Structure of JBL:

JBL has a convention of maintaining a strong capital base in carrying on operation. It started
operation on June 03, 2001 with a paid-up capital of TK.390.00 million divided into 3.90
million ordinary share of tk. 100 each. The authorized capital of the bank was TK. 4,000.00
million in 2011 and in 2012 it increased and stood at Tk.10, 000.00 million. The Bank’s paid-
up capital as at December 31, 2012 stood at TK.2230.09 million. No. of share of outstanding
223.01 million in 2012, EPS is 4.78 tk. Thus, as on 31 December 2012, the total shareholder’
equity stood at TK.6408.55 million, which was 3980.88 in 2011.

2.13. Profit of JBL:

In 2012, JBL posted an operating profit of Tk.2406.30 million as against TK. 1914.25 million
in 2011 with a spectacular growth of 25.70 percent over the preceding year. After having
made necessary provisions for loans and advances of Tk.341.40 million in accordance with
the instructions of Bangladesh Bank Net Income before Tax (NIBT) stood at TK.2064.90
million in the year under review against TK.1563.20 million in the preceding year.
Source: Janata bank annual report
2.14. Branch Network Expansion
In 2012 Janata Bank Limited opened 12(twelve) new branches (including SME/ Krishi) in
different parts of the country to expand their network. Number of ATM booth was increased
from 18 in 2010 to 35 in 2012 to facilitate customers to withdraw cash round the clock.

Source: Janata bank annual report

2.15. Growth in Deposit
The deposit of Janata Bank Ltd has rapidly increased from 2001 to 2012. The deposit of JBL
from the year 2008 to last completion year 2012 is given below both in figure and diagram:
Figure-1: Growth in Deposit

The bank has by this time achieved a stable and sizable deposit base and has managed its
deposit and inevitable fund efficiently for the purpose of both liquidity and profitability.

2.16. Loan and Advances

Loan and advances figure of the bank has raised up-to Tk.51, 757.69 million in the year 2012
in comparison to Tk.38, 399.43 million in 2011, which indicates an increase by 36% over the
figure of last year.
Table-4: Growth in Loan and Advances
Loan and Advances
Year
Amount in million taka
2008 12634
2009 17310
2010 27190
2011 38057
2012 51758

Figure-3: Growth in Loan and Advances

Source: Annual report of JBL

2.17. Corporate Cultures of Janata Bank Limited

Janata Bank Ltd is one of the best commercial Bank. Their main mission is to setup a new
standard in the banking sector. This bank is one of the most restricted Banks with a
distinctive corporate culture. Here they believe in shared meaning, shared understanding and
shared sense making. People can see and understand events, activities, objects and situation
in a distinctive way. They mould their manners and etiquette, character individually to suit
the purpose of the Bank and the needs of the customers who are of paramount importance to
them. The people in the Bank see themselves as a tight knit team/family that believes in
working together for growth. The corporate culture they belong has not been imposed; it has
rather been achieved through their corporate conduct.

3. General Banking
General banking department usually performs a lot of important banking activities. General
banking department is the department which is mostly exposed to the maximum number of
bank customers. It is the introductory department of the bank to its customers. All business
concerns earn a profit through selling either product or a service.
A bank does not produce any tangible product to sell but does offer a variety of financial
services to its customers. The Principal Branch of JBL has all the required sections of general
 banking and this section are run by manpower with high quality banking knowledge. Hence,
a touch of rich customer service is prevailing in the branch.

General banking is the front-side banking service department. It provides those customers
who come frequently and those customers who come one time in banking for enjoying
ancillary services. In some general banking activities, there is no relation between banker and
customers who will take only one service from bank. On the other hand, there are some
customers with whom banks are doing its business frequently.
JBL General banking is divided into 6 sections. These are as follows:

1. Account opening section

2. Deposit section
3. Bills and clearing section
4. Remittance section
5. Cash section
6. Accounts Section

3.1. Account Opening Section

The relationship between a banker in Janata Bank Ltd. and his customer begins with the
opening of an account by the former in the name of the latter. Initially all the accounts are
opened with a deposit of money by the customer and hence these accounts are called deposit
accounts.
Bankers solicit deposit from the members of the public belonging to the different walks of
life, engaged in numerous economic activities and having different financial status. There is
one officer performing various functions in this department. The following are the main
functions performed by the department.

1. Acceptance of deposit
2. Opening of account
3. Check book issue
4. Closing of account
 1. Acceptance of Deposit
Deposit is life-blood of a Janata Bank Ltd. Without deposits there are no businesses for the
commercial banks of any nature (NCBs, PCBs, and FCBs). In Janata Bank Ltd. Principal
Branch the various types of accounts are offered to various customers.
2. Opening of Accounts
Before opening of a current or savings account, the following formalities must be completed
by the customer:
a) Application on the prescribed form
b) Furnishing photographs
c) Introduction by an account holder
d) Putting specimen signatures in the specimen card
e) Mandate if necessary
After fulfilling the above formalities, JBL provides the customer a pay-in-slip book and a
checkbook.

Application Form for Current/ Savings Account

Followings are the contents of the application form for opening Savings or Current account in
JBL-

1) Type of the Account: Individual/ Joint/ Proprietorship/ Partnership/ Limited Company/ Club/
Society/ Co-operatives
2) Name of the Applicant(s)
3) Father’s/ husband’s Name
4) Present Address
5) Permanent Address
6) Number, Date of issue, Date of Expiry & Place of Issue of Passport (if any)
7) Date of Birth
8) Photocopy of Voter ID Card (Both the Party and Nominee)
9) Occupation
10) Nominee (s)
11) Special Instruction of Operation of the Account (if any)
12) Initial Deposit
13) Specimen Signature (s) of the Applicant (s)
14) Introducer’s Information (Name, Account Number, Specimen Signature)

In case of Join Account,

a) Operation instruction of the account
b) Signature (s)

In case of Partnership Account,

a) Partner’s Signature
b) Partner’s Name -------
The following formality along with the documents is to be completed before opening an
account:
a) Two copies of photograph of the Account Holder (s) duly attested by the Introducer.
b) Two copies of photograph of the Nominee duly attested by the Account Holder.
c) Account to be introduced properly.
d) Introducer’s signature on Account Opening Form to be verified by an officer under full
signature.
e) Letter of thanks to Account Holder(s) and Introducer to be sent under registered post.
f) In case of joint account, operational instructions are to be signed by the Join Account
Holders.

