Competitor Analysis

Direct competitors:
 Gunnar
Designing eyewear and accessories since 2007.
Blue Light Blocking glasses are priced slightly lower than
Barner.
Futuristic frames that are durable and light weight.
Popular among consumers for being a product that offers
good value for money.

 LensDirect
The online eyewear company offers a range of optical and
sun frames that can be upgraded with blue light-blocking
lenses.
Blue Light Blocking glasses are priced similarly to Barner.
Lenses come with complimentary anti-glare and scratch-
resistant coatings.
Popular among consumers for being a product that offers
good value for money.

 Lensabl
Online eyewear company.
They sell Blue Light Blocking glasses under their brand
name and in addition to that they give you the option of
fitting Blue Light Blocking lenses on your own pair of
glasses.
Prescription and non-prescription lenses are available.
Blue Light Blocking glasses are priced similarly to Barner.
Lenses come with anti-glare and scratch-resistant coatings.
Although this is a very good product, being only an online
store has limited its market share. Consumers prefer to try
on eyeglasses at a store before making a purchase.
  DIFF eyewear
Fashionable eyewear manufacturing company.
Designer-inspired styles to choose from.
The brand’s blue light blocking glasses are available in
prescription, non-prescription and readers.
Blue Light Blocking glasses are priced slightly higher than
Barner.
Popular among consumers for being a product that offers
good value for money.

Indirect Competitors:
 Ray-Ban
Ray-Ban is a brand of luxury sunglasses and eyeglasses
created in 1936.
The brand is known for its Wayfarer and Aviator lines of
sunglasses.
Uses high quality materials like titanium and gold.
Prescription and non-prescription lenses are available.
Already an established brand worldwide.
This product is priced way higher than Barner due to its
luxurious construction, hence this brand is categorized as
an indirect competitor.
Extremely popular among consumers of every age group for
its durable construction and brand image.

 Felix Gray
Highly customizable, fashionable eyeglass manufacturing
company.
Consumers can get a perfect personalized fit thanks to
the different sizes.
Ideal for small faces.
Prescription and non-prescription lenses are available.
 Blue Light Blocking glasses are priced slightly higher than
Barner.

 Tom Ford
Tom Ford is a luxury fashion house founded by designer
Tom Ford in 2005.
Already an established brand worldwide.
It’s a very expensive brand which is in an entirely different
price bracket.
Uses high quality materials and is designed in Italy.
Extremely popular brand among celebrities.

 Warby Parker
Known to be a high quality, stylish and worth for the
price you pay for them.
Prescription and non-prescription lenses are available.
Option of fitting Blue Light Blocking lenses on any pair of
spectacle frame available.
Blue Light Blocking glasses are priced considerably higher
than Barner.

 Zenni
This company makes low priced and quality pairs of
eyeglasses.
Blue Light Blocking glasses are priced from $17 upwards.
Zenni offers the glasses in prescription and non-prescription
forms, as well as sunglasses.
Uses a low rated lens known as BLOKZ, hence the very low
price.
Popular among consumers on a budget.