In case of Club/ Society,

a) Up to date list of office bearers
b) Certified copy of Resolution for opening and operation of account
c) Certified copy of By-laws & Regulations/ Constitution
d) Copy of Government approval (if registered.)

In case of Co-operative Society/ societies Limited,

a) Copy of By-laws duly certified by the Co-operative officer
b) Up to date list of office bearers
c) Resolution of the Executive Committee as regards of the account
d) Certified copy of Certificate of Registration issued by Registrar, Co-operative Societies

In case of Non- Government College/School/ Madrasha/ Moktab,

a) Up to date list of the Governing Body/ Managing committee
 b) Copy of resolution of the Governing Body/ Managing Committee
In case of Trustee Board,
a) Prior approval of Head Office of the Bank
b) Certified copy of Deed of Trust, up to date list of members of the Trustee Board and
Certified copy of the Resolution of Trustee Board to open & operate the account.

In case of Minor’s Account,

a) Putting the word “MINOR” after the title of the account
b) Recording special instruction of operation of the account
c) The account opening form is to be filled in and signed by either of the parents or the legal
guardian appointed by the Court of Law & not by the Minor.

In case of Limited Company,

a) Certified true copy of the Memorandum & Articles of Association of the company
b) Certificate of Incorporation of the company for inspection and return with a duly certified
photocopy for bank’s records
c) Certificate from the Registrar of the Joint Stock Companies that the company is entitled to
commence business (in case of Public limited Co. for inspection and return) along with a duly
certified photocopy for Bank’s records
d) Latest copy of Balance Sheet
e) Extract of Resolution of the Board. General Meeting of the company for opening the account
and authorization for its operation duly certified by the Chairman/ Managing Director of the
company
f) List of Directors with address (a latest photocopy of the form-xii)
g) Authorized signature
h) Name

General conditions of governing Current / Savings Account

(a) Minimum Balance to be maintained in current account Tk 10,000.00 and for Savings
account Tk. 500/- .
(b) A suitable instruction by an introducer acceptable to the Bank is required prior to opening an
account.
(c) Recent photographs of the Account openers duly attested by the Introducer must be
produced.
(d) When cheques deposited are payable by other banks or outstation they are available after
clearing or collection only, Service charge will be charged @ Tk.100 /- in Current account
and Tk.50 /- in Savings account yearly or as charged by the Bank from time to time as and
when required.

3. Check book issue

Following procedures are maintained by JBL, Principal Office for issuing Cheque Book.
(a) Firstly the customer will fill up the cheque requisition form.
(b) The leaves of the Cheque Book under issue are counted to ensure that all the leaves and the
blank requisition slip are intact.
(c) The officer writes A/C number and Branch name on all the leaves of the cheque book.
(d) The name and the A/C number of the customer are than entered in the cheque book register
against the particular cheque book series.
(e) Then the officer sightseer, cheque book, and requisition slip.
(f) Lastly the cheque book is handed over to the customer after taking acknowledgement on
requisition slip.
Types of Cheque Book’s:
· Savings Account – 10 Leaves
· Current Deposit Account – 10 Leaves
· Current Deposit Account – 25 Leaves (CDTF)
A cover file containing the requisition slip is effectively preserved as vouchers. If any defect
is noticed by the ledger keeper, he makes a remark to that effect on the requisition slip and
forward it to the cancellation officer to decide whether a new checkbook to be issued to the
customer or not.

4. Closing of account
For two reasons, one can be closed. One is by banker and other is by the customer.
By banker: If any customer doesn’t maintain any transaction within six years and the A/C
balance becomes lower than the minimum balance, banker has the right to close an A/C.
By customer: If the customer wants to close his A/C, he writes an application to the manager
urging him to close his A/C.
 Different procedures are followed in cash of different types of A/C to close. Fixed deposit
A/C is closed after the termination of the period.

Closing process for current & savings A/C:

i. After receiving customer’s application, the officer verifies the balance of the A/C.
ii. He then calculates interest and other charges accumulated on the A/C.
iii. If it bears a credit balance, the officer writes advice voucher. He gives necessary accounting
entries post to accounts section.
iv. The balance is returned to the customer. And lastly the A/C is closed.

But in practice, normally the customers don’t close A/C willingly. At times, customers don’t
maintain any transaction for long time. Is this situation at first, the A/C becomes dormant and
ultimately it is closed by the bank.

3.2. Deposit section

Theoretically, total deposits are divided into categories on the basis of withdrawal procedure.
Demand deposit
Time deposit

Demand Deposit
The amount in accounts are payable on demand so it is called demand deposit account. The
following accounts are under demand deposit accounts:
a) Current account
b) Savings account
c) Short term deposit (STD)
a) Current account
This type of account is opened by both individuals and business concerns. Frequent
transaction (deposits as well as withdrawal) are allowed in this type of account. A current
account a/c holder can drew checks on his account for any amount for any numbers of times
in a day as the balance in his accounts permits. This account provides no interest. The
minimum balance to be maintained is taka 2000.no new account can be opened with a check.
b) Savings account
 Individuals for savings purposes open this type of account. Current interest rate of these
accounts is 7% per annum. a minimum balance of tk.1000 is required to be maintained in a
JBL account interest on JBL account is calculated and accrued monthly and credited to the
account half yearly. Interest calculation is made for each month on the basis of the lowest
balance at credit of an account in that month. A depositor can withdraw from his JBL account
not more than twice a week up to an amount not exceeding 25% of the balance in the
account.

c) Short Term Deposit

The deposits in this account are withdrawal on prior notice varying from 7 to 29 days and 30
days or more. The interest is paid on the balance of the accounts. Current interest rate is 6%
per annum.

Time Deposit
The amount in this a/c is payable only after stipulated time. The following a/c’s are under
time deposit accounts.
I. Fixed deposit
II. Sanchaypatra

I. Fixed deposit account

These are deposit, which are made with the United Commercial Bank Ltd . for fixed period
specified in advance. United Commercial Bank Ltd . need not maintain each reserve against
these deposits and therefore, United Commercial Bank Ltd . gives high rate of interest on
such deposit. A FDR is issued to the depositor acknowledging receipt of the sum of money
mentioned therein. It also contains the rate of interest and the date on which the deposit will
fall due for payment.

Table-9: Interest Rates on Deposits

Savings Deposit 5.00% & STD Deposit 4.00%

 Sl. No Deposit Products FDR for below Tk. FDR for Tk. 50
50 Lac Lac & above
1 FDR ( 1 Month but less 12.00% 12.00%
than 3 Months)
2 FDR ( 3 Month but less 12.00% 12.00%
than 6 Months)
3 FDR ( 6 Month but less 12.00% 12.00%
than 1 Year)
4 FDR (1 Year and above) 12.00% 12.00%

II. Sanchaypatra
JBL sells five types of Sanchaypatra on behalf of the Government.

Table-10: Types of Sanchaypatra Bought and Sold by JBL

TYPE OF SANCHAYPATRA INTEREST RATES
3 Years Sanchaypatra 10.78%
Pensioner Sanchaypatra 11.81%
Paribar Sanchaypatra 12.07%
5 Years Bangladesh Sanchaypatra (BSP) 11.55%
Wage Earner Development Bond 11.80%

The sales statement of Sanchaypatra must be sent to Bangladesh Bank within 72 hours of
sale, otherwise the bank has to pay penalty to Bangladesh Bank.

JBL gives the following entries after receiving the application for Sanchaypatra from the
client,-

Cash A/C or Customer’s A/C---------------------Dr.

Sale of Sanchaypatra A/C ---------------------Dr.

3.3. Bills and Clearing Section

According to the article 37(2) Bangladesh Bank order 1972 the bank, which are the member
of clearinghouse, are called as schedule banks. The schedule bank (Janata Bank Ltd.)Clear
 the checks drown upon one another through clearing house. All the representatives of all the
banks meeting at a specified time, for exchanging the instruments and arriving at the net
position regarding receipt or payment. The place where the banks meet and settle their dues is
called the clearinghouse. JBL Principal Branch performs the bill clearing function through
Principal office. JBL Principal office acts as the agent of all JBL branches for the clearing
house of the Bangladesh Bank. There are two types of cheque which are-
1. Inward clearing cheque
2. Outward clearing cheque.

Inward Clearing Cheques

Inward cheques are those ones drawn the respective branch which have been presented on
other banks and will be cleared / honored through the clearing house of Bangladesh Bank.
For example, if any cheque drawn on JBL Principal Br. then the cheque is called inward
cheque of JBL Principal Br, Accounting treatment:
Customer’s A/C Debit.
JBL General A/C Credit.

Outward Clearing Cheques

Outward cheques are those ones drawn on other bank branches which are presented on the
concerned branch for collection through clearing house of Bangladesh Bank. These cheques
are called outward cheques.
For example, the cheque drawn on Mercantile Bank Ltd, Kawran Bazar Branch has been
presented on JBL Principal Branch. This cheque is called the outward cheque of JBL
Principal Office. Hence it is said that the cheque which is the inward cheque of one bank is
the outward cheque of another bank. Whenever a cheque is brought to the collection the
concerned Officer does two functions:-
i. Giving the special crossing with “United Commercial Bank Ltd , Principal Branch,
Dhaka”
ii. Endorsed by the collecting bank
3.3.1. Bills for Collection
Checks, drafts etc. are drown on United Commercial Bank Ltd . located outside clearing
house are sent for collection. Principal branch collects its clients above mentioned
instruments from other branches of JBL and branches other than JBL. In case of outward bills
 for collection, we mean that those cheques drawn on other banks which are not within the
same clearing house. Officer gives OBC seal on this type of cheques and later sends a letter
to the manager of the branch of the same bank located in the branch on which cheque has
been drawn. After collection of that bill branch advises the concerned branch in which
cheques has been presented to credit the customer account through Inter Branch Credit
Advice (IBCA).
In absence of the branch of the same bank, officer sends letter to manager of the bank on
which the cheques is drawn. That bank will send pay order in the name of the branch. In case
of inward bills for collection (IBC) customers account is debited for the purpose.
3.3.2. Clearing
The scheduled banks clear the cheques drawn upon one another through the clearinghouse of
Bangladesh Bank. JBL is a scheduled Bank. According to the Article 37 (2) of Bangladesh
Bank Order, 1972, the banks which are the member of the clearinghouse are called as
Scheduled Banks. This is an arrangement by the central bank where every day the
representative of the member banks gathers to clear the cheques. The place where the banks
meet and settle their dues is called the clearinghouse. The clearinghouse sits for two times a
working day.
The JBL Principal Branch sends the instruments through Inter Branch Debit Advice
(I.B.D.A). JBL Principal Office acts as an agent in this case. For this, Principal branch gives
the following entries,
JBL General A/C (Principal Br) ---------------Dr.
Customer’s A/C---------------------------------Cr.

If the instrument is dishonored, the instrument is returned to the Principal Branch through
I.B.D.A. along with the following entries,
Customer’s A/C---------------Dr.
JBL General A/C------------------Cr.

3.3.3. Receiving Cheque for Collection

In JBL, cheques of its customers are received for collection from other banks. In case of
receiving cheques, following points should be checked very carefully-
a) The cheques should not carry a date older than the receiving date for more than 6 months. In
that case it will be a ‘stale cheque’ and it will not be allowed for collection. Again the date of
the cheque should not be more than 1 day’s forward than the receiving date.
b) The amount in figures and words in both sides of the pay-in-slip should be same and it
should also be same with the amount mentioned in figures and words in the cheque.
c) The name mentioned in the cheque should be same in both sides of the pay-in-slip and it
should be the same with the name mentioned in the cheque.
d) The cheque must be crossed.

3.3.4. Cheque and Crossing

A “Cheque” is a bill of exchange drawn on a specified banker and not expressed to be
payable otherwise than on demand. [According to section-6, negotiable Instrument Act,
1881.]
A cheque may be classified into:
a) An open cheque which can be presented for payment by the holder at the counter of the
drawer’s bank.
b) A crossed cheque which can be paid only through a collecting banker.
Crossing cheque: A cheque is said to be crossed when two transverse parallel lines with or
without any words are drawn across the face. Crossing may be general, special or restrictive.

3.4. Remittance
Remittance of funds is ancillary services of Janata Bank Ltd. It aids to remit fund from one
place to another place on behalf of its customers as well as non- customers of Bank. JBL has
its branches in the major cities of the country and therefore, it serves as one of the best
mediums for remittance of funds from one place to another. The commercial Bank
Remittance facilities to its customers is to enable them to avoid risk rising out of profit or loss
in cash carrying from one place to another or making payment to someone in another places.
Banks take this risk of remitting the fund on behalf of the customers to save them from any
awkward happening through the network of their branches and ensure payment to the
beneficiary in exchange of a little bit benefit known as commission. There are two mode of
remitting money from one place to another. These are Outward and inward remittance
system. United Commercial Bank Ltd provides all outward and inward remittance services
for domestic and foreign customers.
With international correspondent relationship in combination with Operation Center and
branch network covering almost all provinces and cities, is fully able to process remittance
orders quickly, precisely and safely with simple procedure and the most attractive fee.
1. Inward remittance

Pay Order
A pay order is a written under, issued by a branch of the Bank, to pay a certain sum
of money to a specific person or a bank. It may be said as to be a banker's cheque as it
is issued by a bank and payable by itself.
Different modes of PO when a customer can purchase
By cash
Cash A/C Debit
Bills payable (PO) A/C Credit.
Income on commission A/C Credit
By account
Customer’s A/C Debit
Bills payable (PO) A/C Credit
Income on commission A/C Credit

By transfer
JBL General/ other Dept Clients A/C Debit
Bills payable (PO) A/C Credit.
Income on commission A/C Credit
PO A/C is the current liabilities of bank, which is acquired to be discharged by beneficiaries
against cash or through an account.
Demand Draft (DD)
This is an instrument through which customers money is remitted to another
person/Firm/organization in outstation (outside the clearing house area) form a branch of one
Bank to an outstation branch of the same Bank or to a branch of another Bank (with prior
arrangement between that Bank with the issuing branch). The amount of commission depends
on the amount to be remitted. On issue of the DD, the remitter does not remain a party to the
instrument: i) Drawer branch ii) Drawee branch iii) Payee. This is treated as the current
liability of the bank as the banker on the presentation of the instrument should pay the money.
Difference between PO and DD
 There is some difference between PO and DD.
Ø In case of DD both the Payer and Payee need to have accounts on the bank. But there is no
certain rule for pay order.
Ø PO is issued in the same clearing area. DD is used for all kinds. DD cannot be done in the same
clearing area.
Ø DD is drawn on a certain bank office. But there is no certain rule for PO.

Telegraphic Transfer (TT)

A Telegraphic Transfer is a method of remittance, which is effected by the banker through a
coded telegram attested by secret cheek signal, on receipt of which, the paying office pay the
amount to the payee by crediting his account. JBL generally recovers from the telex charges
in addition to the usual service charges.

2. Outward Remittance
Money Gram International, Inc. is a United States based financial services company,
headquartered in Minneapolis, Minnesota. Money Gram International offers products and
services through a network of agents and financial institution customers.
Money Gram International provides money transfer services, money orders, and bill payment
services to consumers. Money Gram has more than 2, 33,000 locations in 191 countries and
territories. United Commercial Bank Ltd has been appointed as one of the official locations of
Money Gram in Bangladesh for providing money transfer services. Now the service is
provided through all the branches of Janata Bank Ltd.

3.5. Cash Section

The cash section of any branch plays very significant role in general banking department
because, it deals with most liquid assets. The JBL Principal Branch has a equipped cash
section with modern electronic machinery with fully computerized environment and gives
one stop counter service. This section receives cash from depositors and pay cash against
cheques, draft, PO, and pay in slip over the counter.
Receiving Cash
Any people who want to deposit money will fill up the deposit slip and give the form along
with the money to the cash officer over the counter. The cash officer counts the cash and
compares with the figure written in the deposit slip. Then he put his signature on the slip
 along with the ‘cash received’ seal and records in the cash receive register in the computer
against A/C number.
At the end of the procedure, the cash officer passes the deposit slip to the counter section for
posting purpose and delivers duplicate slip to the clients.

DiJBLursing Cash
The drawer, who wants to receive money against cheque comes to the payment counter and
presents his cheque to the officer. He verifies the following information-

a) Date of the cheque

b) Signature of the A/C holder
c) Material alteration
d) Whether the cheque is crossed or not
e) Whether the cheque is endorsed or not
f) Whether the amount in figure and in word correspondent or not

Then he checks the cheque from computer for further verification. Here the following
information is checked:
1) Whether there is sufficient balance or not
2) Whether there is stop payment instruction or not
3) Whether there is any legal obstruction (Garnishee Order) or not

After checking everything, if all are in order the cash officer gives amount to the holder and
records in the paid register.
The cash section of JBL deals with all types of negotiable instruments, cash and other
instruments and treated as a sensitive section of the bank. It includes the vault which is used
as the store of cash instruments. The vault is insured up to Tk.01(one) Crore. If the cash stock
goes beyond this limit, the excess cash is then transferred to Bangladesh Bank. When the
excess cash is transferred to Bangladesh Bank. The cash officer issues IBDA.
Locker Service
JBL Principal Branch is providing facility of locker service for the purpose of safeguarding
the valuable property of customers. The person or organization that has any account in bank
branch can enjoy this service. They keep their valuable assets in banker’s custody. Customers
 have right to look after with a key of their individual locker provided by bank. JBL maintains
the following types of lockers:
· Large locker
· Medium locker
· Small locker

For enjoying this service, clients have to give charge yearly Tk.3, 500 Tk.2, 000 and Tk.
1,500 for large, medium and small locker respectively.

3.6. Account Section

Accounts department is a department with which each and every department is related. It
records the profit & loss A/C and statement of assets and liabilities by applying “Golden
Rules” of book-keeping i.e. GAAP. The functions of it are theoretical based. JBL Principal
Branch records its accounts daily, weekly, and monthly.
General Account
The account that is to be maintained with H/O of JBL for the purpose of settlement of inter-
branch transactions. General A/C is an important one, which has to be maintained by each
branch of JBL.
Indeed general A/C is a record of originating and responding transactions among inter-
branches of the same bank. All types of assets and liabilities of one branch with another one
are settled through this account. Branch can know how much liable with H/O the branch is.
The debit and credit balance shows assets and liabilities of the respective branch. Followings
are the journal entries under JBL general account:
1) OBC paid by original branch (JBL Principal Office) to responding branch (say, JBL
Dhanmondi) through Inter-Branch Credit Advice.
a) For original branch (Principal Branch)
Party’s A/C ----------------------Dr.
JBL General A/C--------------Cr.
b) For responding branch (Dhanmondi)
JBL General A/C--------------Dr.
Party’s A/C--------------Cr.
2) O/W (outward) clearing cheques lodged through IBDA (Inter-branch debit advice).
a) For original branch (Principal Branch)
JBL General A/C--------------Dr.
 Party’s A/C ----------------------Cr.
b) For responding branch (Dhanmondi)
Other Bank A/C--------------Dr.
JBL General A/C--------------Cr.
Extract
Extract is a statement of all originating and responding transactions among inter –branches
through inter branches debit and credit advice .At the end of the day, all the debit and credit
advices of different department come to accounts department. It makes extract in light of all
advices.
Actually extract shows the balance of JBL Principal Branch general A/C. The objective of
preparing it is to know how many transactions have been originated and responded by the
respective branch per day. Branch has to send it its Head Office keeping one photocopy.

Debit Voucher
For making cash payment like entertainment, conveyance, accounts department writes a debit
voucher. Amount is withdrawn through cash section by presenting debit voucher.
Statement of Affairs
Accounts section prepares the statement of affairs for finding the profit /loss as well as
amount of assets and liabilities of concerned branch per day. Theoretically, it is called
financial statement and has two parts:
“ Income and Expenditure A/C ”.
“ Statement of assets & liabilities ”.
Amortization and Depreciation
Amortization is the allocation of the cost of an intangible asset to expense. For example;
prepaid expenditure, prepaid insurance and goodwill etc. Amortization schedule is
determined by the decision of management.
Depreciation is a process of cost allocation of assets not a process assets valuation.
a) Fixed Assets have been show at cost less accumulated Depreciation.
b) Depreciation has been charged on straight-line method at the following rate on cost of assets
for the full year irrespective of their date of purchase.
Particulars of assets %
Furniture & fixture 10
Office Appliance 15
 Electric Equipment 20
Computer 20
Vehicle 20

4. Marketing Strategy

4.1. The Scope of Marketing

Marketing people are involved in marketing 10 types of entities like goods, services,
experiences, events, persons, places, properties, organizations, information and ideas.
4.2. Marketing Mix strategy
Like any other business organization, Janata Bank Limited has been followed Marketing Mix
strategy like -
1. Product
2. Price
3. Place
4. Promotion

4.3. Product and Services of Janata Bank Limited

1. Deposit Schemes: Besides Current Deposit Account, JBL provides Savings Deposit
Account, Short Term Deposit Account, and Fixed Deposit Account. JBL provides the
following friendly customer deposit schemes:
§ Lakhpati Deposit Scheme,
§ Millionaire Deposit Scheme,
§ Kotipati Deposit Scheme,
§ Monthly Deposit Scheme,
§ Education Savings Scheme,
§ Marriage Deposit Scheme,
§ Double growth deposit Scheme etc.

2. Corporate Banking Services: The motto of JBL's Corporate Banking services is to

offer a personalized solution to our customers. The Bank distinguishes and identifies
corporate customers' need and designs tailored solutions accordingly. JBL offers a
 complete range of advisory, financing and operational services to its corporate client groups
combining trade, treasury, investment and transactional banking activities in one package.
JBL corporate Banking specialists will render high-class service for speedy approvals and
efficient processing to satisfy customer needs. Corporate Banking business envelops a broad
range of businesses and industries. You can leverage on our expertise in the following sectors
mainly:
· Agro processing industry (Import Substitute/Export oriented)
· Textile Spinning, Dyeing, printing
· Export Oriented Garments, Sweater;
· Food & Allied; Paper & Paper Products;
· Engineering, Steel Mills; Chemical and chemical products;
· Telecommunications; Information Technology;
· Export Finance, Import Finance, etc.

3. Personal Banking:Personal Banking of Janata Bank offers wide-ranging products and

services matching the requirement of every customer. Transactional accounts, savings
schemes or loan facilities from Janata Bank Ltd. make available to all a unique mixture of
easy and consummate service quality. Personal Banking Division (PBD) issues both VISA
Debit Cards and VISA Credit Cards. VISA is the renowned Card brand in the earth. Janata
Bank Limited is a principal member of VISA Worldwide. Remittance Cell is another
successful wing of the Personal Banking Division. They make every endeavor to ensure their
clients' satisfaction.

4. Online Banking: Janata Bank Limited has introduced real-time any branch banking
on April 05, 2005. Now customers can withdraw and deposit money from any of its branches
located at Dhaka, Chittagong, Sylhet, Gazipur, Bogra, Naogaon, Narayanganj and
Munshigonj. Their valued customers can also enjoy 24 hours banking service through ATM
card from any of Q-cash ATMs located at Dhaka, Chittagong, Khulna, Sylhet and Bogra.

5. Islami Banking: Janata Bank Limited besides conventional banking, started islami
banking based on Shariah Principles through its 2(two) Branches. Bank’s first Islami Banking
Branch was opened on October 25, 2003 at Nayabazar, Dhaka. Shariah Council supervises
Islami Banking activities. The Bank is now managing its Islami Banking operations through
Islami Banking Division and total fund as well as books of accounts has been segregated
from conventional banking to carry on operations.

6. Retail Banking Products: JBL offers some Retail Banking Products for retail
customers. Retail Banking Products of JBL are Consumer Credit Scheme (CCS), Any
Purpose Loan-Against Security, Education Loan, Doctors Loan, Chatro Bondhu Account,
Auto Loan-Against Car Registration, Salary Loan-Lien on Salary/Service Benefit, Personal
Loan-For Professional & Self Employed Person, and Overseas Job Loan-Against Security
etc.

4.4. Schemes
1. JBL Regular Deposit Programme (RDP)
If any monthly installment remains unpaid for 5 (five) consecutive months, the account will
be closed automatically and the account will be settled as detailed below:

Relationship/ Tenure Applied Interest

Less than 1(one) year
More than 1 year but less 3 years
More than 3 years but less 5 years
More than 5 years but less 10 years
No interest
Savings Rate
Matured value of 3 years and rest as
per prevailing interest rate on savings
rate
Matured value of 5 years and rest as
per prevailing interest rate on savings
rate.

If failure to pay monthly installment on due dates he/she will pay penalty of Tk. 20/-(Twenty)
next subsequent installment.
Table-12: JBL Regular Deposit Programme (SRDP)
Installments/Years 300 500 1000 2000 2500 5000 10000
3 Years 12550 20900 41800 83600 104500 209000 418000
5 Years 22800 38000 76000 152000 190000 380000 760000
10 Years 58700 97800 195600 391200 489000 978000 1956000
Source: JBL Website

2. JBL Regular Income Programme (SRIP)

 1. JBL Regular Income Program is an income program, which helps you to earn a monthly
fixed amount on your deposits at JBL for period of 3 years.

2. Deposit of Tk. 50,000/- (Fifty Thousand) and multiples thereof but maximum limit of Tk.
25, 00,000/- (Taka Twenty Five Lac) at a time and depositor will earn 36 equal monthly
profit.

Depositor can earn money due date as per following schedule:-

Table-13: JBL Regular Income Programme ( SRIP )

Deposit 400000 &
50000 100000 200000 300000
Amount Above
Monthly
Interest 500 1000 2000 3000 4000 & Above
Payable
Source: JBL Website
3. JBL Regular Income Programme (SRIP)
1. Deposit of Tk. 10,000/- (Ten Thousand) and multiples thereof but maximum limit of Tk.
25, 00,000/- (Taka Twenty Five Lac) at a time will be acceptable under the program.

2. A specially designed receipt will be issued for the deposit under the program.
3. The instrument will be issued for 6 years.

4. At maturity after 6 years the depositor will be get double plus (DI+).

5. If any depositor intends to withdraw his deposit before maturity, the following rules will
apply:-

· No benefit including interest/profit shall be allowed for pre-mature encashment within 1

(one) year.
· If the accounts/deposits are closed/en-cashed after 1 (one) year of its opening interest shall be
allowed on the deposit at prevailing FDR Interest Rate.
6. The instrument will be acceptable as collateral security against any investment subject to
registering lien with the issuing Branch.

7. In case of instrument get lost, the procedure for the issuance of a duplicate receipt will be
the same as applicable in case of loss of FDR.

4. JBL Multi Millionaire Programme

1. The depositor will have the option to choose any installment size at the time of opening of
the account and will not be allowed change the size of installment afterwards.
2. In case of premature closing of the account minimum after 1 (one) year completion,
the account holder will get Saving Rate of Interest only. But no interest will be paid before 1
(one) year completion of continued payment.

3. In case of premature close of the account the account holder will get savings rate interest
but not interest less than 6 (six) months.

4. If any client fails to pay monthly installment on due dates in maximum 4 (four) months
he/she will pay penalty of Tk. 20/- (Twenty) per month to the next subsequent installment.

5. If any client fails to pay 4 (four) consecutive monthly installments the account will be
closed automatically.

Monthly Installment, Tenure and Maturity Value will be as per following Schedule:

4.5. Products
4.5.1. Consumer Credit Scheme
Lending rate has been shown in the following table where fixed rate (Bangladesh bank
instructed rate) and mid-rate are given. Bank may re-fix ±1.50 over the mid rate considering
the risk involvement. These rates are effective from January 01, 2010.

Table-16: JBL Consumer Credit Scheme

SL Particulars Fixed Rate Mid Rate
 01 Consumer Credit12.00% --
Scheme ( Staff )
02 Consumer Credit -- 14.00%
Scheme
Source: JBL Website
1.00% additional interest rate will be charged for default in payment/ adjustment. All other
charges, commissions and fees shall remain unchanged.

As such, we can define their Promotion policy in the following manner:

A. Due to attractiveness of the Products
B. Through Selling Concept sometimes used by its Management and Employees
C. Through Existing Customers whose introduce the new ones.
D. Through time to time producing Advertisement and news at the News Papers and Electronic
Media
E. Through Signboard, Banner, Leaflet, Festoon.
F. Branch opening ceremony, which inaugurates through a big bang etc
G. Through participation at the sponsoring of the national and private Clubs and Associations
functions.

5. SWOT Analysis of Janata Bank Limited

SWOT is a short form for the internal strength and weakness of a firm and the
environmental Opportunity and Threatfacing that firm. SWOT analysis is essential for any
kind of business since though there are many favorable potentiality of a business but it has
somehow there would be threat and weakness. So if we consider Janata Bank Limited. as a
business firm and analyze its strength, weakness, opportunity and threat the scenario will be
as follows:

5.1. Strength
Ø Energetic as well as smart team work
Ø Good Management
Ø Cooperation with each other
Ø Usage of faster pc bank software
Ø Membership with SWIFT
Ø Good banker-customer relationship
Ø Strong Financial Position
Ø Huge business area

5.2. Opportunity
Ø Launching own ATM card services on a large scale.
Ø Change in political environment
Ø Growth of sales volume
Ø Online Banking Services
Ø Reach furthest corner in the country to provide Banking services

5.3. Threats
Ø Other Commercial bank those provide online banking.
Ø High interest paid by other Commercial bank in FDR.
Ø Different services of FCB’S (Phone Banking/Home Banking)
Ø Entrance of new PCB’s
Ø Daily basis interest on deposit offered by other Bank
Ø Existing card services of other Bank

5.4. Weakness
Ø Lack of proper motivation, training and job rotation
Ø Tendency to leave the bank in quest of flexible environment
Ø Lack of own ATM services
Ø Lack of experienced employees in junior level management

Some other Strengths, Weaknesses, Opportunities and Threats are discussed briefly below:
STRENGTHS
In our country there is a wide scope of PCB' (Private Commercial Banks) business due to ill
administration and performance of Nationalized Banks in our country. If we evaluate the total
banking picture in our country we find that -

In 2009 Total Deposit in all Banks stands at : Tk.3037.6 billion &

In 2009 Total Net Asset in all Banks stands at : Tk.2275.7 billion
In addition Janata Bank Limited invests its major portion of loans for working capital,
trading, import, export types of business so it can recover its loan within a short span of time
which is not possible for any project loan or long term investment. This is why it is also
strength in our country.

OPPORTUNITIES
High funding cost for lending is great opportunity for the bank. Due to lack of poor
performance of NCB's in our country, though they are grabbing huge deposits from the
market, PCB's are fulfilling the high demand of the financial marketing lending money
towards deficit sources in high rate of interest. So PCB's are making well done in regards of
lending and besides deposit collection from the market. Govt. Banks are not able to fulfill
market demand and these opportunities are taking by the PCBs.

Another mentionable opportunity of the PCB's is high grades of services in regards of

customer service. Besides the NCB's service is very poor and so much traditional. As a result
of which it has easily achieved public respond easily creating their positive approach day by
day.

Another opportunity is the establishment of new banks is very vital point. Anybody or
organization cannot easily establish a commercial collecting paid-up capital and govt. is fully
restricted in regards of giving permission to establish new bank in the country. Moreover, in
our country there is no closing rule for commercial banks. As a result of which as an existing
commercial banks Janata Bank Limited have a great opportunity and potential for its
favorable business opportunity.

THREATS
1. Recovery of Loan
This is a vital threat for Janata Bank Limited because the financial market strength of our
country is not so strong. Because, in our country’s business chain is dependable on each other
like others. Therefore, if the monetary flow faces any obstacle it hampers the running of full
chains. As a result, recovery face a great threat for commercial banks and Janata Bank
Limited is not out of this threat. However, this stagnant may cover up duly taking proper
planning and implementation of the same in regards of loan sanctioning and proper
monitoring for recovery of the same. But Janata Bank Limited yet doing well for recovery of
its loan amount. It is a good news for all the stakeholders that the percentage of classified
loan of the and less than 1% where this ratio is very high for similar types of banks prevailing
in our country specially for older banks of the country.

2. Competitive Deposit collection of Financial Institutions

Another mentionable threat for Janata Bank Limited is competitive deposit collection from
the market. We know total fund flow of our country is limited and foreign earnings are also
not substantial. So as a new generation commercial bank of our country the bank is facing a
very tough competition for collection of its deposit from the market. This competition make a
more crucial when in first half of 2002 govt. has created new rule for taking deposit from
government sources. Due to this political situation Janata Bank Limited faced more tough
competition in the market for collecting its deposit like other same generation banks. How is
a statistical data we see due to this hard competition the banks deposit collection is
substantial.

3. Classified Loan
Another major obstacle for banks is its classified loan. Though this picture is not new for this
particular bank it is exists to all commercial banks throughout the world. But in our country
this bad culture created by the NCBs and its impacts comes to the PCBs also. However, over
viewing the bank's performance we found that it is still in safe side in comparison with others
but in future it should be careful to overcome this threat.

4. Inappropriate Legal Framework for Recovery of Loan

Another threat faced by the Bank is political turmoil and lack of good governance in the
country. Due to this situation, the bank and financial institutions of our country facing
obstacles for its recovery. When a borrower fails to return the loan amount the banks try to
recover money by selling its collateral and mortgage assets. Then the defaulter takes shelter
of this long drawn legal authority and once it happens, it becomes very tough to recover the
loan amount from this defaulter. To combat this situation govt. very recently is going to make
new rules rectifying its ill sides in regards to recovery of banks money and we hope after
implementation of this new laws, Janata Bank Limited will be able to cover up its recovery
problem and can be able to minimize its threat of business opportunity like other banks.
WEAKNESSES
According to bank company act. 1991 in 1999-2000 a few numbers of banks were
established these banks are called new generation bank. Janata Bank Limited is one of them
of a new generation bank. Upon established of these banks total number of banks stands in
our more than 50. In addition to that a huge number of financial institution working besides
commercial banks of our country. In the recent years Bangladesh Bank also given permission
to these Financial Institutions (FI) to take deposit from the general surplus sources of public
fund and these FIs function are similar to commercial banks. As such the total financial
market business shrinking their portion of business due to establishment of growing numbers
banks and FIs. As such their business is becoming more and more competitive day by day.
This is a most vital weakness of Janata Bank Limited because our financial market is not
expanding in comparison with the establishment of new banks and FIs. In another weakness
of the new generations banks are branch network, which are very smaller in number though
they are spreading very sharply. So their business network is very small in compression with
1st and 2nd generation banks and also comparing with the Nationalized Banks.

The weakness is that due to increase of competency between inter banks a same customer is
targeted by a few numbers of banks. So there grows an uneven competent in the market
which may destroy the total bank business in our country. Due to a new generation banks and
increase the number of banks and also bankruptcy habits and other fraudulent activities in
other sectors these cannot effort full trustworthiness of the common people. This is happens
due to some ignorance of our low educated general people whose are not fully aware about
the our country as well as Bangladesh Bank's rules regarding banks procedures of collection
of public deposit etc. Another weakness is to credential and sincerity of the staff and
employees whose are always trying be uneven transaction violating the norms and regulations
of Bangladesh Bank and inter banks rules for their personal interest though their number is
very much smaller and reducing day by day due to recruitment of high business and qualified
manpower in the banking sector and maintains of high standards of quality in the recruitment.

But this weakness will be come-up in the span of time and the authority is very serious to
solve these weaknesses. I hope after passing the time and continuity of growing of their
business once upon a time they would be able cover this weakness like other established
PCBs in our country.
 6.1. Findings
Janata Bank Limited is one of the best private-sector commercial bank in Bangladesh, with
years of experience. Adaptation of modern technology both in terms of equipment and
banking practice ensures efficient service to clients.
But Janata Bank Limited has faced few problems.
Ø Remittance operation is become faster if the Online Banking is upgraded as soon as possible.
Ø In case of online banking service Janata Bank Limited is clearly in down position then the other
commercial bank.
Ø According to some clients’ opinion, introducer is one of the problems to open an account. If a
person who is new of the city wants to open account, it is a problem for him/her to
arrange an introducer of JBL or CD accounts holder.
Ø Bankers face enormous problem to fill up loan related paper like parties loan application, stock
report, Net worth valuation report etc.
Ø In general banking system they follow the traditional banking system. The entire general
banking procedure is not fully computerized.
Ø Proper documentation under traditional rules is some creates serious problems for investment
taking practices.
Ø Lack of variety of services is also a drawback of the general banking area of the Janata Bank
Limited. The bank provided only some traditional limited services to his clients. As a result
the bank is falling behind in competition.
Ø Lack of Team work is a major problem in general section. It is one of the most important criteria
for development of customer service in this branch.
Ø Sometimes the valuation of properties are does not calculate properly for that reason customer is
sufferer. It does not offer various loan projects than other Bank.
Ø Modern technical equipment such as computer is not sufficient in the
entire department. As a result, the overall process makes delay and it is also complicated.
Ø In some cases, the number of employee engaged in rendering specific services is insufficient.
Ø Employees are exposed to customer excessively, which is an obstacle in systematic and prompt
service.
Ø Space shortage is another major problem in General Banking Department.
Ø As a newly converted Islamic Bank its efficient bankers are trained with traditional banking and
sometimes they are not eager to follow the Islamic practice while working in the Islamic
Banking Unit.
Ø In our country there is no prescribed Islamic Banking guideline from banking authority
(Bangladesh Bank).
Ø In Foreign Exchange Division their main problems is lack of manpower for that reason the
employee does not complete the job in time.
Ø In the Foreign Exchange Department the documentation system is not modern, as a result
employees waste their time for looking document for in time.
 6.2. Recommendations
As per earliest observation, some suggestions for the improvement of the situation are given
below:
· Up to date banking software should be use to give better service to the customers.
· The Software in General Banking as well as foreign exchange should be upgraded.
· ATM service should be upgraded with own ATM booth.
· Manpower should be increase in General banking section.
· In addition, with the present services they should include more services.
It is badly needed to provide more services to the customer in order to
compete in the market.
· The valuation of the property should be calculated by the surveyors.
· The number of computer is not sufficient, especially every desk need one computer.
· Regular Performance Appraisal and assuring promotion/reward depending upon that will
resist the employees switching tendency.
 Space shortage is another major problem for decoration Janata Bank Limited, Principle
branch is congested than other private banks.
 Internal conflict among the employees should be mitigate
 As the clients are not in favor of introducer system that currently
present, if possible the rule of introducing to open an account should be changed.
Because many people face different problems to arrange an
introducer in the time of opening accounts
6.3. Conclusion
From the practical implementation of customer dealing procedure during the whole period of
practical orientation in Janata Bank Limited, I have reached a firm and concrete conclusion in
a very confident way. I believe that my realization will be in harmony with most of the
banking scholar. Performance of Janata Bank Limited has proved that with strong desire and
will power one achieve whatever target he may have.
Janata Bank Limited is one of the best private-sector commercial bank in Bangladesh, with
29 years of experience. The main mission of Janata Bank Limited is to set up new standard in
the banking sector. Adaptation of modern technology both in terms of equipment and in terms
of banking practice ensures efficient service to clients. JBL provide almost all payment
services, and a bank account is considered indispensable by most businesses, individuals and
governments. Among so many private bank of Bangladesh, Janata Bank Limited makes a
strong position through it’s varies activities. Its number of clients, amount of deposit and
investment money increases day by day. This bank already has shown impressive
performance in investment. The banking service of the Janata Bank Limited is getting
modernized day–by–day. The customers are choosing Janata Bank Limited as best services
among other commercial banks. Day-by-day Janata Bank Limited increases their banking
systems. They try to give the best service to their customer. Janata Bank Limited Increases its
customer service and the image has put excellent effect on consumer minds. Its customers are
growing rapidly.
It was great pleaser for me to do my internship program in esteemed organization like JBL. I
think it provides me a wide range of scope to observe the operation of bank. Overall, the
bank must make appositive attempt to be more outward looking in their goals and aware of
what is happening. I hope, in spite of my all limitations, this experience of sharing works
with such working environment will help me a lot in professional life.
 Bibliography
ü Annual Report of Janata Bank Limited 2012
ü Prospectus of Janata Bank Limited 2012
ü Several Booklets from Janata Bank Limited
ü Academic Calendar of Janata Bank Limited 2012
ü Economic Trends published by Statistical Dept. of Bangladesh Bank.
ü Records & files used in official correspondence for day-to-day operation
ü Kotler, Philip,Principles of marketing (9th ed.).
ü Malhotra, NareshK ., Marketing research; an applied orientation,5th ed.
ü http://www.JBL.com/
ü http://www.bangladesh-bank.org/
ü http://en.wikipedia.org/
ü http://www.bureauofstatistics.bd/
 Glossary
CSD Customer Service Department

JBL Janata Bank Limited

BI Banking Industry
DD Demand Draft
TT Telegraphic Transfer
MSND Mudaraba Short Notice Deposit

GL General Ledger
MFDR Mudaraba Fixed Deposit Receipt

LTR Loan Against Trust Receipt

ATM Automatic Tailor Machine

SOD Secured Overdraft

KYC Know Your Customer

TIN Tax Identification Number

CIB Credit information Bureau

SME Small & Medium Financing Scheme

L/C Letter of Credit

OD Overdraft
IBC Inward Bill for Collection

OBC Outward Bill for Collection

PSI Pre-shipment Inspection